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  • Barriers To Entry: Threats To New Entrants: Smartphone 2017 Feature Phone 2017

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    vivekgautamhii
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    The mobile phone industry in India has high barriers to entry, high industry rivalry, and high power of buyers. The top competitors in 2017 were Samsung, Xiaomi, Vivo, Lenovo and Oppo for smartphones and Samsung, Transsion, Micromax, Reliance, and Lava for feature phones. Industry competition is focused on price and performance/specifications with Samsung being a strong competitor and emerging competitors entering the market.

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    Barriers to Entry

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    The mobile phone industry in India has high barriers to entry, high industry rivalry, and high power of buyers. The top competitors in 2017 were Samsung, Xiaomi, Vivo, Lenovo and Oppo for smartphones and Samsung, Transsion, Micromax, Reliance, and Lava for feature phones. Industry competition is focused on price and performance/specifications with Samsung being a strong competitor and emerging competitors entering the market.

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    17 views3 pages

    Barriers To Entry: Threats To New Entrants: Smartphone 2017 Feature Phone 2017

    Uploaded by

    vivekgautamhii
    The mobile phone industry in India has high barriers to entry, high industry rivalry, and high power of buyers. The top competitors in 2017 were Samsung, Xiaomi, Vivo, Lenovo and Oppo for smartphones and Samsung, Transsion, Micromax, Reliance, and Lava for feature phones. Industry competition is focused on price and performance/specifications with Samsung being a strong competitor and emerging competitors entering the market.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 3

    Barriers to entry : Threats to new entrants

    Power of suppliers: Moderate force

    Power of buyers : High Force

    Industry Rivalry: High

    Top 5 smart phone and feature phone competitors in India, Market shares (Units),2017

    Smartphone 2017 Feature Phone 2017


    Company Market Share Company Market Share
    Samsung 24.7 Samsung 20.5
    Xiaomi 20.9 Transsion 13.7
    Vivo 9.4 Micromax 8.7
    Lenovo 7.8 Reliance 8.3
    Oppo 7.5 Lava 7.2
    https://www.idc.com/getdoc.jsp?containerId=prAP43569518

    Strong Competitor *

    Emerging Competitors **

    High

    Price

    Low

    Low Performance / Specification High

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