INTERNATIONALIZATION PLAN

NAME OF THE COMPANY

STUDENT NAME

Professor: Edward Andrés Tamayo Duque

English for Business

Date

INSTITUCIÓN UNIVERSITARIA ESUMER

INTERNATIONAL BUSINESS

Medellín

2018
Content

Introduction .........................................................................................................................................4
1. Company’s General information ..................................................................................................5
2. Step 1: Diagnosis for the internationalization ..........................................................................6
2.1. Internal analysis ...................................................................................................................6
Internal analysis chart ......................................................................................................................6
2.1.1. Geographical location ..................................................................................................7
2.1.2. Capacity of production .................................................................................................7
2.1.3. Level of technology .....................................................................................................7
2.1.4. Financial resources to invest in a foreign market .........................................................7
2.1.5. Available information about international markets ......................................................7
2.1.6. Available financial resources as working capital .........................................................7
2.1.7. Commercial network/Foreign contacts ........................................................................7
2.1.8. International experience regarded to Human Resources ..............................................7
2.1.9. Language knowledge ...................................................................................................7
2.1.10. Brand and company recognition outside ......................................................................7
2.1.11. CEO and Management assessment about internationalization ....................................7
2.1.12. Facility in decision making process .............................................................................8
2.1.13. International competitive advantage ............................................................................8
2.2. External analysis ..................................................................................................................8
External analysis chart .....................................................................................................................8
2.2.1. Reduction to international barriers (tariffs, policies, label, subvention): .....................9
2.2.2. Technical barriers (Certification, documents, bureaucracy, times for clearance): .......9
2.2.3. International integration (UE, NAFTA, MERCOSUR) ...............................................9
2.2.4. Opportunities regarded to the use of different network and World Wide Web ...........9
2.2.5. Transportation and international delivery ....................................................................9
2.2.6. Experience in international markets .............................................................................9
2.2.7. Merging markets consumer ..........................................................................................9
2.2.8. Company’s Centralization............................................................................................9
2.2.9. Distribution channel .....................................................................................................9
2.2.10. Spread of new suppliers around the globe ...................................................................9
 2.2.11. Foreing Consumer Behavior ....................................................................................... 9
2.3.1. Diagnosis for internationalization ................................................................................. 10
Step 2: Market Selection ................................................................................................................... 11
3. PEST analysis ....................................................................................................................... 11
3.1. Political ......................................................................................................................... 11
3.2. Economical ................................................................................................................... 11
3.3. Societal .......................................................................................................................... 11
3.4. Technological ................................................................................................................ 11
4. International Marketing......................................................................................................... 11
4.1. Possible countries to export the product or service ....................................................... 11
4.2. Target Market................................................................................................................ 12
5. Logistics and distribution channels ....................................................................................... 13
5.1. Suggested distribution channels or Possible franchising conditions ............................. 13
5.2. Exporter Profile ............................................................................................................. 13
Conclusions ....................................................................................................................................... 15
References ......................................................................................................................................... 16
Introduction
 1. Company’s General information

Give some short data about your company. If it exists give some information about name,
history, size, policies, quality, products and production. If it does not exist assign a name,
and think about possible size, history and production.
 2. Step 1: Diagnosis for the internationalization

2.1.Internal analysis

Give a short summary of the most important aspects to consider regarded to the internal
facts that the company should take into account in order to have a successfully
internationalization plan. This introduction you could take it from the following aspects and
you can add some other ones you may consider.

Internal analysis chart

Competitive capacities S(Strenght), W(Weakness) or It doesn’t
apply (DA)
1. Geographycal location
2. Capacity of production
3. Level of technology
4. Financial resources to invest in a foreign
market
5. Available information about international
markets
6. Available financial resources as working
capital
7. Commercial network/Foreign contacts
8. International experience regarded to
Human Resources
9. Language knowledge
10. Brand and company recognition outside
11. CEO and Management assessment
about internationalization
12. Facility in decision making process
13. International competitive advantage
 2.1.1. Geographical location

Text
2.1.2. Capacity of production

Text
2.1.3. Level of technology

Text
2.1.4. Financial resources to invest in a foreign market

Text
2.1.5. Available information about international markets

Text
2.1.6. Available financial resources as working capital

Text
2.1.7. Commercial network/Foreign contacts

Text
2.1.8. International experience regarded to Human Resources

Text
2.1.9. Language knowledge

Text
2.1.10. Brand and company recognition outside

Text
2.1.11. CEO and Management assessment about internationalization

Text
 2.1.12. Facility in decision making process

Text
2.1.13. International competitive advantage

Text

2.2.External analysis

Give a short summary of the most important aspects to consider regarded to the external
facts that the company should consider in order to have a successfully internationalization
plan. This introduction you could take it from the following aspects and you can add some
other ones you may consider.

External analysis chart

FACTORES DE ENTORNO Y SECTOR O (opportunity), T (threat) or It Doesn’t
Apply (DA)
1. Reduction to international barriers
(tariffs, policies, label, subvention).
2. Technical barriers (Certification,
documents, bureaucracy, times for
clearance).
3. International integration (UE, NAFTA,
MERCOSUR).
4. Opportunities regarded to the use of
different network and World Wide Web.
5. Transportation and international
delivery.
6. Experience in international markets.
7. Merging markets consumer.
8. Company’s Centralization.
9. Distribution channel.
10. Spread of new suppliers around the
globe.
11. Foreing Consumer Behavior.
 2.2.1. Reduction to international barriers (tariffs, policies, label, subvention):

Text
2.2.2. Technical barriers (Certification, documents, bureaucracy, times for clearance):

Text
2.2.3. International integration (UE, NAFTA, MERCOSUR)

Text
2.2.4. Opportunities regarded to the use of different network and World Wide Web

Text
2.2.5. Transportation and international delivery

Text
2.2.6. Experience in international markets

Text
2.2.7. Merging markets consumer

Text
2.2.8. Company’s Centralization

Text
2.2.9. Distribution channel

Text
2.2.10. Spread of new suppliers around the globe

Text
2.2.11. Foreing Consumer Behavior

Text
 2.3. Direct competition

Here it is important to make some research about main competitors around the world your
product or service has. Just try to make a list of the most important ones and justify why do
you consider they are direct competition, why the product or service they have could be
threatening yours.

2.3.1. Diagnosis for internationalization

 Why is your product ready to compete into a foreign market?
 Which elements should your company change in order to compete into a foreign market?
 How to develop this internationalization plan?
 How to reduce risks to a minimum?
Step 2: Market Selection
Text: Give an introduction to the country, specific city or even specific place you have
chosen. If you need some guidance to do it, think about the following questions: Why did
you choose the country? what kind of opportunities do you have in the new market? how
would you delimit that market? What kind if benefits would you have in the new market?

3. PEST analysis
Make a summary of the main aspects you have found during PEST analysis. Please use
paraphrases and do not copy and paste, this plan is to give it to an entrepreneur and they do
not have enough time to read 100 pages, they need something short and concrete about the
country they are going to get into.

3.1. Political
Text

3.2. Economical
Text

3.3.Societal
Text

3.4.Technological
Text

4. International Marketing

4.1. Possible countries to export the product or service

Country Example: USA Example: Argentina Country C

Characteristics Ex: 45% of USA
have…
People choose this
kind of…
NAFTA have
developed….
 The consuption of this
good is…
There are multiple
international fairs just
like: …..

4.2. Target Market

After you have found the most convenient country you should choose the profile of your
customer. Here is important to select a target market, it implies to delimit your specific
costumer, the possible behavior and all the necessary aspects.

4.2.1. Costumer profile

Gender
Age
Income
Marital Status
Scholarship
Residency
Religion

4.2.2. Data, information, statistics

How are these kinds of products sold in the foreign and local market?
Which could be your possible offer and demand?
Historical sales
Any kind of information useful to grant the success of your product

4.2.3. Entry strategy (Franchising, Direct Export, Indirect Export, License…)

Text
 5. Logistics and distribution channels

5.1. Suggested distribution channels or Possible franchising conditions

Text

5.2. Exporter Profile

Product or service conditions Description

Description
Commercial unit
Value
Tariff position (COL)
Other information (weight, brand, etc…)
Quantity
Packaging/Terms
EXW value/Commercial value
Today Exchange

Market Conditions Description

Foreign Market
Types of agreement
International commercial term suggested
Tariffs, taxes and assessments
Payment
Buyer
Delivery time
Currency
Competition Price/Similar franchise
Price

Shipment conditions Description

Port of origin
Port of delivery
Units
Real Weight Ex: 500 Kgms
Goss weight Ex: 740 Kgms
Total Cargo Weight Ex: 14800 Kgms/20
Package Unit Ex: 2000 corrugated cardboard 30x20x10 cms
Palletising Ex: Pallets 1.20x0.80x1 mts (13 Palets)
Method of
transportation
Volume Ex: 13 m3
Conclusions
References