Business Trivia, Facts & Current Affairs

Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and
pioneers of positioning theory, and also marketing warfare theory.

Planet is a computer disposal system from HP.

Speciality stores launched by Titan in Bangalore is Helios.

Distributor of Slumdog Millionaire is Fox Searchlight.

Jeep is a subsidiary of Chrysler.

Live Planet Productions - Matt Damon & Ben Affleck.

Mood Consulting - Godrej.

Renegade & Renaisscance - Barack & Michelle Obama.

Titan watches under Rs.500 - Super Fibre.

Surya Bulbs Brand Ambassador - Sonali Bendre.

Saina Nehwal is a BPCL employee.

India's first Hindi news mobile portal - Active (NDTV)

Bharti Wal-Mart Pvt Ltd (Bharti Wal-Mart) on Monday said its self-service wholesale stores
would be named `BestPrice Modern Wholesale'.

Saina Nehwal is the new Brand Ambassador of Herbalife.

Beyond the last blue mountain written by R.M. Lala - Autobiography of J.R.D. Tata

Intaglio printing is raised printing on a currency.

Mother Diary - Nutrifit - India's first probiotic immunity milk drink.

Park Avenue - Play the lead.

PVR Cinemas - Bringing smiles.

in.com - a Network 18 venture.

Network18's Websites - Moneycontrol, IBNlive, Tech2, Cricketnext, Buzz18, Josh18, Yatra,

Jobstreet, Compareindia, Storeguru, Indiwo, Poweryourtrade, Commoditiescontrol,
Bookmyshow.

Buzz18 - Entertainment

Josh18 - Hindi news

Jobstreet.com - Real Companies. Real Jobs.

Poweryourtrade.com - Trading & Investment assistance

Veet - Katrina Kaif - What beauty feels like

Mahindra & Mahindra was set up in 1945 as Mahindra & Mohammed.Later, after the partition
of India, Ghulam Mohammad returned to Pakistan and became that nation's first finance
minister. Hence, the name was changed from Mahindra & Mohammed to Mahindra &
Mahindra in 1948.

Saint Juices - Parle Agro - Sip the Pure.

CNBC TV18 - First in Business Worldwide.

Federal Reserve Chief - Ben Bernanke.

Tata Capital - Praveen Kadle (MD). Non-convertible Debentures issue expected to bring in
500 cr fetched around 1500 cr.

Ad for American Express in 2006 - Manoj 'Night' Shyamalan.

In India we use this word without the prefix motor. In other countries it is also known as a
child's toy or a flat-bottomed sail boat - SCOOTER.

Term originated in the U.S. Navy for a group of ships assembled for a specific purpose - Task
Force.

A rabbit in the Richard Adam's novel 'Watership Down' - Blackberry.

Hassenfeld brothers - Hasbro - Mr. Potato Head and GI Joe.

Desperate Housewives - Everyone in the city has a little dirty laundry.

Mahendra Singh Dhoni - Videocon, Exide, Pepsi, Reebok, Bharat Petroleum, Mysore Sandal
Soap, Brylcreem, Orient and Reliance.

The botanical names of the Coral tree, the Mulberry, the Ashoka, the Neem, the Tamarind
and the Chalta have the word Indica in common.

Page Rank Index by Google is named after Larry Page.

This Yogic Siddhi helps the sadhaka to see things or events happening at any place in all the
three worlds - Doordarshan.

Heinz - Good food. Everyday.

H.J. Heinz Company - first tomato ketchup in 1876.

Key brands of Heinz - ABC Soy Sauce, Heinz Baked Beans, Bagel Bites, Boston Market,
Chef Francisco, Classico, Delimex, Honig, Lea & Perrins, Ore-Ida, Plasmon, Pudliszki, Heinz
Salad Cream, Smart Ones, TGI Fridays, Watties, Weight Watchers.

VISA - More people go with VISA.

AMUL - Anand Milk Union Limited. The brand name has been chosen from the Sanskrit word
'Amoolya' meaning 'priceless'.

ITC Ltd. previously stood for Imperial Tobacco Company of India Limited.

Network18's Websites - Moneycontrol, IBNlive, Tech2, Cricketnext, Buzz18, Josh18, Yatra,

Jobstreet, Compareindia, Storeguru, Indiwo, Poweryourtrade, Commoditiescontrol,
Bookmyshow.

ITC Cigarette Brands - Wills, Classic, Insignia, Gold Flake, Scissors, India Kings, Navy Cut,
Capstan, Berkeley, Bristol and Flake.
ITC Key Brands (Non-tobacco) - Welcomgroup, Paper Boards & Specialty Paper Division
(Bhadrachalam, Tribeni, Bollarum and Kovai), Expressions Greeting Card, Mangaldeep
Incense Stick, Spriha Incense Stick.

ITC Key Brands (Agri) - Gold Ribbon, Blue Ribbon, Aqua Feast, Aqua Kings, Aqua Bay and
Peninsular.

ITC Key Brands (Packaged Foods) - Kitchens of India, Aashirvaad, Sunfeast, Mint-O,
Candyman and Bingo.

ITC Key Brands (Apparel) - Wills Lifestyle, John Players and Miss Players.

ITC Key Brands (Toiletries) - Essenza Di Wills, Fiama Di Wills, Vivel.

ITC Key Brands (Stationery) - Classmate, Paperkraft and Saathi.

Kraft Foods - Make today delicious.

Viacom18 - Viacom & Network18. Channels - Colors, MTV India, Nickelodeon India, VH1
India, Studio18 (Production House).

The Sticky Wicket Restaurant - Sir Allen Stanford.

Chiquita - Fresh Express Salad Maker, Bananas, Healthy Snacks, Fruit Ingredients and
Smoothies.

Chiquita Trademarks - Fruit Bites, Just Fresh Fruit, WorldTopQuality, Just Fruit in a Bottle,
Keep Crisp.

Fresh Express founder - Bruce Church from Salinas, California.

Usha - It's a better world.

Marico - Kaya (Body in Sanskrit).

Unilever Brands - Lakme & Ayush.

Marico - Fiancee and Haircode.

Multi Screen Media was earlier Sony Entertainment Television.

Tata Chemicals - Homi Khusrokhan.

Avantha Group - Gautam Thapar - Crompton Greaves, Ballarpur Industries (BILT), Global
Green Company, Pauwels, Ganz, Microsol and Sonomatra.

RBS (Royal Bank of Scotland) - Make it happen.

HCL Infosystems has tied up with Nautilus Hyosung.

Chennai Super Kings Juniors - Star Vijay & Pepsodent.

Dept. of Telecom - Universal Service Obligation Fund.

Godrej Sara Lee - Household Insecticides, Ambi Pur - GoodKnight, Hit, Jet - Your Life, Our
Care.
Secondshaadi.com - Vivek Pahwa.

TVS Scooty Streak - Sania Mirza.

BJP Election Anthem - Shaan and Roop Kumar Rathore.

BJP Election Ad Slogan - Mazboot Neta Nirnayak Sarkar.

BJP Ad Campaigns - Frank Simoes-Tag and Utopia.

GlaxoSmithKline - Boost.

Siemens - Answers for life.

Mumbai Mantra Production House - Mahindra Group.

Dostana was produced by IDBI Bank.

Myfm - jiyo dil se.

Tata Tea Energy Drink - T!on.

Timond Watches - Precious Precision - Karan Johar.

ICICI - Disha Financial Counselling.

Percept Holdings - Prabhakar Mundkar - was part of a rock band 'The Savages'.

Ramadorai - Chairman of Internet Governance Forum '08.

Berger Paints - Paint your imagination.

Austrian - We fly for your smile.

Tupperware - Earl S. Tupper - Burping Seal.

Party Plan - marketing products by hosting a social event - developed by Brownie Wise of
Tupperware.

Col. Needham - IMDB.

Leela Group - Captain C.P. Krishnan Nair.

Sri Lankan Cricket Team Sponsor - Mobitel.

Bearing All - A book analysing the near fall of Bear Stearns.

U.S. Federal Reserve Chairman - Ben Bernanke.

The Russian Government may pick up a 20% stake in Sistema Shyam Teleservices.

UniverCell Live - Touch-and-feel mobile concept store.

Glen Saldanha - National Pharmaceuticals Committee Chairman.

Paul Polman - CEO of Unilever.

IBM is in talks to take over Sun Microsystems.

QANTAS - The Spirit of Australia.

Tata Safari Dicor - Reclaim your life.

Tata Quippo - Telecom Infrastructure.

BPL Group Founder - TPG Nambiar.

Mumbai Indians Sponsor (IPL Team) - Idea Cellular.

Times Group & Reuters Business News Channel - ET NOW.

Spice Group - B.K. Modi.

T.S. Narayanasami - Chairman & MD of Bank of India.

Vijendar Singh (Olympic Silver Medallist) - Bajaj Allianz Insurance.

J.M. Garg - CMD of Corporation Bank.

Venu Srinivasan - President designate of CII.

AIG (American Intl. Group Inc.) CEO - Edward Liddy.

AIG paid $165 million in bonuses after it received a bailout from the Govt.

Kate Moss while attending the 'Mummy Rocks' fundraiser for Great Ormond Street Children's
Hospital auctioned a kiss. She became a 'kissogram'.

Tulip field has been created in Tokyo for business execs and tourists.

SBI is tipped to the sole banker for TATA Nano.

European Commission Chief - Jose Manuel Barroso.

Defence Research and Development Organisation (DRDO) - robots for the Indian Army called
'Daksh'.

Adani Wilmar - Fortune, Kings and Raag Gold (Oil).

GM - Chevrolet Cruz.

Vodafone Essar hives tower and infra biz to a cpy called Ortus Infratel and Holdings.

UK based Children Investment Trust (TCI) has exited India.

Bacardi Music CDs - Have it your way.

Godrej Consumer Products bought Kinky hair styling gel, a South African company for which
HSBC was the banker/consultant.

Disney CEO - Robert Iger.

Hungama TV - Walt Disney Company.

Roadside Romeo - a co-production of Disney and Yash Raj productions. The lead voices
were Saif Ali Khan and Kareena Kapoor.

Popeye' - a co-production of Disney and Paramount.

Disney theme parks - Where dreams come true.

19th Step starring Kamal Hassan - Disney and Yash Raj Production.

China Airlines - The Leading Carrier from Taiwan.

EXIDE Industries CEO - T.V. Ramanathan.

Queen of England has joined Twitter.com.

Finnair - The Fast Airline between India and Europe.

A census town in the Indian state of West Bengal. The railway station is 34 km from the
Howrah station. It is just of the Shaktigarh Durgapur Expressway. The town is Singur.

Nimbooz by 7 UP - Ekdum Asli Indian.

The 'Manga-ka' comic creator is Takao Aoki. 'Beyblade' is another of his works.

You get to read issues of '9th Wonders!' A comic book by Helix publishing (Isaac Mendes) is
the TV series 'Heroes'.

Baron International - Kabir Mulchandani was arrested recently. Key brands include Aiwa and
Akai.

IIP - Index for Industrial Production.

LIC has tied up with Policybazaar.com to sell its Jeevan Astha policy.

ONGC has joined hands with U.S. based oilfield services provider Schlumberger.

Hindware Italian Collection - Get charged.

iFlex (Oracle) - FLEXCUBE.

TCS - BaNCS.

Infosys - FINACLE.

3i Infotech - KASTLE.

Subex - NIKIRA (Fraud Mgmt. System).

Cranes - TableCurve (Advanced Analytics Software).

Polaris - INTELLCT.

Ramco - DecisionWorks (Analytics).

IBS Software - aiRES, iFly (Travel, Transport and Logistics).

Toshiba - Leading Innovation.

Toshiba and HCL - e-STUDIO, a printer, scanner and fex machine - tag-line is COLOUR IS
IN.

SaaS - Software as a Service.

Windows 7 has a fighter fish as its screensaver.

LPO - Legal Process Outsourcing.

MTNL's 3G service is 'Jaadu'.

Rakesh Wadhawan - Executive Chairman of Housing Development and Infrastructure - he

owns a Mercedes 320S, a Rolls Royce, a Bentley, a Hummer and a BMW.

Ratan Tata - Falcon 2000.

Anil Ambani - Bombardier Global Express and Falcon 7X.

Varilux - Essilor.

Raymond - since 1925.

Servo from Indian Oil - 100% Performance. Everytime.

Sony Vaio - Lifestyle PC.

LG - 3G watch phone.

Skype has launched Skype Lite for phones.

UTVi - Business News.

NO MINISTER - MEMOIRS OF A CIVIL SERVANT - Mahesh Prasad.

George Bush - Seven Spectrum Oil Company.

UCO Bank - Honours your trust.

Accenture - High Performance. Delivered.

Edelweiss - Ideas create. values protect.

SFIO - Serious Fraud Investigation Office.

Nam Yong - CEO of LG Electronics.

Aegis - the BPO arm of Essar Group.

Nokia has acquired Bit-side GmbH for development of Nokia maps.

Rakesh Mohan - Deputy Governer of the RBI.

How Starbucks Saved My Life - A book by Michael Gates Gill (Former CEO of JWT).
Microsoft - Controlcosts.com (An upside down scissor logo).

MTNL's Chairman & MD - R.S.P. Sinha.

IDMA - Indian Drug Manufacturers' Association.

Sanjeev Aga - MD of Idea.

BPMR - Bench-mark prime lending rate.

Ganesha Prime Holdings - the Mauritius based private equity arm of Credit Suisse.

R.C. Bhargava - Chairman of Maruti Suzuki India.

Heinz India's health drink - Complan.

What's big without small? What's small without SIDBI.

ULIP - Unit Linked Insurance Plan.

ETF - Exchange Traded Funds.

Shanthi Gears - Turning the Wheels of Industries, Worldwide.

A new Microsoft technology - Nano Touch.

RIM - Touch-screen - Blackberry Storm.

Smallest projector - Pico projector.

Hugo Boss - German fashion brand.

Cadbury Perk - Genelia.

Parle - Milk Shakti Biscuit - M.S. Dhoni.

ITC - Vivel - Trisha.

Pepsi One - 1 calorie drink.

Amul - Products are marketed by Gujarat Co-operative Milk Producers Union.

Reliance Fresh Loyalty Programme - Reliance One.

You don't buy a Bournville, you earn it (A Cadbury product).

My FM - Dainik Bhaskar.
Oprah Winfrey - Harpo Inc.

ONGC Videsh - Overseas arm of ONGC.

Ramesh Chandra - Chairman of Unitech.

Tulsi Tanti - Chairman & MD of Suzlon Energy.

Standard Chartered has completed 150 years in India.

Girish Wagh - Tata Motors - Nano & Ace.

M. Anna Dorai - Chndrayaan 1.

Du Pont - The miracles of science.

Vinod Khosla - One of the co-founders of Sun Microsystems.

AEEE - Alliance for an Energy Efficient Economy.

Shantiniketan bags - named after the place near Kolkatta where Rabindranath Tagore lived.

Tilonia bags - Rajasthan - made out of Camel leather.

Key Brands (Handbags) - Gucci, Louis Vuitton, Burberry, Prada, Fendi and Hermes.

Cold Steel by Tim Bouquet and Byron Ousey - about L.N. Mittal.

Wilkinson Sword - Energizer Holdings - Quattro (4 blade techlology).

CNN - Cable and News Network.

24/7 services, all day breakfast, active food, active studio, eat-in and explore
-THEGATEWAYHOTEL - A Tata Enterprise. Brand Ambassadors - Sania Mirza & Sunil
Padwal.
UK based company 'European Trends' has launched shocking pink keyboards for blondes.
They have sound effects such as 'Oops' and 'Ouch'. They also give popular chatting terms
such as HABM (Having a Blonde Moment) and ALI (Absolutely Love It).

BSE has tied up with Deutsche Bank where in the latter will act as the clearing and settling
house of the former.

Tata Communication has a stake in South African fixed line operator Neotel.

New York Max Life Insurance - Karo Zyaada ka Iraada.

INOX - Live the movie.

Jagdish Amin and David Wheat - HaraBara.com (full of greenery in Hindi) - to connect green
technology manufacturers and consultants.

Seagram's Blenders Pride - Magical Nights & Taste that speaks for itself.
RED FM - Bajaate Raho!

Logo of Sun Microsystems contains 8 Us.

Chinese Automaker Gelly after a JV with London Taxi International is manufacturing London's
iconic black cabs.

Otto Bershem - METRO - Spirit of Commerce.

Timex - It takes a licking and keeeps ticking.

GAP - Generational differences between Baby Boomers and their parents.

Adobe - Shantanu Narayen.

Started as Ajax India by A.M.M. Chettiyar.

Canara Bank - Together we can.

Manchester United - Together we can.

The term Chindia was coined by Jairam Ramesh.

Ergonomics - Hywell Murell.

BCG was founded by Bruce Henderson.

Bharti's new credo - Big Transformations through Brave Actions.

Bharti Del Monte India, a JV with Del Monte to offer fresh and processed fruits & vegetables
in India as well as International markets.

The name Tata in colloquial Gujarati means 'peppery'.

Paul Allen - the experience music project.

New employee initiative of Infosys - Performmagic.

The electic chair is nicknamed 'Old Smoky', 'Sizzling Sally' and 'Yellow Mama'.

Carat' is derived from the fruit named 'Carab'.

Farhan Akhtar's production house - Excel Entertainment.

Conrad Hilton - Hilton Group of Hotels.

Michael Bloomberg succeeded Rudy Giuliani as mayor of New York City in 2002. Bloomberg was a general partner at Salomon Brothers when he was let go in 1981 a

Rajshri Productions was established by Tarachand Barjatya.

Mukta Arts - Subash Ghai.

GS Entertainment - Bollywood celebrity mgmt & event mgmt.

Dharma Productions - Karan Johar. Next release is 'Wake Up Sid' starring Ranbir Kapoor and
Konkona Sharma.

ADLABS - BIG Cinemas, Film & Media Services, BIG Synergy (television content production)

Ghajini was produced by Geetha Arts and distributed by BIG Pictures & Studio 18.

Geetha Arts is Allu Arvind's production house.

Ghajini The Game - launched by Eros International and FXLabs.

Sashi Reddy is the founder and CEO of FXLabs

Tata AIG - Apex - Stock of the Day.

Tata Nano - Now you can.

Aircel - It's time to move on. New brand ambassador is M.S. Dhoni.

IPL's South Africa broadcaster is Super Sports.

It is always U before I at United India Insurance.

Ambi Pur - Soha Ali Khan.

Toshiba's new series - Portege.

NIFTY to move to Free Float model starting June '09.

Tally - Power of Simplicity.

Game Theory - human behavior in strategic situations, in which an individual's success in

making choices depends on the choices of others.

Dutch spirits major UTO - Mansion House Brandy and Savoy Club Gin.

ICICI Lombard Insurance - 3 people speaking including a Surd.

Tata Indicom - Do more. Live More.

Vicks - Procter & Gamble.

CBZ Hero Honda Extreme - Live of the Edge.

Indian Terrain Clothing - Kunal Kapoor.

Lifestyle - Your style. Your store.

Croma - We help you buy.

Kabaddi match win creates a stir. Winner chants 'Condom, condom…' outsmarts opponents.
Jo Bola Wohi Sikander - BBC's say condom aloud campaign.

Airtel's marketing campaign - Ashish Gupta will travel the length and breadth of this country
and write about his experiences on his blog - oktatabyebye.com/myselfashish.com

Facebook imitates real-time home page which mimics Twitter's River of Updates model.

The Hearst Corp is planning to change its newspaper Seattle Post into an online business.

United Spirits - Signature Whisky joins the millionaire brand (selling a million cases or more
anually) - others include Bagpiper, Mcdowell's No.1, Royal Challenge, Director's Special and
White Mischief.

Hidesign - Real leather crafted the forgotten way.

Garnier - Take Care - Simone Singh.

The Lonely Planet Blue Book Guide 2008 - Ireland - the friendliest place on earth.

Ashford Castle in Ireland was once the estate of the Guinness family that started brewing the
legendary stout.

Logitech - Pure-Fi Mobile speaker system.

Whites of London - Feng shui bed linen.

Deepika Padukone was the most searched celebrity on Yahoo!

Morellato, Stefan Hafner - A Gitanjali Group Enterprise.

iDiva.com - It's who you are.

Nakshatra Diamond Jewellry - Katrina Kaif.

Sunflame - Elica, Italy - Just what you wanted.

Asmi Diamond Jewellry - For the woman of spirit - Kajol.

TERI (Tata Energy Research Institute) is today known as The Energy and Resources
Institute. It was started by the Tatas in 1974.

Cadbury Bournvita Li'l Champs - Brand Ambassador is Sania Mirza.

Delhi Daredevils is owned by the GMR Group.

COO of Delhi Daredevils - Amrit Mathur.

BPL Mobile re-branded as Loop Mobile.

Parle Agro - Frooti - 'Why grow up?' campaign.

Fox History & Entertainment Shows - Tudors, Over There, Iconoclasts, Deconstructing
Design Icons and Mera India.

Fox History & Entertainment New Channels - Fox Crime, FX and Baby TV.

World Gold Council (WGC) and D'damas to promote Pantaloons Miss India 2009. WGC will
promote a limited edition of Collection g jewellery through the campaign. WGC has also
designed the crowns.

Ad - 2 girls in a house fighting over riding pillion - Bajaj XCD 135 DTS Si.

First professional political campaign - Rajeev Gandhi & Rediffusion for Congress in the
1980s.

India Shining campaign was created by Trikaya Grey.

Congress slogan for the elections - 'Aam Aadmi ke Badte Kadam, Har Kadam Par Bharat
Buland'.

Ad - Different people in the country doing the same thing at the same time - IPL Season II.

Recent initiative of Ministry of Tourism - Atithi Devo Bhavah - brand ambassador is Aamir
Khan.

Moments of Truth' is a term popularized by Mr. Jan Carlzon, the famed CEO of SAS Airlines.
They are defined as the touch points in an organization where the customer interacts directly
with the firm.

CEO of P&G is A.G. Lafley.

Ad - Amul - Pink Chaddi, yellow buddy!

Ad - McDonalds - 'What your bahana is?'

Ad - Man playing with paper plane - Cisco.

Cisco - Welcome to the human network.

Harlequin Enterprises - Mills & Boon.

Piramal Healthcare - Swati Piramal.

Leader in defense electronics - Bharat Electronics.

Anil Kakodkar - Chairman of the Department of Atomic Energy.

Pallonji Shapoorji Mistry owns 15% of Tata Sons.

Noel N. Tata - M.D. of Trent.

France Telecom - Orange Business Services.

Yahoo! is based out of Sunnyvale.

Network 18 Group's film fund - Indian Film Company (IFC) - Studio 18 - Jab We Met,
Welcome, Ghajini and Singh is Kinng.

IFC Chairman is Shyam Benegal.

Celador - Who wants to be a millionaire & Slumdog Millionaire. Distribution rights were
bagged by Fox Searchlight for North America and Fox Star Studios for the sub continent.

Tata Infocom (a production house) has exited the industry.

Warner Bros have a 3 film and 5 film deal with People Tree and Ocher Studios respectively.

People Tree is a company promoted by Nikhil Advani and Mukesh Talreja.

Ocher Studios - Soundarya Rajnikanth.

Sony Pictures have a partnership with Pritish Nandy Communications.

Kumaramangalam Birla promoted production house is Applause.

National Insurance - Thoda Simple Socho.

Tata Sons Corporate Credo - Leadership with trust.

Vertis - air-conditioners from Voltas.

Golmaal - a fashion label from Lokhandwala.

PHL is a JV between ESPN Star and Leisure Sports.

Tiger Woods was the brand ambassador of GM.

Karan Bilimoria - Indian-born founder of UK's 'Cobra' beer.

Yes Bank former Chairman Ashok Kapur died during the Mumbai terror attacks in December
2008.

Nortel - Business made simple.

Richard Clark - Chairman, President and CEO of Merck.

Largest selling product of Merck in India is Asthma drug 'Singlair'.

Guardian Lifecare - Herbal Cigarettes - Honeyrose, De Luxe and Ginseng.

Nirdosh - Ayurveda based cigarettes.

Streamz Electronic - Electronic cigarettes.

MySpace is a division of Fox Interactive Media.

Larry Ellison - Co-founder and CEO of Oracle Corporation.

Farhan Akhtar's T.V. show - Oye! It's Friday!

Netbooks - a trend started by Taiwanese company Asus.

Author - Malcolm Gladwell - Blink, Tipping Point & Outliers.

Inside Nissan's Historic Revival - Carlos Ghosn.

Jupiter Entertainment - Rajeev Chandrasekhar - Asianet, Suvarna & a stake in Star Vijay.

Ranbaxy was acquired by Daiichi Sankyo.

Japanese mobile operator NTT Docomo has picked up a 26% stake in Tata Teleservices.

Caterpillar - Today's work. Tomorrow's world.

Nokia Evolve - made of 50% renewable material.

Karnataka tourism - One state. Many Worlds.

Walmart's new CEO is Mike Duke.

Shivinder Singh - CEO & MD of Fortis Healthcare.

Harsh Goenka - Chairman of RPG Group.

Gautam Adani - Mundra Port and Special Economic Zone.

Author - Ram Charan - What the CEO wants you to know & Execution.

Hinustan Motors & Mitubishi Motors - Montero 09

IPL signs a 10 yr deal with MSM & WSG (World Sports Group)

Punjab National Bank - the name you can BANK upon

Star Union Dai-ichi (Insurance) - Sunahra Kal, Suraksha Har Pal.

Tata Capital - We only do what's right for you.

World's most expensive pair of shoes - Cinderella Slippers.

Karthi Chidambaram - Chess Management Services.

Wagh Bakri Tea Group - Good Morning brand - Vidya Balan.

Dubai Duty Free (DDF) - the biggest single airport duty free outlet in the world.

DDF owns the Dubai Tennis Championships.

Square Watermelon - innovation by a farmer from the Zentsuji region of Japan.

O.P. Bhatt - Chairman, SBI.

C&S Electric - We touch your electricity everyday.

GMR - Creating tomorrow today.

Bharat Forge - Expanding Horizons.

Kalyani Group - Driving Innovation.

Reid & Taylor's brand ambassador - Amitabh Bachchan.

GMR Group has received a 20 yr deal to operate an airport in Istanbul, Turkey.

GMR Infra has acquired U.S. based InterGen.

World's largest selling drug - Lipitor.

M&M has acquired Kinetic Motor Company.

Sun Pharma has acquired Israel based Taro Pharma.

TCS has signed a 6 yr deal with the External Affairs Ministry to implement the Passport Seva
Project.

HCL Technologies has acquired UK's Axon Group.

Vakil set up Okhamandal Salt Works in 1927. Tatas took over this company and thus Tata
Chemicals was born in 1939.

Bharat Hotels - The Lalit.

Chanda Kochchar graduated Jai Hind College in Arts and then followed it up with Masters in
Mgmt from Jamnalal Institute of Mgmt Studies.

Memento's director is Christopher Nolan.

IAD - Internet Addiction Disorder.

Bankbazaar.com - Find your loan instantly.

NBC Universal and Fox Television - Hulu.com (Contains popular T.V shows).

German wholesale major 'Metro Cash & Carry' has opened it's first store in Kolkatta.
T.S. Vijayan - Chairman of L.I.C.

Sachin Duggal - Nivio - On-line windows desktop.

Dabur - Fem, Vatika, Real and Hajmola.

CEO of Dabur India is Sunil Duggal.

U.B. Choubey - Chairman & MD of GAIL.

Gujarat - The growth engine of India.

T-series - Super Cassettes India Ltd. - started by Gulshan Kumar.

RPG Group - Saregama.

JV between Sunil Kapoor owned Blue Foods and Kishore Biyani's Pantaloon Retail India Ltd.
- Pan India Food Solutions Private Ltd.

Key brands are Bombay Blue, Sphagetti Kitchen, Noodle Bar, Gelato Italiano, Yatra, Penne,
Café Brio, Bread Bazaar, Spoon (Food Court), Food Talk (Food Court), Copper Chimney,
Cream Centre, Coffee Bean and Tea Leaf.

Myntra.com - Play on the words 'mine' and 'art'. Personalized products and gifts in the online
space.

Nomura Securities has acquired Lehman Brothers.

Vautha is a 'Donkey' fair held in Gujarat.

U.S. Funeral Company - Celestis - Lunar Cemetry Project.

Highest credit card penetration in India - Coimbatore.

NewsX - Clarity in a complex world.

Business India - The magazine of the corporate world.

Mudra Group - 10 Integrated (sports marketing unit), Water (design consultancy), Terra (rural
marketing) and Celcius (Event Mgmt.)

Goldman Sachs Former CEO - Sidney Weinberg known as Mr. Wallstreet.

Author - Charles D. Ellis - The Partnership (A History of Goldman Sachs).

Upasna Kamineni (Grand daughter of Dr. Pratap Reddy) has launched her own health and
lifestyle magazine 'B+VE'.

The Dun & Bradstreet Corporation (D& B) is best known for its D-U-N-S i.e. Data Universal
Numbering System. This company's HQ is in Short Hills, New Jersey.

CTS was initially a JV between D&B and Satyam Computer Services Ltd.

CTS has been named Fortune 100 Fastest-growing companies for 5 yrs in a row. It is the only
company with this distinction.
Owner of Newcastle United - Mike Ashley.

Harrah's Entertainment - Casinos.

Tony Blair has joined JP Morgan as Senior Advisor.

Founder of Instone Nutrition - Sylvester Stallone.

During the Mughal era copper coins were called Dam.

Investopedia - A Forbes Digital Company.

Ixigo.com - Your travel search begins here.

Alkem Laboratories - Jeevanprash (it's own brand of Chyavanprash) and Olevon (cooking oil)
for health conscious customers.

ICICI Bank Wealth Mgmt. - Expertise to back you.

Titan's new multi-brand watch showroom - Helios.

Bhaskar Bhat - MD of Titan Industries.

LIC's Jeevan Anand - Zindagi ke saath bhi, Zindagi ke baad bhi.

Club Mahindra Holidays - Fun.Family.Forever.

French based BIC Group has acquired a 40% stake in Cello Pens.

The Future Group - Galaxy Entertainment Corp - The Sports Bar and the Brew Bar. First
Sports Bar was launched in 1999 at Mumbai's High Street Phoenix.

Archies has launched the MTV Roadies collection of clocks, photo-frames, mugs, etc.

Dabur has tied up with Disney Consumer Products (DCP) to jointly promote the 'eazee
squeezee' pack of Dabur honey. Winnie the Pooh's colorful graphics will be featured on this
pack.

SEBI Chairman is C.B. Bhave.

Auto Designer Dilip Chhabria (DC) is also an artist and sculptor.

Loreal Men Expert - Pierce Brosnan.

Bharat Petroleum - MAK Lubricants - MAK makes it possible - M.S. Dhoni.

Founder & CEO of TEN Sports, Chris McDonald has quit the company.

Kuoni presents 'Grey Goose Journeys' - Luxury Holidays.

Piaggio - Ape brand vehicles - Complete Transportation Solution.

Nripendra Misra - Chairman of TRAI.

Nucleus accumbens is the medical name for your craving spot.

Author - Martin Lindstrom - Buy.ology (How everything we belive about why we buy is wrong),
BRANDsense (Acclaimed by the Wall Street Journal as one of the five best marketing books
ever published).

Author - Games Indians Play - V. Raghunathan.

The opening track from U2's 1993 album Zooropa begins with the words 'Vorsprung Durch
Technik' which accompanies Audi's ad campaigns.

Daniel Coleman - Emotional Intelligence.

Redbus.in - Phanindra Sama.

Sandeep Maheshwari - Mash Audio Visuals - Imagesbazaar.com - stock photography for

advertising and marketing industry.

Carwale.com - Mohit Dubey.

Vineet Nayar - CEO of HCL Technologies.

Deccan Chargers IPL Team - T. Venkattram Reddy.

Rajasthan Royals - Manoj Badale.

Prasad Menon - MD of Tata Power Company (TPC).

Shakti Bhog Foods - Diabetic Aata - Brand Ambassador is Karishma Kapoor.

India's first hill city is Lavasa will soon have a space edutainment centre 'SpaceWorld'.

Atul Singh - President & CEO of Coca-Cola India.

Brand Ambassador of Provogue - Saif Ali Khan.

Ford Endeavor's New Brand Ambassador - Suneil Shetty.

Suneil Shetty's production house - Popcorn Entertainment.

Fanta Apple - Go. Bite.

Virgin Mobile - Think Hatke.

MTV Splitsvilla's co-sponsor - Vodafone.

MTV Roadies' co-sponsor - Hero Honda.

Vijay Bobba - i-mint.

Titan - snazzy range of ladies watches - Cleo.

Diageo - Johnny Walker has launched its retail venture called Johnny Walker Select.

Haagen Dazs is now available in Mumbai - Grand Hyatt and gourmet stores like Godrej
Nature's Basket.

The garden of Tata House in Mumbai is now the location to the famous Sterling Cinema.

Yatra.com - smarter way to travel.

New Delhi based sisters Megha Singhal and Aditi Gupta - Overweightshaadi.com - for the
large hearted.

G.R. Goenka - Founder of Welspun Group passed away in December 2008.

B.M. Labroo - Chairman - Asahi India - Largest glass manufacturer in India.

Fujitsu - The possibilities are infinite.

Variants of Indica Vista - Aura, Quadrajet and Safire.

Pillsbury is currently endorsed by Mallika Badrinath.

Sharad Dandekar - Founder of Camelin fountain pens in India. Camelin recently launched a
premium collection bearing his initials 'SD'.
Taj Hotels Resorts and Palaces - No room for the ordinary.

The Taj Mahal Palace & Tower - Built in 1903, the hotel is an architectural marvel and brings
together Moorish, Oriental and Florentine styles.

Pravasi Bharatiya Divas (PBD) saw the formation of Global Association of Physicians of
Indian Origin (GAPIO) envisioned by Dr. Prathap Reddy.

Russia's biggest gas exporter - OAO Gazprom.

Splash - Retail wing of Landmark Group of Companies - Key brands include Kappa, Zync,
Bossini, Lee Cooper and Ciro Citterio.

Music Project - Blue Frog Club part of the parent company Blue Frog Media.

ING-Renault conducted an F1 roadshow on Rajpath in New Delhi (along which the RD

Parade is held).

Videocon - Eco Logic Washing Machines.

Sudheer and Rashmi Bahl - pioneers of North Indian cuisine - Sarai (banquetting brand).

Manju Ganeriwala (a Mumbaikar) was recently announced The Treasury Head of the State of
Virginia.

Bank of America took over Merrill Lynch.

I.Tech - The World's Finest Bluetooth Accessories.

DigJam - It's who you are.

Oriental Bank of Commerce - Where every individual is committed.

Gitanjali Gems - Nakshatra, D'damas, Gili and Asmi (Daily wear), Vivaha and Maya (Bridal
collection), Sangini (Couples collection) and Collection G (Pure Gold).

Bank of New York CEO - Robert Kelly.

FICCI President - Harsh Pati Singhania.

ASSOCHAM President - Sajjan Jindal.

Personality/Company Name/Brand Picture

Jack Trout

Tim Cook

Alitalia

Willy's Jeep - World War ll

Michael Porter
Edward D. Bono

Phillip Kotler

Keshub Mahindra

Gautam Thapar (Avantha Group)

Jean Claude Triche (European Central

Bank)
Captain C.P.Krishnan Nair

Alan Greenspan

Warren Buffet

Jeff Bezos

Walt Disney
Henry Ford

Phil Knight

Colonel Sanders

Sam Walton

Bernard Madoff
Michael Bloomberg

Conrad Hilton

Wilbur Ross

Black Levis Ad (created by BBH)

Samsung CCTV Ad
Carlos Slim Helu

Ingvar Kamprad

Zhou Chengjian

Guy Kawasaki

Kevin Rose
Perez Hilton (Mario Lavandeira)

Seth Godin

J.K. Rowling

Roman Abramovich (Chelsea)

Paul Allen
Philip Anschutz (AEG Group)

Paul Krugman

Ram Charan

Suze Orman

Malcolm Gladwell
Jackie Stewart

Cathie Black

T. Boone Pickens

George Soros

Stephen M.R. Covey

Kishore Mahbubani

Leo M. Tilman

Marilyn Carlson Nelson

Jack Perkowski

Mark Zuckerberg
Sergey Brin

Larry Page

Sabeer Bhatia

Jerry Yang

John Arnold
Tom Peters

Hugh Hefner

Shikha Sharma

Robert B. Zoellick

Dominique Strauss-Kahn
Raghuram Rajan

C. Rangarajan

Bimal Jalan

Ajit Balakrishnan

Pascal Lamy
Alistair Darling

Vikas Swarup

WTO Logo

Fritz Henderson

Mervyn King
B.K. Modi (Spice Group)

Renuka Ramnath (ICICI Venture)

Anil Agarwal (Vedanta Resources)

OP Bhatt (SBI)

Ken Lewis (Bank of America)

John Thain (Merrill Lynch)

Tom Albanese (Rio Tinto)

James Dimon (JP Morgan Chase)

Lloyd Blankfein (Goldman Sachs)

Homi Khusrokhan (Tata Chemicals)

Bhaskar Bhat (Titan Industries)

Ravi Kant (Tata Motors)

R.K. Krishnakumar (Indian Hotels

Company)