nee CONTACT: KIPLING BERGER @ 212/593-5860 Wanna Live Longer? Start Taking More Naps! Sleep has been empirically proven to be the single most important determinant in predicting longevity — even more influential than diet, exercise, or heredity. Today, most Americans don’t know the benefits of sleep and as a result are unaware of the physical, emotional, and psychological dangers that sleep deprivation causes. Lucky for us, William C, Dement, world-renowned authority, M.D.,PH.D, and the founder and director of the Stanford University Sleep Research Center, has all the answers we need is new book, The Promise Of Sleep about the benefits of a good night’s sleep. Dr. Dement sheds light on one of the most unexplored but important aspects of our lives and reveals the many ways that sleep loss and deprivation can put us in harms way. Here are a few things about sleep that Dr. Dement will be sharing with your audience: The seven principles of healthy sleep Hands-on advice on sleep disorders and their cures The role of prescription and over-the-counter sleeping aids How to recover from jet lag The power of naps William C. DementM.D.,Ph.D., is the world’s leading authority on sleep, sleep deprivation, and the diagnosis and treatment of sleep disorders. He is the founder of the world’s first sleep disorders center at Stanford University and the American Sleep Disorders Association. Dr. Dement was also chairman of the National Commission on Steep Disorders Research, whose final report led directly to the creation of a new agency within the National Institutes of Health, the National Center on Sleep Disorders Research, He resides in northern California and is frequently called to appear as an expert in the media. DR. DEMENT IS AVAILABLE FOR TELEPHONE INTERVIEWS TO SCHEDULE AN INTERVIEW CONTACT KIPLING BERGER @ 212/593-5860 A Division of Ruder Finn 901 East Fity-Sovorth Sroat Now Yk, New York 10022 2125005820 Fax 22 ISTO