Saren Rose R.

Jimenez
MKM 4-5

Robust Strategy

Company Name: Walmart (Transportation)

The retail giant is committed to doubling its truck fleet efficiency in the US by 2015. To achieve this goal,
it is replacing nearly two-thirds of its fleet with more fuel-efficient trucks, including hybrids. The
company is also collaborating with truck and component manufacturers to build energy-efficient
prototype tractors.

Company Name: General Electric (Employee engagement)

GE is using its human resource department to integrate sustainability into the company's culture, ranging
from hiring practices and training to employee wellbeing programs.

Rational Strategy

Company Name: Oppo

It achieve high short- term performance by creating new products that are significantly superior
to or cheaper than traditional competitors.

Radical Strategy

Company Name: Pizza Hut

Is an American restaurant chain and international franchise founded in 1958 by Dan and Frank
Carney, one of the companies practicing a radical strategy. It may achieve spectacular growth in
sales and profits, but because they do not build customer value through superior products and
services they do not create long- term shareholder value.