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Marina Abramovic.
How does the artist interact with her audience, and what impact does that have
on each party?
Written for:
Written by:
Kiara Polychroniadi
1
Table of Contents
Abstract
Introduction…….….. p.4
Chapter 1……….…..p.5
Chapter 2……….…..p.17
Chapter 3……….…..p.20
Conclusion………….p.22
Bibliography………..p.24
List of Illustrations…p.26
2
Abstract
performance artist, Marina Abramovic. I was inspired to write about this because in
March 2016 I had the opportunity to visit her Method at the Benaki Museum in
Athens, Greece where the artist brought a sector of the MAI (Marina Abramovic
Institute) open to the public. After my attending Abramovic’s lecture at the Benaki,
titled “Terra Comunal”, where she talked about her recent difficult breakup, the
journey to recovery and her travel to Brazil, I started researching about her life and
career, and became interested on how she communicates and works with her
audience. The essay starts with her early life and how she entered the performing
arts, as well as her impactful relationship with Ulay. An analysis of her works are
explored; the relationship developed with her audience in the performances Rhythm
0, Relation in Time, The Artist is Present and As One, including pieces performed
The essay continues with talking about the creation and importance of the MAI
(Marina Abramovic Institute) in Hudson, New York, and the rise of a new concept
idea: The Marina Abramovic Method. Moreover, I describe my own experience of the
Method at the Benaki museum in 2016. In order to establish the need for interaction
with her audience, a questionnaire was created that was answered by various
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people regarding the artist, her method and their participation.
whether it is active as in the case of “As One” or more passive, as was the case in
the mostly unseen dual performance with Ulay “Relation in Time” answering
Abramovic is a seminal figure in the art world and her relationship with her audience
Introduction
As an Art HL student, I was familiar with performance art but had never really seen
her other performance pieces and to investigate the role of the audience in them, as
in this visit, the audience became the artist. I wanted to analyse how the human
presence is important in her work, and what impact the method has on people.
Therefore the question: “Marina Abramovic. How does the artist interact with her
audience, and what impact does that have on each party?” was formed. In order to
The Artist is Present and As One, will be analysed and the essay will culminate with
There are over seven billion people in the world and people often lose their sense of
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performances and participate in them, as perhaps a way of acquiring a more spiritual
purpose in life?
Chapter One
Marina Abramovic was born in Belgrade, Serbia, in 1946 back when it was still part
of Yugoslavia. She is now 69 years old and one of the most successful and
Serbia until the age of 6, and visited the church very often.1After her brother was
born, they went back to living with their parents2. In those years, Abramovic states
that her mother beat her and was extremely harsh and strict with her education until
the age of 29.3 Since a very young age, Abramovic was interested in art and painted
a lot.4 Her parents had a terrible marriage and were constantly fighting, which scared
1 Wright, K. (2016). Marina Abramović: The grandmother of performance art on her 'brand',. [online] The
Independent. Available at: http://www.independent.co.uk/news/people/profiles/marina-abramovi-the-
grandmother-of-performance-art-on-her-brand-growing-up-behind-the-iron-curtain-9449301.html [Accessed
30 Dec. 2016].
2 The Independent. (2014). Marina Abramović: The grandmother of performance art on her 'brand',. [online] Available at:
http://www.independent.co.uk/news/people/profiles/marina-abramovi-the-grandmother-of-performance-art-on-her-
brand-growing-up-behind-the-iron-curtain-9449301.html [Accessed 27 Aug. 2016].
3 Quoted in Thomas McEvilley, "Stages of Energy: Performance Art Ground Zero?" in Abramović, Artist Body,
[Charta, 1998].
4 O’Hagan, S. (2010). Interview: Marina Abramović. [online] the Guardian. Available at:
https://www.theguardian.com/artanddesign/2010/oct/03/interview-marina-abramovic-performance-artist [Accessed 27
Aug. 2016].
5
thestar.com. (2016). Marina Abramovic talks life and art ahead of her Luminato starring role | Toronto Star.
[online] Available at:
https://www.thestar.com/entertainment/stage/2013/05/31/marina_abramovic_talks_life_and_art_ahead_of
_her_luminato_starring_role.html [Accessed 27 Aug. 2016].
5
She graduated from the Academy of Fine Arts in both Belgrade and Croatia and in
1971, married a man named Neša Paripovic, although their marriage lasted only five
years. In 1976, whilst visiting Amsterdam to perform a piece, she met Uwe
Laysiepen, also known as Ulay and decided to move there permanently. 6 Ulay was
her performance partner, with whom she collaborated, but also shared a ten year
personal relationship.
Abramovic’ first performances followed the typical performance art “rules”. She
performed and the audience watched. She was the only person acting in her pieces,
she had full control of what was happening. Her first performance took place in
Edinburgh, Scotland in 1973 (at the age of 25) where she played the Russian Game,
stabbing knifes between her fingers. Every time she accidentally stabbed her finger
instead, she would start over.7 More performances followed, where she would
challenge her limits but she was still the subject, the actor in her piece and the
6
Web.archive.org. (2016). Marina Abramović. [online] Available at:
https://web.archive.org/web/20150221154621/http://abramovic.garageccc.com:80/en/works/7 [Accessed 30
Dec. 2016].
7
Medienkunstnetz.de. (2016). Media Art Net | Abramovic, Marina: Rhythm 10. [online] Available at:
http://www.medienkunstnetz.de/works/rhythm-10-2/ [Accessed 27 Aug. 2016].
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Figure 1 Rhythm 0, audience.
In 1974, Abramovic performed one of the most memorable and revolutionary pieces
that changed everything in the performance art perspective. Rhythm 0 took place in
Studio Morra, Naples, Italy.8 She stood in the middle of a room behind a table. On
this table seventy two objects were placed, some were soft and safe, such as honey,
perfume or feathers; and some were extremely harmful and dangerous, such as a
knife, a rose with prickles, scissors and there was also a loaded pistol with one
8
Tate. (2016). Rhythm 0, Marina Abramovic 1974 | Tate. [online] Available at:
http://www.tate.org.uk/art/artworks/abramovic-rhythm-0-l03651 [Accessed 30 Dec. 2016].
9
Vimeo. (2016). Marina Abramovic on Rhythm 0 (1974). [online] Available at: https://vimeo.com/71952791
[Accessed 27 Aug. 2016].
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Figure 2 Rhythm 0, Table with objects.
For the first time in her work, Abramovic invited the audience to participate giving
them an equal role as she had in the performance. They became the actors. The
goal of this piece was to understand “What the public is all about and what are they
going to do in this kind of situation?”9. On the table alongside the objects, a note was
placed that read: “There are 72 objects on the table that one can use on me as
desired. Performance, I am the object. During this period I take full responsibility.
This was one of the most extreme pieces she had done up until that time, testing the
limits of her body, but also testing the reactions of the audience.11Abramovic stood
10
Frazer Ward, No Innocent Bystanders: Performance Art and Audience, University Press of New
England, 2012, p. 119
11 Vimeo. (2016). Marina Abramovic on Rhythm 0 (1974). [online] Available at: https://vimeo.com/71952791
8
still for six hours, acting as an object while the audience had full control of her body.
They could do anything they wanted on her and with her, and she wouldn’t react,
neither talk nor move. Moreover the spectators could use any object on the table as
desired on her. 11 At first, everyone started to use the gentle items on her, they
played with her hair, put perfume of her, kiss her, stare into her eyes, give her the
rose to hold it etc. As time passed, the audience became more and more aggressive.
They started cutting her cloths, and use the knifes to cut her throat, then drink the
blood, they put knifes between her legs, and pinched prickles into her skin. 11
9
Figure 4 Rhythm 0, Spectator throwing water on Marina
At some point, a man took the pistol and loaded it with the bullet, he wanted to see if
Abramovic would react in this kind of situation, but she didn’t. She stood still as the
man put the pistol on her head like he was ready to shoot.11
10
Figure 5 Rhythm 0, Man loading the pistol
The gallery’s security came and threw the gun away immediately, and the
performance went on. Abramovic didn’t want to die, that wasn’t her goal; she wanted
to see how far the human mind can go, how long she could stand without reacting
and how much can a human being tolerate. However she also understood that if you
Until 2 am, the audience continued “playing” with their object (Abramovic), cut more
of her cloths, left her naked with rose pedals on her breast and carried her around
the room. When the six hours were over and the performance ended, Marina started
moving and went back to her real self. The audience became scared, people started
running away as soon as she started walking and she was left alone in the studio.
The crowd could not face her, they wouldn’t be able to confront the real person she
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was, and they couldn’t get over themselves for what they had done to her. 13This was
the first time Abramovic had put herself out there in danger, acting as an object,
letting the audience be the actors. She concluded that the energy is almost limitless
and that it was not about the body, but all about pushing the mind to extremes. 13
In this piece, the audience is the work, its reactions, provocations, unbalanced
behaviour all constitute part of the social experiment that Abramovic was performing
at the time. From the artist’s point of view she is exposed to the public’s whims and
practices self-restraint and patience, whilst the public unleashes their more primitive
instincts, playing around with the person in front of them. It was one of the most
Her following performances continued to challenge the body and human mind, but
she also started collaborating with her lover, Ulay, with whom she performed with for
pushing pieces, relaying on each other’s trust for their lives,14 such as “Rest Energy”
performed in 1980 while Ulay held a bow and arrow against Abramovic’ heart while
13 Vimeo. (2016). Marina Abramovic on Rhythm 0 (1974). [online] Available at: https://vimeo.com/71952791
[Accessed 27 Aug. 2016].
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Figure 6 “Rest Energy” Marina and Ulay.
In October of 1977 Marina and Ulay performed “Relation in Time” in Bologna, Italy, in
which they stood in a studio for 17 hours while they were tied together by their hair
looking in opposite directions.15 For the first 16 hours, the audience were not allowed
to watch, it was only the two artists sitting still without moving for so long. 16It was all
about a third party energy built by two persons, while no movement, talk or any kind
of action was involved. The audience was let in after 16 hours, where they watched
the couple perform for the last 60 minutes.16 I think the point was to see what
happens when two people stay attached to each other for so many hours, just the
two of them and what kind of energy comes out. It was important that they were the
only ones in the room, to build this energy that was also combined with the energy
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and power of their love for one another. The audience experiences the last hour, the
exhaustion, the aftermath, they walk into this energy and watch the end.
In this piece, her relationship with the audience is very contradictory, part of the
piece is performed in isolation and the last part with an audience present.
Interestingly enough, the audience is there when the artists have withstood the test
of time and they are exposed to the public at their most vulnerable moment. The
audience is invited to watch something with no movement, sound or action and thus
In 1988 Marina and Ulay ended their artistic collaboration as well as their personal
17Kickass Trips. (2016). Lovers Abramović & Ulay Walk the Length of the Great Wall of China from opposite
ends, Meet in the Middle and BreakUp - Kickass Trips. [online] Available at:
14
A significant performance that included audience participation was “The Artist is
Present” which took place in MoMA, New York in 2010. From March 14, 2010 to May
31 2010, she became once again an object in the piece.18 For over two months,
Marina sat in a chair in the middle of a room in the Museum, in front of a table. The
structure was really immaterial; the idea was to sit motionless for seven hours, for six
days of the week. The public came in, one by one and sit on the opposite chair,
facing her, and they just stared at each other for as long as each person desired.19
The piece was not only meaningful to the artist, but also worked as a kind of break
from real life, a therapy for those sitting in the opposite chair. Most of the people
staring at her, would burst into tears seconds after they sat down.
http://kickasstrips.com/2015/01/lovers-abramovic-ulay-walk-the-length-of-the-great-wall-of-china-from-
opposite-ends-meet-in-the-middle-and-breakup/ [Accessed 30 Dec. 2016].
18 Moma.org. (2016). [online] Available at: http://moma.org/calendar/exhibitions/964?locale=en [Accessed 27
Aug. 2016].
19 Moma.org. (2016). MoMA.org | Interactives | Exhibitions | 2010 | Marina Abramović: The Artist Is Present |
15
Figure 8 : Day 3 at MoMA
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When Abramovic first proposed the idea to the MoMA curators, they told her that no
one in New York City will have the time to come and wait for hours just to sit across
her. By the end of the two months, a total of 750.000 visitors had come to sit across
Figure 10. Marina Abramovic counting the days of the performance an total hours.
20 YouTube. (2016). Talking Art: Marina Abramovic | Tate Talks. [online] Available at:
https://www.youtube.com/watch?v=W8xzvUC_qms [Accessed 27 Aug. 2016].
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Figure 11. Top view of audience around the space where Abramovic sits across a person.
Figure 12. No age limit, Abramovic stares at little boy during performance.
Chapter Two
She then realised how important it was for people, to dedicate some of their time to
just reflect on themselves. She decided to create her own institute and method,
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where the audience would come and perform different activities, spend some time
The Marina Abramovic Institute (MAI) was established in 2012 in Hudson, New York
(Figure 13). The location was chosen for many reasons, most of them being that
Hudson a central hub for art schools and organizations, and only a two-hour drive by
train from New York City. The building was built in 1929 and was abandoned.22 With
the help of OMA ( The office for Metropolitan Architecture) the building was
19
This was the start of a new audience participation, which I was fortunate enough to
experience myself in March of 2016 at the “As One” piece that was presented over a
It was an unforgettable experience and I went without having any idea what I was
about to see. I first walked in through a lockers area, where I was asked to leave all
my belongings, including phone and watch so as to lose track of time. I had made
sure to clear my schedule, so as not to stress over time. From that point on, I was
not allowed to talk at any time. The instructions given were to first enter a room and
practice some yoga exercises so as to get used to the atmosphere, and then enter
the method. After the yoga exercises, I walked up the hallway, saw a big basket of
headphones that where handed out by trained facilitator and I put them on.
Everything went mute; the only thing I could hear was my own breath. I was amazed
by the power of the sound block. Next, one of the facilitators took my hand, and
walked me through the next room. I was really confused about what was going on, I
could not ask for explanations and did not know how to react, which was part of the
process. We walked hand in hand in a large space filled with other facilitators (they
were all wearing black clothes) and about twenty five other people. The room was
square, with white walls and a wooden floor. In front of me, three long tables filled
with chairs, and on the tables stacks of rice and lentils, white papers and pens were
placed. On the right, there was a long “hallway” where I saw people walking very
slowly. On my left, a range of beds where people lied down and stared at the ceiling.
Before I could observe more “activities”, the facilitator carried me to the very end of
the hallway, and started walking slowly. He showed me exactly how to walk, like him,
one step at a time, keeping a very slow rhythm, emphasising every move and
looking straight forward at the end of the path. Every time I would walk too fast, he
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would hold me tighter in order to slow me down. I was still very confused, all I could
think about was, “do I have to walk all the way?” “When and where do I stop
walking besides him. As soon as I arrived at the end of the path, facing a wall, he
looked at me , and I looked at him very confused to what was going to happen next,
waiting for him to show me, or instruct me, but he just smiled. I have no idea how
much time I was walking, but it felt like it was around ten minutes. I felt tense and
their own, and when they needed direction or help, they went towards the facilitators.
I decided to sit on a chair at the long tables in order to get used to the atmosphere.
This was the only activity I knew about before doing the method so I thought I would
feel more comfortable since I knew what to do. I had to separate the rice from the
lentils that were mixed on a pile, and count them one by one.
I’m not a patient individual, and I can rarely stay in one place for so long. However I
ended up counting 425 beans of rice and 659 beans of lentils which made me realize
that I had more patience that I thought, and it actually relaxed my brain. From that
point on I went and tried as many activities as I could. I sat on a chair facing a blue
cardboard, then a red one and finally a yellow one. According to the artist
each primary colour has different effects on people’s emotions, and by standing and
eyes whilst we sat across each other. Most young people tried to do this, but failed
because they would laugh each time they looked at the person sitting in front of
them. However, it was my favourite part of the method. I sat on my chair and just
stared at the person across me. I didn’t know them, I had no clue of their name, age,
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nationality, where they were from, where did they live, what was their story, but still
as I was observing them by looking through their eyes, I loved imagining their whole
Chapter Three
I was there for about three hours, but it only seemed like half an hour! I was amazed,
I felt great, I felt so full of ideas and was really happy. It was the most unusual
performance, as the artist was not even present, but going through the very specific
and structured method she designed, I felt part of her work and understood the
context of it much more. This in part explained to me the fascination the audience
has with Abramovic and why she is so popular. It also enabled me to appreciate the
impact and influence she has on the public, who manage to experience her method
and saw first-hand how the audience becomes the artwork. In order to test the
The first questions suggested basic information about the artist, “Do you know who
Marina Abramovic is ?”, “Did you visit the MAI Method in Athens Benaki Museum in
2016.” I was pleased to see that everyone had heard of her and the majority had
been at least one time to the method. The length of time spent there ranged from
one to six hours, but in average around more than two and a half hours, which was
sufficient time to understand and appreciate the program. Most of them had tried all
activities, which was interesting as it meant that they were intrigued and wanted
more. The audience felt “relaxed” and “calm” while this experience brought them at
22
The most popular activity could not be established, as some liked separating the rice
and lentils, others enjoyed lying down on the white beds staring at the celling, since
they didn’t have to stare at someone or something but could be relaxed with their
own body and could just stare at the celling. I thought this showed some kind of
insecurity, as though the person feels a pressure when he/she is put in an awkward
situation involving another human being. A few said they liked walking in silence
while being blindfolded because it freed their imagination as they were trying to
A small percentage liked staring at a stranger’s eyes, even though it was the most
challenging and uncomfortable activity for the majority. It was uncomfortable and
compassion and understanding between the two people. Abramovic believes that the
audience in this case is the main actor and plays the most important role, thus I
wanted to know if those who practiced the method felt in any way important. All of
them did.
Conclusion
In order for this method to work, the existence of human minds and the human
presence is essential. Abramovic’s performances could not work without the active
participation of the audience, even though their role is not always the same. The
audience is hardly ever a passive stand-by who visits an exhibition and takes away
what he/she will. The role is much more dynamic and the energy of the work is
directly influenced and impacted by the audience members and their reactions to the
instructions. Not everyone wants to abuse another person with knives or thorns,
neither does everyone want to touch their cheek with a rose. Both reactions however
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were significant in the development of the work and could not exist without the
people present.
interconnected relationship between artist and audience exists, even when the artist
is not present. Abramovic controls the experience from afar, having designed it with
the precision and thought she employed for her other works. The audience is free to
choose the activities, but Abramovic plays a didactic role in this, instructing the
The audience does not have one single role in Abramovic’s performances, on the
contrary it alternates them, with the most important one being on the other side of
the work, becoming the performer. I believe that humans search for this kind of
acceptance in the world, they want to find some sense in their lives at times where
they might feel lost, and Abramovic is able to provide them with this self-reflection
method, where they get to experience different types on energies shared with other
Marina Abramovic has changed the view on performance art and throughout the
years has developed an international Method. The artist often performs pieces on
her own, while spectators are watching, other times no audience is allowed to watch
the piece or a certain amount of the performance since she experiments with
different forms of energies and how they react on herself. Mostly though she invites
the audience to become the actors in the performance and have an equally
important role.
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Bibliography
Books
“As one” Lecture at the Benaki Museum which I attended. March 2016
Internet Articles
Kickass Trips. (2016). Lovers Abramović & Ulay Walk the Length of the Great Wall of
China from opposite ends, Meet in the Middle and BreakUp - Kickass Trips. [online]
Available at: http://kickasstrips.com/2015/01/lovers-abramovic-ulay-walk-the-length-
of-the-great-wall-of-china-from-opposite-ends-meet-in-the-middle-and-breakup/
[Accessed 30 Dec. 2016].
Medienkunstnetz.de. (2016). Media Art Net | Abramovic, Marina: Rhythm 10. [online]
Available at: http://www.medienkunstnetz.de/works/rhythm-10-2/ [Accessed 27 Aug.
2016].
25
Tate. (2016). Rhythm 0, Marina Abramovic 1974 | Tate. [online] Available at:
http://www.tate.org.uk/art/artworks/abramovic-rhythm-0-l03651 [Accessed 30 Dec.
2016].
thestar.com. (2016). Marina Abramovic talks life and art ahead of her Luminato
starring role | Toronto Star. [online] Available at:
https://www.thestar.com/entertainment/stage/2013/05/31/marina_abramovic_talks_lif
e_and_art_ahead_of_her_luminato_starring_role.html [Accessed 27 Aug. 2016].
YouTube. (2016). Relation in Time. Marina Abramović and Ulay. [online] Available
at: https://www.youtube.com/watch?v=1sRSoGAc3H0 [Accessed 27 Aug. 2016].
YouTube. (2016). Talking Art: Marina Abramovic | Tate Talks. [online] Available at:
https://www.youtube.com/watch?v=W8xzvUC_qms [Accessed 27 Aug. 2016].
26
List of Illustrations
Figure 9 : PetaPixel. (2010). Sitting, Staring, and Crying with Marina Abramović at
MoMA. [online] Available at: http://petapixel.com/2010/04/23/sitting-staring-and-
crying-with-marina-abramovic-at-moma/ [Accessed 27 Aug. 2016].
Figure 10, 11, 12: Vimeo. (2016). Marina Abramovic on The Artist Is Present (2010).
[online] Available at: https://vimeo.com/72711715 [Accessed 30 Dec. 2016].
Figure 13: Marina Abramovic Institute. (2016). Hudson. [online] Available at:
http://www.mai-hudson.org/mai-hudson/ [Accessed 27 Aug. 2016].
27