● The ability to store/retrieve information over time.
● MNEMONIC: memory trick or device ● ESR: Encoding, Storage, Retrieval ○ Encoding: elaborative, visual, organizational ○ Storage: maintaining info over time ○ Retrieval: bring previous info to mind. ● Encoding: people remember best with meaning and organization ● Confirmation Bias: tend to notice/learn info that agrees with what’s already known. ● 3 STAGES OF MEMORY: SSL ○ Sensory: experiencing something. ○ Short term: working memory -- 7+/-2 ○ Long term: relatively permanent. ● Chunking: if something doesn’t fit in short term, group together. ● Rehearsal: can keep re-entering info. ● 3 MEASURES: recall, recognition, re-learn ● 3 kinds of memory: ESP ○ Episodic: personal experienced events ○ Semantic: facts and general knowledge ○ Procedural: skill acquired as a result of practice. ● Collaborative: with a group ● NERVE CELL: ○ Nucleus = brain ○ Dendrite = receive info from other neurons ○ Axon = sends info to other neurons ○ Synapse = space between nerve cells ● Emotional memories: emotions effect ESP ● Flashback/Traumatic: emotionally significant events ● 7 SINS OF MEMORY: ○ Transience: passage of time ○ Absentmindedness: lapse in attention ○ Blocking: ‘tip of tongue’ ○ Misattribution ○ Suggestibility: incorporate misleading info ○ Bias: emotional opinions ○ Persistence: recollection that you wish to forget ● Amnesia: inability to remember ○ Infantile ○ Dissociative ○ Anterograde (after) ○ Retrograde (before) ● Memory as we age: slower but not missing