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Semalt Tips
Semalt Tips
2018
MPeople receive more than 115 emails a day. However, due to bad email etiquette, many of these end up not read.
Here are the guidelines offered by Frank Abagnale, the Semalt Customer Success Manager, following which you’ll
avoid bad email etiquette and make customers look forward to their messages.
sign that all previous communication with the customer meant nothing. Consequently, they start believing that they
are just a number on a list, and not recognized as valuable for the business.
4. Personalization
The current market has great trust issues as only 18 percent claim they trust business leaders. At the core of this
idea, business is human, even for the b2b ones. People need to feel like the transactions they engage in are with
their best friends, who have been in their shoes, and found the key to success. They only work with companies that
are authentic, honest, and dependable.
6. Monitor numbers
Only 29 percent of marketers check their ROI metrics to gauge
the effectiveness of an email. Forgetting to monitor statistics
means that tweaks will not improve the performance of email
marketing. Tracking deliverability, open, and click-through rates
help to improve performance and understanding which message
resonates well with contacts.
7. Proof is everything
Double checking email saves businesses from little mistakes that could disengage customers. Paying attention to
such things as the subject line, friendly sender name to differentiate the email from spam, and a clear message that
is free of typos can save a business’s email etiquette.
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9. Key information
Include key contact information, indicating who the sender is, and a means to use for feedback purposes. It is useful
in re-establishing relationships with customers and promoting the brand. Social media handles and blog link
inclusion, allows the target audience remain abreast on the latest new and updates. It makes them feel more
connected, thus increasing the chance of doing business with the sender.
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