SUMMER TRAINING PROJECT REPORT ON

CUSTOMER BUYING BEHAVIOUR AT SUPERTECH LIMITED

FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT

FOR THE AWARD OF
POST GRADUATE DIPLOMA IN MANAGEMENT

UNDER THE GUIDANCE OF: UNDER THE SUPERVISION OF:

Prof. Raj karan gupta Mr. Ashish verma

SUBMITTED BY

SANJAY LOHANI

PGDM ( 2010-12)

GALGOTIAS BUSINESS SCHOOL

APPROVED BY AICTE, MİNİSTRY OF HRD,
GOVT. OF INDİA
1, KNOWLEDGE PARK, PHASE II, GREATER
NOİDA. (U.P.)
 CERTIFICATE

This is to certify that the project work done on the customer buying behaviour at Supertech Limited
is a bonafide work carried out by Mr. Sanjay Lohani under my supervision and guidance. The
project report is submitted towards the partial fulfillment of 2 – year, full time Post Graduate
Diploma in Management.

This work has not been submitted anywhere else for any other degree/diploma. The original work
was carried during 15th April to 15th June in Supertech Limited.

Name & Sign of Faculty

 ACKNOWLEDGEMENT

An individual alone cannot do project of this scale. I take this opportunity to express my

acknowledgement and deep sense of gratitude to the individuals for rendering valuable assistance

and gratitude to me. Their inputs have played a vital role in success of this project.

I express my sincere thanks to my project guide Prof. Rajkaran Gupta, Lecturer (GBS), Mr.

Ashish Verma, and Mr. Sachin Jaiswal, for his generous support, constant direction and

mentoring at all stages of project.

I also express my sincere thanks to Dr. Renu Luthra, Director GBS, and Dr. V.K. Luthra, CRC

GBS, for generous support, constant direction and opportunity for training in Supertech limited.

DECLARATION
I, Sanjay Lohani, Roll no.- 10 PGDM 91, student of PGDM of Galgotias Business School,

Greater Noida , hereby declare that the project report on “customer buying behaviour at Supertech

Limited, B-28-29, Sector 58 Noida, Uttar Pradesh” is an original and authenticated work done by

me.

I further declare that it has not been submitted elsewhere by any other person in any of the

institutes for the award of any degree or diploma.

Name of the student: - Sanjay Lohani

Date:-

PREFACE
As a part of PGDM curriculum summer training was undertaken with
SUPERTECH Limited one of the biggest and fast emerging real estate company in
Delhi (NCR) region. It has set new trends and benchmarks of architectural
excellence in the contemporary global scenario.

The summer training was for 8 weeks ( 2 months ) duration .The purpose of this
training was to have practical experience of working in an organization and to have
exposures to various management practices in the field of marketing. The blend of
learning and knowledge acquired during my practical studies at the company and in
the field is presented in this Project Report.
During the Training (Customers Survey) project was assigned for having practical
exposure.

This report is an attempt to identify the competitive strategies and methods used to
create value and awareness in the minds of target customers. And also to identify
competitive strength of SUPERTECH projects with its major competitors like
Amrapali Group, Gaur sons India Ltd., Ajnara group etc.

The Project Report starts with the history and details of Supertech Limited and also
covers the general information about the company and its functional department of
marketing.

EXECUTIVE SUMMARY
This project report is prepared as the partial fulfillment of two year PGDM
curriculum of Galgotias Business School,Greater Noida. This Research project is a
compulsory part of the academics. This research is done after the completion of 1st
year of PGDM program.

In this research, I have attempted the research about consumer buying behaviour at
supertech. Dealing with competition is one of the key elements of modern marketing
management (Kotler, 2000).The overall purpose of this research is to identify the
factors which influence consumer buying behaviour of Supertech Limited in Noida
extension. The whole research is based on customer’s survey. I have done research
on impact and effectiveness of our values which we are providing to our customers,
which is one of the major tool used for analysing competition in the market.

This report is an honest work towards the topic. There can be many short
comings in it because of the lack of the time, unavailability of data and other
constraints.

SUPERTECH Profile
Supertech Group, founded in 1988, has set new trends and benchmarks of architectural excellence
in the contemporary global scenario. An ISO 9001:2000 certified company; Supertech has
successfully completed 20 years in real estate business and today it has revolutionized the real
estate arena. Under the dynamic and pragmatic leadership of Mr. R.K.Arora, Chairman & CMD
and experienced Board Members, Supertech Group is scaling new heights and touched the horizon
of excellence. Their vision and entrepreneurial acumen and have taken the group to the greater
heights.

All this dedication and commitment has enabled us to receive the coveted “Udyog Ratan Award”,
2001 for unparalleled contribution to this area. The greatest contributory factor to this landmark
achievement is the vision of Mr. R.K. Arora whose entrepreneurial skills and business acumen
have steered the group diligently on a growth path. Mr. Arora has also been bestowed with
“Excellence Award” for the year 2001 for his outstanding contributions to real estate industry.

Supertech Group has already converted more than 33 million sq. ft. area of residential and
commercial entity into architectural landmarks and more than 36 projects that accommodates
nearly 30000 families. Its various projects viz. Residential & Commercial Townships, Shopping
Malls, Hotels and IT Parks have either completed or about to complete. We are inspired by our
clients to endeavour the dreams turning into reality. Our commitment to deliver quality with
aesthetic design surges ahead with the enterprising vision of creating value through excellence.
Our world class architecture shows true modern lifestyle.

Board Of Directors
 R K AroraChairman & Managing Director

Dear Friends,
Our conglomerate has always believed “when the going gets tough, the tough gets going”. Thus, Supertech is always
prepared to meet the challenges posed by time and changing aspirations. Aptly backed by the strong networks of
suppliers, craftsmen and designers, our buildings and complexes are landmarks in their respective locations. Our
R&D includes working increasingly in various topologies on the one hand, and the dynamics of the technologies on
the other. This is what helped us continuously orient and reorient synergies of design and materials to dedicated
uses.

I hope that the following year will be one with greater achievements, like the one gone by. All the best.

Board of Directors

Sangita AroraJMD Mohit AroraDirector Anil SharmaDirector R K AnandDirector G L KheraDirector

Pradeep Kr.
Vikas KansalDirector
GoelDirector
History

Supertech Group was founded in 1988. We developed some of the modern and finest residential
and commercial complexes in Delhi, National Capital Region (NCR) and new urban settlement
like Meerut, Moradabad, Haridwar and Rudrapur. Since our inception we have been responsible
for the development of many of Delhi’s other well known urban housing colonies.

Our foray into real estate and construction industry led to the creation of various landmark real
estate projects. Crossings Republik, Emerald Court, Avant-Garde, Shopprix Mall are few
examples. Our residential townships have all the modern and essential facilities, which includes
commercial and retail properties in a modern city infrastructure with schools, hospitals, hotels and
shopping malls.

This Group has crafted architectural masterpieces like Emerald Court at Sector 93, NOIDA and
High End Residential Project with 7 star living facilities at Sector-34 NOIDA and a 7, 00000
square feet commercial hub, The Pentagon Mall in Haridwar. Supertech Group had tied up with
an MNC Group to set up a 5 star Hotel at Rudrapur, Uttarakhand and a major health care company
to open medical facility outlets in different format at all the projects developed by the Group

Philosophy
Supertech’s business philosophy derives its core strength from a firm belief that it lays stress on
induction of state-of-the-art engineering techniques and use of top quality materials in construction
projects. This results in the cost effective and holistic solutions specific to contemporary standards
for residential complexes and business centres. Supertech with its unparalleled business approach
& vision is consistently working to create value for its customer and business partners. Using
human resource and by harnessing the technological prowess, today Supertech, is all set to expand
its real estate operations and create edifices that will be the benchmark of architectural finesse.

The Supertech Group is uniquely committed to serving our clients. We place the financial safety,
comfort and success of our investors second to none. They enjoy direct access to our Mr. R.K.
Arora (CMD) and our management team. Our group founded on establishing trust and long-term
relationship. As a result, most of our investors have been with us for two decades, and more than
80 percent have invested in multiple projects.

We have in our credit over 7.5 million sq.ft.of construction both in residential and commercial
sector and these have been acknowledged as value products in terms of quality, aesthetics, overall
planning, finishing and timely possession. Group is endowed with impeccable foresight, enviable
expertise and innate acumen providing cost effective and holistic solutions to the real estate and
construction world.

CSR
Supertech Group has defined its social responsibility to contribute in the development and growth
of the society. This also created a social responsibility to our Group to return it back a certain share
to the society. Supertech is aware about its responsibilities for the society and has taken various
measures to transform social and economic issues across various segments.

Initiatives

Supertech provides public amenities like running of community centres, adoption and maintenance
of parks and walkways where families spend time together further enriching their lives.

We fulfill the need of the project area and CSR programmes are developed keeping in mind the
identified need.

Provision of ample greenery and open space at our residential projects.

Social responsibility is about giving something back, and we do this with every project we take
on.

We give our clients a place to live, work and flourish.

We build developments that enhance their surroundings, that enrich people’s lives.

Our projects stimulate investment and create jobs.

We take care of our human resource and provide all basic amenities at project sites.

Quality Policy

Supertech Group has been awarded an internationally recognized ISO 9001:2001 certification and
“Udyog Ratan” Award for its quality standard. Supertech Group is constantly working towards
creating new benchmarks of architectural excellence in the contemporary global environment. In
this new environment, the demand for multi-faceted real estate development has become crucial
for keeping pace with the progress. Capitalizing on these demand dynamics, we at Supertech
Group have always taken new initiatives and emerged as one of the prominent entities.

Supertech introducing quality into every aspect of the Company ranging from Process, Human
Resource, Technology and Services to create an all-encompassing quality culture. Developing
collective willingness towards the discipline of doing things right by using perfect planning & state
of the art technology and delivering highest quality Standard to the clients. Our strong Quality
Consciousness and quest for continuous up gradation for ultra modern life-style and luxurious
living standard. Our clients’ interests are paramount priority for us. We want all our clients'
investment to be safe & profitable.

We always try to research, innovate and improve on service quality. We also provide the most
accurate information and added value in order to fulfill our clients’ demands.

DEPARTMENTS IN SUPERTECH LIMITED

1. Marketing and Sales

 2. Human Resource Management
3. Customer Relationship Management
4. Information Technology
5. Finance

DEPARTMENTS OF THE COMPANY

An organizational chart of a company usually shows the managers and sub-

workers who make up an organization. It also shows the relationships between
directors : managing director chief executive officer: various departments... It is
follows in this company:
CMD: R.K. ARORA

JMD: SANGEETA ARORA

DIRECTORS

MOHIT ARORA G.L. KHERA P.K. GOEL VIKAS KANSAL

DEPARTMENTS
Marketing and Sales
Director: J.C.Khera

CMO: Arun Kapoor

VP Sales: S.J. Singh

AVP Sales: Tanveer Ahmad

Senior GM: Rajnikant

Sharma
GM: Pradeep Sharma

Mgr: Jitendra Yadav

AGM: Govind Singh Bisht

Asst Mgr: Mamta Saun

Snr.
Snr.Mgr.:Deepak Malhotra
Exe.: Lalit Makan

Exe: Nishant

Management Trainee
 OBJECTIVE OF STUDY

1. The objective of the study is to know about the organisation, its culture and way
of working.

2. To find out the customers behaviour and preference in real estate sector.
Hypothesis:
a) Brand image puts no impact on sales.
b) Price puts no impact on sales.
c) Amenities put no impact on sales.
d) Possession time puts no impact on sales.
e) Previous experience puts no impact on sales.
f) Advertisement puts no impact on sales.
g) Family/friends opinion puts no impact on sales.
 II. Literature review

COMPANY PRODUCTS

Supertech Projects in Noida

CAPE TOWN

Overview
 Redefining wonderful living with a 4-sided open campus.
  Spread out over approx 50 sprawling acres.
 Well appointed apartments with modern conveniences.

A world-class leisure and residential community spread out over approx 50 sprawling acres, CapeTown has been
envisioned as a complete, self-contained campus area built around the best of the facilities where every home is
designed to the most demanding standards.

8 Variants of well planned (2,3,4 bedroom) apartments and penthouse towers, Luxury Villas spread over a green
area, CapeTown from Supertech is one of the best housing developments in the city.'

CapeTown will comprise of upscale, well appointed apartments with modern conveniences such as a clubhouse,
jogging track, swimming pool and more.

Features

What's Special- 82% open landscaped area

- 4 sided open vastu friendly Plot
- 100 Acre adjoining city greens
- In-house clubs with exclusive facilities
- 24 hour water & power supply
- Metro Connectivity
- Jogging track
- Extensive sports facilities (swimming, basketball, volleyball, badminton, tennis etc.
- Gymnasium
- Herbal and Medicine Plantation
- Massage therapy

 Extensive sports facilities(including basketball, volleyball, badminton, tennis etc.)

Swimming pool, Health Club, Medical Centre, Ayurvedic Massage Centre
 Round the clock customer care
 Reticulated gas supply to every kitchen
 Shopping complex with in the complex
 Ample parking space
 Well-designed complex with beautiful landscape
 Jogging Track, Gymnasium, Harbal and Medicine Plantation, Massage therapy within the
campus.
 A well equipped beauty salon run by professionals to give you the very best.
 A club house with luxury elements that will help you be you when you need the break

ECOCITY

Overview
 The roofs and walls, pergolas and water features, vegetation and choices of materials are all
intended to create a micro-climate of a moderated, comfortable environment.
 Ecociti incorporates ecologically responsive urbanism at work in which the environments behind
and between buildings are as important as the buildings themselves, and in which energy, water
and resources are conserved whilst maintaining human comfort and nurturing the spirit.

The roofs and walls, pergolas and water features, vegetation and choices of materials are all
intended to create a micro-climate of a moderated, comfortable environment. The architecture of
the complex is incorporates features of a high level of environmentally responsible design. The
buildings in Ecociti shall have natural ventilation system, use of renewable energy through solar
panels and utilization of other recycled material.

Also we have studio apartments - EcoSuites in the complex.

Features

What's Special

- Committed to eco-centrism, Ecociti is about living the way nature wants you to.
- Creation of a micro-climate of a moderated environment.
- Use of anaerobic digestor for reduction of methane gas.

 82% open landscaped area

 2 Central Park of 3 acres & 2 Acres each within the complex
 Surrounded by 2 lush green sector parks
 In-house club with exclusive facilities
 Swimming pool, Health Club
 Badminton Court, Tennis Court & Amphitheatre
 24 hour water & power supply
 Reticulated gas supply to every kitchen
 Shopping complex next to the complex
 Close to Sector-18, the entertainment hub of Noida
 Minutes away from reputed educational institutions like Amity, APJ, DPS etc.
 Vaastu friendly fengshui layout & design
 Ample parking space
 Well-designed complex with beautiful landscape
 Located at Noida-Greater Noida Expressway
 Structure: Earthquake Resistance R.C.C. frame structure & non-load bearing brick walls
Communication & Security System
 Intercom: Intercom facility in all flats connected with security
 Security: Guard room at main Entrance for Efficient manual
Garbage shoot
 FFS: Each & Every tower will be well equipped with Fire Suppression System
(a) Dry: The Fire extinguishers will be available at each floor.
(b) Sound: The Fire Alarm System will be available at each Floor
(c) Wet: The provision of Wet Pipe line at each floor.

34 PAVALLION
 Overview

 Adjoining Noida City Center Metro Station

 International PGA standard 18 hole golf course nearby.

 Minutes away from reputed Educational Institutions like Amity, API, DPS, etc.

Supertech presents AMBER HEIGHTS, ARISTO HEIGHTS and AZURE HEIGHTS at 34

Pavilion, Noida where you will find fully loaded 2 and 3 bedroom apartments well connected with
Delhi Metro.

It is situated in the heart of Noida and just 2 kms. from Noida Golf Course. It is minutes drive from
entertainment hub of Sector 18, Educational Institutes like AMITY, APEEJAY and DPS are within
the reach.

For recreation, you can join your friends at charmwood Club or Cappuccino Hut, especially
designed to suit your life style.

So now you can't miss a single fine moment of life.

Features

What's Special
- Four side open Condominiums
- Adjoining Noida City Center Metro Station
- Huge open landscaped area
- Eco friendly environment
 - 100% power back-up
- Vaastu friendly fengshui layout & design

 Centrally located at sector-34 in the heart of Noida

 Charm wood club with gymnasium, spa and other facilities

 Cappuccino hut - a place to connect

 Ample parking space

 Acres of green within the complex

 Artificial water bodies with landscaped gardens

 International PGA standard 18 hole golf course near by

 Close to sec-18-the entertainment hub of NOIDA

 Minutes away from reputed Educational Institutions like Amity, API, DPS, etc.

 Gated community lifestyle

 High speed elevators in all towers

 CCTV Surveillance

 Boom barrier for seprate entry & Exit

 In-house maintainance agency for up keeping of the compound

APEX TOWERS
 Overview

 Located at the main Noida Expressway.

 Part of the fully developed Emerald Court campus with numerous families already residing.

 Exclusive swimming pool and club house.

Apex Towers situated in Emerald Court on the Greater NOIDA Expressway, combines both sense
and sensibility to give you your money's worth and more. Just 5 minutes away from Delhi this
apartment block is the tallest in the vicinity. Facing a 40 acre City Park the homes in this project
boast of a beautiful view along with the proximity of serene surrounding to stretch or have fun
with friends and family. The location boasts of several other advantages like the proximity to
various leading schools like Step-By-Step, Mayoor, Lotus Valley, AMITY University and an
upcoming multi-specialty hospital right across the road.

A home at Apex Tower comes with the added benefit of a swimming pool with in the compound.
The residents are also provided with a club house that offers the very best in class and service.
Here, living is all about adding style to your life!

And the best news is that the price for this high rise is not steep. Extremely affordable, these
luxuriously designed and perfectly built apartments are available at very attractive prices!

Features
 What's Special

- On the main NOIDA Expressway

- Just 5 Minute Drive from Delhi
- 24 hour water & power supply
- Facing 40 acre city park
- Vaastu friendly fengshui layout & design

 On the main NOIDA Expressway

 Well-designed complex with beautiful landscape

 Just 5 Minute Drive from Delhi

 Part of the fully developed EMERALD COURT campus with numeral families
already residing
 Facing 40 acre city park

 Vaastu friendly layout & design

 Close to Sector-18, the entertainment hub of Noida

 Exclusive swimming pool & club house

 Leading schools like Step-By-Step, Mayoor, Lotus Valley, AMITY University

in close proximity
 Next to the upcoming multi-specialty hospital

 State-of-art shopping area within the complex

 24 hour water & power supply

 Security System with intercom, CCTV system

 PROJECTS IN NOIDA EXTENSION AND GREATER NOIDA

CZAR

Overview
 Modern day opulence prevails here

 Czar Suites are being uniquely developed as two side open plots on Faridabad – Noida – Gurgaon
(F-N-G Corridor), which has 130 metres wide road.

Beyond adjectives. Beyond hyperbole. This is the real thing.

Admittedly not for everyone, Czar Villas are the ultimate limited edition living experience. Each
villa is unique and captures the spirit of independent living spaces with a blend of community
living. With meticulously designed aesthetic interiors, they are the spaces so vibrant that while you
enjoy the best living style, you and your family will create the best moments. Moments that you
will wish like framing to adorn your wall for all times to come. And you can have all this without
having to pay through your nose.

GreaterNoida
One of the largest industrial townships of Asia, is a young, planned, integrated vibrant city where
world class infrastructure provides numerous matchless facilities. Given its advantages, Greater
 Noida has always been a preferred choice of Supertech to offer various ultra-modern projects to
its customers.
Adjacent to the project site, there is upcoming Night Safari, Formula1 Race Trace, Metro Corridor
and proposed International Airport at Greater Noida. Truly, it’s a perfect location for the perfect
moments.

Features
What's Special

- 85% open landscaped area

- Reticulated gas supply to every kitchen
- Ample parking space
- In-house clubs with exclusive facilities
- 24 hour water & power supply
- Next to Film city
- NRI city Biotech City
- IT City
- Medical City etc.

 Central Park of 6 acres within the complex

 60 units of super luxuary centrally air-conditioned apartments and penthouses

 Four side open apartments and Penthouses with an individual identity

 24 hour water & power supply

 International PGA standard 18 hole golf course near by

 Swimming pool, Health Club, Badminton Court Tennis Court & Amphitheatre

 State-of-art shopping mall within the complex & across the road

 Close to Sector-18, the entertainment hub of Noida

 Minutes away from reputed engineering and management intitutions

 Vaastu friendly layout & design

 Upcoming Night Safari, Formula1 Race Track, Metro Corridor and International

 Airport adjacent to site

 Security System with intercom, CCTV and separate electronic security lock with

 camera and access control

 Well-designed complex with beautiful landscape.

 OXFORD SQUARE

Overview

 Independent Floors

 A perfect blend of open spaces, community living and conveniences

Welcome to the world class, independent living spaces at Oxford Square, Greater Noida.

These Independent Floors provide a freedom of living where you are not forced to live in
claustrophobic environment. Each of the independent floors is designed to give you a feel of life
in a villa and a great sense of space. Independent Floors at Oxford Square is truly an address you
have always aspired for.
 With exclusive features like a terrace garden, a splash pool and a lot more, life at Oxford Square
is a perfect blend of open spaces, community living and conveniences. You will not be forced to
share your world with anyone else. With state-of-the-art security, gated complex, wide internal
roads, shopping complex, modern club, gym etc., you can now enjoy independent living on your
very own floor

Features
What's Special

- Possession in 18 months
- Duplex with personal splash pool & terrace garden
- Recreation centers
- Choice of 2, 3 & 4 BHK, G + 2 floors
- Vaastu friendly fengshui layout & design
- Duplex apartments on 2nd floor
- Primary creche School in the complex

 Fully air conditioned independent floors with complete wood work.

 Possession in 18 months

 Duplex with personal splash pool & terrace garden

 Never before, Villas type independent floors on 22 acres of prime land at Gr. Noida

 Choice of 2, 3 & 4 BR, G + 2 floors

 Exclusive lawn for ground floor

 Exclusive terrace garden and splash pool for 2nd floor duplex#
 Independent parking for all floors

 Lush green environs

 In house club with all modern facilities

UPCOUNTRY

Overview
 Now Experience Beachside Living without Leaving NCR.
 Choose between expandable Villas and High rise apartments.

Imagine stepping out of your home and stepping on the cool sands of the beach, early in the
morning. Or basking in the winter sun. Imagine going to sleep as gently splashing waves sing a
lullaby. Imagine all this with premium sporting, clubbing and leisure facilities. Now no need to
imagine it. Experience it all right here in Yamuna Expressway, 0 kms from Greater Noida. At
Holiday Village. An adddress reserved for the select few. Part of a completely self-sustained
development of Upcountry, a 100 acre landmark, that's nothing short of an independent country.
Holiday Village at Upcountry. NCRs first beachside homes.You will have a complete European
experience, with an Indian price tag being the only gentle reminder where you actually are.

Spanish Villas
This is the real thing. Admittedly not for everyone, Spanish Villas at Upcountry is the ultimate,
limited edition living experience. Each villa is unique and captures the spirit of Spain.
Enjoy some Spanish cuisine and music. For sure you’ll know Pescaito frito never tasted and
sFlamenco never sounded so Spanish before.

Available in plot sizes of 90, 125, 200, 500 and 1000 sq. yards, these expandable villas give you
the flexibility and space to choose how and when to shape it to match your lifestyle.

Roman \Castles
Roman Castles at Upcountry are spaces so exclusive that while the world thirsts for it, just a
chosen few get to experience it. Making it not only the best living style but also an experience
that’s priceless.
Meticulously designed aesthetic interiors, with a little bit of Colosseum, Pantheon and Bocca della
Verita, will remind you of the age-old adage that Rome wasn’t built in a day.

Features
What's Special

- Man-made lakes
- Beaches
- Recreation centers
- Convenience Stores
- Vaastu friendly fengshui layout & design
- Pleasurable greens and a lot more all around
 Spread over sprawling 100 acres of prime land on Yamuna Expressway, a part of grand
civilization, Supertech Upcountry.

 Spread over sprawling 100 acres of prime land on Yamuna Expressway, a part of grand
civilization, Supertech Upcountry.

 Expandable Independent Villas and Castles

 Available in various sizes – 90 sq yds. / 125 sq yds. / 200 sq. yds. / 500 sq. yds. / 1000 sq. yds.

 World class amenities like manmade beach and lake, lush-green landscaping, fully loaded
recreational centre with Gym, Squash Courts, Swimming Pool and much more.

 Shopping Mall, School, Hospital, Hotel, Plotted Development, Hi-rise condos, second inning
home inside.

PROJECTS IN GHAZIABAD, MORADABAD & MERRUT

LIVINGSTON Ghaziabad
 Overview
Being developed within the premises of India’s first global city – Crossings Republik in
Ghaziabad
 Livingston is a part of integrated township spread across 360 acres
 Offers 70% of open area within each plot
 World-class amenities within close vicinity

Supertech Livingston is set amidst beautiful lush greens to make you feel rejuvenated. This
spectacular township is located in the heart of the country and offers 70% of open area within each
plot. The open spaces at Livingston enthrall not just your mind, but also your spirit. The spaces
have been designed keeping in mind your need for expansive spaces that capture your imagination.
The township is a synonym for clutter free, pollution free, rejuvenating atmosphere that fosters
harmonious co-existence with natural surroundings. Replete with facilities such as school,
shopping mall, golf course etc, it is built with a view to provide you world-class amenities within
close vicinity.

Livingston is being developed within the premises of India’s first global city – Crossings Republik
in Ghaziabad. This project is an amalgamation of 7 real estate companies including Supertech
 Group. All companies conceived together a global city which is culminated in the form Crossings
Repulik and within this global city Livingston is being developed by Supertech Group. Project
location of Livingston which falls under territory of Ghaziabad is rapidly growing and featured in
Newsweek International as the 10 top most dynamic cities of the world during the year 2006. It is
on its way to becoming one of the most advanced and top class cities in the world and stands as
the perfect investment and housing destination.

Livingston is a part of integrated township spread across 360 acres. It is committed to provide you
a luxurious lifestyle in your dream home within this township. Replete with all facilities one can
possibly think of, such as ultra modern apartments, golf course, clubs, swimming pool, shopping
malls, daily needs stores, hospitals and a gymnasium. You shall be greeted with an absolutely
blissful environment devoid of chaos and pollution, where lush greens and wide open spaces await
you. You feel like you are in a world so different and pure. Located within close vicinity to Noida,
Greater Noida, New Delhi, Airport, Railway Station a developing Metro line, this is the place you
want to spend the life that you deserve.

Features
What's Special
- 70 percent green area
- 3 sided open vastu friendly Plot
- 24 hour water & power supply
- Vaastu friendly fengshui layout & design

 Swimming pool with kids pool

 Open & covered parking

 Gymnasuim with sona & steam bath

 Club House with squash & Tennis court

 Yoga meditation deck & community lawn.

 Wi-Fi enabled campus

 PALM GREEN Moradabad

Overview
 Premium apartments with all infrastructure and luxuries

 Offer you true-value for money homes that are the best in quality construction and finest
facilities

 A 5 star Hotel is located adjacent to project site

 Supertech is committed to provide world class living ambience not only at Metros and Big Cities
but also in comparatively small but rapidly emerging cities like Moradabad in Uttar Pradesh. Our
one of the flagship project is taking shape right here as in form of Palm Greens, Moradabad. In
Palm Greens project, Supertech is providing premium apartments with all infrastructure and
luxuries of Metro away from actual metro city. Palm Greens is concept of residential project in the
lap of nature and ecology with the ample open green space. Supertech has constantly strived to
offer you true-value for money homes that are the best in quality construction and finest facilities.

Supertech Palm Greens Moradabad is set amidst beautiful lush greens to make you feel
rejuvenated. Supertech Palm Greens provides you 70% of the open area and an option of 2, 3 & 4
Bed room’s premium apartments. A 5 star Hotel is located adjacent to project site which is on
National Highway - 24 (Delhi - Hapur - Gajraula - Moradabad), approx 150 KM from NCR Delhi.
Besides that Palm Greens is well connected by railway, nearest railway station is just 13 KM away,
and by a proposed Airport (Mundapande) is just 20 KM away. Your stay in Palm Greens,
Moradabad, is surely going to be spiced up. So be ready to experience a world-class infrastructure
in Supertech Palm Green Moradabad with its screen surroundings and an ultra modern life style
all within your reach in a pollution free environment

Features
What's Special

- 75 percent green Area

- Close to Tirthankur Medical college
- SEZ (Near 6 kms)
- Garden with Extension Plantaion
- In-house Playway School Day care for children

 Near to 5 Star Hotel Holiday Regency

 Near Expomart

 Close to Tirthanker Medical college

 Near Delhi-Lucknow Highway (NH-24)

 75 percent green Area

 Garden with Extension Plantation

 Swimming Pool with Baby Pool

 In-house Playway School Day care for children

 In-house club with Gymnasium and exclusive facilities

 Baby bedroom, kitchen, bathtub with imported shower panel

 R.O. water plant

 Dedicated parking

 Underground cabling

 100% power backup

 DPS School within proximity

 Hi-tech round-the-clock security system with CCTV arrangement

 SEZ (Near 6 kms)

SPORTS CITY Merrut

Overview
 A unique design approach unifying modern architecture with sports facilities
 Close to the hustle bustle of Meerut
 Designed for healthy and balanced lifestyle in a green sanctuary

Welcome to Meerut Sports City !

Put on your sports attire, let your hair down & let the surroundings take over.

Close to the hustle bustle of Meerut yet in the lap of nature lies a delightful hidden gateway
designed for healthy and balanced lifestyle in a green sanctuary.

A unique design approach unifying modern architecture with sports facilities will include
beautifully designed high-rise tower & superb villas along with a full size cricket stadium, boating
lake and putting greens.

Come, discover the joy of healthy & playful living.

Features
What's Special

- Fully equipped sports complex spread-

- across 12 acres.
- 24 hour water & power supply
- Vaastu friendly fengshui layout & design
 Uniquely arranged high-rise clusters offering spectacular views of lush green parklands and serene
water bobies.

 Ultra-modern club house with state-of-the-art Gymnasium and Swimming Pools.

Retail mall to take care of all your leisure and daily needs.
 School affiliated with a trusted name to build your kid's future.

 200 bed hospital with all the modern facilities to take care of your dear ones.

 24x7 power back-up and around the clock security.

Competitors Of Supertech Limited

 1. Amrapali
2. Paras
3. Paramount group
4. Logix Group
5. Wave Infratructure
6. Gaur Sons Limited
7. Gulshan Homes
8. Sikka Infrastructure
9. Exotica
10. 3 C

Share Market Position

FINANCIAL PERFORMANCE OF THE COMPANY AT A GLANCE

 Total Income increased by 57.23%.

 Operating Profit increased by 31.78%.

 Net Profit increased by 39.84%.

 Net Worth increased by 20.49%.

In future, Company will continue to perform satisfactorily, both in the term of size and
profitability.
Government Policy

At the Government level many new policy initiatives have been taken recently to boost
the real estate Property in India . These policy decisions will lend a stimulus and impetus to the industry.
It is beyond doubt that the new initiatives will unlock the potential of the sector. Also, along with the
stimulus package announced by the Government, the Reserve Bank of India (RBI) has taken a definitive
step whereby banks are allowed to devise new schemes beneficial to the property sector.

As part of the Government initiatives to boost real estate boom sector India, RBI has declared
concessional schemes for the real estate sector. Such initiatives include:
* Urban Land (Ceiling and Regulation) Act, 1976 (ULCRA) repealed by increasingly larger
number of states.
* In case of integrated townships, the minimum area to be developed has been brought down to
25 acres from 100 acres.
* 51 per cent FDI allowed in single-brand retail outlets and 100 per cent in cash-and-carry
through the automatic route.
* Full repatriation of original investment after three years.
* Minimum capital investment for wholly-owned subsidiaries and joint ventures stands at US$
10 million and US$ 5 million, respectively.
* 100 per cent FDI allowed in realty projects through the automatic route.
Further, in its endeavour to initiate new policies to boost the real estate sector in India, the
Ministry of Commerce and Industry, Government of India, has taken steps to reduce the time
taken to develop special economic zones (SEZs) by simplifying the procedures to get the tax-tree
industrial enclaves notified. Now developers can easily get their land classified as an SEZ at the
outset itself by producing title deeds to prove their ownership. Again, the Government has
announced several concessions in the Budget 2008-2009.

New Government initiatives to boost sector of Real Estate India include granting a tax holiday
on profits from initiates in the financial year 2007-2008. In order to enjoy this benefit, the
housing projects should be of the affordable housing unit type of 1000 to 1500 square feet.
Another condition is that such projects should be completed by March 1, 2012. Further, the
Finance Ministry has allocated US$ 207 million to grant 1% interest subsidy on home loans up to
US$ 20, 691. In order to avail this benefit, the cost of the home should not be above US$41, 382.
It is believed that these initiatives will be add further impetus to the real estate sector in the
country.

Future Plan

We are constantly working for the development and shaping of land as well as contributing in the
progress and growth of nation. In our commercial segment, we have developed Malls, Multiplexes
and are now expanding fast into Starred Hotels Category. Next in the line is development of IT
Parks in metros. Supertech Group is all set to foray in the area of development of IT & Software
Parks, where conglomeration of IT & ITES companies will establishes their organizations and
business ventures. Proposed IT Park, Greater Noida will provide world class infrastructure with
ultra modern facilities and business for its client companies
 Research methodologies
The research design indicates the type of research methodology under taken to collect the
information for the study.
The researcher used both descriptive and analytical type of research design for
his research study. The main objective of using descriptive research is to
describe the state of affairs as it exists at present. It mainly involves surveys and
fact finding enquiries of different kinds. The researcher used descriptive
research to discover the characteristics of customers. Descriptive research also
includes demography characteristic of consumer who use the product.
The researcher also used analytical research design to analyze the existing facts
from the data collected from the customer.

Research instrument:
The Structured questionnaire is used as the research instrument for the study.
 DATA COLLECTION METHOD:
Primary data:

Primary data is the new or fresh data collected from the respondents through structured
scheduled questionnaire.

Secondary data: The secondary data will be collect through the structured questionnaire, past
record.

Tool for analysis:

i)factor analysis.

ii) Chi square test.

Interpretation:
Qus2: How do you come to know about supertech
ltd.?
no of
pepople
advertisement 14
Friends 16
channel partener 14
sales executive 6
other sources 0

Chart Title 0%
advertisement friends channel partener
sales executive other sources

12%
28%
Interpretation: from the survey, we got the response of customer.

28% customer know the supertech through advertisement and channel partner, 32% customer know the
supertech through their family/friends. And 12% knows the supertech through sales executive.

from the above response of the people’s it is clear that family/friends opinion play a major role in
projecting an image of a new brand or project in customer’s mind.

Qus3:have you purchased any property from

supertech:

yes 10
no 40

Chart Title
yes no

20%

80%
 Interpretation: in the 3rd qus, 20% customer responds as a old customer and 80% respondent as a new
customer.

Qus4: if you are a investor of supertech, how long have you been buying it?

below 6 month
0.5-1 year Chart Title
1-2 year
above 2 year below 6 month 0.5-1 year 1-2 year above 2 year

6%
12% 34%

48%

I
Interpretation: from the above pie-chart, we can conclude that in last 1 year 82% new investor join the supertech.

Qus5: advertisement of supertech play a influential role in your buying decision:

strongly agree 11
Agree 28
Average 10
Disagree 1
strongly disagree 0

Chart Title
strongly agree agree average disagree strongly disagree

2% 0%
 Interpretation: from above data,22% people are strongly agree and 56% are agree with this statement that
advertisement of supertech play a influential role in your buying decision.

Qus6:

factors influence your purchase decision :

1.affordable price:
rating
5pts 12
4pts 27
3pts 10
2pts 1
1pts 0
 Chart Title
5pts 4pts 3pts 2pts 1pts

2% 0%

20% 24%

54%

Interpretation: from the above data, we can conclude that 78% people think that they go for those
builders which provide them affordable prices.

2.possession time:
rating
5pts 5
4pts 15 Chart Title
3pts 21
5pts 4pts 3pts 2pts 1pts
2pts 9
1pts 0 0%

18% 10%

30%

42%

Interpretation: in the above pie-chart, 42% people say that possession time somewhere affects their buying
behavior but not strongly effects.

3.brand image:
rating
5pts 11
4pts 28
 3pts 7
2pts 3
1pts 1

Chart Title
5pts 4pts 3pts 2pts 1pts
6% 2%

14% 22%

56%

Interpretation: 78% people agree with this fact that brand image plays an influential role in investing any property.

4.previous experience:

rating
5pts 8
4pts 22 Chart Title
3pts 12
5pts 4pts 3pts 2pts 1pts
2pts 6
1pts 2 4%

12% 16%

24%

44%
Interpretation: 60% people think that previous experience is the most important factor in the purchasing of any property.
16% people think that previous experience doesn’t play any significant role in property purchase.

5.advertisement:
rating
5pts 0
4pts 10
3pts 22
2pts 9
 1pts 9

Chart Title
5pts 4pts 3pts 2pts 1pts

0%

18% 20%

18%

44%

Interpretation: 20% people think that advertisement influences their purchase decision, and 44% people think that at some

6.family/friend opinion:

Interpretation: 70% people say that family/friends opinion is necessary for them before investing in any property. And 24%
that they also concern their friend’s opinion before investing in any property.
7.amenities:
rating
5pts 13
Chart Title 4pts 17
5pts 4pts 3pts 2pts 1pts 3pts 9
2pts 8
1pts 3
6%
16% 26%

18%

34%
 Interpretation: 60% people look for facility provided by
builder under their project before investing into it.

Qus 7:
rate your satisfactory level of supertech based on the following
Features.

1.Price: rating

5pts 5
Chart Title
5pts 4pts 3pts 2pts 1pts

4%

16% 10%
 4pts 13
3pts 22
2pts 8
1pts 2

Interpretation: 36% people think that supertech provide the flats at affordable price. 44% people says that
supertech provide flats at normal prices.

2.quality: rating

5pts 2
4pts 16
Chart Title 3pts 19
5pts 4pts 3pts 2pts 1pts 2pts 9
1pts 4
4%
8%
18% 32%

38%

Interpretation: 22% people finds supertech’s material quality is very satisfactory.

38% people are satisfied with material quality of supertech.

3.after sale service: Rating

Chart Title 5pts 0

4pts 0
rating 5pts 4pts 3pts 2pts 1pts 3pts 7
0%
2pts 22
0%

14%
42%
 1pts 21

Interpretation: from the above mentioned data, we can easily conclude that supertech is poor at their
after sale service.

4.channel partner: Rating

Chart Title 5pts 6

4pts 14
5pts 4pts 3pts 2pts 1pts 3pts 17
2pts 8
1pts 5
10% 12%
16%
28%

34%

Interpretation: 28% people are very satisfied with supertech’s channel partner, whereas 34% people are
neutral on that.26 % people are not happy with channel partners.
 5.possesion time:
rating

Chart Title 5pts 3

4pts 5
5pts 4pts 3pts 2pts 1pts
3pts 19
4% 2pts 21
1pts 2
6% 10%

42%

38%

Interpretation:

54% people are satisfied with supertech’s possession time where as 46% are not happy with the possesion
time provided by supertech.

Findings and conclusion:

 That family/friends opinion plays a major role in projecting an image of a new brand or project in
customer’s mind.
 New investor’s are joining supertech at very high rate.
 Customers are satisfied with supertech as far as price and material quality is concerned.
 Customers are very disappointed with after sales service and inventory management of supertech.
 Advertisement may influence buying behaviour of customer.
 Customer also goes with brand image.
 Recommendation:
 supertech has to advertise more than they are doing now.
 They have to improve their after sales service.
 They need the coordination between different departments.
 they need to improve inventory distribution system.
Limitation:

a) The questionnaire is not focused on lower middle class 1customer.

b) Questionnaire filled by the customer of the projects conceded in noida and noida extension.

c) Project doesn’t include eco village I, eco village II and eco village III.
Overall experience:

 In supertech I learn how operation department works in a real estate firm.

 I learned how to check the allotment files of the customers.
 I also analyze their project’s USP.
 I learn how to satisfy the customer and their query.
 at supertech I learn how a real estate firm works and where they can improve.
Annexure:
Bibliography:

www.supertechlimited.com

www.propertyguru.com

www.99acres.com
www.realitynews.com

Questionnaire:

A study on customer buying behavior in supertech

1. NAME: contact no: project name:

2. How do you come to know about supertech ltd.?

Advertisement Friends channel partner
Sales executives Any other source (Specify) ……………
 3. Have you purchased any property from supertech ltd before?
Yes □ No □

4. If you are a investor of supertech, how long have you been buying it?
Below 6 months □ 0-1 year □ 1-2 year □ Above 2 year □

5.do you think the adverrtisement of supertech has a major influence in your buying decision?
Strongly agree agree average
Disagree strongly disagree

6. Please rate the following factors which influence your purchase decision.
(Strongly agree-5, Agree-4, Neutral-3, Disagree-2, and Strongly Disgree-1)
s.no Factors Rating
1 Affordable price
2 Possession time
3 Brand image
4 Previous experience
5 Advertisement
6 Family/friend opinion
7 Amenities

7. Please rate your satisfactory level of supertech b a s e d on the following

Features. (Highly satisfied-5, Satisfied- 4, Normal-3, Poor- 2, Very poor- 1)
s.no Factors Rate
1 Price
2 Quality
3 After sales service
4 Channel partner
5 Possession time