XYZ Ltd.

XYZ
MEMORANDUM

Date: 12/11/2009

To: Mr. XYZ – VP Marketing From: ABC – Manager Marketing

Sub: Sales updates for our newly launched CFL Rechargable tube T-101.

Introduction:
As requested please find the Sales update for our new launch T-101, for last one month since launch.
The response is bang on target to our market study & expectations.

Findings:

Region wise sales:

Please find the sales in no of units against the targeted (mentioned in bracket).
North 13098 (13000)
West 16231 (15000)
South 12822 (12500)
East 12799 (12500)

Sales Analysis:
The product has been successful in grabbing the attention of the people which is evident from above
figures. Based on the feedbacks from customers & dealers, the future of the T-101 is bright. We need to
take further steps to strengthen our market penetration & thus the share. Following are few
suggestions:
 Increase the dealership network by 30% in each region.
 Advertise the T-101 more rigorously. A detail report on this shall be submitted in a week’s time.
 Start the patent process on priority.

Future target setting:

Responding to the achievement of first month targets & on the basis of aggressive marketing plans, I
propose to increase the target for next quarter by 100%. We shall achieve this 100% rise gradually by 20,
50 & 100% units in each month for next quarter.
The production team has assured & is geared up to achieve the production. A study for this is attached
for your kind perusal.

Competitor study:
As such we do not have any competition, as on date, for T-101. Products similar to this have received a
hit, which is evident from their sales figures (a copy enclosed).
A market review provided us that M/s XXX have started work on development of a product similar to T-
101. We therefore need to chase the patent work on war footing.

Distributor recoveries:
We have collected 70% recovery from all the distributors & the residue shall be recovered in 10 days
time. The methodology & time line are enclosed for your reference.