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Copyright © 2007, 2011 by maomao publications
First published in 2007 in the United States of America by
Rockport Publishers, a member of
Quayside Publishing Group
100 Cummings Center
Suite 406-L
Beverly, MA 01915-6101
Telephone: (978) 282-9590
Fax: (978) 283-2742
www.rockpub.com
Digital edition: 978-1-61673-890-7
Softcover edition 978-1-59253-379-4
ISBN-13 978-1-59253-379-4
ISBN-10 1-59253-379-5
10 9 8 7 6 5 4 3 2 1
Pub lisher: Paco Asensio
Editoria l coordinator: Anja Llorella Oriol
Editor: Lou Andrea Savoir
Art director: Emma Termes Parera
Layout: Zahira Rodriguez Mediavilla
Editoria l project:
maomao publications
Tallers, 22 bis, 3° 1a
08001 Barcelona, Spain
Tel. +3493481 57 22
Fax +3493317 42 08
wwwmaomaopublications.com
Printed in Spain
All rights reserved No part of th is book may be used or reproduced in any manner whatsoever without written per-
mission except in the case of brief quotations embodied in critica l articles and reviews.
mao mao affirms that it possesses all the necessary rights for the publication of this material and has duly paid all
royalties related to the authors' and photographers' rights. maomao also affirms that it has violated no property
rights and has respected common law, all authors' rights and other rights cou ld be relevant Finally, maomao affirms
that this book conta ins no obscene nor slanderous material.
Whole or partial reproduction of this book without editor authorization infringes reserved rights: any utilization must
be previously requested
Contents
Introduction 6 Japanese Garden JB Classics 92 Vigne Lacat:;on et:; Vassal Por Crapt:; 184
Two Savant:; 94 "Say What?" "Nickelodeon
Perforated Fleur-de-Iys Miller St:;udio 8 Designens Hus Jakob Elmgren 96 Magazine" 123 Cait:;lin Keegan 186
Obey Bloke E. Marquis 10 Twenty Five Savant:; 98 Green Queen Ost:;wald Helgason 188
Green Oasis Jo Meest:;ers 12 Boating IVANAhelsinki 100 Ivy Michael Meredit:;h I MOS 190
Perforated Argyle Miller St:;udio 14 Floral Pattern Gabrielle Lewin 102 Techahedron Telegramme 192
Fishscales HelenAm\:jMurra\:j 16 Apple Field Plast:;isock 104 Chickadee Am\:j Ruppel Por
Damask Mar\:j Brogger 18 Ratatateeee Paulo Cast:;ro Por Evgenia Tamora Henriques 194
Furtherland Paulo Cast:;ro Por Evgenia Ost:;rovska\:ja 108 Pebblecones Julio Rot:;hman 196
Ost:;rovska\:ja 20 Cirkus Plast:;isock 110 Wheels Julio Rot:;hman 198
Star HelenAm\:jMurra\:j 24 Manhole Don Funderburgh 112 Wall Decoration Lene Toni KJeld 200
Lace Fence Demakersvan 26 Architectural Red Zaishu 114 Village Lena Corwin 204
Prickar Jakob Elmgren 30 Little World Lula 116 Organic Lene Toni Kjeld wit:;h Dort:;e
ASCII Nouveau Shroom Swigg 118 Mandrup Archit:;ect:;s 206
Mat:;t:;hew Birt:;ch I Vest:; Collect:;ive 32 Spoon Spoonped 120 "We've Found a New World and It's
Beautiful Florencejohann 34 Fifteen Below Post:; Creat:;ive 122 Far From Here" St:;even Harringt:;on 208
Menu 4 Karim Rashid 38 Tails Ellen Berggren Oberg 124 Why? Sweden Graphics 212
Vege Mikko Laakkonen 40 Plaits Ellen Berggren Oberg 126 Fasan IVANAhelsinki 214
Crow's Feet Cute Medical Print Barnbrook 128 Wallpaper Spoonped 216
Bisazza b\:j Carlo del Bianco 42 Costa Rica Redst:;r/collect:;ive 130 Buggin JB Classics 218
Floral Folk Lamp Mart:;a Piet:;rz\:jk and Crab Damask Don Funderburgh 132 Birds Ost:;wald Helgason 220
Mat:;t:;hew Birt:;ch I Vest:; collect:;ive 44 Trophy 1 Sigrid Colon 134 Loan Sharks JB Classics 222
Lips Tunt:;o 46 Angyle Angr\:j Ret:;ail 136 Silent Spring Sweden Graphics 224
Grafik 2 James Owen 48 Jewel Stripes Ost:;wald Helgason 140 88 Lot:;t:;a KOhlhorn
Spots WOODlondon 50 King's Forest Birgit:; Amadori 142 Noon Lot:;t:;a KOhlhorn 228
Flow Dots Markus Benesch 52 Fox Pattern Birgit:; Amadori 144 Folded Caroline St:;r6mgren 230
Porcelain Doorknobs Delo Lindo 54 Red Flora Lena Corwin 146 Dutch Eldorado Pet:;er Zuiderwijk 232
One Savant:; 56 Supermarket Codes GVA St:;udio 148 King's Court Birgit:; Amadori 234
Krenkerup Amazed 58 T Logo Sigrid Colon 111 Star Structure SEW 238
Heatwave Joris Laarman 60 Podium Femina 06 GVA St:;udio 154 Loose Cannon Bandana
Marcel Wanders for Puma Manhattan Storage Don Funderburgh, Port:;ia Wells 242
Marcel Wonders 64 Don Funderburgh 156 Spring Blossom Jenn\:j Wren 244
Breakestra Bloke E. Marquis 66 Piggy Henrik Vibskov 158 Feasting at the Berry Bush
Birds'n Trees Am\:j Ruppel Por Alexandria Julio Rot:;hman 162 Deadl\:j Squire 246
Modern Twist:; 68 Gooh 2 Sweden Graphics 164 Reykjavik Henrik Vibskov 248
Insignia At:;elier Blink 70 Yakuza Reddish 166 Nova Blooms Jenn\:j Wren 250
Liaison Bisazza b\:j Carlo del Bianco 72 Pause 2x4 168 Zeigen Ariane Spanier 252
Dammasch Db cla\:j 76 "Say What?" "Nickelodeon Zeigen Ariane Spanier 254
Destructive Deco Tjep. 78 Magazine" 122 Cait:;lin Keegan 170 Moths Sukie 256
Ant'ique Gam"plus"Frat:;esi 80 Ankarsvik Hanna Werning 172 Protozoa Sukie 258
Valleycats Post:; Creat:;ive 82 Polar Circulations Ariane Spanier 174 Find Your Luck Olga Cudakova 260
Out of the Ordinary Mike Perr\:j 84 Camping IVANAhelsinki 178 Lace Paving Slabs Jet:;hro Mace\:j 262
Tell it Like a Story Mike Perr\:j 86 Tree Angr\:j Ret:;ail 180
Dressed Minale-Maeda 88 DCam Post:; Creat:;ive 182 Directory 264
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When we t:;ouch on t:;he subject:; oP pat:;t:;ern, our old but:; ever resurPac-
ing dichot:;om~ arises: Porm and cont:;ent:;, somet:;imes even rePerred t:;o
as Porm versus cont:;ent:;. Pat:;t:;ern, and it:;s repeat:;ing celebrat:;ion oP
Porm, regularl~ get:;s relegat:;ed t:;o t:;he rank oP simple (and t:;hus almost:;
sinPul) sat:;isPact:;ion. Pat:;t:;ern is t:;he e~e cand~ oP t:;he West:;ern world
and t:;here have been t:;imes when t:;he upper crust:;s oP t:;he art:; and
design world t:;hought:; it:;s pract:;it:;ioners were giving in t:;o a base Porm
oP sensual abandon. OP course, some designers Pocus on sidest:;epping,
or ignoring t:;he well-ingrained and h~pocrit:;ical not:;ion t:;hat:; seduct:;ion is
at:; t:;he root:; oP all evil.
No mat:;t:;er how "over it:;" we are, t:;he West:;ern world is st:;ill in t:;he t:;hroes
oP t:;he post:;-modern era: t:;he age oP t:;he seIP-consciousl~ seIP-conscious.
In design, t:;he rout:;ine nowada~s is t:;o embrace t:;he problemat:;ic issue,
because t:;he embrace it:;selp has been relegat:;ed (or elevat:;ed depend-
ing on who ~ou ask) t:;o t:;he Punct:;ion oP comment:;ar~. It:; can't:; be a coin-
cidence t:;hat:; most:; oP t:;he designers who make purel~ ornament:;al pat:;-
6
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tJerns cla im natJural, Asian, and Midd le-EastJern inpluences, and tJhatJ, on
tJhe contJrar\j, all oP tJhose using VictJorian lace, damask, and otJher clas-
sic WestJern patJtJerns putJ a tJwistJ on itJ, or contJextJua lize itJ,
_~.
- -...... In tJh is book, \jou will see tJhatJ tJhere are tJwo main tJendenc ies: designers ..
who embrace tJhe ornamentJal, and designers who tJackle tJhe patJtJern
b\j imbu ing itJ witJh contJentJ (as opposed tJo meaning, as one wou ld rePel"
tJo tJhe intJrinsic, m\jstJica l bearing oP Midd le-EastJern patJtJerns, POI"
example), SometJimes, tJhese tJendencies blend especiall\j in tJhe case oP
illustJratJion-orientJatJed designers.
PatJtJerns have gone in and outJ oP stJ\jle POI" centJuries, and arguabl\j,
tJhe\j never rea ll \j disappear The PascinatJion tJhe\j exertJ on human
beings, whetJher m\jstJical, pS\jcholog ica l, or sensor\j, has never real l\j
PaltJered-tJhere are simpl\j tJimes when itJ is deemed more acceptJable
tJhan otJhers.
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2x4
Michael Rock, Susan Sellers, and Georgie Stout are Found ing
Partners and Creative Directors of 2x4, a multidisciplinary design stu-
dio opened in 1994 By engaging print film/video, web and environ-
mental design, 2x4 ensures intimate involvement in every project
from concept to delivery. They start every major project with an open,
-i i- l liiiiiii~~ --
-_... _----
-- -
1_ .. -
- studio-wide brainstorm that mines the collective intelligence and

creativity of the entire staff. Final design teams are assembled based
on performance in this initial phase, and every team works under the
guidance of a partner to develop and deliver the fina l product. 2x4
studio was founded upon, and continues to be defined by, a com-
mitment to collaboration.
www2x4.org
Amazed
In 1995, Madeleine and Dudley Edwards combined their talents to
form Amazed They produce rugs and wall hangings that often fall
into the category of art rather than commerce. Together or inde-
pendently, the Dudleys have exhibited at majOr galleries and muse-
ums around the world As applied artists, they enjoy working with
interior designers and architects. They like to think of these as jam
sessions, creating entirely new things that would not have existed
otherwise. The Dudleys have learned to assess what a space needs
and create work that harmonizes or contrasts with its surroundings,
ensuring that it always becomes an integral part of a whole.
wwwamazedltd.com
Amy Ruppel
~
.. _...... _-- ...... Amy Ruppel's childhood was spent in rural Wisconsin, dragging a
stack of paper and a slew of crayons and pencils to her fort in the
. ~
woods. To this day, she stil l searches for the perfect oval and that
'I Immaculate orange-yellow or grassy green. The birds that frequent
._-_
. "::.
....-
her art stem from an illustration job that never came to fruition. Not
wanting to discard them, Amy felt the birds could somehow be
incorporated into her work. This proved fortuitous for both Amy and
her clients- the birds have become the focus of most of her design
.- - - work and paintings. Ruppel has worked with Apple, Converse, Nike,
---~
.. _-- Burton Snowboards, Target The Mercy Corps, Klutz, Vigo Cards, and
many others.
wwwamyruppel.com
264
Angry Retail ~~~-------------- --. -- --------------~~~
Founded in 2000 by Johnny Kelly (Production) and Scott Burnett

(Creative), Angry Retail was a reaction to bland, faceless menswear,
Neither restricted to safe shades of grey nor giving in to over-the-top -- -
--
excess, Angry aimed to create office clothes that have personality;
street wear that has some class, Angry sells in a range of fashion -
able outlets, Currently, the brand is more focused on creating limit-
ed -run cloth ing and products available directly through their website,
where their "Bold Yet Polite" ethos is applied to a range of slightly
twisted products, The team behind Angry also runs a Design stud io
called Aad - Art & Design, with prOjects ranging from sma ll one-off
identities to large corporate campaigns,
wwwangryretail,com
Ariane Spanier --
--................
Born in 1978 In Weimar, which was in East Germany at the time,
Ariane Spanier is a g raphic designer who currently lives and works
-_
------
-
-------- -
_-
.......-_. .
in Berlin, After receiving her degree in visua l communications at the
BerlinWeissensee art college in 2004, she was awarded a DAAD- ..... _ .toIq'Ut
Grant to New York City, During her stay there, she also worked at ......s.w I ".aM
Stefan Sagmeister's design studio, She has been back in Berli n
since the summer of 2005, and works for a wide range of clients,
mostly with in the c ultural field-artists, galleries and publishers, The
New York Type Director's Club has awarded her the certificate for
typograph ic excellence, whe reby she is represented in the 2007 edi-
tion of the TOGs annual book.
wwwarianespanier,com
Atelier Blink
Atelier Blink is a team of two, located in Brussels, Belgium, Celine
Poncelet and Emilie Lecouturier graduated from the Ecole nationale
superieure des arts visuels de La Cambre in 2000, and went thei r -----
separate ways to broaden thei r knowledge, They gained experience
in a variety of areas from scu lpture to architecture, as well as c ultural
blink, _._ft
-. -
events, exhibitions, and international travel. Their ultimate goal was to
create their own design company, which they did in August 2005
----
when Celine came back from Austral ia Atelier Blink's catch phrase,
"Producer of new ideas in product and environmental design," defines
their objective: to create unexpected features in fam ilia r objects that
might not be detected at first glance,
wwwatelierblinkcom
265
Barnbrook
Barnbrook, created in 1990, is one of the most wel l-known design stu -
dios in London, The studio's clients range from international muse-
ums to underground music magazines, Our featured project was
commissioned by Beams, wh ich is part of a two generation-old
shopping revolution from Japan, Lifestyle brands are more than a
way of life, Beams claims, and aims to be the "happy life solution
company," be it in the treatment of its employees, or customers, They
promise (and often deliver) utmost quality at a reasonable price, "in
all areas of life," One question remains: whether the "you are how you
shop" turns out any deeper than the "you are what you buy" philos-
ophy,
www.barnbrook.net
... -
___t _ _ _
Birgit Amadori
...:::t=----.
------ Birgit Amadori was born in Germany in 1977, and has lived in
;:C:~=-
:ot-=:- Redondo Beach, California, since 2004, She graduated from the
-
----- Hochschule fur Gestaltung Offenbach am Main in Illustration, where
the education was very hands-on, Her techniques are basically self-
taught, and although Adobe Illustrator has become her main tool,
five years ago, she didn't know how to turn on a computer, Amadori
spends a lot of time creating patterns for clothes that her characters
wear in the il lustrations, After all these years, Mucha is still her favorite
artist, but it is obvious when looking at her portfolio that she has a
strong interest in the Far East, especially Japan, Since she moved to
the greater Los Angeles area, most of her jobs have to do with the
www,amadorLorg enterta inment industry.
Bisazza
Bisazza is the leading producer of glass mosaic, Incorporated in
1956 in Alte, Vicenza, Northern Italy, the company is marked by a
dynamic entrepreneurial spirit, a mastery of modern technolog ies,
and its designer collaborations, Since 2004 the Bisazza Design
Studio, a team of young deSigners directed by architect Carlo Dal
Bianco, has been coordinating the company's style, designing its
flagship stores and product collections, Over the years, the compa-
ny has worked with leading figures in architecture, design, art, and
fashion, notably Michael Graves, Jaime Hayon, Isao Hosoe,
Alessandro Mend ini, Paola Navone, Fabio Novembre, Fabrizio Plessi,
Andree Putman, Ettore Sottsass, Studio Job, Patricia Urquiola and
www.bisazza.it Marcel Wanders,
266
Blake E. Marquis
Blake E. Marquis is originally from Boston. He studied design at the
Pratt Institute, during which time he designed graphics for SSUR. He
went on to work for Ryan McGinness, and later left New York City to
take a design position with Shepard Fairey at Studio Number One in
Los Angeles, and IS cu rrently working freelance. Marquis' whole life
can be traced through the .3 mechan ical pencil he's had since the
7th grade. The pencil wrote poetry in 8th grade, took math tests in
9th, SATs in 12th, drew still-lives in college, sketched logos for work,
and has written a whole slew of love letters along the way. Much like
the people he adm ires the most (Duchamp, Haacke, and Warhol),
Marquis enJoys the thought of provoking his peers th rough his work.
wwwcamecrashing.com
Caitlin Keegan
_
..... ..
Caitlin Keegan is from a small town known to many as the Home of --......- ..._-----
the Wiffle ball (that would be Shelton, Connecticut) The Wiffle bal l, for
us non-initiates, was designed to take the place of baseball, stickball --
and softball for kids who have to play in back yards and city streets. ---
I""~
It is made of a lightweight, tough rubbery plastic, and cannot be - --

--
----
-
thrown or hit any great distance. When not designing for the likes of --
._---
--
- ---
Nickelodeon, Playgirl. the New York Times, or Nylon Magazine,
--- ----
Keegan paints, draws, illustrates for various other publications, and
occasionally makes books. She currently resides in Brooklyn, New
York, where she has lived since graduating from the Rhode Island
School of Design in 2002.
wwwcaitlinkeegan.com
Caroline Stromgren
Caroline Stromgren was born in Stockholm in 1979. She studied art,
film theory, and worked in advertising before she started her studies
at Beckmans College of Design in Stockholm, where she focused
on graphic design. She obta ined her bachelor's in 2007 and then
started her own company. Stromgren has since redesigned and laid
out Blatt magazine, created illustrations, and designed logotypes
and posters for many clients, including Citypaketet, MUF,
Kulturmejeriet, Debaser, B-line and Music First Creating patterns has
been a rather personal activity until now, as she had only used them
for self-promotion. Recently she has been combining her patterns
with graphic design and animation.
wwwcarolinestromgren.se
267
----.--~-
..-.
=---------------------------~
.. - Dan Funderburgh
Brooklyn, New York-based Funderburgh believes there are two main
requirements to making a great pattern: a solid concept. and a
few elements of imperfection. Indeed, patterns are cu ltura lly loaded,
and indivisible from their physicality. Applications that inspire Funder-
burgh the most include Arabic tessellations used in Middle Eastern
and Turkish architecture, Japanese kimono, and woodblock prints.
Where there are humans, there are patterns. Funderburgh seems
capable of exploring pretty much any avenue, so his custom instal-
lations as well as his commissioned work for bigger companies find
their roots in very diverse sources, giving birth to a multi-faceted yet
focused body of work.
wwwdanfunderburgh.com
-
db ,c ay Db clay
;;~ ..... I~""··
Db clay (formerly "db", or ductbills) is a company based in Portland,
<' .. , ... •
tc::II-==--=-
Oregon, that has produced handmade wal lets for nearly a decade.
Founder Garett's mom was a crafty lady who made ginger bread
houses on Christmas, dyed them Kool-Aid green on St Patrick's Day,
and had entire rooms dedicated to craft projects. Garett started db
right out of high school; it was the perfect fit for his childhood train-
-..---.....-..--.......--.-- .
.----.---~-----
---~ Ing in making things. The db clay line as such was launched in 2005
-- ... ,.,....~-~
as a manufacturing solution to the previously 100 percent hand
made crafts; the entire start-up of the company was funded by
_..
--, ........ ~.,.t
. . . . dt'i' .... hand making and selling duct tape wa llets by the thousands. Today,
db clay combines elements from traditiona l craft making as wel l as
wwwdbclay.com cutting edge technology.
Deadly Squire
Deadly Squire was founded in 2004 by husband and wife Anna and
Tim Harrington. Each found the others art and personal style so
attractive that they were compelled to work together. Tim admired
the way Anna, who is also a painter, used color and shape. Anna
found it refreshing that Tim, who is also frontman for the well known
punk band Les Savy Fav, had no idea what a home and apparel
crossover line was. Their can-do attitude and unique set of skil ls
form the backbone of Deadly Squire. As individuals, they are attract-
ed to patterns as the place "where the irrational and the rational
commune". Theirs are crisp and bold, intricate, but not too unnerv-
Ing for daily use.
wwwdead lysquire.com
268
-...._~_ ...... l _ .. _
Delo Lindo
Delo Lindo was created in 1985 by Fabien Cagani and Laurent
Matras, both born in 1961. They graduated from the Ecole Nationa le
dolo IIndo
Superieure des Arts Decoratifs in Paris in Interior Design, and still live
and work in the French capital. Their work could be qualified as sim - --- •
ple, almost child -like: bold co lors, rounded shapes. One of Delo
Lindo's main assets is that they have developed a talent for blend-
--
ing this playfulness with the object's function quite seam lessly, which
results in user-friendly, effortless designs. Indeed, their work has
become very popula r with furn iture and electrical appliance manu -
facturers. Our featured project was executed through CRAFT, the
Centre of Research for Ceramic and Enamel Applications in Art and
Design, situated in Limoges, France. wwwdelolindo.com
Demakersvan .-
What if a cupboard would change itself, if it could feel the weight of
DEMAKERSVAH
the books it carries? How would a loudspeaker change if it could feel
the difference in style between Bach and Jazz? Demakersvan feeds
off of these stories, which is why they decided to work in a way sim -
ilar to the haute couture fashion world Their studio claims complete ,n:Onl$lf3at 5~
ln29 AI< on nl~m
artistic control, and this freedom allows them to express valuable !lie NIMMrUI\ds
.JltDll0-144747J.
concepts, or fantastic stories, in annual "fashion shows". After each Info@demakersvan .com
show, a new collection of products is manufactured and released
Demakersvan is involved in all types of design projects; they like to
- --
-- -
cross borders within their actual work thanks to collaborative efforts. 1-,....,.. ' _1_'
wwwdemakersvan.com
Ellen Bergrenn Oberg

Bergrenn Oberg hails from Sweden, where she currently resides,
and has Just earned her design bachelors degree from the School
of Design and Crafts at Gothenburg University. Bergrenn Oberg
does some animation work, but in general, she favors illustration and
pattern projects because these two areas allow for a strong degree
of personal expression. She does not care to draw a line between
design and art; indeed, she finds the most satisfaction when her
work covers both grounds. Her expressive characters, which are
centra l to many of her illustrations, often find their way into her pat-
----
terns in somewhat camouflaged ways.
www.ellenberggren.se
269
Florencejohann
-
& JOHANN, TOGETHER
Florence and Johann share one young, but promising website. Both
are 2006 graduates of the ECAL (University of Art and Design in
Lausanne), which overlooks Lake Geneva in Switzerland. Florence is
a designer, illustrator, and Art Director; Johann is a photographer.
Their aesthetic is dark, and in their pictures, light only hits the image
in specific, often brightly-colored and somewhat gaudy places.
Florencejohann's work is imbued with a quality that is offbeat but not
always humorous. Fashion conscious but natura lly subversive, their
eye seems equally influenced by beautiful countryside sunsets and
the graphic, sometimes harsh heritage of our modern world.
wwwflorencejohann.com
-... - Gabrielle Lewin

-
c..btl. lt . L.'. ln 0 ... 1, ,,
Gabrielle Lewin is a practicing designer in her native New York City.
A Parsons School of Design graduate, Lew in has specialized in prod-
uct development and industria l design. She is committed to creat-
ing utilitarian and egalitarian objects that are adaptable to many
environments. In true big c ity spirit she is aware that people with
extremely different occupations and lifestyles have an educated eye,
---- --- and a heightened sense of envi ronment Accord ingly, her work can
be found in places ranging from youthful apartments to high-end
residences; and stores that cater to a wide audience, such Crate
and Barrel, the Conran Shop, or the MOMA Design Store.
wwwgabriellelewin.com
---- -- -* -
Gam"plus"Fratesi
--- ::::::::::-
,
- -
--
- - ...
....... Stine Gam and Enrico Fratesi started working together as
Gam"plus"Fratesi in 2005. Based in Denmark, they opened a second
---
;::-t ..... = division in Italy in 2007 Both countries have very strong, very contrast-
--
I
--......
-
~ _ _ tI
-~ Ing design cultures, and Gam"plus"Fratesi find the challenge of com-

-- .-..,
- -- .... ,
c.,--"'"
bining the two extremely inspiring. The ir working together was a nat-
- • - ural consequence of conversations and observations that gradually
grew into concepts and projects. At some point they reached the
understanding that the union of their two characters might comple-
ment each other in interesting ways. Their design focuses on simple
everyday gestures, which they retrace to the deeper parts of their
respective cultures in a fusion of technology, poetry, and tradition.
wwwgamplusfratesi.com
270
GVA Studio ~ --
..- ..
--_
GVA Studio is the story of three people Herve Rigal, Alban Thomas -....---
---
.-._~
and Gerald Mouliere, who have chosen Geneva as their base. ----.- -
Geneva, Paris, Brussels, and Amsterdam have developed strong
relationships over the years, creating a community of journalists,
photographers, musicians and designers who share the same
ideas; people who are will ing to exchange views and to collaborate
to come up with the most original ideas. This has allowed the stud io
to perfect their practice in many areas, including art direction,
graphic design, print advertising, book and magazine design, exhi -
bition and event design, packaging, web design and production.
GVA Studio produces clear and practical design with a playful twist
wwwgvastudiocom
Hanna Werning
_...........
Hanna Werning was educated as a graphic designer at Central St -- --
-- '--
Martins College of Art & Design in London. Werning worked for

_.- -
Swedish television and at an Internet agency called Moonwalk,
- -_.-
--
both in Stockholm, and then at Foundation 33 in London. She has
----- -- -- --
also lectured and set workshops at Beckmas College of Design, -
Forsbergs Skola and the national museum of Sweden. Nowadays, ---- -- -
--
--- -- -- --
she works as an independent designer in various disciplines: com-
--
- - -
munication design, visual arts, Illustration, product design, and also
exhibitions of self-initiated work. She has run her own company,
Spring Street Studio, in Stockholm since 2004. Werning specializes in
making patterns for textile and wal lpapers.
wwwbyhannacom
HelenAmyMurray - ...-.. ==================:1

Helen Murray was born in Somerset in 1980. She studied Textiles at
the Chelsea College of Art and Design, in London. Her upbringing in
the countryside is infused with a resol utely urban influence, as she
draws Inspiration from nature as well as from products and interiors.
Murray's exploration of surface relief came together in 2001 after she
took a trip to India and discovered fine wood and marble carvings.
Her desire to translate this effect into textile has lead her to develop -
her signature, handcrafted techniq ue. Murray is "excited about fabric
manipulation and using innovative techniques, beautiful materials,
and design to create couture for the interior." Her pieces have been
exhibited at design and art shows.
wwwhelenamymu rray.com
271
Henrik Vibskov
--
---
!-
--- Vibskov grew up in the middle of the countryside of Jutland,
Denmark. He studied at Central St. Martins in London, and now cre-
--
?"..:...-
-
--- ates visual art, music, and fashion from his base in Copenhagen. The
-- -
---
-
-. ~
~-
Henrik Vibskov fashion label is sold in select stores around the
::"'=::~
=-
-- globe His shows, which are part of the official London, Berl in, and
-
--- ---
::.- Paris Fash ion Week, are al l-encompassing performance pieces. Not
_.
--==----
----_-...
....
::-.:=:
the kind to allow himself be limited by nuisances such as time,
space, or funds, Vibskov also makes award-winning short films, con-
-
--
ceptual/sensua l fine arts projects, and plays the drums on
Trentemoeller's latest record, as wel l as in the clubs and streets of
Copenhagen with Mikkel Hess.
www.henrikvibskovcom
- IVANAhelsinki
.... _-
------
----. .
--
---
IVANAhelsinki is a Finnish art brand It is proudly part of an emerging
Scandinavian scene called Fennofolk, which, in their own words, del-
--
- icately Joins Slavic melancholy and purely Scandinavian moods.
"IVANAhelsinki started as my personal project, now It'S a way of living
to us. Hell yeah it's a cliche, but that's how it is." Paola Ivana Suhonen
(designer) and her sister Pirjo (who is in charge of the brand) are an
embodiment of all the paradoxes embraced by Fennofolk.
Outspoken, sometimes blunt, and always charming, in the words of
their manifesto: "If something is too perfect, It is not perfect anymore,
it is boring. There has to be some edge to grab on."
www.ivanahelsinkLcom
--
==============~ Jakob Elmgren
Elmgren is an art director, and is in his fina l year at the advertising
and graphic design program at Beckmans College of Design. He
has participated in exhibitions at Kulturhuset and Fargfabriken in
Stockholm, and his work is shown in design contexts and art spaces
alike. Several of his images have also been presented in more com -
mercial spaces such as Face Stockholm and Gallerian, as well as in
the Helsingborgs Fiftieth anniversary cata logue entitled "Allrum", and
"Arctic Volume 2 - Spot the Difference." Elmgren was also curator for
several exhibitions at Marie Laveau, a hip alternative space located
in Stockholm.
wwwyesyesyes.nu
272
James Owen
James Owen is the principal and owner of James Owen Design, a
design firm based in Portland, Oregon, With over twelve years of
expertise he has created and developed products and strategies for
clients such as Philips, Michelin, HP, Fed Ex, Design Within Reach,
Whirlpool, Altec Lans ing, Intel, COCIF Ita lia, NSR, Fiskars, and Sharp.
He has won several IDSA and Chicago Athenaeum Good Design
awards, and holds multiple patents, He makes both sleek and very
decorative products, Whether it is high end or scrap wood, steel or
aluminum, electro active polymer or simple acrylic, fiber glass or
vegetation, his highly aesthetic work often combine unexpected
materials and functions,
wwwjamesowendesign.com
JB Classics
JB Classics was officially launched in San Francisco during the win-
ter of 2001, when founder Jason Bass noticed a void in the footwear
industry The lack of personality and added details he spotted
encouraged him to start this journey, In late 2004, JB Classics joined
forces with Mdot to steer the brand away from its ultra-niche platform
and take it to the next level. JB Classics Lab was formed, with an aim
to cover all remaining areas and create an all-around lifestyle expe-
rience, One gets the distinct impression that JB works because the
people involved have a life, travel, observe, and have a good time-
a cycle which Bass perpetuates thanks to an assiduous, constant
hands-on approach, from design to production,
wwwsuite2206,com
Jenny Wren
Illustrator Jennifer Playford applies her passion for color, pattern, tex-
tiles and nature to her illustration, At age ten, she belonged to a
wildlife club where she was given her first and favorite nickname,
--- ____....,-
_._-_._-
- - - ::.::=-==-=
----_._--....,
"'-_ ....
_--
.. ....-. ...=----::-::-
..-_.
..
Jenny Wren, Playford's stylized line work and brilliant co lor palette ----_....
--
_
--------
_
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--........
---
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combine to create clean graphic imagery with an exotic twist She is
inspired by nature, her upbringing in Europe, and her travels to Asia - u:w=-wu·--·--------.
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and Africa She now lives by the beach in Victoria, British Columbia, -
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with her husband and two children, where she illustrates and devel-
ops her line of stationary and gift wrap called Jenny Wren Paperie.
---_._-._-..-
She recently exhibited at the La Perla Showroom in Milan, Italy dur-
ing the Milan Furniture Expo,
wwwjennywrenpaperie,com
273
Jethro Macey
Jethro Macey graduated from the University College of Falmouth,
UK, with a degree in 3D design in 2005. He established his business
there in early 2006, and spent the first few months developing his
product range. The prototype Lace Embossed tiles were exhibited at
the Milan International Furniture Fair in April 2006 and received a very
positive reception, so Macey sourced a manufacturer to produce
them. He has won a slew of awards and commissions in the past
year, but best of all was being awarded the Hidden Art award for
most inspiring and influential member, "which was great" A modest
man who understands that subtle ideas can make a wave, he is now
researching the use of recycled concrete and how it may be incor-
www.jethromacey.com porated in his product range.
Jo Meesters
Jo Meesters graduated from the Design Academy Eindhoven,
Netherlands, in 2001 Three years later, in 2004, he founded the
Meesters & Van der Park Design Studio in collaboration with Marije
van der Park. In 2007, Meesters had fine -tuned his design vision, and
he started his own studio out of a desire to develop this vision. Over
time, he has become more and more passionate about combining
technology and craftsmansh ip, wh ich now translates into a search
for balance between aesthetics and innovation. Historic awareness
is essentia l to Meesters as a departure point for his projects. His cre-
ative process explores the ways in which concept and product may
be intuitively linked
www.jomeesters.nl
- Joris Laarman
Joris Laarman was born in 1979, in a small Dutch village ca lled Borculo.
As a child, he wanted to become either an architect or a scientist He
___
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studied fine arts for one year, and in 1998, he decided to attend the
Design Academy Eindhoven. Design was going to allow him to com-
.... .__ ._.... ----
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----_._----
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.........- .. _. bine all of his interests. He gained notoriety with the Heatwave radia-
-- tor In 2003, and that same year he created his own studio, which con-
centrates on product design and architecture Laarman seamlessly
-- e_. .. • --.
----
combines concept. style, and engineering expertise, lending many of
his products a poetic qual ity. Recently, he and two partners started a
company through which they create high-end experimenta l pieces,
which are sold in galleries around the world
www.jorislaarman.com
274
Julia Rothman
Rothman's studio is located in Park Slope, Brooklyn, New York. She
-
grew up on a small island in the Bronx cal led City Island, which most
_.. _--
_ _ _ a
New Yorkers are unaware exists, and graduated from the Rhode
Island School of Design In 2002. That same year, she created a com -
-_
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pany named Also with designer Jenny Volvovski and animator Matt
===-.::.
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Lamothe. Rothman's illustrations are rem iniscent of movie stills; it is ---
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easy to spin a whole story from just one of her images. Her patterns
and their applications are simultaneously wh imsical, colorful, and
airy, which gives them th is highly sought-after modern classic feel.
For fun, she runs a blog called Book by It's Cover that features a dif-
ferent art book every day.
wwwjuliarothman.com
Karim Rashid --
Ultra prolific (to date, he has had some 2000 objects put into produc-
tion), omn ipresent Karim Rashid is a leading figure in the fields of
product and interior design, fashion, furn iture, lighting and art Born
in Cairo, and raised in Canada - half Egyptian, half English - Rashid
now practices in New York. He is best known for bringing his demo-
cratic design sensibility to the masses, and he works for an impres-
sive range of clients from Alessi to Georg Jensen, Umbra to Prada,
Miyake to Method Recently, he has successfully infiltrated the realm
of architecture and interiors, and won countless awards, and his
work features in the permanent collections of fourteen museums
worldwide. He has also released two CDs on the label Neverstop.
wwwkarim rashid.com
Lacaton et Vassal .-
Anne Lacaton and Jean Philippe Vassal graduated from the Ecole
d'architecture et de Paysage in Bordeaux in 1980. and in 1987, they
created their own studio, which has since been awarded a few of the
most important prizes in their field Lacaton Vassa l's approach to
=-
-- .--
-
architecture is well known for being very ethically driven . They con -
sider that space is a luxury, which should be available to all. Their
work is usually free of signs or frills, although they know how to adapt
to decorative elements, when these are intrinsic to the cultural. his-
torical, or conceptual aspects of the given project Their featured
project was executed thanks to CRAFT, the Centre of Research for
Ceramic and Enamel Applications in Art and Design, situated in
Limoges, France. lacatonvassal@wanadoo.fr
275
-=============--.~============~ Lena Corwin
Lena Corwin lives in Fort Greene, Brooklyn, New York, and works as
a textile designer and illustrator. She attributes her love for design
- _. and crafts to her very artistic upbringing in San Francisco. You can
... _ _-_
.. .._
tell she loves sunlight because of the way she blends and matches
_-_.... _-_
-------_
... _._-
... -
..- colors. Even her most muted combinations retain a luminous quali-
._.- .... --._---
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ty. Combined with her 50's style shapes, this gives her personal
...... --_
-----""'-
.. _- pieces the look of a great vintage find She has worked for Marithe
+ Franyois Girbaud, Calvin Klein, and Jill Stuart. Lena now designs
her own products and freelances for a variety of companies. She
has illustrated two chi ldren's crafts books and is currently working
on her own craft book related to pattern design.
www.lenacorwin.com
Lene Toni Kjeld

"I'm working by intuition", says Lene Toni Kjeld Her intuition also hap-
- pens to be well-honed by her accumulated background knowledge
--..
_ in textile history In Kjeld's opinion, it is important to understand the
craft of textile in order to fully make use of it. Quality In wa llpaper
- comes through a well thought-out process, and each decision must
be founded, because on the wa ll every detail is exposed With her
transition wa llpaper, KJeld allows the decorator to combine two differ-
ent repeat patterns on one wall. By subtly yet swiftly morphlng from
one pattern and color-scheme to the next, her wallpaper in transition
divides large spaces (not physically, but through a change in style
and atmosphere) wh ile remaining cohe rent as a whole.
wwwwalldecoration.dk
. ....- - Lotta Kuhlhorn
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Design, in 1987 She has been working as a freelance designer ever
since, making illustrations for magazines, and pattern design for
.~ .~ .• • *: .~ ' products such as trays, c utting boards and tile decorations. Over
. . . .· $ • . e... time, she rea lized that her main interest lies in book design and
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.• • decided to specialize in this field, which allows her to combine her
$ &. 0 . $. 0 affection for pattern, color, style and typography. Clients include
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•.. -Ert .... Albert Bonniers F6rlag, Norstedts F6rlag, Manpocket, Tivoli, The
.. National Public Art Council, IKEA, Dagens Nyheter, and Pocketshop.
www.kuhlhorn.se
276
Lula -- •••
Elisabeth Dunker works as a visual artist in illustration, photography,
styling, graphic, and product design, She works mainly for textile and
"sr-
;:..-..
tapestry production companies, and European magazines, Dunker

founded Lula design studio because she wanted to create an inspir-
ing environment and platform for skilful people, Gathering everyone
under the same roof, she founded the multi-disciplinary art and
design, partnership-based company in Gothenburg, Sweden, The
majority of the designers belonging to Lula are actually friends from
the School of Design and Crafts at Gothenburg Un iversity, where
Dunker studied fine arts,
wwwlulase
Marcel Wanders --....

Marcel Wanders grew up in Boxtel, in the Netherlands, His fame
started with his iconic Knotted Chair, which Wanders produced for
---
_...... -.----...
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Droog Design in 1996, where he was the first and among the most
important designers, His creations are now ubiquitous, as he works
---
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.- . ,.~
for the top European contemporary design manufacturers, such as

B&B Italia, Bisazza, Poliform, Moroso, Flos, Boffi, Cappellini, Droog
Design and Moooi, of which he is co-creater and art director,
Founded in 2000. Moooi has grown into an internationally renowned
label boasting an Instinctive and perfectionist approach, Wanders
also works on architectural and interior design projects, and more
recently, consumer home appliances,
wwwmarcelwanders,com
Markus Benesch
Markus Benesch has been an industrial and interior designer since
1989, Extensively documented. Benesch's ca reer includes exhibitions -1-
IWIItIIS BENESat CAWES
with the following architects A Branzi, A Guerriero, Ettore Sottsass, W

Alsop, UN Studio, A Mendini, T Kita, and Peter Wilson, Nowadays,
Benesch lives and works in Munich and Milan, His work focuses
mainly on products and spaces, materials and their surfaces, As a
visiting professor, Benesch holds seminars in interior design, prod-
uct and communication design in Milan, Reims, and Tokyo His work
is largely contingent on new materials and technologies, but he
stresses the "poetic side of design and architecture in order to wow
the client" and nurture excitement.
www.markusbeneschcreates.com
277
- Mary Brogger
Soon after earning her degree at the School of the Art Institute of
Chicago in 1987, Brogger received a National Endowment for the Arts
b RO(~ Fellowship in sculpture. In order to focus on her art practice, she quit
All W A
R ..
one of her favorite jobs to date: building dioramas and exhibits for
NT
Chicago's Field Museum of Natural History. Subsequent awards, pub-
lic and private commissions, and gallery representation have allowed
Brogger to exhibit her installations and sculpture in the United States,
Europe, and Canada She periodically works at the School of the Art
Institute as a sculpture instructor, and has been selected for a variety
of important public art commissions. Recently, she has returned to an
early love of designing furniture and light fixtures.
wwwmarybrogger.com
MI •
.... SY
Mike Perry
nnw Mike Perry runs a small design studio called Mldwestisbest in
•• -.::'1 W9rt
Brooklyn, New York, that just its one year anniversary. Perry works with
--_------ ...- - clients like MTV, Brooklyn Industries, Dwell Magazine, New York Times
...
~--~
Magazine and many more. He just finished his first book entitled
Hand Job, wh ich will be published by Princeton Architectural Press
in the fal l of 2007 Doodling away night and day, he creates new type-
faces and sundry graph ics that inevitably evolve into his new work.
He exercises his great belief that generating piles of these doodles
is the sincerest form of creative process. He has shown his work
around the world, from the boom ing metropol is of London, to
Minneapolis, and the homegrown expanses of Kansas.
wwwmidwestisbestcom
Mikko Laakkonen
Mikko Laakkonen was born in Finland in 1974. He trained as a musi-
--- cal instrument maker and went on to study design at the University
_
_ __
---------
.._-- ... -
of Arts and Design in Helsinki. After several years of working at other
people's design offices, he founded Studio Mikko Laakkonen in
...
---_.
=- __.
----_ ... -
-----
-_.- -
J
2004. Now he works with various international clients, on projects
=-=,---
_._----
----- - belong ing mainly to the field of furniture and product design.
- Laakkonen has participated in several international exhibitions

including Saunabus 2003, Rehti exhibitions at the Milan furniture fair
2005, 2007 and Helsinki Design Week 2005, 2006. Laakkonen's sim -
ple designs retain a highly decorative quality, and often lead us to
rethin k token aspects of everyday objects.
wwwmikkolaakkonen.com
278
Miller Studio
Jason Miller was born in 1971 in New York. He received his BA from
Indiana University and his MFA from the New York Academy of Art
Between 1995 and 2001, he worked as a studio assistant for Jeff
Koons, an Art Director for Ogilvy and Mather, and a designer for
Karim Rashid In 2001, he began working independently. Miller
designs everything from furniture to tchotchky to interiors, and works
in a multitude of mediums. His pieces often draw on everyday
aspects of American culture to create contemporary design objects
that cou ld just as easily be conceptual art Miller has had solo exhi-
bitions allover the world, has been featured in numerous publica-
tions from Wallpaper to the Wall Street Journal, and won many prizes.
wwwmil lerstudious
Minale-Maeda
Mario Minale and Kuniko Maeda studied in Germany and Tokyo, -
-
respectively, and both had previous work experience when they met ._-
at the Design Academy Eindhoven. They founded Minale-Maeda in
2005 in Rotterdam, the Netherlands, and since then have been work-
ing on self-initiated as well as commissioned projects. Minale-
Maeda's work is often critical in concept, yet the goal is to arrive at a
practical object Inspired by humble and common aspects of dally
life, Minale-Maeda transform them with care. Details and clever twists
reveal their insights and return value and choice to modern life.
Clients include Droog Design, HEMA, La Perla, Netherlands
Architecture Institute and Design Academy Eindhoven among others.
wwwminale-maeda.com
Michael Meredith I MOS -

Michael Mered ith and Hilary Sample established MOS in 2003. -- -
Meredith is Assistant Professor of Architecture at the Harvard
_-
--
. .
--
University Graduate School of Design. He received his BArch from
--
Syracuse, and hiS MArch from the GSD where he teaches in the '-
'-
architecture core design stud io sequence. His professional practice
engages interdisciplinary discourse ranging from art to technology,
producing a spectrum of design work that includes residences, fur-
niture, products, sound, and speculative architecture projects.
Recently, he exhibited at the Cooper Hewitt design triennial, received
=::rr.:"=':-~::"'.o:":'. _ __
an 10 magazine award in the best environment category for a tem- -- --
porary puppet theater, and was a finalist for the PS11MoMA young ---
architects program www.mos-office.net
279
-.-
Olga Cudakova
Cudakova will follow where fortune takes her. Born and educated in
Vilnius, Lithuania, she won an award for a Red Cross poster design,
worked for Lukrecija BBDO (a renowned advertising agency), during
which time she created a logo for the Vilnius City Municipal
Government that is still in use today. She participated in a European
Union Visua l Identity workshop, and stud ied for a master's degree in
Lund. Sweden. There, she worked for IKEA and later joined a project
for NASA Houston, where she designed a communication device, for
1 Moon exploration missions. In 2006, she obtained her master's with
an innovative LED light prOject developed in partnership with IKEA
....... c _
She is now living in Switzerland and Lithuania and is working on

wwwolgacudakova.com freelance projects.
Ostwald Helgason
Ostwald was born 1979 in Leipzig, Germany, and has an MA in
fashion design from Burg Giebichenstein in Halle. Helgason was
born 1980 in Reykjavik, Iceland. studied fash ion design in Copen-
hagen, and worked as a tai lor in Iceland before taking on studies in
fashion management and marketing in London. They met while
working in a London design studio. Ostwald Helgason' s inspiration
mainly derives from movies and art, blended with an appreciation of
contemporary pop culture. Their fascination with trompe-l'oeil
effects is clearly visible in their artwork and prints. Vibrant colors are
an important tool, as well as the use of fine materials and original
cuts. Their designs are strikingly eclectic, yet wearable.
wwwostwaldhelgason.com
Paula Castro
Born in Buenos Aires in 1978, Paula Castro lives and works between
Paris, France, and Vincenza, Italy. Her art and design work are often
, barely distinguishable, which seems to suit her organic style. Always
In touch with her areas of interest and embraCing the crossovers,
she has had work commissioned for projects ranging from fashion
prints to art books. Exh ibitions include I'm Tongue Tied et the
Truehateart Gallery in La Rochelle, Colors Notebook for the Fabrica
Exhibition at the Centre Pompidou in Paris, and Notes Sur La Boule
Amorphe, an animated short movie for Tekko, exhibited at the
Maxalot Gallery in Barcelona and the MALBA (Museo de Arte
Latinoamericano de Buenos Aires).
wwwsenyoritapaula.com
280
Peter Zuiderwijk
Peter Zuiderwijk has been working as an independent graphic
designer since 1999 in the The Hague, the Netherlands. After his
graduation from The Royal Academy of Art, he pursued a master's
degree in graphic design at Akademie voor Kunst en Vormgeving St
Joost In Breda Within his work, Zuiderwijk focuses mainly on analyt-
_.-
ica l processes that raise questions about perception and interpreta- --
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tion. Zuiderwijk has taught image development in editoria l design at
The Willem de Kooning Academy in Rotterdam since 2002, and has -
==.~
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been a visiting facu lty at The Maryland Institute College of Art in

Baltimore, Maryland for the past six months.
wwwpeterzuiderwijk.com
Plastisock
Willman and Jarbo met at their eldest daughters' playground in 2002.
In 2003, they were both pregnant again, and started to meet without
the kids. They realized they had a lot of similar ideas. Both were
annoyed at the clear gender divide of blue for boys and pink for girls
in children's wear; both wanted to make a difference to the stereo-
typed Swedish market They started making clothes for their own
kids, and soon, their friends were placing orders. Malin had worked
as an art director, and Emily was an artist who also made illustrations
for children's books, so creative work wasn't new to them. They want-
ed to design patterns that encourage children's natural curiosity. In
2005, they decided to give it a go, and Plastisock was born.
wwwplastisock.com
Post Creative
Post Creative is a year-old design studio in Stockholm. Its two owners,
Niklas Bergh and Joakim Knapp, are childhood friends and attended
Gothenburg University. Knapp finished his bachelor's degree, while •
Bergh dropped out in favor of freelance design work. They also work
within a group that deals in design, architecture, literature, photography,
and programming under the name, The Meaning of Life Corporation.
Post Creative curates the graphic design pages for Transition. and
manages the line of limited edition T-shirts generated by the maga-
. -rd-
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zine's featured designers. The office's most prized possession is their
coffee maker, pushing a breathtaking 1200 watts. Joakim is heavily
addicted to collecting junk and owns two pairs of crutches, and Niklas
also works weekends as a snowboard competition announcer. www.postcreative.se
281
Reddish
Steinbock and Friedman's collaboration started when their paths
-----
------- crossed as students at the Holon Institute of Technology in Israel.
-
------
They rea lized that, amongst other things, they shared similar views
---------
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on design and aesthetics. They worked together on their final proj-
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ect, which went against their university's customary way of working,
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them a clue about what they wanted to do as designers. After grad -
uation, they started collaborating on different projects to experience
-_. .....-
diverse materials and methods, an approach they have continued
ever since. After a while, they realized they had a studio, and should
probably give it a name and get a business card Reddish was
wwwreddishstudiocom created in 2002.
Redstr/collective
Long time collaborators Alex Vlalch and Christine Warren met In 1995
while studying design at the Parsons School of Design in New York.
-.-
--- - They fell in love, got married and have partnered together both in
_.------ ... --...... - work and in life ever since. Established in 2003, redstrlcollective is the
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design sampling, mixing and spinning together different sources to
create something unique. Redst rlcollective develops its own product
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worked on exhibitions, restaurants, in-store displays, branding, cus-
tom furniture, and product design.
www.redstr.com
Savant
Savant is an extension of fashion brand SVsv. The creative work is
done entirely in-house utilizing the creative resources of the
Keystone Design Union (KDU), the worlds largest private creative col-
lective with 500 members worldwide. The KDU was founded by
President and Sen ior Creative Director David Gensler in 2004 with
the help of Jenna Rivers, who is co-founder and fesign director for
SVSV and Savant. Jenna comes from a family of fashion deSigners
and craftspeople; in the most recent SVSV collection, she worked
with her mother and grandmother to develop traditional hand
·_- .... . . .'. . _--,. ··-- ... -. .... . loomed fabrics. Argentina-born and Miami-raised Aerosyn, ak.a. Lex,
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wwwnontype.com Network and consulting workshops.
282
SEVV
In 1990. Edward van Vliet established the multidisciplinary design stu -
dio SEVV in Amsterdam. SEVV specializes in complete identity-based
interior design, which includes especially manufactured products
such as furniture, lighting fixtures and tableware. Van Vliet strives for a
balance between function, atmosphere and emotion, rather than fol -
lowing trends. His studio has focused on developing its own style,
especially in the hospitality industry. SEW blends traditional design
with high tech and/or natural materials, Van Vliet's interiors are often
inspired by middle-Eastern and Asian cultural elements. These fac -
tors result in a positive atmosphere, which encourages interaction.
wwwsevv.com
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Spoonfed
_._- ~
"The spoon is mightier than the sword" Like any New Yorker, Spoon -
fed consider themselves a true product and reflection of their city.
Whatever the Spoonfed man or woman may be lacking in other
departments, they make up with attitude- except that of course,
they don't lack in anything, in any department. The people at
Spoonfed pride themselves on their connoisseur's eye for detail.
Established in 2002, the company is especially concerned with fit
and design. In terms of production, construction quality and atten- __ _ _ a.-. .........
tion to detail are ensured by limited production facilities their pieces

are made by a sma ll group of hand-selected manufacturers, which
limits numbers and heightens desirability.
wwwspnfd.com
283
- Steven Harrington
Steven Harrington lives and works in Los Angeles, California. He
owns and operates National Forest Design with fellow artist Justin
Krietemeyer, and creates both commissioned and self-inspired art
projects. Influenced by images, fashion, graph ics discovered in Time
Life Encyclopedias from 1965-1972, thrift stores, and The Moody Blues,
he defines his art as contextual objectivism, which, defined in his
terms, means that he views each piece he creates as a tangible
object that is part of a larger context; object and context helping to
define each other. Perry doesn't like anything shoved down his, or
the viewer's throat discovery is the key. He has exhibited work in
major cities all over the world
wwwnationalforestdesign.com
Sukie
Darrell Gibbs and Julia Harding met at the University of Brighton in
1992 where they both studied illustration. Julia graduated in 1995,
Darrell in 1996. They were married in 2004 and have a daughter, Kitty
Sofia, born in 2005. While Darrell studied at the RCA. Julia worked in
... ----..,.
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---_ )
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... -
-...
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_____ .......... _ _ _ _ _ _ ... _ _ _ _ the buying departments of Liberty and House of Fraser, gaining pre-
...._...__---
...----_. ..... ----
... - -._."
-- cious experience that turned out to be useful when setting up Sukie.
-. ---,.. _----- -_._ ......... -..
-_--.._- ~
-
...........
At his senior show, Darrell exhibited a range of bespoke paper note-
books made from discarded papers, which were subsequently
ordered by Habitat and DKNY The company was born. Inspiration
comes from collected ephemera, nature, old books, travel, printing,
flea markets, and old paper.
wwwsukie.couk
.., Sweden Graphics

Sweden Graphics was founded by two Swedes Nille Svensson (born
in 1970), and Magnus Astrbm (born in 1969) Both were educated at
the Konstfack University College of Arts, Crafts and Design in
Stockholm, and have been working professionally as designers
since 1997 They design, illustrate, brand and animate for a wide
spectrum of clients; although they are capable of producing simply
effective work, one gets the feeling that personal expression is pri-
mordial for them. Their environmental, political, cultural. and popular
concerns come to the forefront in many of their pieces. Usually these
issues are addressed in a humorous or detached manner, through
loaded image juxtapositions.
wwwswedengraphics.com
284
Swigg
Stephanie Wenzel is a graphic artist living and working in Brooklyn,
New York. In April 2004, she founded Swigg Studio, a multi-disci-
plined design firm, and Swigg Products, which creates "tactile"
goods for human enjoyment In July 2003, The NY Swigg Stars made
their debut at the WCOS (Woodland Creatures from Outer Space)
Pillow Show and Sale at the Riviera Gallery in Brooklyn In response
to rising demand, Swigg Products was born. Now a gaggle of silk-
screened animals cal led Swigg Critters, pillows called Swigg
Snoozers and eco-conscious pillows called Swigg 'Shroom Squares
make up the roster. Stephanie's work has been shown internation-
ally in various galleries and design publications.
wwwthisisswigg.com
Telegramme
Telegramme is a col laboration that snowballed in to a fully function -
al studio. Christophe (in Bristol) and Robert (in Cornwall) developed a
creative partnership via the Roya l Airmail thanks to a mutual love of -
music, art and the receiving of post Ch ristopher and Robert, now liv- -
--
ing in London, illustrate, screen print, make patterns and design wa ll-
paper in an effort to bring rich, subversive and functional art to peo-
ple's wa lls. Fully involved in commissioned as well as self-initiated
projects, the pair work both in print and on digital supports. Their
hands-on aesthetic and their concepts clearly demonstrate the
inspiration they find in the physical world of screens, paper, paint
pots, and human interaction.
wwwtelegramme.co.uk
Tjep.
At a very young age, Frank Tjepkema conceived his first rocket
designs. At first, these were naive interpretations of archetypica l
rockets, but soon, adults became astonished at the level of sophis-
tication he was demonstrating, solving problems such as how to go
to the 100 when floating in outer space. This won him his first inter-
national patent with the RTD (Retroactive Toilet Device) Janneke
Hooymans' interest in design manifested at age th ree, as she start-
ed building simple Mies van de Rohe-type constructions that
became quite sophisticated By age eight, she crafted a wooden
tree house that gained second place at the 1982 International Tree
House awards. Frank and Janneke met at the Design Academy
Eindhoven. In 2001, they joined forces as TJep. www.tjep.com
285
,- . . . . . . . .----:-====::1 Tunto
- The two divisions of Finland -based Tunto are named Tunto
- Workshop and Tunto Design, The Workshop designs and produces
-- __.--
- .- .....
_. ......
2;":"..."'!:";, • •
interiors and special furniture for private homes and public spaces,
It also manufactures various made-to-measure products, and occa-
::.::----. sionally works in cooperation with architects and designers, The
-- Workshop's production lines are situated in Jarvenpaa, Finland, and
all their products have been granted the Finnish Labor Association
Avainlippu quality seal. On the other hand, Tunto Designs by Mikko
Karkkainen is the product design complement to the Workshop.
~=- Tunto works in cooperation with the Helsinki-based design studio
- Njoi CoLab, especially in regards to pattern and print.
wwwtuntocom
-- Vest Collective
YES Marta Pietrzyk and Mathew Birtch are part of the Vest Collective, a
Toronto-based group of designers bound more by their passion for
craft and design than by an ideology or aesthetic. In their own words,
..... ............ ....,..
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'Work produced under the Vest moniker adheres to the principle
c-.--. ....
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~
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~
......
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that objects can affect positive change on the people and other
..._ . . . ""'- ............. .1_ .......
objects with which they come in contact Equal emphasis is put on
_.... -_ ....
-
a... ......................... - . ..... .
.......
.. ........ r l _ ........ _ ............. _-.t
. . . . . . . . "-.. . . . . . . . . _.. --u...--

~n .....O" ...... c-- ....... __ 1H-
-..-. -_."-..-___
-r •••••• _
--_
•••
.....-___....
:'_~.ft'.:.-:,= ::
.. ..
--.
......_
the quality/longevity of the work produced, and its relevance to con-
temporary culture," The Vest Collective is committed to the belief that
•
~ ...--~ .. -.-y........, ...... objects can affect positive change, thanks in part to the inevitable
_ ............... ~DoI
... ..,. .... ~aw attachment one will feel towards a useful, high quality, familiar, or
........ ,.,.., ... ....,..., .... ,Ha
beautiful piece,
wwwvestcollective.ca
286
WOODlondon
......--- - - - - - - - -._..... _ .- - - - - - - - --..,
In 2006, Bethan Laura Wood graduated from the University of
Brighton in 30 Design. She moved to East London where she set up ..... -. . ..
her business, a design studio named WOODlondon. Wood develops
and produces her own work as wel l as collaboratively designed
-
products. By re-contextual izing elements from everyday objects,
Wood creates new products that explore different attributes of the
mundane, and how these attributes may be celebrated or rediscov-
_ _ ...... n
ered Her work often uses the traces that the creative process and
use of an object have left behind Fascinated by our connections --
:;r''':''~
• -
with the objects around us, Wood likes to explore what drives peo-
ple to hold onto one thing, but d iscard another.
wwwwoodlondon.co.uk
-.
Zaishu
Zaishu is a company that works with international artists and design- -- --...----
-------
-._...-.--
--
-
ers to create limited edition seats and tables that feature un ique, col- - -_._-
_
------
... _--
-
~
lectable artwork. Zaishus are strong, functional, put-together designs ---- -..
--_ .. .......
...-...-
made from plantation grown veneer and decorated with water ---...----
based inks, paints and varnish. Certified with a "Good Environmental
Choice" label, they are officially recognized as an environmentally
responsible product Zaishus were born out of a desire to create
.._.---.......
- ..
high quality, economically viable and original products that promote
creative exchange and the diversity of global cultures.
wwwzaishu.com
287

Pattern Design - Applications and Variations

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Pattern Design - Applications and Variations

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Pattern Defign Rpplicationf & Variationf

Pub lisher: Paco Asensio

Editoria l coordinator: Anja Llorella Oriol

Editor: Lou Andrea Savoir

Art director: Emma Termes Parera

Layout: Zahira Rodriguez Mediavilla

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- studio-wide brainstorm that mines the collective intelligence and

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