CONTENTS

CHAPTER CONTENTS PAGE NO.

1 INTRODUCTION
1.1 BRIEF INTRODUCTION
1.2 HISTORY OF THE
SMARTPHONES
1.3 OBJECTIVES OF THE STUDY
1.4 SCOPE OF THE STUDY
1.5 LIMITATIONS OF STUDY
1.6 ORDER OF THE STUDY
2 REVIEW OF LITERATURE
2.1 CONSUMR DECISION MAKING
2.2 MODELS OF CONSUMER
BEHAVIOUR
2.3 SOCIAL CINCEPT AND
LIFESYLE
2.4 SMARTPHONE
CHARACTERISTICS
2.5 FACTORS AFFECTING
PURCHASE DECISION FOR
SMARTPHONES
2.5.1 SOCIAL FACTORS
2.5.2 BRAND CONCERN
2.5.3 PRICE CONCERN
2.5.4 PRODUCT FEATURES
CONCERN
3 RESEARCH METHODOLOGY
3.1