Sl.

No
Name
New criteria for market segmentation
The customer has escaped
From market segments to strategic segments
Brand Positioning
Framework for marketing strategy formation
Creating customer value
Marketing intelligence
Harvard Business Essentials: Finance for Managers
Harvard Business Essentials: Strategy: Create and Implement the Best Strategy for Your Business
Harvard Business Essentials: Managing Projects Large and Small: The Fundamental Skills for Delivering on
Budget and on Time
Harvard Business Essentials: Managing Creativity and Innovation: Practical Strategies to Encourage
Creativity
Harvard Business Essentials: Decision Making: 5 Steps to Better Results
BBSC as a strategic tool
BEM model as a strategic tool
Business process management for organisation excellence
Difference between BEM and BBSC
Author Product No Year of publication
Daniel Yankelovich 64231 March, 1964
Paul F Nunes & Frank V Cespedes R0311G November, 2003
Kumar nirmalya 2004
8197
8153
8176
8191
8768-PBK-ENG Jan, 2003
6328-PBK-ENG July, 2005

3213-PBK-ENG March, 2004

1121-PBK-ENG Aug, 2003

7618-PBK-ENG Jan, 2006