I the undersigned, hereby declare that this is my own and personal work, except where the work/s

or publications of others have been acknowledged by means of reference techniques.

I have read and understood Tutorial Letter CMNALLE/301/2010 regarding technical and presentation
requirements, referencing techniques and plagiarism.

Jaco van der Merwe

36042862
03/02/2010
Milagros Puig

TABLE OF CONTENTS

1 ASSIGNMENT QUESTIONS

Question 1 & Question 2 1

Question 3 2

2 SOURCES CONSULTED 3

3 ADDENDUMS

Addendum A:

Talking Tourism 4

Addendum B:

King Pie Advertisement 5

Addendum C:

“The Mobile Party” Apology 6

Addendum D:

Small Talk Cartoon 7

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1. ASSIGNMENT QUESTIONS

QUESTION 1

1.1 R
1.2 P
1.3 H
1.4 M
1.5 F
1.6 A
1.7 C
1.8 S
1.9 L
1.10 T
1.11 N
1.12 D
1.13 Q
1.14 G
1.15 O
1.16 K
1.17 J
1.18 E
1.19 I
1.20 B

QUESTION 2

2.1 Chronemics
2.2 Small group communication context
2.3 Formal
2.4 The telephone and body movements
2.5 Intentional. The Director makes a conscious decision to communicate.
2.6 The actions of the other participants – packing up and leaving - when the director exits is a
clear example of feedback.
2.7 The telephone ringing is an example of external noise.
2.8 It is representative of Lasswell’s model. In the given scenario there is a definite sequence in
the telephone conversation that starts with the communicator and ends in the effect it has
1
 on the recipient.
QUESTION 3

a – Referential
b – Conative
c – Phatic
d – Expressive

3.1 a) Bertram, M. 2010. Talking tourism. Upper Coast Fever, 8 January:10.

b) King Pie advertisement. 2009.Your Business, August/September:19.
c) Chang, J. 2009. Meeting church people outside of church.
Available: http://nicodemusatnite.blogspot.com/search?q=meeting+people Accessed
on 2010/02/03
d) Hofman, C, Rosemeyer, L & Wade, J. 2010. “The Mobile Party” apology [O]
Available: http://www.ndsmcobserver.com/viewpoint/the-mobile-party-apology-
1.1011634 Accessed on 2010/02/03

3.2 a) Referential Function

b) Conative Function
c) Phatic Function
d) Expressive Function

3.3 a) “Our development of new tourism routes has encouraged visitors to explore our rugged
hinterland, and this brings much needed revenue to our impoverished region.” (Bertram
2010:10)
b) “Join the leaders in Pie Franchising” (King Pie advertisement 2009:19).
c) “So, what do you not do for a living?” (Chang, J. 2009)
d) “We cannot begin to express how apologetic we are for everyone who has been hurt by
our comic and its implied message.” (Hofman, C, Rosemeyer, L & Wade, J. 2010).

3.4 a) The above-quoted extract supplies/conveys factual information on the result of

implementing new tourism routes.
b) The language in the quote is used to excite and call the reader/s to action; both these
functions indicate the use of the conative function.
c) The cartoon depicts the making of small talk in order to invite another party to converse.
d) Clearly the authors’ feelings of regret and shame are apparent in the extract above. Their
words reflect their affective state and communicate it accordingly.
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2. SOURCES CONSULTED

Bertram, M. 2010. Talking tourism. Upper Coast Fever, 8 January:10.

Chang, J. 2009. Meeting church people outside of church.

Available: http://nicodemusatnite.blogspot.com/search?q=meeting+people Accessed
on 2010/02/03

Fundamentals of Communication. Only study guide for COM101X. Pretoria: University of South
Africa

Hofman, C, Rosemeyer, L & Wade, J. 2010. “The Mobile Party” apology [O]
Available: http://www.ndsmcobserver.com/viewpoint/the-mobile-party-apology-
1.1011634 Accessed on 2010/02/03

King Pie advertisement. 2009.Your Business, August/September:19.

Steinberg, S. 2009. An Introduction to communication studies. Wetton: Juta.

3
3. ADDENDUMS

ADDENDUM A: Talking Tourism

4
ADDENDUM B: King Pie Advertisement

5
ADDENDUM C: “The Mobile Party” apology

6
ADDENDUM D: Small Talk Cartoon

7
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