UNIVERSIDAD DE GUAYAQUIL

FACULTAD DE CIENCIAS ADMINISTRATIVAS

CARRERA:
Ing. Gestión Empresarial

INTEGRANTES:
 Salas Freire Viviana
 Terrero Safadi Daniel
 Freire Cabrera Miguel
 Eloisa Gutiérrez

STRATEGIC PLANNING

DOCENTES :
ING. ORTEGA BARDELLINI JAIME DIONISIO

GUAYAQUIL – ECUADOR

2018

1. - In what decade did Boing recover from the problems he faces?

The 1990s allowed Boeing to fully recover its solid financial status. The company, along with
Lockheed, won an order from the United States Air Force for the development of the twin-engine
fighter F-22 Raptor. In addition to the airplane, Boeing developed a commercial airplane 777 of
great success. The "Triple Seven" long range and great body was the first computer-designed
aircraft and sold more than 1,000 devices to this day. The end of the decade was noted by the
acquisition of his long-time rival.
2. - What was the market share that Boeing reached?
Boeing dominated the world´s commercial aircraft industry with a 54-percent market share
3. - Mention the areas or aspects that you consider of utmost importance in the development
of your strategy
The aeronautical constructor Boeing will promote its new business areas in the coming years to face
international competition, the president and CEO of the company, Phil Condit, said at a press
conference offered via satellite. Condit said that Boeing will not neglect its main areas, especially
commercial aviation, but it will boost its new divisions such as air traffic management, services to
companies or development of new technologies to implement the company's value. "We are creating
a company that goes beyond airplanes," he remarked. The construction company has an annual
growth of five percent and its goal is to increase this growth by 15 percent annually in the coming
years.
4. - Tell you if Boing was harmful to take risks and up to what limits
If assumed the risk value of an adequate measure to evaluate the attractiveness of a security. 0
corresponds to a very high risk and 10 correspond to a very low risk. The Boeing Company has a
risk value of 8.00.
The risk value of The Boeing Company is significantly higher than that of its group of allies.
Therefore, The Boeing Company is significantly less risky than its group of allies.
To analyze and evaluate the level of risk of a company, there are several important indicators, such
as liquidity, volatility, level of debt and capital structure. The GPRV shows an aggregate risk value
that is the average of the values of the different risk indicators.
5.- To what extent in the amount of money generated by Boing in its most successful years?
$ 27 Billion from foreign sales.
6) Were the Boing competitions? And on which his strategies were based
MC Domell Douglas, Airbus, United Airlines.
One of Boeing's strategies has been to provide the level of technology in its aircraft that is necessary
for safety and stated needs of its customers.

7.- What flexibility factors do Boeing apply in its strategy?

Boeing has adopted Japanese–style design–build teams for the 777, also the firm has prepared an
extensive computer simulation that allows for “pre assembly” by computer to work out
manufacturing bugs in advance. Boeing has subcontracted some of its manufacturing to
three Japanese firms in order to provide for better domestic flexibility.
8.- What would you say is an innovator? say three reasons

BOEING, is considered an innovative company that is the largest aerospace company in the world
and the leading manufacturer of commercial aircraft and defense systems, space and safety, and
does so with the aim of facing others, placing itself at the forefront of innovation digital in the
aviation sector.

In addition, it has reached a collaboration agreement with Microsoft, through which Boeing will
begin the transition of its broad portfolio of digital solutions to Microsoft Azure. In this way, the
airline can face the best business challenges and have a greater ability to adapt, innovate and take
advantage of data intelligence even more.

The digital airline will allow greater integration between people and machines, the use of artificial
intelligence to streamline business relationships, while the 300 airlines that operate with Boeing,
what else becomes the world leader in the sector, may be more efficient, clicking on more
competitive and attractive for consumer