4​ ​Basic​ ​Points

Themselves
The​ ​problem​ ​they​ ​were​ ​facing
Why​ ​they​ ​chose​ ​us
How​ ​we​ ​helped​ ​solve​ ​their​ ​problems

Length​:​ ​60-90​ ​seconds

Skeleton​ ​Script

1. Hi,​ ​My​ ​name​ ​is​ ​___________​ ​and​ ​I​ ​am​ ​__________​ ​at​ ​________.​ ​(at​ ​the​ ​bottom​ ​of​ ​the
screen,​ ​show​ ​the​ ​name,​ ​designation,​ ​company)
2. What​ ​was​ ​the​ ​problem​ ​they​ ​were​ ​facing?​ ​(Branding/Lead
Generation/Conversions/something​ ​else)
3. How​ ​they​ ​found​ ​us​ ​and​ ​why​ ​they​ ​chose​ ​us?​ ​(Optional)
4. How​ ​Outgrow​ ​helped​ ​them​ ​with​ ​their​ ​problem​ ​-​ s​ haring​ ​specific​ ​growth​ ​numbers​ ​and
engagement​ ​lift​ ​would​ ​be​ ​useful​ ​if​ ​you​ ​have​ ​them
5. What​ ​was​ ​their​ ​experience​ ​with​ ​the​ ​builder,​ ​support?
6. Outgrow​ ​Logo​ ​+​ ​URL(outgrow.co)

Notes​ ​about​ ​Video​ ​Flow

1.​ ​For​ ​the​ ​overall​ ​video​ ​look,​ ​we​ ​have​ ​two​ ​options​ ​-​ ​1.​ ​Talking​ ​Head​ ​(eg​ ​-
https://vimeo.com/86047776​​ ​)​ ​and​ ​2.​ ​Client​ ​talking​ ​about​ ​the​ ​product​ ​sitting​ ​in​ ​a​ ​workspace,
preferably​ ​their​ ​office.​ ​This​ ​will​ ​also​ ​include​ ​shots​ ​of​ ​them​ ​using​ ​the​ ​product​ ​to​ ​give​ ​a​ ​more
authentic​ ​feel​ ​(eg​ ​-​ ​https://www.youtube.com/watch?v=-9-nNysTSeE​)

2.​ ​At​ ​the​ ​end​ ​of​ ​the​ ​video,​ ​there​ ​should​ ​be​ ​an​ ​Outgrow​ ​Logo​ ​and​ ​a​ ​URL​ ​(outgrow.co).​ ​We
should​ ​have​ ​2​ ​versions,​ ​one​ ​with​ ​a​ ​button​ ​(Start​ ​for​ ​Free)​ ​and​ ​one​ ​without.​ ​We’ll​ ​use​ ​the​ ​button
version​ ​for​ ​Youtube,​ ​Facebook​ ​etc.​ ​and​ ​the​ ​one​ ​without​ ​button​ ​for​ ​hosting​ ​on​ ​our​ ​website