Zone A – BROOKE BOND

Institute Name: Team Name: Team ID:

Key Case Decision - Marketing Asset vs New Revenue Model – The Brooke Bond Taj Mahal tea house concept aims to do both. How do you
plan to deliver these objectives?

What is the activated consumer insight with respect to the Out of home opportunity? How will you grow the Taj Tea house presence
(more outlets / more footfalls), who would your customers be and what will you do to make the tea house relevant for them?

Business: Touch upon your proposed business model and potential revenue streams.

Building Brand Equity for Taj Mahal Tea – How will you tie in your marketing plans for and at the Tea house to deliver value for the Taj
Mahal tea brand at scale?

Any other detail:

 Zone A – BROOKE BOND
Institute Name: Team Name: Team ID: