BMW USER GUIDE

Contents

1. Introducing BMW ............................................................................................................................ 4

1.1. Main BMW features ................................................................................................................ 4
1.2. Most Relevant Analysis ........................................................................................................... 5
1.3. BMW Configuration ................................................................................................................ 6
2. Running the BMW Application........................................................................................................ 6
2.1. Running BMW for the first time.............................................................................................. 6
2.2. User access level to BMW ....................................................................................................... 8
3. BMW Variables.............................................................................................................................. 11
3.1. Variables that are related to Events ..................................................................................... 11
3.2. Variables that are related to Audience ................................................................................. 12
4. Application .................................................................................................................................... 14
4.1. Close ...................................................................................................................................... 14
4.2. Re-Login ................................................................................................................................ 14
4.3. Print Preview ......................................................................................................................... 15
4.3.1. Print Preview of an Insertion Analysis .......................................................................... 15
4.3.2. Print Preview of a Grid Analysis .................................................................................... 15
4.4. Print ....................................................................................................................................... 16
4.5. Print Setup ............................................................................................................................ 16
4.6. Settings.................................................................................................................................. 17
4.6.1. Display ........................................................................................................................... 18
4.6.2. System Colors ................................................................................................................ 19
4.7. Exit......................................................................................................................................... 20
5. View .............................................................................................................................................. 20
5.1. Shortcut Bar .......................................................................................................................... 20
5.2. Workspace ............................................................................................................................ 22
5.2.1. Saving the created TEMPLATES and analysis INTO workspace ..................................... 22
5.2.2. Defining User/System & Built-in ................................................................................... 26
6. BMW Analysis mode ..................................................................................................................... 26
6.1. Insertions, Summary and Crosstabs...................................................................................... 26
6.1.1. Insertions mode ............................................................................................................ 27
6.1.2. Summary Mode ............................................................................................................. 32
6.1.3. Crosstab Mode .............................................................................................................. 37
7. TOOLS ............................................................................................................................................ 38

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7.1. Database details .................................................................................................................... 39
7.2. Targets .................................................................................................................................. 41
7.2.1. Layout definition ........................................................................................................... 41
7.2.2. Create Target ................................................................................................................ 44
7.2.3. Combination.................................................................................................................. 47
7.2.4. Set target definition ...................................................................................................... 48
7.2.5. Conjoint Target ............................................................................................................. 49
7.3. Channels manager ................................................................................................................ 51
7.4. Distribution Curve manager .................................................................................................. 55
7.5. User variables manager ........................................................................................................ 55
7.6. Entity manager ...................................................................................................................... 59
7.6.1. Choose Media Type....................................................................................................... 60
7.6.2. Defining the Entity variables ......................................................................................... 61
8. Options .......................................................................................................................................... 66
8.1. General Options .................................................................................................................... 66
8.1.1. Mail ............................................................................................................................... 67
8.1.2. Grid................................................................................................................................ 69
8.1.3. Settings.......................................................................................................................... 70
8.1.4. Export ............................................................................................................................ 75
8.1.5. Aggregated Threshold ................................................................................................... 76
8.1.6. Folders........................................................................................................................... 78
8.1.7. Language ....................................................................................................................... 78
8.1.8. FTP Settings for Database Updater ............................................................................... 79
8.1.9. Logs ............................................................................................................................... 80
9. Analysis and reports...................................................................................................................... 81
9.1. Individual............................................................................................................................... 82
9.1.1. Add Events into Individual Analysis .............................................................................. 83
9.1.2. Base Query .................................................................................................................... 87
9.1.3. Settings.......................................................................................................................... 87
9.1.4. TV Viewer Query ......................................................................................................... 102
9.1.5. Layout.......................................................................................................................... 103
10. Audview > Program Report ..................................................................................................... 103
10.1. Selecting Media Type ...................................................................................................... 104
10.1.1. Selecting Templates: Layouts and Filters .................................................................... 105
10.1.2. Choosing the filters ..................................................................................................... 113
11. Audview > Time Band Report ................................................................................................. 119

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12. Other Audview Analysis .......................................................................................................... 121
12.1. Grid Analysis:................................................................................................................... 121
12.1.1. How to build a Grid analysis........................................................................................ 121
12.1.2. Grid.............................................................................................................................. 126
12.1.3. Classic Grid .................................................................................................................. 128
12.2. Picasso ............................................................................................................................. 132
12.2.1. How to build a Picasso ................................................................................................ 132
12.3. Ratings Curves ................................................................................................................. 138
12.3.1. How to build a Ratings Curve ...................................................................................... 138
12.3.2. How to configure the Ratings Curve analysis.............................................................. 143
12.4. Switching Analysis ........................................................................................................... 144
12.4.1. Switching Curve........................................................................................................... 145
12.4.2. Figure Table ................................................................................................................. 150
12.5. Batch analysis .................................................................................................................. 157
12.5.1. How to build a Batch analysis ..................................................................................... 157
12.5.2. Batch automation ....................................................................................................... 161
13. Adview >Advertising Report ................................................................................................... 171
14. TeleView.................................................................................................................................. 181
14.1. Base Query ...................................................................................................................... 182
14.2. Settings............................................................................................................................ 182
14.3. Band ................................................................................................................................ 183
14.4. Switching ......................................................................................................................... 198
14.5. Chart ................................................................................................................................ 204
14.6. Audience ......................................................................................................................... 205
14.7. Switching ......................................................................................................................... 207
14.8. Profile .............................................................................................................................. 210
14.9. Target Profile................................................................................................................... 213
14.10. Template ......................................................................................................................... 216
15. Teleview Preview .................................................................................................................... 217
15.1. Properties ........................................................................................................................ 221
15.2. Visual Objects .................................................................................................................. 223

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1. Introducing BMW
BMW (BARC India Media WorkStation) is the new software application specially designed to
analyse media and advertising audience results.
Indeed, BMW introduces some very important features. BMW is written using the widely
known high level programming environment Visual C++, allowing the software to run in an
efficient and fast way.
Another important issue that makes this BMW a unique software is the possibility of
implementing new external features and functionalities, which makes it a lighter and reusable
program. Since it is a Component based software, using BARCIndia Object Modules, it enables
us to easily add new functionalities and details to BMW. Furthermore, it’s a very friendly
software, easier to work with and with an attractive visuals.
For the moment, BMW uses Household viewership and TV advertising databases.

1.1. Main BMW features

Right now, one of the most interesting BMW features is the existence of modules which allows
users to create and edit their own Reports and Analysis putting them all together in the one
Template.
An important concept is the “User Access Level” methodology. With BMW, users can be
grouped according to their access level into the application. This is the concept of User
Hierarchy. On the top of hierarchy is the System Administrator; in the middle is the Group
Manager and on the bottom is the Common User.
BMW is also an advanced software in visual terms because it uses a friendly and modern layout
that is easier to read and work with. For instance, you have much more flexibility creating
Behavioural Targets easily and quickly.
The Menu Designer (available to system admin only) module guarantees a large flexibility to
reconfigure the BMW layout as you’d like to see it. Through the Menu Designer the admin
himself can change the BMW appearance, disable analysis for certain users (an easy way of
creating lighter versions of BMW), and upgrade the application and so on.
The BMW wallpaper gives users the possibility to freely fill up the background screen of BMW,
by adding their own images, html pages, web pages, etc.
The connectivity between analysis present in BMW is a major benefit for users, because they
can easily go directly from an analysis to any other and vice-versa.

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The layout multipage enhanced grouping available in Reports is a very powerful feature that
enables the possibility to run several analyses at once from 1 same set of filters with different
layouts.
Through the Colouring feature, users can create conditions and easily make alerts using
symbols or identify patterns with colours and symbols.
Tops and Sorts can be applied at both insertions and totals level (Sort Nodes and Top Nodes)
The Variables Creator module enables users to create their own customised variables using the
existing (built-in) ones, without needing to have them hard-coded.
The Entity Manager module enables users to create its own customised entities (information
organisers) and to use them in Report Layouts to organise analysis and reports. This gives users
the freedom to add new classifications/descriptions of Events.
The Targets Module became more open and flexible so users do not have to leave the Base
Query to create a new target. Now, any target created, either through the Control Panel or
when in the Base Query, is available in any Module and to any analysis.
A Print tool allows better image quality when printing and configuring the Preview layout. You
will notice these improvements specially when printing a Grid analysis. BMW is capable of
sending analysis (.xls file and .txt file) by email to the addresses you specify. Other features are
Base TV Viewer defined in % of time viewing, Behaviour Targets by intersection of cells, contact
distribution curve at insertion level and more, much more.

1.2. Most Relevant Analysis

The most relevant analysis available in BARC India Media WorkStation are:

Time-Bands. Report Time-Bands;

Programs. Report Programs, Report TV nets;
Advertising. Report Advertising.

These are the core analysis of BMW, each one connected to a specific database. However,
BMW does so much more than the main reports and has other modules available:
Classic Grid. This analysis relates both to Time-bands and to Programs and it builds a grid of
programs, filtered (split) by time slots, with the daily audience values (audience variables) for
each program.
Individual Analysis. Introduction of a new method of selecting events and the possibility to
make Organizations in every output;
Ratings Curve. BMW uses a more flexible module, which allows making multidimensional
selections and displaying more than one audience variable at the same time. It also gives you
the freedom to create user-defined Layouts instead of being restricted to predefined ones.
Furthermore, Ratings Curve works with Filters (Programs Type and Level);
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Switching graph/table – It is a specific tool to analyze switching behavior of Household among
different Channels. The Switching graph presents a Programs Grid and complements it with a
Bar Chart regarding the audience source for each Time Slot. The Switching table shows the exact
values represented on those Bars;
Video Analysis. The Teleview Suite option provides a graphic analysis that allows studying a
detailed day audience. Otherwise, Teleview Preview is an extremely useful option that permits
the User getting a visual report with images for a selected channel/program in a specific time
period.

1.3. BMW Configuration

BMW was developed to work under standard configurations. However it is recommended that
you use the following configurations:

 Windows® XP
 Pentium 4
 2 GB RAM
 4 GB free disk space for installation
 1,024 x 768 display resolution monitor
 Internet Connection
 Microsoft visual C++ 2008 redistributable for visual studio
 .net Framework 2.0 or later

For smooth running, however, the advised configuration of the computer should be has follows or higher:
 Windows® 7
 Intel i3
 4 GB RAM
 4 GB free space for installation
 1,600 x 1,050 display resolution
 Internet Connection
 Microsoft visual C++ 2012 redistributable for visual studio
 .net Framework 3.5 or later

2. Running the BMW Application

2.1. Running BMW for the first time

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BMW requires a User Name and a Password to login.
Someone with Admin privileges will define your User Name and Password. When using BMW
for the first time, it will prompted you to change the password given to you for one of your
choice.

The main window will appear as seen in the following figure:

There are some options available directly from this screen, which are also available on
submenus by right clicking with the mouse cursor.
The User can run these options clicking it with the left button:
• Copy – Allows copying the analysis information to any Windows word-processor or
spreadsheet (Word for Windows and Excel). The user can select all the analysis or just
part of it; this option will copy also the header descriptions;
• Special Copy – This one enables you to make a copy under a special layout, i.e., just the
table of figures (including titles) and not the header description;
• Print – Use it to print the analysis directly;
Print Preview – This option allows seeing previously the printed analysis;

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Change Database – This option allows you to directly change to another database;
Switch Language – To choose another language code;
Show info – It offers a little screen with all the parameters that build the analysis;
Export to excel – Saves the analysis output as .xls file;
Export to txt – Saves the analysis output as .txt file;
Open with excel – This option allows opening the output as a .xls file or .txt file;
Open with txt – This option allows opening the output as a .xls file or .txt file;
Send mail excel – Allows sending to the output file (.xls file) to an email address;
Send mail txt – Allows sending to the output file (.txt file) to an email address;
About – It shows the Software information.

2.2. User access level to BMW

BMW introduces the concept of User Hierarchy. This means that in BMW Users are grouped in
different categories: System Administrator (admin); Group Manager (Group) and Common User
according to their access level into the application (see chapter Options).

The System Administrator has full access to BMW features while Group Manager has less
access, but still controlling the access on a group and Common User is the basic level of usage.
Users have reading and writing rights just on user-level and by default have reading rights to
group/system and built-in levels;
It is System Administrator who registers users and defines their category and or level of access.
But there are also some BMW features that are pre-configured to work differently depending
on the category of the user that is accessing BMW. And this Hierarchy concept and
methodology is spread over all BMW modules.
One example of those features is the Templates environment window and the Templates
building functions.

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As the figure shows, all analysis queries have four different environment windows (User, Group,
System and Built In). Each one of them has different purposes:
User Window – This is the window where templates that will be available only for the User
should be placed in;
Group Window – This is the window where templates that will be available only for the Group
should be placed in;
System Window – This is the window where templates that will be available for All BMW Users
should be placed in.
Furthermore, the access level to each one of them will be different depending on the User’s
category. Let’s see those differences:
User Window – Common Users can build his own templates. Group Managers can do the same
and also “send” templates to all his Group members or to a specific User member. System
administrator can do the same and also “send” templates to a certain Group, to a specific User
or to all BMW users;
Group Window – Common Users that belongs to a Group can only run template and “send” it
to himself (make a copy into his User Window). Group Managers can build their own templates
and also “send” them to themselves. System Administrator can do the same as the Group
Manager and also “send” it to a specific User, to a specific Group or to all BMW Users;

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System Window – Common Users (even those who don’t belong to any Group) can only run
template and “send” them to themselves (make copies into their User Window”. Group
Managers can do exactly the same. System Administrator can build templates and send them
to a specific User or Group.
Finally, depending on your User Category, BMW displays an “entering” menu that allows you
to enter the analysis query of a specific User as if you were that User. If you are a Common User
you will not have this “entry” menu available. If you are a Group Manager you will have a menu
listing all User members of your Group. If you are a System Administrator you will have a menu
listing all BMW Users.

Basically this menu enables an effective control and knowledge of what templates each User
is creating. So for example, when the System Administrator clicks on the menu he/she will see
all Users names and by selecting one of them he/she will be able to enter the analysis query as
if he was that User.

We have been referring to terms like “Build” and “Send” buttons that are available in all analysis
queries. Let’s now present a brief description of them:

Build button:

Create New Layout/Filter template;

Save the changes you have made in the selected Layout/Filter template;
Load the selected Layout/Filter template into the report definition query;
Rename Filter Template;
Delete the selected Layout/Filter template;
Delete All Layout/Filter templates.
Send button:

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When clicking on this button BMW presents a list of all BMW Users (in the case you
are a System administrator) or of all Group members (in the case you are a Group Manager). So
you should be able to choose to which Users you want to send your template.

3. BMW Variables

BMW offers several variables that enable users to analyze TV audience data. There are two
types of variables, those related to Events and those related to Audience.
Besides the variables BMW offers by default, users can also make your own variables through
the User Variables Manager module.

3.1. Variables that are related to Events

• Bsh% – Broadcast Share. It is the rate between event duration and the channels
broadcast duration in that day.
Event Duration
Bsh%   100
Duration of a day broadcast of the channel

• Sat% – Saturation index. It is the rate between the duration of ad spots (breaks and auto
promotions) included within the program and the Total duration (duration of all
programs parts + duration of ad spots included in the program) Remember that you
can choose to see only Breaks or only Auto promotions, through the “Saturation Index”
option inside the analysis query.

Sat% = Ad Spot Duration X 100

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Total Duration

3.2. Variables that are related to Audience

• Rat% – Average Audience rate. For its computation, each Household is weighted with
reference to the duration of the contact with the event/channel.

Rat% = Total minutes of an "Event" viewed across all Households (000s) x 100
"Event" duration x total household in the target audience (000s)

 Rch% – It measures the % of Household who “contacted” with the event/channel at

least 1 minute. Note that even if the individual had contact two or more times with the
same event/channel, it is considered just one contact.

Rch% = No of Household that contacted with the event at least 1 min X 100
Total Household

 Shr% – Audience Share for an event/channel. It is computed with the total time viewing
a determined event/channel with reference to the total time spent watching TV (Base
Channel).
Shr% = Rating (Rat%) of the Event X 100
Total TV Rating

 Ats (viewer) – Average time spent by the viewers of the event

Total minutes viewed by all viewers of the "Event"
Total number of viewers of the "Event"

 Ats (Univ) -- Average Time Spent on the "Event" by all Household in the Universe

Total minutes viewed by all viewers of the "Event"

Total number of Household in the Universe

 Atr% -- % of target households where any TV channel was on, averaged across minutes

Total of viewed minutes of TV x 100

Event duration x no. of Household of target

 Fid% – Fidelity index. It gives you the average % of a time period/program that is
contacted by each individual.

Ats #
Fid %   100
Event' s Duration

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Note: The maximum value of Fid% is 100% and it would mean that all contacted
Household (TV viewers) were present in the whole program/period.

 Aff% – Affinity index. It measures the “Affinity” of an event with a target, i.e.; compares
the target average audiences of an event with the base target average audience of that
event.
Rat% for the target event
Aff %   100
Rat% for the base target event

 Alp(idx) – Alpha coefficient.: Calculates relation between what the channel “gains” on
audience and “spends” on the events broadcast for that particular event within the
channel

Alp(idx) = ((Event’s Rat% X Event’s Dur)/Channel Rat% X 24hours) X100 X 100

(Event’s Dur/Dur of a day broadcast of the channel)X100

 Bet(IDX) – Beta coefficient. It measures the importance of an event/channel in the

audience of that channel.

Bet(idx) = Event/Channel Alp (idx) X 100

Total TV Alp (idx)

 Att% – Attractiveness Index. It measures an event/channel attractiveness for a certain

target, i.e., compares the target’s share with the base target’s share.

T arg et Shr %
Att %   100
Base target Shr %

 Rat’000 – Number of Household in 000s of a target audience who viewed an "Event",

averaged across minutes. Also known as TVT.
Rat’000 = Rat% x total Household in the target audience (000s)
100

 Rch’000 – Reach in thousand Household. Number of Household in ‘000 who viewed the
Event for at least 1 minute. Viewing based on attribution rules

Rch’000 = Rch% X No of Household that contacted with the event at least 1 min
100

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 OTS – Opportunity To See. It gives you the average number of times a viewer is
contacted by the events in analysis1.
In other words, it gives you how many times the average person you reach will have an
opportunity to see that exposure.
Grp%
OTS 
Cov%

 Cov% – Coverage. It gives you the % of the target that contacted at least one of the
events in the set. Also known as cume reach %

 Cov’000 – Number of target households ('000s) in the universe where at least one of
the events in a set of events was on. Also known as Cume Reach in 000s

4. Application

4.1. Close

The Close button will close the Report currently active.

4.2. Re-Login

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This option will open a pop up window that allows the User to Re-Login as a different User
Name and enter in the BMW analysis.

4.3. Print Preview

The Print Preview will allow the user to get a preview of how the printed report will look. This
option will offer the user a better image quality and more configuration options that will help
in obtaining attractive printed documents. Here you have two examples that show perfectly
these possibilities: one of an Insertion Analysis and other of a Grid Analysis.

4.3.1. Print Preview of an Insertion Analysis

This option allows building a more attractive Preview layout and consequently a better-printed
document.

4.3.2. Print Preview of a Grid Analysis

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This option allows the User to see how the Print looks like, before the final Printing.

4.4. Print

This option allows the User to print the analysis directly.

4.5. Print Setup

The Print Setup will allow you to define the settings and outlook of the printing as well as the
settings for the printer and paper. You can see an example and explanation of the options on
the tables below.

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In Print Setup users can define the appearance of Grid Lines, the Page order, the Fonts, the
Header and Footer, the positioning of print on the Page and the option to include the analysis
info on the print. They can also choose to “try to fit vertically the printed grid one page”.

The Printer Setup option allows the User to change the Printer Settings, Paper Settings and Print
Orientation.

4.6. Settings

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4.6.1. Display

The Settings option will allow the User to Add a background picture or html document as
Wallpaper. You can also Remove or Edit a picture already in use, as well the Picture Display.

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4.6.2. System Colors

With this option, the User can paint the Report’s layout with colors, making it become more
attractive and personalized. To enable it you just have to select the System Colors tab and
choose colors for background color and text color for the query, workspace, shortcut and
wallpaper options.

The User can define a template and Save it, in order to access it in other time or Import some
file and Save it too, if want to have access to that later. If you opt for Save option, there are
three available options to choose: User, System and Location.

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Finally you can also delete it, choosing option “Remove”.

4.7. Exit

If Users choose this option, the Application will close. Before closing, a message will be
displayed to confirm the Exit and to ask if you want to Save changes that you have made until
then.

5. View
5.1. Shortcut Bar

Another way to easily add analysis and personalize your BMW is through the Shortcut Bar.

The Shortcut Bar is a Toolbar designed to give the user an easier and quicker access to all the
more important features of the BMW. Most importantly, it gives the user a closer access to the
BMW analysis. You may create any analysis, redefine it, set its options, manage the user profile,
etc.

The Shortcut Bar is already displayed once you start the BMW. However, you can enable or
disable it on the View menu, on the Header.

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The Shortcut Bar will appear on the left side of the screen. The shortcut bar has four tabs:

 Audview. Program and Timebands analysis.

 Adview. Advertising analysis.
 Teleview. In-depth audience analysis using videos
 Planview. Planning module

These menus you can also find on the Header.

The Shortcut Bar is a customizable Toolbar. By right clicking in it, you will have options that
allows you to adapt the Shortcut Bar to your needs.

The customization options are:

 Large Icon – It will show the icons in large size;

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 Small Icon – It will show the icons in small size;
5.2. Workspace
5.2.1. Saving the created TEMPLATES and analysis INTO workspace

The Workspace is a Toolbar designed to give the user an easier and quicker access to
whatever Projects (analysis, reports and documents) he has created and wishes to keep close
at hand for usage and analysis.

You can enable or disable the Workspace Bar on the View menu, on the Header. The
Workspace Bar will appear on the right side of the screen.

When you first enable the Workspace Bar, it will appear empty. By right clicking on it with the
mouse you will see that you are able to Add a Project to the bar. On the Add menu, you are
able to Add to the Workspace Bar a Folder, a Report from a current analysis, a Document or a
copy of a Specific analysis.

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To add a Folder you just have to right click on the Workspace and then choose the Folder
option and name the new folder.

To add a Report from a Current Analysis you just have to right click on the From Current
Analysis option and name the new Report. This will add a Report from the currently active
analysis.

To add a Document (like a user manual, etc.) you just have to right click on the Browse for
document option and search the path to this document. You can then name this new
Document that will be available in the Workspace bar.

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By right clicking on any Report or Document, you will also be able to see the options Remove,
Edit and Rename:

 By selecting the Remove option you will delete any item. The system will display a
message to confirm the option.

 By selecting the Edit option you will open the analysis and you can make changes
without run it.
 By selecting the Rename option you will be able to rename the item.

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 Selecting the Run option you will run any Report or Document.
 By selecting the Export option you will be able to transfer this analysis to any folder on
the computer.

 Import: By selecting Import option, you can import the saved templates by other
users and run it on your BMW and vice versa.

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 By selecting the Sort Ascending/Descending option you will be able to arrange the
analysis present in Workspace. You can also activate the Auto Sort (Ascending) and the
system automatically made these sorts until you enactive the option.

5.2.2. Defining User/System & Built-in

User: This workspace is available to the respective users to save their templates, edit/export
and use all the functions mentioned above

System: This workspace is the one where the system administrator (the one who has all the
rights to make changes in the users BW) can save the templates for all the users to access.
Users can access the reports but don’t have the rights to overwrite so that the reports cannot
be modified

Built-In: This space is strictly for the supplier(BARCIndia) to add/delete templates which will
be available to all the end users.

6. BMW Analysis mode

BMW displays three different types of Analysis mode: Insertions, Summary, Crosstab,

6.1. Insertions, Summary and Crosstabs

Insertions mode. This mode is used to show a complete set of information related with
Programs, Time Bands, Advertising or even with Programs and Advertising together. Channel,
Date, Hour, Length, Position in the break, number of insertions of the break, associated price,
expenditure, etc., are some of the available entities. It provides information about the
broadcasted Spots, Events (Programs, Breaks and auto promotions) and time bands for the
period analysed. It gives you a complete and flexible output in a table where you can filter
and organize the information in multiple ways. This mode shows every single insertion, so
depending on the amount of data to be analysed or if it is for a long period, like a full year,
it can produce a very long report.
Summary mode. The summary allows you to build a resume table containing just the total
values of the Organization items (selected rows) and not each individual insertion like the
insertion mode. It is a table with a summary of the information for the selected period.

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Crosstab mode. The crosstab allows you to cross the information of several items you select in
a single table. In a Crosstab Analysis, you build a table that combines audience information
among the entities you have previously chosen for columns and rows.

These modes are part of the definition of the layout.

6.1.1. Insertions mode

The above figure is an example of an Insertions Output organized by Channel. This output
contains several Spots and Event insertions (Programs; Breaks). As you can see, it displays
chronologically the audience information for Programs, for the associated Breaks and even for
the spots that are included in that break.

6.1.1.1.
Other options available in the Layout:
All these options and their functionality are the following:

 Sort Insertions Ascending/Descending – It organizes results in an increasing/decreasing

order;
 Discard Duplicates – Delete the duplicated descriptions;
 Format – This option allows other options:
o Freeze columns/rows – Locks the selected columns or rows against changes but
it can be “unfreeze” whenever the user wants;

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o Resize to fit – This option allows the adjustment of the columns fit;
o Expand/Collapse All – On Insertion analysis you can expand/collapse the analysis
output;
o Hide Columns – This option allows hiding the selected columns.
 Search for string – This option allows looking for an item using a string for this. Clicking
on it appears the following screen where the User can insert the string for the
search;

In this screen the User must insert the string for the search, select the search direction
“Up” or “Down”, and also active the “Match case” check box.

 Export – This option allows other options:

o Copy – This one enables you to make a copy under a special layout, i.e., just the
table of figures (including titles) and not the header description;
o Copy special – Allows copying the analysis information to any Windows word-
processor or spreadsheet (Word for Windows and Excel). The user can select all
the analysis or just part of it; this option will copy also the header descriptions;
o Export to – Saves the output as .xls file, xml file or as .txt file;
o Open with – This option allows opening the output as a .xls file, xml file or .txt
file;
o Include Info in report – This option have two options available:
 Include Info in report – Activating this option, you export files with
information about the selections you have made for your analysis
output;
 Include Info in all sheets.
o Export colors;
o Only last node.
 Print – You must select the following option:
o Print – to print the analysis directly;
o Print Preview – to display each analysis as it will look when printed;
o Print Setup – to change the print settings (Order, Format Font, Header, etc.);
o Include Info – to print the document's properties.
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 Show Info – This option provides a feedback regarding the selections you have made
for your analysis output, such as “selected Media Type”, “selected Dates”, “selected
Layouts and Filters

In order to use “Copy to clipboard” button, User must select which text he wants to copy from
Info and then paste it on a document like notepad, etc. The result will be shown in next figure.

 Analysis mode:
o Insertions/Summary/Cross tab – This allows you to switch to another kind of
analysis preserving the standard layout, you can directly select it here instead
of using the Layout option;
 Modify:
o Redefine - This option allows reconfiguring the analysis Layout and Filters, i.e.,
it allows you to change Layout and Filter parameters you have been working
with until now. If you choose this option, it will open the dialogs with the current
parameters;
o Change Dates – If you want to analyze any other dates there’s no need to go
back to Report Designer. You can do it automatically by using this option;

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o Undo all changes – If you want to analyze results with the initial parameters just
choose this option and the analysis goes back to the initial values, without any
changes;
o Clone this report – Once you choose this option the calendar window will appear
again and you will be able to run a copy of that report but on a different date;
 Delete rows – Deletes the selected insertions (events) from the Report;
 Save – Here you can choose other options:
o Add to menu – You are able to add this analysis into your Reports menu even
after it is executed;
o Layout manager – Saves the Layout to the Template manager, which allows you
to create, load, save or delete any Template;
o Filter manager – Saves the Filter to the Template manager, which allows you to
create, load, save or delete any Template.
 Chart – This option allows display a simple chart for Reports Analysis. When clicking on
it the following screen will appear;

Here you must select the following parameters: Region, Target and Variable in order to
see them displayed on the chart. Only those parameters which it had been previously
selected on this Report will be available for selection.

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Channel A Channel B Channel C Channel E Channel G

Channel D Channel F

Also in this screen, by right clicking with the mouse cursor, another menu will appear with
different options for editing the graph: Plotting Method, View Style, Font Size, Data
Shadows, Grid Lines, Point Label Orientation, Legend Location, Undo Zoom, Show Cursor,
Show Average Lines, Transpose Data, View Sets 1 By 1, View Combined Sets, Print, Save
Graph As, Copy to Clipboard.

 Send to analysis – Through this option users can with a simple right mouse click go from
the current analysis to any other analysis from BMW. This “Connectivity” is one of the
major advantages of BMW because it makes work much easier for users.

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Channel A

Channel B

It will show the following options:

o Individual – All the selected events will be automatically added to the Individual
Analysis Query, such as Individual, Demographics, R&F, Loyalty, SMH, ASS, Dist,
DUP, DEP, Averages, etc.;
o Behavioral Target – This option allows you to create a target composed by the
Household who were present in the event you have selected, i.e., the
Household that counted for that event’s rch#. If you select more than one event
it will automatically make the union. This behavior target will automatically be
added to the Targets window;

6.1.2. Summary Mode

The next figure shows an example of a Summary analysis. We have the nodes collapsed by
Channel and Event Type (1 for Programs; 2 for Breaks & auto promotion).

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6.1.2.1. 5.1.2.1. How to configure Summary mode

You can configure your analysis output according to your own needs. If you click the right
mouse button over the table, one of these menus will open containing the following options

All these options and their functionality are the same as mentioned in the insertion analysis
mode.

 Insertions/Summary/Cross tab – To switch to another kind of analysis preserving the

standard layout, you can directly select it here instead of using the Layout option;

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 Flatten Nodes – On the Crosstab analysis, it allows you to display all organization items
without levels;
 Delete rows – Deletes the selected rows from the Report;
 Delete nodes – Deletes the selected nodes from the Report;
 Hide nodes - Hides the selected nodes (totals) from the Report; the difference
compared with “Delete nodes” is that when hiding nodes the Total of the Group to
which the node belongs is not recalculated (to exclude that node) because the node
was just hidden and not deleted.
 Save – This option is explained in the insertion analysis section
 Chart – Already explained
 Send to analysis –Already explained
 Behavioural Target – Already explained
 Create Entity – Sends the selected events to the Entity Manager container and this way
create a new entity.
Here, we have run a Report Analysis and have obtained the following Insertion Analysis:

To begin to create a new entity we must change the type of analysis to Summary or Crosstab.

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Now we create the new Entity selecting those variables that we are going to join to form the
new Entity and by right clicking with the mouse select the “Create Entity” option.

In this example we wanted to create a “New entity” joining together “Comedy Nights with Kapil”
and “Tarak Mehta” one single entity named “Comedy Programs”.

After inserting the name and choose Base Entities, click on “OK”. A new screen appears where
we have to enter the new description of the entity just created. We select “Add” or in this case
we have created a “New” entity: “Children Programme”.

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Therefore we have created this new entity that takes all insertions which correspond
to the description “Comedy Nights” and “Tarak Mehta” converted now into “Comedy Prog”,that
belongs to the new entity “Comedy Prog”.

Close the window and save the changes for the new typology “Typology Child”.

Let’s run a TV Program analysis with the entity “Typology Child” selected to check the results.

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As you see, in the column “Typology Child” refers to the new entity and it’s filled with “Children
Programs” for insertions that match all parameters (“Tarak Mehta” and “Chidiya Ghar” and
“Comedy Calsses”). For all other insertions it’s filled with “n.a.”

6.1.3. Crosstab Mode

This is a simple example of a Crosstab analysis. First row contains Channels, second row
contains Days. In columns we have audience information (rat% and shr%) organized first by
Time Periods, then by Targets.

5.1.3.1. How to configure Crosstab Mode

You can configure your analysis output according to your own needs. If you click the right
mouse button over the table, it will open a menu containing the following options

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All these options and their functionality are explained on the heading about Summary Analysis.

7. TOOLS

The Tools Menu was specially created to configure the Menu design and also to configure
Targets, Regions, Database and also create your own Variables and Entities, and to make a
direct consult.

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7.1. Database details

The aim of this option is to manage the database through a database menu inside BMW.

When you select this option, BMW will open a new window where you have access to the
information about the database:

The All column indicates if the month is complete or not. The Days column indicates if there is
information for each day of the month:
- YES

- NO

Notice that this information is shown for each Master. If you select the master
“PROGRAMS”, it indicates all days where there is program information (Yes) and where
there isn’t (-) and so on.

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To see other option available, just click the mouse right button over the table:
 Audience:
 Install from ftp – allows the user to install data that was saved in another sub-
directory;

The FTP Settings for Database Updater option provides a window where you can load/install
data from FTP, placed by data distributors.

 Install – To update the Database select this from the Database menu. BMW will search
in the sub-directory \IN (this directory is the one defined by default) if there is new
data to install. If it is then BMW will open the Calendar window so that you can select
the days you want to install;

 Uninstall.

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 Program Search Database – The purpose of this option is to build a programs historical
database to be used later on the XlookUp option, inside filter Names. This option has
another three options:
 Update database;
 Create database;
 Clear old descriptions.

When selecting these, a calendar window is opened where the user must select the dates in
order to execute the desired option.
 Generic Search Database – This option allows to Update or Create databases inside of
each of the following options:

 TV Advertising;
 TV Programs – allows to actualize SpotsEx Filter applied to Programs2;
 TV Programs NET.

7.2. Targets

7.2.1. Layout definition

Using the “Layout definition” option by clicking on a target shortcut icon, or choose Targets
option from Utilities menu, you can Organize the layout by:

 Targets;
 Demographic Variables;
 Targets / Demographic Variables;
 Demographic Variables / Targets.

1 Only if this filter is available in Database.

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You can Display Values in Cases, Thousands and Percentage, just available for
Targets and Demographic Variables options.

Suppose that we want to make an analysis Organize by Demographic Variables, in Percentage.

After making this options and click on Next button, will appear the variables to include in
analysis. In this example, we have chosen all Regions. If you do not want to include specific
variables in analysis just choose Demographics option, on the left side, and select/unselect
the variables you want include/reject.

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After this, click on Finish button and the analysis report will appear. But pay attention,
because all results return as N/A. In order to modify that, just click on analysis with right
mouse button e choose Evaluate Last Date option and the values will appear.

You can select the “Evaluate Last Date” option that is also available right clicking and selecting
the option from the menu. This way the Targets profiles will be displayed.

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This option allows you to execute the Target profile based on any other day. To do this you
just need to use the “Evaluate…” option and then select the respective day.

“Target Info” summarizes the composition of the selected target.

7.2.2. Create Target

You have the possibility to create a new Target or even to edit one already created.

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The “Create Target” option allows creating a new target. It will open a small dialog where you
define the new target by creating a Copy of an existing Target, creating a new Demographic
target by selecting what segments should compose it or create a new target by Combing
existing targets (in an union or intersection relation).

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After selecting your choice, click on the “Create” button. This figure shows how we created a
new Target. We have selected the segments Region - Chhattisgarh NCCS - A and Sex - Male
just by clicking over it:

 Then click on “Create” button to give a name Men and NCCS A, and an abbreviation
M+C1 for that new Target;
 Check the “System” box to include it in System Targets. If you opt not to do this then
the new target will be added on Local Targets;
 Marking the “Include Guests” check box to create the Target that includes Guests. This
option is available if it is included in the Database.

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7.2.3. Combination

The “Combination” option allows creating Targets that result from Unions or
Intersections of several Targets which you had previously selected.

In this screen you must insert the name and the abbreviation for the new combination target.

The Heading Targets table is organized by:

 Demographic Targets – System;

 Demographic Targets – User;
 Behavioral Targets – System;
 Behavioral Targets – User;
 Cojoint Targets – System;
 Cojoint Targets – User;

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NOTE: User can put them available only for User or for all the System users.

7.2.4. Set target definition

Select the target you created, right click where you will have the option “Set Composition”.
This will get you to the “Set Target definition” option where you can redefine the composition
of one target already created. It will open the following dialog box.

Now you can change these selections or add new ones. To confirm, click on the “Set” button.

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You can also define the weight that each composing item of the target will have.
By clicking the mouse right button on the item you will see a window where you can establish
the weight (in %).

7.2.5. Conjoint Target

This option enables you to create Targets of people “watching together with…” or “watching
alone” so in other words with this Targets it is possible to run a Report and check the Mutual-
Viewing audience and the Solo-Viewing audience. When clicking in this option the following
dialog opens

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1 - List of Available Targets: Lists all targets available in the database, from where you’ll select
the ones you want to use.
2 – Base Target: You must place here the Target for which you’re going to analyze the
audience, in this example we put “Female”
3 – Viewing with: You must place the Target or Targets (if more than one they will relate to
each other as OR condition) with whom the Base target has to see together (mutual) or alone
(solo) in a Household, in this example we put “children”
4 – Criteria: You must choose the viewing criteria. You can choose operators such as
>,<,>=,>=,= and number of Household between 0 and 4. Let’s explain some examples:
=0, means Female people who sees with 0 Children, so in other words Female people who
didn’t see together with any Children, so it is a SoloView of Female = 1, means Female people
who sees together with exactly 1 Children, so it is a
Mutual View of Female with 1 Children
>=1, means Female people who sees together with at least 1 Children, so it is a Mutual View
of Female with 1 or more Children.
5 – “Same TV SET”: If you just consider a Mutual View as valid if he has occurred in the same
TV SET of the Household
6 – “Statement”:

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If you check it then it will consider Mutual View as only the time that Female and Children
saw together in the household, so in other words it gives the mutual audience of Female with
Children.
If you don’t check it then it will give the whole audience of Female people (so not just the
mutual part) that have seen the event that was also seen by
Children (even if it is not at the same time).

After creating the Target you should save it:

In the Preview you can verify the formula condition used to create that Target. In this
example it was created the Target made of “Female watching together with at least one
children”

Then as usual this Target will become available in the list of target of each Analysis query and
can be selected for obtaining the respective audience.

7.3. Channels manager

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The Channels option will present a table with information of the available channels in BMW.
In the Name column you can see what channels you are able to select for a BMW analysis.
The abbreviation informs by which name the channels were introduced (Abbr), and Id the
code given by BMW to each one. The EV column informs you about the channels with event’s
record.

To change a Channel definition of the channels created by the user, select it, right click &
Choose Edit Channel option and it will open the following dialog:

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 Visible – This option will allow activating or deactivating the channel. All the channels
in the table are taken into account for the share computation. If a channel is (or not)
active only informs us if it’s available or not in an analysis;
 Has Events – Sign those channels that are available for the events analysis, i.e., for the
Reports and Grid Analysis;
 Reference – Will inform TeleReport that the created channel must be considered as a
base channel;
 Url – You can associate a Url to a channel who takes you, for example, to the home
page of that channel.

You can also create Virtual Channels from the available ones. Select the channels you want to
use and click over the selection with the mouse right button, then select the option “Create
Virtual Channel”.

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Type the channel name and abbreviation, and check if you want this channel to be available in
an event’s analysis. It also has the same options: “Has Events”, “Reference” and “Visible”. Click
Ok and your virtual channel is created. Once we are back on the Channel Manager window,
right Click and say SAVE. Only then the changes and the channel created is saved.

By right clicking on the Virtual Channels created a small screen will appear with the following
options:

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 Format:
 Freeze columns;
 Freeze rows.
 Export:
 Copy;
 Copy Special.
 Print:
 Print;
 Print Preview;
 Print Setup;
 Go to Site / Create Virtual Channel;
 Set Color – Allows to set color to the channel you want which will then be reflected in
all the analysis done.

7.4. Distribution Curve manager

This option is explained in “Individual Analysis” option. To see more details please go to
Distribution Curve.

7.5. User variables manager

User Variables Manager is, in fact, a Variable’s Creator, meaning that any User will have the
freedom to build their own variables based on a set of standard variables presented by BMW.

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Clicking on the “Add” button this screen is displayed. On the first blank space write the
variable name and click the arrow on the second blank, a list of variables (Vars), Totals and
operations symbols (Ops) will appear which the User will use to build the formula by which
the new variable shall be calculated. Example below shows how User Variable CPR (Cost Per
Rating) was created.

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After creating the variable formula to calculate the insertion it is also possible to define how
the Total of such variable should be calculated. The available options for
Total type are:
 Default –Means the Total will be calculated as the insertion formula;
 Sum;
 Average;
 Average (Validated);
 Accumulate;
 Accumulate by group.

Finally click on “OK” and the new variable will be saved and ready to be used in any analysis.

The variables in Bold mean that were created by any Users (as well variables in the
System).

Like it happens for the system variables you can also define what Total Type to be used for
the User Variable when it offers more than 1 option. And you can run simultaneously
different Totals for the same variable, by adding the variable as many times as the different
number of Totals to be displayed.

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After defining all parameters and choose dates, these are the results.

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7.6. Entity manager

Entity Manager is another original tool provided by BMW. Through the Entity
Manager the User is able to create his own entities. He can create his entity by combining
BMW default entities. So, if a User would like to use a specific entity that is not included in
BMW default entities he can create it by himself. After creating it, this new entity will be
available for selection in the Reports Designer layout. Let’s see an example to better
understand this concept.

To create a New Entity, select the option “Entity Manager” from Utilities menu

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Click on “New” to start creating your entity. As usual if you are the System Administrator you
can create the entity just for yourself (User window) or share it with all Users (System
Window).

7.6.1. Choose Media Type

Choose the Media Type for which you want to create your entity

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Write the name of your new entity, in the Entity Description field.

Depending on which Media you choose, it will appear the correspondents’ variables in the
left box. User just has to choose variable and click on its name, making the same if wants do
unselect any variable already selected.

If you choose, for example, media type “TV Advertising”, once you have created your entity
then it will be available for selection in Layout of “TV Advertising” from Report Designer.

7.6.2. Defining the Entity variables

Here we have the following screen where the different variables, which make up the created
new entity, can be defined: “SubBrand” and “Brand” and also the name to this new entity

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under “new description”. Now, by right clicking over one of the variables a menu will appear
where we must select the “Add” bottom to define its parameters.

After defining the Media Type, User must select the variables from box on the left.
This box contains all available variables that exist for the “Media Type” you have initially selected. So
in this example it contains all variables that are related for media type “TV Advertising”. Click on “OK”
button.

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Here we select the SubBrand and the Brand that are going to confirm our new entity. After
this, we write the name of our entity inside the field “new description”.
Double click over the respective variable name and will be displayed where we can search
and select what we want to include inside this variable. It displays a list of all parameters
available for the entity you have double clicked on. You can search for the parameters by
using the “LookUp” button ( ). After selection click “OK”.

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Do exactly the same for the other entities and finally click on “OK”, the new entity will be
defined.

After clicking on “Add” a new screen will appear where we can verify all selected variables
and their parameters. It is also possible to insert more parameters by right clicking with the
mouse and selecting the “Redefine” menu.

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When all is defined, close this window and save changes to this new entity. The following step
will be run a Report analysis selecting the Advertising Media
Type tab and selecting the layout, filters and dates.

As we can see, the “Combo” entity just created is available as the following figure shows.

So we can include it in our layout to finally obtain the desired results on the analysis output.
Let’s see an example where were used a new entity.

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8. Options

The Options Menu allows you to make some changes to the standard options in the BMW
applications through General Options and User Configuration.

8.1. General Options

These options allow defining some parameters. Currently there are several available windows
(Mail; Grid; Settings; Export; Aggregated Threshold; Folders; Language; FTP setting for
Database; Logs).

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8.1.1. Mail

This option allows defining the mail server just for the System Administrator or for the
Common User.

Here it is possible to Clear Selection, New, Edit, Delete or Delete All the Mail server(s) as User
or System needs. If you don’t have any Servers defined, click on Retrieve Servers button and
the system automatically shows the available servers.

If you click on Contacts button, it will open a new window where you are able to Import a list
of your email contacts directly from Outlook or Outlook Express.

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On other side, if you want to insert a New Contact, just choose between Contact and
Distribution List.

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8.1.2. Grid

The Grid option allows you to choose the Font, Background colors and Borders Lines that you
want to have appeared on the Analysis Reports. There is also a Column option where you can
activate the respective check box in order to auto resize column to fit content.

 Colors:
 Use Colors;
 Use User Defined Colors.
 Border Lines:
 Show Horizontal Lines;
 Show Vertical Lines;
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 Modern Look;
 Style:
 Dash;
 Dash Dot;
 Dash Dot Dot;
 Dot;
 Solid.
 Column:
 Auto resize to fit content.
 Font:
 Default Fonts;
 Alternative Fonts.

You can see an example of all these modifications on the preview window on the bottom.

8.1.3. Settings

In here, User can choose the format type for Date, Time, Duration (for entity “Length”),
Currency, Number and Variables Precision.

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Use this button to delete one available format;

Use this button to put the format selected available in the blank window;
Use this button to edit one available format;

Use this button to delete one available format;

Use this button to delete all available formats.

Note: You will have no need to restart the application after defining parameters.

There are two possibilities. One is selecting the default format (used by BMW) marking its
respective check boxes, Use System Settings for All Formats. The other option is to select the
same formats to .xls or .txt. Choose System formats by clicking on its respective tab and
selecting those parameters (one or combining two or more), which you want to be displayed
on the analysis. You can also insert some words and even some punctuation marks as space,
comma, points, colon, semicolon, etc

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Finally, you have another checkbox in this window called “Use Date Systems Settings”. When
this box is checked the BMW will use the settings set in the computer and applies them to
the output of the analysis as well as to the exported Excel documents.

8.1.3.1. Date

In the following example we have selected the DATE FORMAT tab with those parameters and
we have also included a word and some punctuation marks, let us detail how we have done
this. First we clicked on the New button and introduce #d, #m, and #y parameters in the box.

After that, we included the word “Date”, one colon “:”, one space and the punctuation mark
“/” among the parameters and finally clicked on the “OK” button to make this new date
format available.

8.1.3.2. Time

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In a similar manner we defined the Time Format. These parameters were selected and we
included the word “Time:”, a space and the punctuation mark “-“ between the parameters.
Finally we clicked on the “OK” button to make this new time format available.

8.1.3.3. Number

In this option you be able to set with how many decimal cases you wish to see for the
different variable values displayed.

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 Precision – This is to apply the same number of decimal cases to each variable;
 Decimal Separator – This is to apply a specific number’s separator (comma, point,
etc.);
 Digit Grouping Symbol – Allows re-establish the default setting.

Both of them are complementary so it is possible to define some decimal cases for one or
more variables and other decimal cases for the rest.

8.1.3.4. Variables Precision

In this option, User can define the Variables Precision, i.e., the number of decimal cases for
each variable. By default, all variables have two decimal cases.

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In order to do that, you must first select the variables and then increase/decrease decimal
cases.

8.1.4. Export

This option allows defining the option for exports of BMW analysis and reports.

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 Export to TXT:
 Delimiters;
 Text Qualifier;
 Always Show Text Delimiters Dialog when Exporting;
 “Export Only Last Node”.
 General – Include Analysis Info when Exporting (where applies):
 Include Info;
 Include Info in All Sheets.
 Export colors.

8.1.5. Aggregated Threshold

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In this window the User may define the Base TV Viewer (the minimum amount of time that
any Household should contact to be considered as a TV Viewer or Spectator).

Insert a Name, select if Consecutive and the respective data Normal (hour:minute:second) or
Percent (%). Notice that in BMW you can already define BTVV values in %.

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After defining it, you can select this new Threshold opening an analysis and in define Layout
you can see that this new “120” Threshold is available for selection.

8.1.6. Folders

8.1.7. Language

This option will open a window that allows the user to select a different language to be used
in all the BMW analysis.

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8.1.8. FTP Settings for Database Updater

This option provides a window where you can load/install data from FTP, placed by data
distributors.

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8.1.9. Logs

This option allows to save all application Logs in a pre-selected folder, i.e., when User installs
the application for the first time it will appear a message where is asked in which directory
Logs should be saved.

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However, you can change the place for saving Logs anytime you want through the Browse
button.

9. Analysis and reports

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9.1. Individual

Individual Analysis will enable you to make specific analysis for an event/time period or group
of events/time periods. Each individual analysis gives you different information about the
audience for an event/time period. The common characteristics of each individual analysis
are:

 Base query – Here you should select the Analysis, Targets, Regions and contacts
distribution;
 Settings – You may specify format values, Base Target, Base Channel, BTTV (Base TV
Viewer) and some other parameters for each Analysis;
 TV Viewer – Where you define a minimum condition to consider an Individual as being
a TV Viewer or Spectator;
 Layout – Where you select and organize the variables with which you want to define
the analysis.

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You can make Household Analysis simultaneously for a given event/period or group of
events/periods.
To start an Individual Analysis, you must select the Individual option on the Analysis
Menu or through shortcut.

You can make Individual Analysis simultaneously for a given event/period or group of
events/periods.
To start an Individual Analysis, you must select the Individual option on the Analysis Menu or
through Shortcut bar.

9.1.1. Add Events into Individual Analysis

BMW offers three different methods of adding those events:

 By direct export from an Insertions, Crosstab or Summary analysis. Run a Programs

report, a Time Band report or an Advertising report, select a range of results you want
to analyse better; right-click with you mouse and from the menu choose ‘send to…’
individual analysis. This set of data will be analysed in the individual analysis.
 By loading .evt files previously saved. To do that you just need to select the option
“Load” or “Include”.

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 By Adding events that you will select according to some characteristics you think to be
relevant. So you could select Channels, Days and define several Time Periods.
Furthermore you can distinguish between those Bands by colors. For example, blue for
Programs, grey for Time Bands, red for Breaks, green for Auto-Promotions and so on.

Please pay special attention to the fact that the “H” field can be edited manually.
After defining all parameters, click the OK button and those items will be inserted in “Events”
window as the follow picture shows.

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To configure the Events window, just click the right mouse button and you have several
available options as the figure shows. Let’s summarize them:

 Redefine – To change Base Query, Settings, TW Query or Layout;

 Export – To export database to an Excel file or a Txt file;
 Open With – To open output in Excel format;
 Add – To add items to analysis;
 Edit – to edit the event description
 Dates - Helps us change the dates without actually going to the edit option. It also gives
the option of shifting the dates by n no of days forward or backward
 Set time/duration – helps to change the start time/end time with the help of this
shortcut.
 Delete – Delete only the selected item;
 Info – Show Info;
 Create Support – Treats a group of insertions as a unique support (Macro-Event or
Average Support). Viewer conditions are applied to the support rather than to each
insertion of it;
The "Average Support" or "Macro-Event" provides an easy answer to questions, such
as:

 How many people viewed 50% of a Campaign;

 How many people saw at least 1 hour of “program” episodes, this week;
 How duplicated or exclusive is the audience between N campaign

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So let's create the Macro Event of all episodes in time band "20:00-20:30" for Colors
and for all of episodes in time band "20:00-20:30" for Star Plus

After defining this run some analyses like, for example, R&F. So we can see that 0.58%
people saw at least 50% of all week episodes in 20:00-20:30 Time band on Colors. And
1.06% people saw at least 50% of all week episodes in 19:00-19:30 Time band on Star
Plus.

And if we run a Duplication analysis, these are the results: 32% of people that saw at
least 50% of total week episodes in 20:00-20:30 Time band on Colors also saw
episodes in 19:00-19:30 Time band on Star Plus.

 Split Support – To Split created Supports;

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 Load/Include – To load/include a previously saved *.evt file;

Some of these options are common to all Individual Analysis.

9.1.2. Base Query

The first window that opens is the Base Query window. Here you must select the kind of
analysis to be made as well as the Regions and Targets. When you position the mouse cursor
appears an options bar to help you make the selections:
Short items descending;
Short items ascending;
Reset default order;
Select all items;
Clear selections.
The “Events” dialog allows you to “Load” an events file into the analysis, by typing the path or
browsing on your computer.

9.1.3. Settings

Select the Settings option by clicking on the button, in order to define the parameters
of each selected analysis.

9.1.3.1. General - Events

Inside the “General” window you can choose the Base Target, the Base Channel, the BTVV
(Base TV Viewer), the method for calculating the Average and the calculation Algorithm
Method (Standard or Spots) you want to apply to all analysis.

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In the Settings window you can also set the parameters for each one of the selected
individual analysis.
You also have a “MultiPanels” check box, which allows you to perform an analysis for more
than one panel. Furthermore, there also some settings those are specific to some analysis.
After choosing parameters, the first window appears with the chosen values.

9.1.3.2. R&F – Reach and Frequency

The “R&F” (Reach and Frequency) window allows you to set the limit number of contacts
distribution that you want to see in the R&F analysis.

You can create a new curve, save it or load an existing one

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The Reach & Frequency analysis gives you for each target the following variables: coverage
(cov%), reach (rch%), rating (rat%), grx% (accumulated rch%), grp% (accumulated rat%),
average number of contacts (ots#) and contacts distribution for a group of events.
In the following example you have the Reach and Frequency (R&F) analysis for some selected
Events organized by Channel. This way you get the audience values (Rat% included) and
contact distribution for each Organization item. The following figure shows the result of a
Reach & Frequency analysis, for the targets “Universe” organized by Channels.

Let’s review Colors results. In this example, you can see that at the end of these 3 emissions
for the time band “20:00-20:30”, each Household of the target “Universe” saw this program
in average 2.18 times (OTS). You can also read that there was 17.79% contacts (Grx% or
accumulated rch%), and 8.15% of this target saw at least one of these 3 programs (Cov%). In
the third emission of the program 3.92% of the Household of the target “Universe” have
contacted with it (Rch%). At the end of the 3rd emission 3.28% contacted one of these
programs, 2.04% contacted two and 1.36% contacted with all 3 programs. Also the rat% of
the 3rd emission was 0.52% and at the end of this emission the GRP% (accumulated rat%)
was 2.97%.

9.1.3.3. Loyalty
The “Loyalty” window has the same functionality as the previous one, but regarding the
Loyalty analysis.

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Loyalty analysis for each Target gives you the average number of contacts (OTS), GRP, total
number of contacts and total contact distribution for a group of events.
As the image confirms, you can also organize that group of events. In this case we keep the
organization by Channels.

In this example for Colors, each Household of the target “Universe” contacted in average OTS
1.83 with the events. Next to this value we may see that there were 12.24% contacts (Grx%
or accumulated rch%). In the total, Grp, 1.61% of the Household contacted with the events:
3.05% of the Household had just 1 contact, 1.75% had 2 contacts and 1.89% had 3 contacts.
By clicking with the right mouse button you may set the common options which we have
already explained.

9.1.3.4. SMH – Small Medium Heavy

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The “SMH” window allows the User to define the Rank size by selecting one of the default
classes.

Individual distribution for each target ordered by ranks (having the same number of sample
Household) taking into account the % of average time viewing for the total of events. This
means that Household are grouped by atv# values from the household with the lowest atv#
to the Household with the highest atv#.
By default, each rank contains 5% of the sample Household in all the events in the analysis
(from the 5% with the lowest atv# to the 5% with the highest atv#), but you can define the
range of ranks in Settings-SMH (Household Analysis query).
In the following example, a range rank of 20% was defined for the sample Household. If you
want to change the range rank, just click the right mouse button over the Table and choose
the Settings option.

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The column 0% includes all Household that did not contact the events (with atv# =0). Let’s
analyze Colors values. For the Household of the target “Universe” that have contacted with
the events, those 20% that contacted less, have contacted an average of 2min 5seconds
(atv#), with a minimum of 1 Min and a maximum of 5 minutes. The respective standard
deviation is 1 min 14 seconds (StaDev). This rank represents 2.637 thousand Household of the
Universe. The “Total” column includes all Household, even that did not contact with the
events.
You can redefine the Rank’s scale and choose one of the predefined values (5%, 10%, 20%,
25%, 33%, 50%, 100%), just by clicking the right mouse button over the Table and choose the
Settings option.

9.1.3.5. Assiduity
The “Assiduity” window has the same functionality as the previous one, but referred to
Assiduity analysis.

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This option displays the Average Time Viewing (ATV#) distribution by ranks of percentage of
event duration.
The Assiduity Analysis groups the Household for each target by viewed percentage of the
event’s duration. It also presents the minimum value (min) and maximum (max) of each rank
and the standard deviation value (Stddev) for the distribution.
By default, each rank contains those Household that contacted with 5% of the duration of all
events in the analysis but you can define the range of the ranks (Household Settings – ASS).
In the following example, a range 10% rank of events duration was defined. For instance
2.587 thousands Household of Target “Universe” saw between 10% and 20% of event
duration from Colors. The Weight line gives the thousands Household that belong to each
rank.

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Let’s analyse for example Colors results. In this example, 12.005 thousand of the target
“Universo” contacted with the event from 0 to 10% of the total duration (sum of all events
duration). They contacted in average 34 minutes and 50 seconds, with a minimum viewing
time of 1 minute and a maximum of 1 hour 48 minutes. The distribution Standard Deviation
was 31 minutes and 52 seconds.
The options available using the right mouse bottom has been already explained.

9.1.3.6. DIS – Distribution

The “DIS” window allows the User to insert defined classes. By clicking on the “Add” button, a
new window is opened where we may insert the minimum and the maximum thresholds of
each defined class.

It complements the Assiduity analysis. The main purpose is the same; it measures the time
viewing of each Household and groups them in classes. But here those duration classes can
be set in minutes and not in percentage as it is in Assiduity.

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This analysis offers complementary data from the other ones, so now the user can obtain the
time viewing of each Household by grouping them in classes for every channel.
This example shows for Colors the following values. There were 16.355 thousand of
Household from the target “Universe”. The Atv#, average time of viewing, is 1 hour 26
minutes and 20 seconds, the minimum time of viewing (Min) is 1 minute and the maximum
time of viewing (Max) is 10 hours 36 minutes. Finally the Standard deviation (StaDev) is 1 hour
46 minutes and 52 seconds.

1.1.1.1.1 Creating Behavioral Targets

Behavioral Targets are created by combining cells. The User is able to create behaviour targets
based on those cells; this means BMW will create targets composed by those Household that
has a certain behaviour described by those cells. All behavioural targets that you create will
be then automatically added into the Targets window.
There are three methods of creating Behavioral Targets:

 Create Target – Every time you only select one single cell;
Creating a Simple Target based on that cell will include all Household who performed the
behaviour represented by the cell. This means all Household who watched one of the 3
channels during the period 19:00-21:00 on day either of the dates.

Behavioural Union and Intersection.

It is only possible to build a behavioural Intersection or behavioural Union target from constant
panel audience variable results. This means that the base-analysis, the one from which data
will be used, has to include at least one (can include more) constant panel variable in the report
layout.
 Create Target by Union (if you select more than one cell) – All Household present in
those cells, excluding of course duplications, will compose the target.
Creating a Union Target based on those two cells will include all Household who performed at
least one of the cells, this means all Household who watched between 0-20% of events
duration or between 20-40% of events duration.

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 Create Target by Intersection (if you select more than one cell) – The target will consider
only Household that are present in all selected cells.
Creating an Intersection Target based on those 2 cells will include Household that
belong to the same time band, simultaneously and performed the behavior
represented by cells; in this case those who watched Colors on the given dates.

The results appear on the end of the analysis page, as we can see in the following window.

9.1.3.7. DUP – Duplication

This analysis displays the Audience duplication between two (or more) different events. This
analysis presents for each Target the percentage of Household present in the events in
column that were also present in the audience of the event in line.
The result of a Duplication analysis for the targets “Universe” organized by Channel is similar
to the one presented in the following figure.

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This analysis presents the percentage of audience present in the events column that is also
present in the audience of the event in line.
From those that were present on the first event (column 1#) 42.00% were also present on
the second event and 41.86% on the third. From those that were present on the second
event (column 2#) 37.00% were also present on the third event.
The Oth line (Others) gives you the percentage of Household that had contacted with the
event in column and had also contacted with at least one of the other events. In this example,
78.56% of the audience of the Event 1 have also contacted with at least one of the other two
events. The Rch line (Reach) gives you the percentage of Household of the target that had
contacted the event in column. So 3.28% is the rch% of Event 1.
As usual this analysis allows multiple options as we have explained before by only right
clicking over the output.

9.1.3.8. Exclusivity Reach

As the name suggests, it displays the exclusive reach of each event. In other words it presents
for each Target the percentage of Household present in the event’s column that were not
present in the audience of the event in line. So it gives us the opposite results from
Duplication analysis.

Let’s analyze Channel Star Plus events. In this example, from the Household of the target
“Universe” that were present on the first event, 57.90% were not present on the second
event and 58.00% were not present on the third.
The Oth line (Others) gives you the percentage of Household that had contacted with the
event in column, but were not present in any other events. In this example, from the
Household of the target “Universe” that had contacted with the first event, 21.44% were not
present in any of the other two events.

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The Rch line (Reach) gives you the percentage of Household of the target that had contacted
with the event in column (exactly the same as in Duplication analysis). In this example 3.26%
had contacted with the first event.

9.1.3.9. Exclusivity Index

It measures the exclusivity level of an event by comparing its exclusive reach (Household
present in that event and not in other ones) with its duplication (Household present it that
event and also in other ones).

Exclusive _ reach
Exclusivity _ Index 
Duplication

The Exclusivity Index is greater than 100% when the exclusivity of the event in column is
higher than its duplication when compared with the event in line, and smaller than 100%
when the duplication of the event in column is greater when compared with the event in line.

In this example, for the target “Universe” for the 3rd event (column 3#) of Colors, the
audience was more exclusive than duplicated when comparing it with the 5th event. For
instance you can see that the third event “18:00-24:00” of Colors has an Exclusivity Index of
408.00 when comparing to the 2nd event in line “1900-2100” of Zee TV
The Oth line (Others) can be interpreted as the proportion of Household that are exclusively
present on the event in column compared with those who are duplicated on at least one of
the other nine events. In this example the 2nd event has 23.52%.
The Rch line (Reach) gives you the reach values for each event (in column) individually
(exactly the same as in Duplication analysis). In this example the 2nd event has a 2.27%.
As always there are the same options by right clicking the mouse.

9.1.3.10. Dem – Demographics

The “Dem” analysis window allows choosing the demographics, targets and variables you wish
to use in order to get the audience Profile in the “Demographics” analysis.

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The output of a Demographic analysis, for the Base target “Universe”, targets “NCCS B” and
“NCCS D/E” and for rat% and rch% variables is similar to the following:

In this example, the average rat% value for the time band on Star Plus was 2.10% for the
target “Universe”, for the target “NCCS B” was 3.8%, and so on.
This analysis gives you also the values for the Min (Minimum), Max (Maximum), Avr (Average)
and StdDev (Standard Deviation) for the correspondent audience variables in each target.

9.1.3.11. Avr – Average

The Average Analysis allows the user to get any audience indicator in the competing channels,
during the broadcast of the events in analysis.

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Therefore, you will be able to know all audience variables for any channel during the
broadcast, of one or more events, for any channel (not necessarily included in the
selected/analyzed channels).

The above example is the result of an average analysis for the base target “Universe”, targets
”NCCS A”, “B”, “C” and “D/E”, channels “Colors”, “Star Plus” and “Zee TV”, and for variables
rat%, shr%, rch%.
The Audience column is very useful because it points out the values of the respective
Channel\event that is showed in the row.

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9.1.3.12. DEP – Destination and Provenience
The “DEP” window allows you to select the channels you wish to analyze in the “Destination
and Provenience” analysis.

The Departure analysis measures Destination and Provenance of an event’s audience. So it

gives you the audience migration between different events and channels. This analysis can
have different interpretations for the same set of events, depending on the TV Viewer
definition.
For the following example, we defined for TV Viewer (Individual Threshold) as any individual
that has contacted with the event at least with 50% of its duration. With this definition the
Household cannot belong to the audience in more than one channel at the same time. The
result of this analysis will be:

The Total TV column gives you the percentage of Household that had the TV on during the
broadcast of the event in line. It includes those Household that were watching any channel

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and also those who were zapping through the channels, ever since they were 50% (according
to the TV Viewer definition) of the event’s duration with the TV on.
The columns having the Channel name gives you the % of Household that were watching that
channel during the event broadcast in line. In Zapping you will have the % of Household that
were less than 50% (according to the TV Viewer definition) of the time of the event duration
contacting with a channel or with TV on/off. The TV Off column gives you the percentage of
Household that had the TV off during the broadcast of event presented in line (according to
the TV Viewer definition we have selected).
In the previous example, from those Household who saw the time band 1800-2400 from Star
Plus, 55.62% remained with the TV on during at least 50% of the time band 1800-2400 on
Colors. From those Household, 17.10% switched out for Star Plus, 1.06% switched for Zee TV,
0.53% stayed on Colors, 17.09% were zapping3, and 27.29% turned off the TV.

9.1.4. TV Viewer Query

TV Viewer definition is very important because it works as the basis for the majority of the
analysis4 you are going to do.

To define the TV Viewer, click on the button and BMW will open a dialog box like the
following one, where you can select the concept of TV Viewer.

There is a default TV Viewer definition; however, you can perfectly change this definition
according to your own needs.
You can define TV Viewer as someone seeing x seconds or at least some percentage of the
event’s duration, consecutive or not by simply activating their respective check box.

3 Zapping is all people that despite were watching TV, weren’t present at any Channel in at least 50%
4 R&F, Loyalty, Duplication, Exclusivity Reach and Exclusivity Index.

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In “Localized Threshold” you can select how many minutes the individual must see of the
event “Before”, “Beginning”, “Middle”, “End” or “After” an event to be considered a TV
Viewer.
In “Pointed Threshold”, you can select how many seconds must an Household see in a certain
percentage of the event’s duration to be considered a TV Viewer. Select the second’s number
in “For (sec)” option and the percentage in the “Start” box. By selecting all these options
simultaneously, BMW will consider a TV Viewer all Household that gather simultaneously the
selected conditions.
When you finally have selected all variables you want to analyze, click OK and BMW will
immediately open the Individual Analysis window.
Now the first step is to choose which Events and/or Time Periods you want to paste into the
“Events” screen in order to study it.

9.1.5. Layout
Here you can choose the appearance of the outputs and which variables are visible in outputs
results.

If you want to remove some items from the columns/lines, just drag and drop them into the
left side. You can do the same thing but in reverse, i.e., drag from the left side and drop into
the place you want. Pay attention to the symbol colors, right next the variables. The light blue
means you just can drop them in line, the dark blue that you can drop them in column and if
variables have two colors that means you can drop them in column and/or line.

10. Audview > Program Report

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BMW enables you to build one or several planning scenarios according to your own needs.
Audview > Programme Report & Time Band report is a special component where the User
can select a layout and a set of filters to generate an analysis, through a wide range of
schedules and graphics. This way you are not restricted to pre-defined layouts with little
flexibility.
Furthermore, BMW is capable of working with different media types: Time Bands & TV
Programs
When you want to build a Plan you must follow three important steps:

 Select Media Type;

 Select Layout/Filters Templates;
 Select Dates.

10.1. Selecting Media Type

When you open BMW, you have to click on Shortcut bar > Program Report options. You can
also select it from analysis menu > Reports > Program Report

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It opens the Media box where you have to choose which type of events you want to study in
your Plan: TV Advertising, TV Programs, TV Programs and Advertising, Time Bands.
For the very first time you have the possibility to combine spots, breaks and programs all
together in one single Schedule. Then, you just have to click on the “Next” bottom to
continue building your Plan.

10.1.1. Selecting Templates: Layouts and Filters

The Layout definition box allows you to organize data through Layouts and to specify even
more your analysis, using the Filter options.
After defining your Layout and Filters you can run the analysis (Insertions; CrossTab;
Summary) and even add it into the Reports menu.

10.1.1.1. Building your Layout

The Layout option allows you to organize the header of your Plan.

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First, you must decide which kind of analysis you want to make: Insertions, Summary or
Crosstab which is described at the start of the document. Then, you have to choose the items
of Entities, Variables and Audience Variables that you want to include in your Template, by
dragging them to the new location, i.e., to the topside or to the left side of Screen, depending
on your needs. You can now drag several items at the same time, using the Ctrl or Shift keys.
To take them out of the report you just need to double-click on them and the entities that are
already displayed in the Layout appear in red in the list of selection.

Of course the available items will depend on the Media Type you have previously selected:

 The Entities placed on the topside of Screen will be displayed in columns (“StartTime”,
“EndTime”, “rat%” and “shr%”);
 The Entities placed on the left side will be displayed as rows. Each row corresponds to
an Organization item (“Date”);
 The Entities placed at the bottom (“Channel”) will be displayed as Tabs.

Also on the top part of the Layout definition screen there are several other options:

 Analysis mode:
o Insertions;
o Summary;
o Crosstab.
 Events:

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o Discard Events – An option used in the Summary analysis to optimizes
calculation. It is faster because it doesn’t keep in memory the insertions after
calculating them and therefore this option can only be used in
Summary/Crosstab modes;
o First insertions – Place the number of insertions to be displayed on the analysis
output according to the defined sort (example: the 5 Insertions with the highest
shr%).
o Last insertions - Place the number of insertions to be displayed on the analysis
output according to the defined sort (example: the 5 Insertions with the lowest
shr%).
 Nodes:
o First Nodes – Place the number of nodes (totals) to be displayed on the analysis
output according to the defined sort (example: the 5 Nodes with the highest
shr%).
o Last Nodes - Place the number of nodes (totals) to be displayed on the analysis
output according to the defined sort (example: the 5 nodes with the lowest
shr%)

 Summary/Crosstab:
o Flatten nodes – To display all organization items without levels and therefore
each organization level is treated as a separated column that users can then
sort on, for example;

o Merge flat nodes – It merges the columns which has repetitive entry

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 Extra:
o Totals on Top – An alternative way to display the total lines of each organization
group. By default they are displayed at the bottom of each group, with this
option they will be displayed at the top of each group.

Also on the bottom part of the Layout definition screen there are other options:

 Totals – For each variable the total value of each group of insertions can be calculated
in different ways, as an average, as a sum, and that is set here. The available total types
may differ from variable to variable.
 Node Totals – For each variable the total value of each node can be calculated based
on the results of the nodes below and according to the calculation type (sum, average,
etc) here selected.

Let’s see the following example of a Report built using different Totals and Node Totals for
several variables.

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Here we have selected variable Rat% twice, one with Total Insertions “sum” and another with
“average”. Also Rch% and Cov. Finally Shr%. And the result is the one displayed below:

So for example 23.30% is the total grp’s obtained in day 25.03.2015. And 0.24% is the
averaged Rch% obtained in each day (node).

 Sort Insertions
 Sort Nodes
 Visible – In some occasions the columns must be present in the Layout, however you
don’t want to see it in the output. In such cases you can hide that column by turning-
off this option.

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 Activate multipage enhanced grouping – Enhanced Grouping is a new BMW feature to
run multi-reports at the same time, sharing the same set of filters but with different
layouts. It can be very useful and provide a broader view of analysis if you would like to
compare reports changing one or more variables, entities, building different
organizations, etc.

It works by creating Groups in the report. Each time you add a group you can redefine its
layout differently from one another. When you activate multipage enhance grouping, you
have the option to Add a Group, Remove a Group or Reset all the Groups.

You can also choose to use a common base definition for all groups (if the only thing you want
to distinguish from Groups is the layout organization) or, on the other hand, you can have
different groups with different base definitions.

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Once you finished defining the Layout and Filters and you run the Report, you will have the
possibility to toggle between the several groups in the Report, clicking on each tab.

10.1.1.2. Adding colors and Graphs

 You can add colors to the text/numbers in the layout to make it more readable and
ready to use for presentations.

Add button highlighted helps to define the color specification along with the
row/column/cells to be highlighted. Based on the variable & operation chosen, the
cells/rows/columns gets highlighted. See in the example below:

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The final result will look something like this.

 Adding Graphs to the layout – This helps us define the options for adding graph to the
layout along with the text or only Graph.

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So, for obtaining text + graph layout, we choose the option and define the color. See the
example below

10.1.2. Choosing the filters

 Base Query – Here you can select the targets/regions and channels.

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 Audience Min/Max – We can set the min & max limits for the audience variable
chosen with the help of this filter. When you click on add the following dialoge box
opens up where u can choose the variable, region and target and define the
operation(>, <, >=) based on the value or you can compare one variable in
comparison with the other and disply only the events which fulfils the criteria.

In the example below, we have selected to show rch% for India for target Universe which is
lesser than or equal to Shr% for India for target universe and everything that doesn’t match
the criteria is not displayed in the final output.

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10.1.2.1. Nodes Min\Max

Like the well-known filter “Audience Min\Max” this filter operates the same way but working
over Total results and not over Insertion results as the “Audience Min\Max” does. So in other
words the Nodes Min\Max can be used in order to reject\accept the Total results that are
bigger\smaller than the value defined. Because there can be in a report different
Organization groups and therefore different Total levels the filter offers the possibility to
define the filter for a specific Organization group only. For example in image below we
decided to filter on Total results of the Organization group “Description”

And this way only the Description with Rat% sum which were higher than 1 will be shown in
the output.

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 Program – Here you can choose your programme levels; Program/Break &
Autopromotion.
o Type - If only programme is chosen, the report will show only programme
related information without any break or Promo (channel promo/tag
promo/program promo)
o Level – Levels defines the father programme and the segments that comprises
of it. Level 1: helps us get the entire programme/break and promos as a single
row instead of breaking it up in segments. Level 2- divides the program &
break in segments depending upon how it is aired. Level 3: If there is any filler
or content which is not part of the programme or breaks/promotion, it is
further divided into segments to detail the same.
o Typologies – Helps you select the programme genre in case you want the
report to pick up specific Genre

o Names - This filter Names, used in Programs reports, allows the user to search for a
program(s) through its name. Like the program filter, it looks for programs but it works
in a simpler way.
The most simple and quick way to add a program’s name to the filter is using the button Add.
Click on ‘Add’ and it will open a field where you can write the name of the program you want.

If you do not know the complete or correct name or you want to look for every program
that contains a given name or expression, write the name you want and tick the box
‘Accept/Rejected’ (checked=accepted/unchecked=rejected). BMW will search for any
program that has that particular name in it.

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Every time you add, change or remove names/expressions with the buttons ‘Add’, ‘Edit’ or
‘Delete’ (or ‘Remove All’) and then run the analysis, BMW5 makes a new database search.
Below is an example of a report program where we used the Name filter set as shown in the
figure above. It has a lineup of events that contain ‘Tevar’ in its name), done for a 5-day
period.

There are two advanced ways of searching for a program with this filter, using the XLookUp
function or the LookUP function. Even if you can use them for the same purpose and have
similar interfaces, the options have a basic difference: while the LookUp function searches the
database every time the user searches for a program by name, the XLookUp (Express LookUp)
pre-loads a database for a given period and then the user can do as many searches as needed.
The first option is more accurate, the second is faster.

Lookup Button: When you click on the LookUp button, it will open the date window wherein
you need to choose the period. Post which we are given the option to choose the programme
based on the channel selected.

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The programmes with matching name will appear in the middle area.

In our example we are searching for programme “Swarangini”. The filetr automatically shows
the programmes with matching names.
The screen shows Five columns of options users can check for each program:
 S. Select (=checked)/ Unselect (=unchecked)
 D. Use Dates. BMW will link the program to the date(s) (that is identified in the same
line); it selects that program for that date only;
 C.. Use channels; if you check this box, BMW will link the program to the channel (that is
identified in the same line) meaning that it selects that program for that channel only
 T. Use Time Slots. BMW will link the program to the time slot (that is identified in the
same line); it selects the program for that time slot date only;
 R. Reject (=checked)/ Accept (=unchecked).
Select the programs you want (highlights in the figure above) and click Add&Close if you are
done; click Add if you need to do more searches
Once you finish adding programs or names close the window. BMW adds the selections to
the Names filter with all the conditions specified.
You can also see that the Names filter in the parameters tree already has the programs
names.

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You Names filter is ready to use. Below is an example of a report program where we used
these Name filter settings. The figure shows a ranking of programs with the events we chose
with the names filter

 User Entities – It is defined in the Tools > User Entites part of the manual.Thise
entries created can be dragged and dropped in the filter menu
 Curve – Explained in the Tools > Distribution Curve manual
 Time Slot – We can select the time slots we want our report to run on on hourly basis
and even if we want to further divide it on 15min level, it is possible.
 Time length – We can create several time bands with the help of this filter
 Time Band – It actually helps us to split our time band in equal intervals. For ex: If we
want to run a report which requires us to see channel GRP at 30 minute level.

11. Audview > Time Band Report

The following icon on shortcut bar helps you to create a number of channel specific report
with the options of audience variable available. The same is explained at the start of the
document where all the audience variable id detailed.

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For ex: We can create 30 min channel GRPs week wise. In the following example, we will see
the weekly 30 min channel GRPs for week 8 & week 9

Channels

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12. Other Audview Analysis

12.1. Grid Analysis:
BMW offers a large flexibility to achieve the most demanding Grids that a User may need to
build. You can build simple or complex Grids, it all depends on the definitions you set.

BMW offers two different kinds of Grid analysis:

 Grid – Grid analysis displays daily audience curves and complements it with the
corresponding program’s table. So you are able to graphically compare audience curve
evolution for any entity (Channel, Target, Region, Days and so on), always together with
a program’s table for the selected Channels. Grid is capable of building several daily
curves together, one for each entity (Channel, Target, etc.), for any audience variables
and complements it with the corresponding program’s grid. Furthermore, the User has
flexibility to redefine the Grid’s layout and improve its appearance, as we will see next.

 Classic Grid – The Classic Grid builds a table, split in time slots of 15 minutes, with the
daily audience values for each program and also for each time slot.

12.1.1. How to build a Grid analysis

To build a Grid Analysis, you just have to select the Grid option from the Graphic Modules Menu.
It will open a query like the following figure where you must define “Base Query”, “Layout”,
“Settings” and “Band”.

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12.1.1.1. Base Query

Select Regions, Channels, Targets, Program variables and Audience variables, Base Channel,
Reference Target and Programs Filter. You can also select an existing template from the list on
the top. You have the usual options to create, save and edit the templates.

The Programs Filter is a very useful option. By using it, the User is able to restrict the Grid
information only to a specific Event’s type and level25, as the figure shows.

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12.1.1.2. Layout

The User has some flexibility to define Grid’s layout that best fits his needs. The User can define
the Grid Layout only just selecting the item that it will be changed, a window is opened on the
right corner where the user can choose the new item, and only by clicking on it BMW replaces
the entity with other one automatically.

It is also possible to define the colors of the Empty Area of the Program Area and to First
Variable Fill.

If you select to work with a “User defined layout”, you will find several options to reconfigure
the Grid’s layout:

 Preview window – Its main goal consists on changing the way that Grid is organized. The
above figure represents the default Grid’s organization. Using that organization you
would get a Grid analysis for each Target. Each Grid would be organized first by Day and
then by Channel and in curves you would have all selected audience variables. However
you can easily change this by using the “Items” dialog placed in the right side of the
screen. Let’s suppose you want to organize the Grid by Channel first instead of by Day.
All you have to do is to click over field Day, and then go to “Items” dialog and select the
field Channels;

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 “Fill First Variable” check box – The first audience variable you have selected will be
displayed with a filled curve while the others will be empty curves;
 “Time Band” check box – Inside each program’s cell will be displayed the respective
Time Band in which that program was broadcasted;

 “Sub Title” check box – It is used for seeing secondary description of programs (so
besides the Title of the program you can also choose to see its sub title);

 “Program area color” list box – The User has the freedom to select whatever color he
wants to apply for all program’s cells;

 “Empty area color” list box – The User has the freedom to select whatever color he
wants to apply for all empty cells (all cells that don’t contain any programs information).

12.1.1.3. Settings

The Grid Curve has by default certain settings that may be changed if the User wishes:

 “Slot split” list box – By default is split in Time Slots of 15 minutes;

 “Audience Split”26 list box – By default it represents the evolution minute-by-minute,

the audience values depend of this definition.

You can also choose “Grid is optimized” check box or “Show all events” (to see even the smallest
events shown).

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After defining all Grid parameters, you must click on “Next” button to select which dates you
want to analyze and finally click “OK” to run the Grid analysis.

In the following pages there are more detailed examples regarding the Grid analysis available
in BMW.

12.1.1.4. Band

By default the Grid curve represents the evolution of all broadcasted band (from 02h:00 to
26h:00) but it is possible to select another one. The User must select the Star Time and the End
time for the Broadcasted band which he or she wants to be analyzed in the Grid.

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12.1.2. Grid

BMW Grid analysis builds several daily audience curves for the selected channels and
complements it with the corresponding program’s grid. The BMW Grid is capable of displaying
several audience curves at the same time for each Channel, which represents a great
improvement. By default, the Grid is split into Time Slots of 15 minutes but it possible to change
this.

BMW Grid is a very flexible grid, with several functionalities (already described) that turn it into
a more intuitive and attractive Grid analysis. BMW Grid displays a Scale ruler inside the Grid
itself, helping you to measure the audience variable that is represented by the curve.

12.1.2.1. Examples

1ST EXAMPLE

In this picture, we have an example of one BMW Grid. According to the parameters previously
defined this Grid presents the following:
 Audience curves (rat%, shr%, rch%), 2 program variables (rat’000,
 Tvr’000)
 Filters: programs, breaks and auto promotions; level 2

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 The first curve (rat%) is filled and Background color: blue
 Audience split the same as Slots (15 minutes)
 Legend dialog box showing the three audience variables (enable after run the analysis
and choose this option with the right mouse button)

You can see that programs are identified with white color; breaks and auto promotions with
yellow color. By default, BMW will show you, in first place, variables and graphics for the first
selected target. To see variables and graphics for other targets, you must click on the
corresponding sheet’s name placed at the window’s bottom.

Note5: The audience values are depending of this definition. To obtain the audience values
corresponding to the slots splits defined you must active the “Same as slots” check box.

2nd EXAMPLE

This Grid example is quite similar to the above example, but it uses a different layout
organization (first by channel and second by date) as the figure shows.

5 Right now only the Level filter is working properly in all Grid Analysis.

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Indeed, if you look carefully you will notice that Headers are now different from the standard
formats. Each curve refers now to the selected Targets (as the Legend confirms). Now for each
program you have the audience values displayed by all the selected Targets.

By default it’s showing, in first place, curves and respective program’s grid for the first selected
variable. To see the curves and program’s grid for other variables, you must click on the
corresponding sheets name that is in the bottom of the window. On the window’s top you have
Channels. So now you have a Grid organized first by Channel and then by Day, instead of the
usual organization Day – Channel.

12.1.3. Classic Grid

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The Classic Grid builds a table, split in time slots, with the daily audience values for each
program (Programs variables) and also for each time period (Audience variables), if you choose
so. The next figure shows an example of Classic Grid. As you can see, it shows daily rat% & shr%
values for each program, and also rat% and shr% values for each time slot of 15 minutes.

12.1.3.1. How to configure a Grid analysis

After running any type of Grid Analysis, you will find several options by right clicking the mouse,
allowing to change some characteristics of the Grid output and to get deeper information.
Doing this it will open a dialog box like the following one.

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 Zoom in/out Time Band – Click here to increase/decrease the precision of the Grid. By
default, the Grid is divided in periods of 10 minutes. The
“Zoom in” option will increase the precision of the Grid, until a time periods amplitude
of 1 minute. If you click on the “Zoom out” option it will decrease the Grid’s detail, i.e.,
it will increase the time periods amplitude until 1 hour;

 Zoom in/out Scale – This option allows you to change your Grid scale. The “Scale in”
option will define a lower maximum value for the graphic values while “Scale out” will
define higher maximum value for the graphic;

 Resize column to fit – This option allows the adjustment of columns to fit;

 New View – If you select some parts (clicking the right mouse button) of the
Grid and then click this option you will get a Grid analysis just for those selected parts;

 Send to – This option allows you to transfer the information in the cells you have
selected in the grid to other analysis such as the Teleview, Preview, Switching grid,
Switching table, Curve and Grid detail. Therefore, when you select to send that period
in the grid to the Grid detail, for example, it will open a Grid detail analysis referring to
that period in analysis. You have this same option in many of the other graphic analysis;
 Info – This option provides feedback regarding the selections you have made for your
Grid;
 Show Legend – It opens a pop up window with legend information regarding the
audience variables;
 Add to Menu – You are able to add this analysis into the Reports menu;
 Redefine Query/Layout/Dates – Allows you to reconfigure your Grid’s

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Query and Layout as well as to choose another Date to run it;
 Export – You are able to export this Grid as a picture file.

12.1.3.2. How to configure the Grid Detail output

This option allows you to analyze the contents for one or more time periods and for one or
more channels (depending on your selection) with a higher detail. This option identifies not
only the events presented, but also all the audience values for each event and target. You can
also see other entities, such as Hour, Date, Length, Type and Level.

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As you see, the Grid Detail output is identical to a Report output, explained previously. It
displays one table containing detailed audience information regarding all Events (programs,
breaks and auto-promotions) found for the selected Grid parts.

12.2. Picasso

The Picasso is basically a graphic SMH analysis6. The graphic is made of several vertical lines
next to each other, where each line represents an Household audience behavior during a
selected period and the Household are grouped in ordered percentage ranks (each have the
same number of Household) taking into account the average time viewing of each Household
for that period or, in other words, the fidelity of each Household to that period.
In the Layout you can define the ranges of “Percentage” ranks. Choose one of the predefined
values.

12.2.1. How to build a Picasso

To start building a Picasso’s analysis you must select the respective option from the
Graphic Modules menu or shortcut.

6 SMH – Small, Medium and Heavy viewer analysis from Individual chapter

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12.2.1.1. Base Query

Here the User must select Channels, Targets, Regions, Base channel,
Reference Target and select one of the predefined Thresholds

12.2.1.2. Layout

The User can change the layout’s appearance without restrictions. At first, User can switch the
order by which items are presented. After that, User can define which type of Aggregation want
to do, i.e., if want to aggregate Household time viewing by Day or by Average. The Show
Percentage From option allows User to choose the rank percentage for grouping Household.

There is also a check box in Settings option, where User must decide between seeing All Colors
or not, by fulfilling the respective box or not respectively. If Show All Colors, the graphic will be
painted with the colors from the channels selected in the Base Query, otherwise will be painted
in grey (interpreted as others).

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12.2.1.3. Settings

Here the User must define Slots Split, through selecting one of the predefined slots.

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12.2.1.4. Bands

User can choose to analyze just a part of each day. In order to do this, define the
Start Time and End Time of the period you want to examine.

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After set up all definitions, click on the “Next” button to select the day(s) you want to analyze
and finally click “OK” to run the Picasso analysis.

12.2.1.5. 11.2.1.5 Example

An example of a Picasso analysis is showed in the next figure. In this example we have chosen
to analyze period 20:00-21:00 on Star Plus:

 Base Query:

 Channels – Star Plus, Colors, Zee TV and Sony Television;

 Targets – Universe

 Layout:

 Show All Colors;

 Show Percentage from – 50% to 100%.

 Settings:

 Slot split – 00:15:00 (20:00:00 till 21:00:00 with Slot splits of 15minutes).

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 Time Band – From 20:00:00 till 21:00:00.

Each color line has associated Household. Those colors lines represent graphically the
Household and their behavior during period 20:00-21:00, in Channel Star Plus,
i.e., shows the Channel where the Household are in each minute of the period
20:00-24:00.
Each colour7 represents a Channel. In the Indian example the blue colour concerns Star Plus,
the Pink is Color, the Green is Sony Television, the Brown is Zee Tv, the grey represents the
remaining channels8 29 and the white represents TV ON/OFF (those Household that are not
seeing TV).

The analysis is ordered ascendant by fidelity to the Channel of the analyzed program (“XYZ
Show”), i.e., starts (at left) by Household less loyal (less permanent time at Star Plus) and finish
(at right) with the most loyal Household to Star Plus (the last bands are completely blue, i.e.,
represents the Household that saw “XYZ Show” in his whole).

In this example this means that for program “XYZ Show”, from Star Plus, the time slot 20:15:00
should be interpreted the following way:

Looking for the last two columns of Star Plus, for example, we will see that almost 20% of the
Household are loyal to that Channel. More, they are faithful since 20:00:00, approximately.

If you don’t activated Show All Colors, the result will be the following one.

7
Configured in Channels manager option, through Utilities Menu.

8 So it varies according to the Channels you have selected to analyses in the Picasso

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12.3. Ratings Curves

The Ratings Curve uses a very flexible interface where the User can set a large set of parameters
to be analyzed in one single window. This will generate multidimensional graphics that will
meet the most demanding requests.

The Ratings Curve analysis performs the evolution minute by minute9 for audience variables
during the broadcast band and complements it with a programs audience table. In one single
analysis you can compare different audience variables curves for several targets, channels,
days…

12.3.1. How to build a Ratings Curve

To start building one Ratings Curve you must select the respective option, as shown by the
figure.

9 It is the default split, but you can change it to a higher split trough the Settings option.

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This will open the Ratings Curve query where the User must define what he/she wants to
analyze (parameters) and how he/she wants to display it (layout).

12.3.1.1. Base Query

At the bottom of the screen the User has several buttons where he should select:

 Regions, Channels and Targets;

 Program variables – To be listed in the Event’s table;
 Audience variables – To be displayed in the Curve;
 Filters – To define the type and level of Events you want to see displayed in the Event’s
table;
 Threshold – This list box allows selecting the BTVV to be used.

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All the above selections can be saved in a Template file for future usage10. There’s no limit to
the number of selections, the User may select as many parameters as he wants to.

12.3.1.2. Layout

The User can define his own Layout in a very flexible way. He decides how he wants to see the
Ratings Curve, meaning, how the entities will be showed in the Ratings Curve window.

The default layout has the following organization:

 Audience Variable placed at window’s header;
 Day placed at window’s top;
 Channels represented in curves;
 Targets placed at window’s bottom.

10 Base Query templates are shared between Grid, Ratings Curve and Switching analysis.

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The User can change this organization according to his needs. To do this he must click the
mouse over the entity whose position he wants to change (the Items dialog will appear on the
right side of screen) and select (mouse clicking) the item that will replace it.

There’s only a small restriction that User must know before making all definitions in
Base Query: any entity placed at the window’s header will accept one parameter only. So in this
default Layout you could only have one audience variable selected, otherwise “Select only one
audience variable” will be shown, preventing you to run the Ratings Curve. As always, the
Layout can be saved as a template file, for future usage.

After you have set all definitions click on the “Next” button to choose which days you want to
analyze. Finally click “Ok” and BMW will run the Ratings Curve analysis, as the following example
shows.

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This Ratings Curve example displays for a single Day three curves, rat%● and shr%● (each one
referred to a specific audience variable) by Channel and Target together with the respective
programs information table.

This example was built based on:

 Base Query – Channels Star Plus, Colors, Zee TV; Targets “Universe”, “Region India”;
Program Variables rat%, shr%; Audience Variables rat%;

 Layout – Days placed at window’s header; Channels placed at windows top; Audience
variables represented in curves; Targets placed at window’s bottom;

 Settings – Split 00:01:00.

12.3.1.3. Settings

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In Settings, the User can change the Audience Split size. Depending on this selection the user
can display a curve evolution Minute by Minute, 5 Minutes by 5 Minutes, or other predefined
splits. He can also change the Y Axis unit size or, in other words, change its scale. Or let BMW
define automatically the best scale. Click the button “Add to menu” to save in a Template file
for future use.

12.3.1.4. Band

You can choose to analyze just a specific part of each day. To do this, define here the Start time
and End time of the period you wish to analyze.

12.3.2. How to configure the Ratings Curve analysis

After running any type of Ratings Curve Analysis, you will find several options. Some of them
are immediately visible in the output:

Increase/decrease Ratings Curve scale;

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Re-establish the default scale;

Hide, unhide, maximize Channel’s screen. This one is very useful to focus the attention
in just one specific screen;

Switch to another Target.

Other options are enabled using the right mouse button:

 Select Band – Allows selecting a rank from the layout with the cursor. After doing this
you can zoom in this rank to see this period more specified;
 Zoom in/Zoom out – To see the Y Axis scale bigger or shorter;
 Info – To see displayed the analysis information with all the selected items;
 Show legend – It will show the legend for each channel curve;
 Add to menu – Adds this analysis to the menu;
 Redefine – Query, Layout and Days. To redefine your analysis and the days in which to
run it;
 Send to – Teleview, Preview, Grid, Switching Grid, Figure Table, Grid detail. Send the
selected “area” of your analysis to any of these other graphic modules.

12.4. Switching Analysis

Switching analysis studies the migrations between Channels. So besides knowing the audiences
of each time slot you can also become aware of the source of the audience, this means, from
where the audience comes from. In other words it illustrates the Audience Transfer among
Channels. At present, it only gives you the audience gains from other Channels but very soon it
will also show the audience losses to other Channels.
There are two separated Switching analysis, each one having different utilities:

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Switching Curve;
Switching Table.

12.4.1. Switching Curve

The Switching Curve presents a Programs Grid and complements it with a Bar Chart that
represents the audience transfer among Channels.

To start building one Switching Curve you must select the respective option form the Menu, as
the figure shows.

Selecting Query the User must define what he wants to analyze (parameters) and how he/she
wants to display it (layout).

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12.4.1.1. Base Query

Here the User must select Regions, Channels, Targets, Program variables,
Audience variables, Filters and select one of the predefined Thresholds, exactly the same way
as for Grid analysis.

12.4.1.2. Layout

Once again, the user has the freedom to change the layout’s appearance. First of all, switch the
order by which items are presented. Secondly, set colors for the
Programs area and also to the Empty area.

The available options are:

User defined Layout – The User can change the organization according to his needs. To do this
he must click the mouse over the entity whose position he wants to change (the Items dialog
will appear on the right side of screen) and select (mouse clicking) the item that will replace it;
 Layout – The User can choose the output data format, i.e., if results are in Ins, Outs, Ins
and Outs or Flow;

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 Include – Choose which variables to analyze, like the TV OnOFF;
 Settings – Choose to show Time Band, Sub Title, Show Vertical Lines,
 No Wrap (means that a program name will not be wrapped when it is to big to be
showed in 1 row), Fill First Variable or Use Channel color for painting the audience curve,
Use break/Promo colors to paint the cells where breaks or auto-promotions are
showed.
 Aggregation – Choose whether to use aggregated values by Day or the Average;
 Program Area – decides the color to fill the cells were programs appear
 Empty Area – decides the color to fill the cell where no programs appear
 Fill Curve – decides the color to fill the audience curve
 Fill Breaks and Fill Promos – decides the color to fill the cells where breaks or promos
appear

After establishing all definitions, click on the “Next” button to select the days you want to
analyze and finally click “OK” to run the Switching Curve.

12.4.1.3. Settings

Here the User must define:

 Slots Split – Selecting one of the predefined slots;

 Audience Split – Selecting one of the predefined splits or selecting the check box “Same
as slots”.

Finally choose selecting “Grid is optimized” or “Show all events”.

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12.4.1.4. Bands

You can choose to analyze just a specific part of each day. To do this, define the
Start time and End time of the period you wish to analyze.

To configure a Switching Curve just do exactly the same as for the BMW Grid analysis. In fact
the available options are exactly the same.

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12.4.1.5. Example

The next figure demonstrates an example of a Switching Curve analysis. In this example we
defined the Time Band from 16:00:00 to 26:00:00.

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As you see, it displays exactly the same output as it does for a Grid analysis but complemented
with Bars on the left side of column.

Each time slot has an associated bar. That bar represents graphically the audience source of
the Channel in column. In this case we have previously choose option Ins in Layout box.

Each Bar is painted with several colours. Each colour32 represents a Channel. In the Indian
example the blue colour concerns Star Plus, the Pink is Colors, the Brown is Zee TV, and grey
represents the remaining channels33.

In this example this means that for Channel Colors the bar of time slot 19:00:00 should be
interpreted the following way:

 The Pink part represents all Household who have stayed watching Channel Colors;
 The Blue part represents the Household who came from Channel Star Plus:;
 The Brown part represents the Household who came from Channel Zee TV;
 The Grey part represents the Household who came from other channels which are not
chosen in this analysis.

12.4.2. Figure Table

The Figure Table presents the exact values of the audience transfer among
Channels, so in other words it shows the corresponding values of the Bar Chart from the
Switching Curve.

To start building one Switching Figure Table you must select the respective option from the
Menu, as the figure shows.

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This will open the Switching Table Query where the User must define the parameters to be
analyzed.

12.4.2.1. Base Query

The User must select which Regions, Channels and Targets he wants to analyze and also the
Threshold.

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Before clicking “Next”, select and define the Layout, Settings and Band.

12.4.2.2. Layout

On the Layout you have a wide range of options of customization.

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 Variables – Choose which variables to analyze. Now there are more available like the
TV OFF;

 Reference – Choose the channels which we want to study migration;

 Settings – Choose whether to show values in Thousands, show Bars with the values,
show Gains and Losses indicative arrows, show the Values, show Colors for the cells or
use a color Column parity;

 Aggregation – Choose whether to use aggregated values by Day or the Average.

You have the option to create your own Layout, defining the positions for Channels,
Targets, etc.

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12.4.2.3. Settings

You can increase or decrease the size of time slots to see on the table. Select one of the
predefined from list box.

12.4.2.4. Band

It has exactly the same functionality and purpose as in Switching Curve. After establishing all
definitions, click the “Next” button to select the days you want to analyze on the Calendar

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window, and finally click “Finish” to run the Figure Table or “Back” to change previous
definitions on Query, Settings or Band.

The next figure shows an example of a Figure Table analysis.

In this example we have choose:

Base Query:

 Channels – Star Plus, Colors and Zee TV;

 Targets – Universe.

Layout:

 Variables – Others, Total, Stayed, Ins, Outs, TV ON, TV OFF, Total ins, Total outs, Flow;
 Settings – Bars, Gains and Loses, Values.

Settings:

 Slot split – 00:15:00 (from 18:00:00 till 24:00:00 with Slot splits of 15 minutes).

Band: from 18:00:00 till 24:00:00.

As you see it builds as many Columns as the number of selected Channels. For each

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Channel it creates the column “Total”, this column regards that Channel. The column “Stayed”
presents the audience from the Household who have turned on the TV on the respective
Channel. And also the columns regard the other Channels you have selected which in this Band
changed to this Channel.

Let’s focus for instance on Colors column to analyze its audience source. For instance you can
see that for row 19:45:00 the column “Total” shows 7.29%. This represents the total audience
(rat% or rch%) for those targets at 19:59:59- 20:00:00. This audience source is the following:

 The column “Stayed” presents the audience from the Household who kept watching
Colors at 19:59:59- 20:00:00. As you see on the table that value was 4.58%;
 The column “Total Ins” shows at 19:59:59- 20:00:00 the new audience, it was 2.27%;
 The column “Total outs” shows at 19:59:59- 20:00:00 the audience from the Household
who left Colors, it was 0.65%;
 The column “Flow” shows at 19:59:59- 20:00:00 the difference between Total Ins and
Total Outs, it was 2.07%;
 The columns “Star Plus-Ins” and “Zee TV -Ins” present the audience from the Household
who were watching TV on those channels and switched to Colors at 19:59:59- 20:00:00
and were 0.94% and 0.11% respectively;
 Therefore “Total” audience value is always equal to the values sum from the remaining
columns.
As usual some already familiar options to configure this analysis are available.

12.4.2.5. Example

For example, let’s analyze the values from Time Slot 21:00:00 - 21:15:00.

 Column Colors:

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 Line Total = 3.14 – Rat% of Total Household who were present in Channel Colors in
period 21:14:59 – 21:15:0034;

 Line Colors (Stayed) = 2.24 – Rat% of Household that were watching at 21:00:00-
21:00:01 and remain in Channel Colors at 21:14:59 – 21:15:00;

 Line Star Plus = 0.04 – Rat% of Household that were seeing Star Plus at 21:00:00-
21:00:01 and are present in Channel Colors at 21:14:59 –21:15:00. So they changed
from Star Plus to Colors;

 Line TV ON = 0.36 – Rat% of Household who were not watching TV at 21:00:00 but
switched on TV to Colors Channel between 21:14:59 – 21:15:00. So they are the
Household who turned on TV to Colors channel;

 Line TOTAL = Line Colors + Line Star Plus + Line Zee TV + Line TV ON + Line Others.

Column STAR PLUS:

 Line Total = 4.93 – Rat% of Total Household who were present in Channel Star Plus in
period 21:14:59 – 21:15:00;

 Line Star Plus (Stayed) = 2.27 – Rat% of Household that were watching Star Plus at
21:00:00-21:00:01 and remained on Star Plus at 21:14:59 – 21:15:00;

 Line Colors = 1.12 - Rat% of Household that were seeing Colors at 21:00:00-21:00:01
and are present in Channel Star Plus at 21:14:59 –21:15:00. So they changed from
Colors to Star Plus;

 Line TV ON = 0.59 – Rat% of Household who were not watching TV at 21:00:00 –

21:00:01 but are now watching Star Plus at 21:14:59 – 21:15:00. So they turned on TV
in Star Plus;

 Line TOTAL = Line Colors + Line Star Plus + Line Zee TV + Line TV ON + Line Others.

12.5. Batch analysis

12.5.1. How to build a Batch analysis

This option allows you to run several analysis of different nature at the same time. The different
analyses have to be previously saved by the User. We will detail how a Batch analysis is done.

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To create a new Batch, click on the “New” button, a new line will appear where you can insert
the name for the new batch. If you have a Batch selected, when are creating a new one, the
application will copy all information to the “New” one. To create a “New” Batch without any
information, be aware if no Batch is selected.

Next, click on “Add” button to choose the analyses to be used in the “New” Batch.
To delete a Batch or analysis, select it and click on “Delete” button, to delete all click on “Clear
All” button. To change a created Batch, select it and click on the
“Edit” button.

By clicking on the “Add” button, you will find the several existing analyses separated by the
place where they are saved in (menu or workspace). You are then able to select as many
analyses as you want to include in the Batch. If you do “Add current” the analysis will be
“copied” to the Batch; if you do “Add as Shortcut” a shortcut of the analysis will still be saved

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to the Batch. With this last option all future changes applied in this saved analysis (in menu or
workspace) will automatically reflected in the Batch as well.

It is also possible to select the Dates for each template by clicking on the “Individual Dates” box.
Let’s click on the “OK” button, to include a new Template into the new “Batch”.

Select the Template(s) you want to add into the Batch, using Ctrl key in order to select more
than one. Pay attention that you can create a new Batch with Templates from Menu or from
Workspace.

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If you choose export the file, then it is possible to select the following options:

 Check the “Use specified format”, check box and here choose one of the default
options;
 Check the “Save to specified non default folder”, check box to select the path where
save this folder.

Finally, click “OK” and your “Batch definition” is finished. You will return to the first dialog box.

Now you can run your Batch analysis by clicking on the “Next” button. BMW will display the
Calendar window, where you should select which dates you want all analyses from the Batch
to be run. If on the other hand you want to specify a different date for each analysis from the
Batch, then you must choose option “Individual Dates” on each analysis.

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You can also choose to export the analysis batch to several file formats (Excel, Text, Graphics,
etc.), print and/or close it directly without displaying on the screen. To do this you only have to
mark the respective check boxes.

After selecting those dates, BMW will run as much analysis as the number of Templates saved
in that Batch.

12.5.2. Batch automation

After choosing a Batch, two buttons ( ) will be available. This means that
Batch automation can be made through two options:

Task scheduler;

Data driven scheduler.

12.5.2.1. Batch automation by task schedule

Task scheduler actions – This option allows define a Task Schedule. When User chooses to
add this option through click on the respective button, it will appear a new window where we
can write a Comment (optional).

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After that click on Next button, you must create a New Task Schedule. Then, when you click on
New option, appears one option by default (if you want to delete this option, just click on the
respective Delete button).

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In order to Edit some pre-defined fields, click on respective fields and/or on

Advanced button and change them.

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When it is ready to use, click on Finish button and a window will be shown, where User must
write his password in the domain related to his Account information on the computer.

After this confirmation, it will appear a new symbol inside of the Schedule Task Manager
window from your computer. In order to Delete it, just choose Delete option in BMW and it
automatically disappear.

12.5.2.2. Batch automation by data driven

This analysis allows automatically executions of analyses from Batch as soon as new data is
installed into database.

Select the “Batch Analysis” option from Reports menu. The following dialog box will open.

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NOTE: It is expect that new data arrives to the folder IN of database, but it can be
Parameterized to other place in DB_INSTALL.cfg file or in FTP_install. The first thing to do in
order to automatic install data is to create the Install commander.

First of all, right click inside Workspace and choose Database Details option.

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It will open a new window where you must introduce the Name for the Installer.
After that, choose the option that better adjust to your needs.

This option also allows defining:

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 Silent Mode – In order to automatically initiate the application;

 Move Files While Running In Silent Mode – To move files from the respective IN folder
after installing it, i.e., the application automatically runs and moves the new files to the
right folders.

The next step is to add it into a Batch container, through Add button. Create a new
Batch to assign this option.

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Therefore, configure a Task Scheduler for this Batch, to determine when and how often BMW
will search for the existence of new data. Note that a Task Scheduler can also be added to a
Batch that contains BMW analyses.

Data driven scheduler actions – This option allows defining a Scheduler from data type, i.e.,
suppose that you just want to run Batch analysis when are new data type (Audience, Programs,
…). In this case, select Data driven scheduler actions option e choose which data types you want
to consider.

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After clicking on OK button, it will appear a new window where you must enter your Window’s
username and password, as it is showed in the next figure. Note that it will appear a new
Schedule Task.

NOTE: These options are applied to each Batch analyses, i.e., if User has more than one analysis
in the same Batch, BMW will apply all defined conditions to all of them. In order to apply a
specific Schedule to a specific analysis, we recommend that User creates so many Batches as
the different number/type of analysis.

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In follow we show the aspect of the Schedule Task Manager after defining Task scheduler and
Data driven scheduler actions for a certain Batch analysis.

User can define specific dates to specific analysis from a same Batch, i.e., select the analysis
you want, click on Individual dates option and choose which date methods you want to apply
to this analysis.

In order to start the analysis when there are new overnight data, just choose New dates option
(only available when Batch has Data Driven enable).

On the other hand, User can choose other periods to run, such as every installed “last week”,
“last month” and many more.

In order to do that, select Individual dates option and then you can set a template like that in
the window below.

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13. Adview >Advertising Report

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Through this module is possible to obtain reports about the advertising activity in television
including Advertising Expenditure. Whether it is daily monitoring or advertising competition
reports, the spots count with information of audiences in target and time period in which they
are transmitted. Its main goal is to supply information about the broadcasted spots and their
audience indexes of those spots for specified targets. It gives you a complete and flexible table
output where the information can be filtered and organized in several ways.
To build an Advertising Report, you just have to select the Reports – Advertising Report option
from the Analysis Menu.

You will see following Report definition query, where User can create Layout, define Filter for
their analysis and finally select Dates.

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Layout manager – Saves the Layout to the Template manager, which allows you to create,
load, save or delete any Template
Filter manager – Saves the Filter to the Template manager, which allows you to create, load,
save or delete any Template
Dates – Use can select Dates to the their analysis

In Advertising Report, User also has Advertiser related Entities.

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Program related Variables.

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In Filter definition, User can define specific query related to advertisers. User can filter the
information in order to get a more specific output.
After User selects the necessary parameters like: Targets, Channels, Variables and Dates, User
can start filtering more details.
User can make just one type of filter or combine several filters, for example User may want to
make a spot track analysis on certain sector and within that sector, may want to look at
specific , or a particular .

In order to filter information on Sector level, User need to click on .

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User also can type in Search box for specific details that they want to run their analysis and
click on .

Above example, Niche sector has been selected.

The selection must be made in a hierarchical way, i.e., if you want the maximum specification
of the product you must first select the Sector, then the Category, then the Product and at
last the Sub Product (all this selections are related to the previous selection made).

User can click on . With this, all selected Products within Category and Sector will
be linked for other filters.

Spots
If you have selected, at least one of the spot selection items, you will have the possibility to
filter those spots according to their description. For example, if you have selected brands you

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will be able to select just certain spots of those brands. In order to filter the spots User must
click the button.
This will open the Spot Filter dialog box where you can select the spots you want.

In this dialog box User will see a list with a description of the Available Spots for the
product/brand/advertiser User has selected.

Example of Advertising report…

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Gap
With this option User can know which were and when occur the Waves from each Campaign.

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Here Users can define Campaign Wave definition:

 Campaign Key – Which identifies the Campaign name:

o Custom – With this option User can Select Entities that will define the key,
independently of the chosen variable to organize layout
o Layout Organization – With this option, the key is based on active layout’s
organization
o User Entities – In here User is possible to select User entity that will define the
key
 Campaign wave definition – Which displays every Wave found for the Campaigns
o Type – In here User can choose to apply next field(s) to main entity and/or
entities below, in available options:
 Auto – It’s identical to Gap option, when Gap=1
 Group – Campaign based on created waves grouping by calendar days
 Gap – Correspond to the period without Campaign emissions
 Custom – In here, User can manually define waves through the
calendar dates. In order to do that you must click on button

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After choosing the days, the button will be active. If you click on it, will appear a new
window where you define the Wave’s name. The Add Month button allows insert months in
order to obtain some Campaign’s period.

Copy current date selection to selected wave

Delete selected wave

Rename selected wave

Delete all waves

 Weekbased – The User chooses the day when the campaign starts for a weekly wave

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Adding Campaign and Wave into Reports increases flexibility of layout, because you can:

 Cross information between Campaigns against Waves

 Sort and Top separately Campaigns and Waves

14. TeleView
The Teleview Suite option provides a graphic analysis that allows studying a detailed day
audience. Teleview Preview is an extremely useful option that allows the User getting a visual
report with images for a selected channel/program in a specific time period.
To build a TeleView Analysis, you just have to select the TeleView Suite option from the
Analysis Menu.

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By clicking on TeleView, it will open a query like the following one where you must define
“Base Query”, “Setting” and “Band”.

14.1. Base Query

On this familiar screen you can personalize and define all the parameters accordingly to the
analysis you want BMW to run, similarly the way you would do it for other BMW analysis.
Select Channels, Targets, Program variables, Audience variables, Regions and Filter.

The Programs Filter is a very useful option. By using it, the User is able to restrict the Grid
information only to a specific Event’s type and level, as the figure shows below:

14.2. Settings
Here the User must define:

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• Audience Split – Selecting one of the predefined split;
• Switching Split – Selecting one of the predefined split. This option allows to select the check
box “Average”, which means the average for the whole day is chosen

14.3. Band
By default, the Grid curve represents the evolution of the entire broadcasted band (from
02h00min to 26h00min) but it is possible to select another one. The User must select the
Start Time and the End Time for the Broadcasted band to be analysed.

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The output of this analysis is very flexible and easily configured according to the user needs.
The next figure shows you an example of some output presentation options of TeleView.

How to configure the Teleview analysis

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After defining the variables of your analysis in the Base Query and Band you can still adjust
the TeleView analysis to your needs through the Teleview Header options.

With this bar you can select and change the basic variables of your analysis for a better
comparison and understanding of the information.
You can select a different date for your analysis, a different time band, a different set of
channels, a different set of targets and the level of the events. You can also choose whether
analyze the Competition between the set of channels you selected or to analyze the Evolution
of one specific channel for one day or throughout several days.
Here is an example of an Evolution Analysis of one Channel and one day.

Here we have an Evolution Analysis of one Channel throughout several days.

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One important button in this bar is the button. Once you click it a popup
menu will appear with two further options:

 Multimedia – Option allows you to configure the path to your multimedia database.
You can create and delete paths to databases with the available “New” and “Delete”
buttons. Once you click on the “New” button a browser window will appear, allowing
you to establish the path.

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The “Search” button allows you to see all the multimedia files you have available in the
defined path, for the selected period in analysis. All these options make TeleView a very
flexible and user-friendly analysis capable of adapting to different analysis scenarios.

 Options – Here you can choose between some options that are available, such as:
o Stop playing when Idle;
o Show Subtitle;
o Working Mode – Advanced or Easy Mode

 Send to – This option allows you to transfer the information to other analysis such as
the Teleview, Preview, Grid, Switching grid, Curve, Classic grid, Figure table and Reports.

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Therefore, when you want to send that parameters to the Grid, for example, it will
open a Grid detail analysis referring to that period in analysis.

 Information – This option provides a feedback regarding the selections you have made.

Teleview Available Analysis

The BMW allows the User to make some analysis, such as:
• Player
• Curve
o Audience
o Switching
• Chart:
o Audience Chart
o Switching

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o Audience Profile
o Target Profile
• Template
After defining the Base Query and the Band, to activate any analysis you should click over it in
the General View.

Player
This option allows seeing images for each viewed channel in a specific time period, allowing
simultaneous viewing of frames from broadcasted events and containing schedules of
programs for several channels.

If you want to Play some channel/program, there are specifics buttons for that just below the
images.

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As well as the frames for all channels you can also see the clock showing the minute chosen
by you. You can access the player properties through the button, which is on top right side
of the screen.

Analyzing each frame individually you can find information regarding that specific channel,
event and minute. The next figure is an example of a channel frame.

Above image of the selected channel and event you will see the rat%, rch% and shr% of that
event and the rat% and shr% of that specific minute. In brackets () you will find the positive
or negative variation between the rat% and shr% of that minute and of the whole
event.
Each frame presents several options:

 (Switch Window Mode) – To access the program Schedule of each channel. Here
you will be able to see the start time of the event, its level, its name and its respective
rat% and shr%. By clicking on any given event you will also be able to check its
respective rat% or shr% graphically on the curve.
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 (Events Window) – Use this to access the program Schedule of each channel but on
a separate window. This way you can choose an event from the grid and check its rat%
and shr% on any given minute, compare it with the rat% and shr% of the whole event
and still see the corresponding frame. You can also sort by Start, Event, rat% and shr%
items on the header of the Schedule and rearrange them, by clicking on their names.

This view is helpful because it allows you to pick any program from the Schedule, select it on
the frame, drag it and drop it on the Curve for closer analysis.

 (Quick Export) – To export the video frame from that minute in that channel to the
clipboard.

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You can choose from different styles of layout and get a preview of the export. You can also
“Copy” the exported frame.
Audience
This is the heart of the Teleview and the main graphic interface through which the user will
define all the other analysis of the Teleview.

 (Audience Curve) – It is the default curve when starting the Teleview and its icon
are represented on the upper left corner.

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It consists of a line chart representing the events grid or any selected event and it shows the
user the rat% and shr% of each channel throughout a predefined Time Band.
The user is able to choose to analyze any point in the curve using the cursor (the two lines
that intersect) to place the Slider (the red vertical line) on that point, thus selecting it. By
dragging the Slider down the curve you can get a dynamic perspective of the evolution of the
Curve throughout the Time Band. You can also mark a reference point on the curve by placing
a Breakpoint on it.
Any point marked in the Curve will be also selected for analysis in all the other Teleview
analysis: Player, Audience Profile, Audience Chart and Channel Switching. The Curve itself can
represent the rat% or shr% of the Audience Variables.
On the left top you can see the pre-defined time split and the period being analyzed. To the
left of the chart you have five buttons that can change the looks of the chart:

o (Draw Style) – It allows you to redefine the style of the curve.

These options can be very helpful sometimes, especially when in a “zoom up” area is
selected. To make a zoom the user has to press the Shift key at the same time it’s moving the
Slider. In some cases the “Squares” graphic option can be helpful to determine more exactly
the points in the curve where the audience lost or gained.

o (Typologies) – It shows the colors representing the different typologies of each

event.

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o (Events) – It opens a pop-up that will allow you to choose how to display the
inserts of each event for the selected channel on the curve.

 Show Events on Top – Show the events on Top of the curve

 Show Events Area – Show the Area of the Events

 Hide Events – Hide the Events name

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o (Other events) – It shows the Events Grid of all the other competing channels.

o (Fill) – It fills the curve of the selected channel (rat% or shr%) for an easier
analysis

You can use all these options together to create a more complex and interactive kind of
analysis.

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Another very useful analysis the Curve provides is the option to analyze a singled out event
from the Events Grid. To do this, you need to choose an event from the Events Grid. After
this, the event is displayed on the player. Just “pick” the program’s name below the frame
and “drop” it directly unto the curve. The whole curve now will show the entire duration of
that event and its evolution in rat% and shr%.

By using the buttons on the left you will be able to analyze this specific event just like you
analyzed the whole Time Band before.

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At any point, in any view of the Curve, you are able to zoom in on the graphic to get a closer
look on its behaviour. To zoom in, you need to hold down the “shift” key and drag the cursor
along the area you wish to enlarge. In this case we choose “Select Both” and then select the
area we wanted, with Shift key pressed.

In any view of the Curve you will have several choices available by clicking on it with the right
mouse button.

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 Undo Zoom – Zooms back

 No Zoom – Zooms back to the start
 Trace Second – The Breakpoint will trace the Curve second by second
 Trace Split – The Breakpoint will trace the Curve by the chosen Time Split
 Trace Breakpoints – The Breakpoint will trace the Curve by the Breakpoints created
 Select Time Band – When pressing the Shift key and dragging the cursor it will zoom in
horizontally, across the Time Band
 Select Scale – When pressing the Shift key and dragging the cursor it will zoom in
vertically, across the Scale
 Select Both – When pressing the Shift key and dragging the cursor it will zoom in both
directions, across the Time Band and Scale
 Insert Breakpoint – Creates new breakpoints
 Remove Breakpoints – Removes all the new breakpoints created
 Send to… – Allows you to transfer the information you have selected in the curve to
other analysis such as the Preview, Switching grid, Switching table, Curve, Grid and
Reports analysis. Therefore, when you opt to send that period in the curve to a
Report, for example, it will open a Report analysis referring to that period in analysis

You can also export your Curve analysis to the clipboard, using the button , in the header.

If you want to see and change some of the properties, just click on the button to see the
next screen.

14.4. Switching Curve

The second curve is called Switching and it’s represented by the icon, on the upper left
corner. It allows you to visualize the migrations between Channels. You can become aware of
the audience source of a specific channel, this means from where does the audience come. In

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other words it illustrates the Audience Transfer from one channel, the one chosen in the
Player, to other channels in the analysis and vice versa.
In the header of this curve you are able to choose with which channel you are comparing the
selected channel (Zee TV, in this example) with:

You have two distinct types of Switching curve, selectable in the Tabs above
. These are the Switching Flow curve and the Ins and Outs Switching
curve.
The Switching Flow curve shows you the evolution, the average of the audience transfer flow
of the selected channel, related to what other channel you are comparing it with. What is
above the “Zero” line (0.0) is gained audience and below that is lost audience.

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In zoom:

The Switching Ins and Outs curve, on the other hand, shows you the evolution of both the
audience gained and lost to the other channel. The green curve represents the gained
audience and the red curve represents the lost audience.

In zoom:

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Both these curves have buttons that will change the look of the curve and that most times
produce similar results in both of them.

 – It allows you to redefine the style of the curve

 – It shows the colors representing the different typologies of each event

 – It opens a pop-up menu that will allow you to display the inserts of each event
for the selected channel on the top of the curve

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 – It shows the Events Grid of all the other competing channels

 – The Accumulation option simply draws a curve that is accumulating the INS (and
another for the OUTS) registered in each minute (or other split you may define) for
the selected channel, during the selected period.
The values are shown in the green curve for INS (red curve, for Outs) above the 0 axis.
All values are absolute values

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In the same way if you were in tab “Flow” then the Accumulation draws a curve that
is accumulating the Flow registered in each minute (or other split you may define) for
the selected channel, during the selected period

 – Draws a curve that represents the Averaged Flow (or INS or OUTS) of all days
selected in calendar for the selected channel, for each band of 1 minute (or other split
you may define) during the selected period of the day.
The values are shown in the light blue curve and will be positioned above 0 axes (if
average of flow is positive) or below (if average of flow is negative).
In case of Ins and Outs case, the values are shown in the green slashed ( - - - - ) curve
above the 0 axis (for Ins) and in the red slashed ( - - - - ) curve below the 0 axis (for
Outs).
Note that if you have just one day, the average is constant, i.e., it’s always the same
value. And for more than one day, it will compare the first day with the average of the
remaining chosen days. In Flow case, the values are shown in the dark blue curve and
will be positioned above 0 axes.

 – Actually it isn’t a real St.Deviation like we know it in mathematic. In this case it

simply measures the difference or distance between the flow of the selected day and
the average of the flow, and it’s shown in the orange curve will that be positioned
above 0 axis (if difference is positive) or below (if difference is negative). For example
suppose your flow for a specific band and channel in the selected day is - 20% and the
average flow for that same band and channel in remaining chosen days is 10%. Then it
means that your flow is ( -20 % -10%) = -30%, which means here 30 points below the
average flow and that will the value shown in the StDeviation curve. If we applied the
real StDeviation then all values would be positive measure this var. ups everything to
the square and only measures distances in absolute terms, and in this particular case
you’d not have the same easy perception that the flow is below the average flow
because the distance would be positive.

The same exact approach applies regarding INS and OUTS.

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14.5. Chart
This option, which is closely linked to the grid, allows the user to analyze at any point in the
grid the audience, switching values or profile of the audience of the selected channel or
program and compare it with the other channels in the analysis.
You have four types of Analysis Charts: Audience, Switching, Profile and Target Profile which
we will explain next.
All these charts share four common options buttons, available on the upper right corner,
below the header, that will change the look of the analysis:

 (Breakpoint) – It will show values of audience, switching, etc., for the breakpoints
you may previously have defined in the Curve

 (Curve) – It will show values of audience, switching, etc., for the entire time
period represented on the Curve (it can be the whole Time Band or a zoomed period)
 (Event) – It will show values of audience, switching, etc., only for the event
currently selected on the Curve, from the channel in analysis
 (Split) – It will show values of audience, switching, etc., only for the minute
currently selected on the Curve
The User can see more buttons:

 (Properties) – Using this button in the header, you can see the Profile Properties
analysis

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 (Quick Export) – Using this button in the header, you can also export the Chart
analysis to the clipboard

 (Show) – Button to hide/show the window

14.6. Audience
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It is the default chart when starting Teleview and it’s represented by the icon, on the
upper left corner. This option allows the user to analyze, through a bar chart, the Audience of
the Event or of the Minute at any point in the Time Band.
It presents a bar for each channel (represented by its respective color), allowing comparing all
variables between the channels you choose. Depending on which of the previously explained
audience buttons is selected, the Audience Chart will give you different results.

If you choose to analyze the Split you will be able to see the rat% or shr% (for example)
for each channel at any specific minute as you goes along the Grid.

The dotted horizontal line represents program rat% or shr% of the current program
broadcasted by the channel you are comparing. On the top you can see what the point in
analysis is.

If you choose to analyze the Event you will be able to see the rat%, shr% for each channel
and for each respective program. In this analysis the bars represent the rat%, shr% for the
entire program.

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The dotted horizontal line represents the rat%, shr% of the current program broadcasted by
the channel you are comparing, at that specific point in the Time Band. On the top you can
see the name of the program currently being broadcasted by the channel being compared.

You can toggle the appearance of the bars, vertically, horizontally and 3D with the button

14.7. Switching Chart

This option allows the user to analyze, through a chart, the switching behavior (in % or #)
from and to each channel, or in other words, the variation in rating at a given moment.
This feature allows you to “see” the percentage (%) or number (#) of viewers that changed
from one channel to another in any chosen point in the Time Band (Split), during a specific
event (Event), during the whole period in the curve (Curve) or in a specific breakpoint
(Breakpoint).

Each channel is represented by a circle of a different color (grey is for “others” and darker
grey is for “Total TV”) and each has its respective legend over it. On the circles at the left you
will see right below the circle the initial rating (% or #), on the first second of each channel
and on the circles at the right you will see right below the circle the ratings for each channel
at the end of the period in analysis, in the last second.
On the circle at the middle-top you will see right above the circle the initial rating (% or #) on
the first second of Reference Channel, and right below the you’ll see the rating in the last
second of Reference Channel.

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These are the values represented in yellow. The size of the circles depends on these
numbers.
The values represented in white characterize the amount value that the reference channel
gained (at the left), Ins, and the values lost to each channel (at the right), Outs, during that
time period or specific event. Highlighted in the centre of the chart you have the difference
between the ratings gained and lost, the Flow.
If you choose to analyze the Event Switching you will be able to see the % or # of viewers
switching from each channel during this specific event of the selected channel.

On the top you can see the name of the program currently broadcasted by the channel being
compared and its length. In the Event Switching the viewer switching is analyzed for the
entire length of the event.
If you choose to analyze Band Switching you will be able to see the % or # of viewers
switching from each channel at this chosen point in the Time Band.

On the top you can see what time period is being analyzed.

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On Curve Switching, as before, you are able to choose the width of the Time Band and choose
to analyze a part of the Curve you have selected (with the “shift” key).

You will notice that on the Tabs above, you have another choice of analysis. You can choose
to have a “Summary” analysis and it simply summarizes the total Audience transfer from the
Split, Event, Curve or Breakpoint of the channel in analysis and compares it with all the
remaining channels in the analysis.

To the left of the Channel Switching chart you have five buttons that can chart’s looks:

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 (Thousands/Percentage) – It displays the switching values either in percentage (%),
or absolute values (#)
 (Others) – It introduces or eliminates the “others” channel into the switching
analysis
 (TV On/Off)– It introduces or eliminates the “TV off” channel into the switching
analysis. “TV off” represents those viewers who are not watching TV
 (Animate) – It enables the motion of the arrows, giving a more dynamic view to
the analysis
 (Create Behavior Target) – It enables you to select Household to create Behavioral
Targets

14.8. Profile Chart

This option allows the user to analyze the profile of the audience of any given channel or
program at any point in the grid.
After choosing the channel or program you wish to analyze you will be able to see in the
Audience Profile window a bar chart with the corresponding Profile (prf%).

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From this main window you have several choices to customize your analysis and the way it is
presented. On the header, in addition to the familiar buttons to hide/show the window
and export the analysis to the clipboard , you will find a button to open the Audience
Profile Properties .
Here, you can select which Demographics of the audience you want to focus your analysis on
and the order they will be displayed in the Demographics selection menu.

Below the Header you will see that you can choose whether to see the Audience Profile of the
Event or of the chosen Split.

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If you choose the Event Profile, you will be able to see the Audience Profile and prf% for that
entire chosen Program.

You will see the name of the Program on the top.

If you choose the Split Profile you will be able to see the Audience Profile and prf% for that
chosen Time Band.

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On the top you will see the Minute in analysis.
As we already explained, in this analysis also you have the possibility to analyze the Audience
of the Curve or Breakpoint.
On Curve, for example, you are able to choose the width of the Time Band you can also
choose to analyze a part of the Curve you have selected (with the “shift” key).

To the left of the bar chart you have two buttons that can change the looks of the chart:

 (Chart Type) – It changes the positioning of the bars, vertically or horizontally

 (Fixed Scale) – It changes the scale by which the bars are shown, 100% or the full
length of the bars

14.9. Target Profile

Much like the previous analysis, this option allows the user to analyze at any point in the grid
the profile of the target audience of any given channel or program.
After choosing the channel or program you wish to analyze and select the Target with Profile
Properties ( ), you will be able to see in the Audience Profile window a bar chart with the
corresponding Profile(prf%) for the target you wish to analyse.

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From this main window you have several choices to customize your analysis and the way it is
presented. On the header, in addition to the familiar buttons to hide/show the window ( )
and export the analysis to the clipboard ( ), you will find a button to open the Target Profile
Properties ( ).

Here, you can select which Demographics of the audience you want to focus your analysis.
Below the Header you will see that you can choose whether to see the Audience Profile of the
Event or of the chosen Minute.
If you choose the Event Profile you will be able to see what is the Target Profile and prf% for
that entire chosen Program.

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You will see the name of the Program on the top.

If you choose the split Profile you will be able to see the Target Profile and prf % for that
chosen Time Band.

On the top you will see the Split in analysis.

As we already explained, in this analysis also you have the possibility to analyze the Audience
of the Curve or Breakpoint.
On Curve, for example, you are able to choose the width of the Time Band you can also
choose to analyze a part of the Curve you have selected (with the “shift” key).

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To the left of the bar chart you have two buttons that can change the looks of the chart:

 (Chart Type) – It changes the positioning of the bars, vertically or horizontally

 (Fixed Scale) – It changes the scale by which the bars are shown, 100% or the full
length of the bars

14.10. Template
The last window available in the Teleview analysis is the Template window.\
This window allows you to manage, select and redefine your predefined templates and
rebuild your Teleview analysis with a different set of variables. To redefine any variable of a
template just right click over it and redefine it as you wish.

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15. Teleview Preview

Teleview Preview is an extremely useful option allowing the user to get a visual report with
images for a selected channel/program in a specific time period (corresponding to the
selections made).
To build a Preview Analysis, you just have to select the Preview analysis option from the
Analysis menu.

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By clicking on TeleView, it will open a query like the following one where you must define
“Base Query”, “Setting” and “Band”.

How to configure the Preview analysis

Much like the Teleview, after defining the variables of your analysis in the Base Query and
Band, you can still adjust the Preview analysis to your needs through the Preview Header
options:

The options on this header bar are basically the same as in the Teleview Header bar with a
few exceptions. As in the Teleview, you can choose whether to analyze the Competition
between the set of channels you selected or to analyze the Evolution of one specific channel
for one day or throughout several days.
In the Preview analysis you can also choose to analyze the Performance of a channel
throughout a specific day. This is set as the standard analysis.
Here is an Analysis of the Evolution of one Channel for one day.

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Here we have an example of an Analysis of the evolution of one Channel throughout several
days.

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Finally, there is an Analysis of the competition between several Channels for one day.

If you use the right mouse button on the pictures, you will see these options. Some of them
were explained above:

 Single Select – It allows you to select only one image that you want
 Clear – It allows you to clear selected image/images
 Select All – Select all the images that you have on the screen. To unselect just click on
one image
 Previous – It allows you to go to Previous images, depends on what was your choice in
Work Rows
 Next – It allows you to go to Next images, depends on what was your choice in Work
Rows
 Last –
 Shift
 Find
 “Print” – It allows you to take print out of selected image/images

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 Play – It allows you to play the video from the selected image
 Select Mode – Here you can select images and at the same time play other ones you
might want
 Play Mode – When you choose an image, it will immediately appear on Player screen
and you can play it

The button was explained in previous chapter. But in here, the User has one
more option (Keyboard):

 Keyboard – The User can define some shortcut keys to work with. You just have to
choose the key from your keyboard and associate it to the available commands

All these options make Teleview a very flexible and user-friendly analysis capable of adapting
to different analysis scenarios.
The User can open a Player window, which has the same functions explained before in the
Teleview Suit chapter.

15.1. Properties
At the right of the analysis screen you have a Properties window. This window has several
options that will allow you to customize the Layout and the Visual Objects of your analysis.
Layout

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Depending on which analysis you want to do, some of the following menus may not be
visible.

 + Layout – It allows you to create many Layouts as you want, with specific properties.
After that, they appear below and the user can choose which one he wants to work
with

 Step – It allows you to choose the time gap between each frame
 Video Size – It allows you to choose the size of the video images
 Variables per row – It allows you to choose in how many columns the variables will be
displayed in the frames
 Work Rows – It allows you to define how many images you want to move in rows
when using the scroll, vertically

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 Frames Row – It allows you to define how many images you want to move when using
the scroll, horizontally
 Clock – This option allows you to choose to display the clock in the frames, hide it or
overlap it over the video images
 Events – It allows you to choose to show the name of the event in the frames, hide it
or overlap it over the video images
 Variables – It allows you to choose to show variables in the frames, hide them or
overlap them over the video images
 Draw – Defines the quality of the images

15.2. Visual Objects

 – This option has the same result of the Work Rows, i.e., if you selected 3 in
My Work and than use these arrows, the images move like in Work Rows
 – This option opens Database with Visual Contexts
 – This option show/hide menus below

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 Set – It allows you to mark the images you want in My Work and then will appear a
green border on it. When you pass the mouse through this image will appear a green
square next to the Visual Object name
 Unset – It allows you to unmark the images you want My Work, after they are Set. And
now, when you pass the mouse through this image you don’t see anymore the green
square
 New – It allows you to create a new Visual Object

 Database – It allows you to see the Objects you have in your database:
o Visual Objects – Show the objects created as primary choice, for example
“abc”

o Visual Contexts – It allows you to create secondary choices, aggregated to first

ones. For example, abc1 can be annexed to primary choice, which was “abc”

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o Quick Entries – If you need to associate some images to a primary choice, but
they are not in the right format

 Last – It allows you to go to last image you have chosen. Then you can play it, if you
want
 Find – It allows you to Find, for example, a frame by a Second or an Event name

 Clear – It allows you to clear all the images selected until now, independently if they
are associated to a Work or not
 Clear VOB – It allows you to unselect the Visual Objects (Vobs) that were enable and
you have select for mistake

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