Unit 1

Q1. Consumer Behavior is multi-displinary.

Q2. Explain the opportunities and challenges faced by electronic marketers in today’s environment.

Q3. Explain the how technological changes are evolving the consumer behavior.

Q4. Explain nature and scope of consumer Behavior.

Unit 2

Q1. Explain the concept of self concept and its application in marketing.

Q2. What do you understand by Opinion leaders. How can you identify Opinion leaders and what is the
importance of opinion leaders in Marketing.

Q3. Explain the different models of attitude.

Q4. How can you differentiate between classical conditioning and operant conditioning.

Unit 3

Q1. Explain the type of Decision making

Q2. Type of Choice Models – Multi attribute model, Conjunctive , Disjunctive,

Lexicographic.

Q3. Explain Howard Sheth Model

Q4. Nicosia Model, Engel Blackwell Miniard Model

Unit 4

Q1. Explain Organizational Consumer Buying Behavior

Q2. Explain different Organization buying situations