Persona Notepad

First impressions
PROFILE PHOTO NAME ROLE

QUOTES DEMOGRAPHICS

Motivation & Behaviour

GOALS JOURNEY
What does the user want to achieve How does the user currently solve this problem?

MOTIVATION VS ABILITY MOTIVATING FACTORS

High

INHIBITING FACTORS
Motivation

POSSIBLE TRIGGERS

Low
Hard to do Ability Easy to do
Influencers
INFLUENCER 1 INFLUENCER 2 INFLUENCER 3
Quote or insight Quote or insight Quote or insight

Environment
CONTEXT 1 CONTEXT 2 CONTEXT 3
Device, think, feel, hear, see Device, think, feel, hear, see Device, think, feel, hear, see

Persona Family

RELATED PERSONAS PERSONA MATRIX

Which other personas are related to this one? How does this Persona fit, in the context of other Personas