Field from the

Ground Up
Presented by Westley Bayas III (@WestleyBayas) &
Mary Pritchard (@MerryPritchard)
Netroots Nation 2018
New Orleans, LA
Starting Your
Field Campaign
• Determining your Message &
Values

• Building your Kitchen Cabinet

• Sources of Volunteers

• Volunteer Maintenance &

Retention
Q & A on Field
 Using Data to
Make Decisions
• Polling (Benchmark/ Issue / Tracking)

• Voter File / Volunteer Database (VAN/PDI)

• Win Numbers & Targeting

• Analytics (Social Media/E-Mail/Paid Media)

• The shit you learn in these streets aka Qualitative

Q & A on Data
NO MORE SILOS (HOW DATA + FIELD
WORKS)
Field Campaigns in Targeted Informed Data from Field Operations
Communities
• Checking Targeting Assumptions
• Identifying your base • Tracking Supporters
• Collecting Information on • Media Analytics
Needs/Issues
• Understanding the District
• Speaking in the Community's
Language
Q & A/Discussion
 • Mary Pritchard – Campaign Manager,
Mimi Methvin for Congress (LA-3)
• training@jmcrew.com
• (337) 781-5660

Stay in • Westley Bayas III – Vice President,

Deliver Strategies
Touch • wbayasIII@gmail.com or
wbayas@deliverstrategies.com
• (504) 388-7379
• Facebook/Twitter/Instagram:
@WestleyBayas