1. Facebook, which is home to 1.

871 billion users worldwide, topped the most visited website in the country, followed by searc

2. an exchange in information or news. These are acts that make use of words, sounds, signs, or behavior to express your ideas

3. created to explain the human communication process.

4. followed the basic concept of communication wherein it is the process of sending and receiving messages or transferring (ch

5. The basic components of the first major communication model

Learning Essentials

Communication:

Communication is an exchange in information or news. These are acts that make use of words, sounds, signs, or behavior to ex

Communication Models:

Communication models were created to explain the human communication process.

The First Major Communication Model:

The first major model in communication came in 1949 by Shannon and Weaver. The Linear Model of Communication followed

The basic components of the first major communication model consists of the following:

Sender – Channel - Receiver

The Evolution of the Communication Model:

David Berlo expanded the Linear Model of Communication to SMCR Model of Communication. The Sender – Message – Chann

The Rules in the Communication Process:

Communication is a social interaction where at least two interacting agents share a common set of signs and a common set of

The three levels of the semiotic rules in the communication process are the following:

Sematic (signs & symbols and what they represent)

Pragmatic (relations of expressions & their users)

Syntactic (formal properties of signs & symbols)

The 10 Levels of Intimacy in Communication:

Andrew Abrahams ranked the different forms of communication in terms of intimacy.

Talking is the most intimate form of communication because of the sender and the receiver’s presence.

Twitter is the least intimate form of communication because the hip is broadcasted and narrow casted in different mediums lik

In the Philippines, print media is the number 1 widely used media next to some electronic media.

Media Roles

Media has multiple roles. The following are the roles of media to the public:

Act as channels of information and knowledge

Facilitate informed debates

Provide us with information about the world beyond our immediate experience

Function as an advocate and social actor in its own right while respecting pluralistic values

Build a sense of community

Function as a watchdog of the government in promoting transparency

Act as a facilitator of democratic process

Serve as a vehicles for cultural expression and cultural cohesion

Information

Information are facts learned or provided about something or someone. These are often conveyed or represented through sym

The Internet: Means of Communication

The internet plays a vital role in communicating information in the Philippines because the internet has a large number of user

The Internet: Source of Information

The internet is an important source of information because of the following:

It has a wide array of publishers.

It has vast information from culture to science.

It has an archive of all the news globally.

Information can be accessed across the globe through different platforms in the internet creating convenience in information a

Information can also be accessed through:

Facebook

Blogs

Online Journals

Twitter

Websites

Linkedin

Facebook: A Channel for Communication

Facebook is a popular means for communication, especially in the Philippines. Its features that makes it a channel for commun

Facebook chat allows you to communicate real time despite geographical locations.

Facebook status allows you to send to your readers a message you want to convey.
Facebook comment can be a form of communication for feedback.

As a means of communicating information, Facebook has been a medium of sharing authentic news, fake news, satirical inform

Today, traditional media like the television, radio and newspaper have utilized Facebook to reach more audience and as an alte

Effects of Facebook as a means of Communication

A negative effect of Facebook is that communication becomes less personal. However, it allows you to easily connect with anyo

Facebook has changed the world because it:

Changed how we keep in touch

Changed the way we share our lives

Changed the way we consume information

Changed the way we view privacy

Changed the way people are bullied

Changed the way businesses interact with customers.

Media and Information

Media and information can and cannot influence its audience, but generally, it influences majority of its audience.

Media and information can influence the audience because these dictate the audience what to do and what to think and at the

Media and information cannot influence some of its audience because these can be filtered by their audience.

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in the country, followed by search website Google and video streaming site YouTube based on data from SimilarWeb.

or behavior to express your ideas and thoughts.

ving messages or transferring (channel) information from one part (sender) to another (receiver).

sounds, signs, or behavior to express your ideas and thoughts.

del of Communication followed the basic concept of communication wherein it is the process of sending and receiving messages or transfe
. The Sender – Message – Channel – Receiver Model of Communication separated the parts clearly because of the Message component.

et of signs and a common set of semiotic rules. (Schramm)

w casted in different mediums like newspapers, billboards, direct mail, magazines, telephone, television, radio, fax, and the internet
eyed or represented through symbols, events, experience, details and many more.

ernet has a large number of users.

ng convenience in information accessibility.

makes it a channel for communication are the following:

news, fake news, satirical information and many more.

ch more audience and as an alternative medium in delivering information.

s you to easily connect with anyone anytime and causes young individuals to engage in a favorable behavior when communicating.

rity of its audience.

o do and what to think and at the same time triggers a social response to its audience.

their audience.
nd receiving messages or transferring (channel) information from one part (sender) to another (receiver).
e of the Message component.

dio, fax, and the internet

r when communicating.