Renzo Miguel S.

Medida BFA-FD4
BUDGET

Store: Island Souvenirs

Island Souvenirs is a store that thrives on a culture innovation that introduces new concepts. Its
goal is to promote and showcase the Philippine tropical and colourful country. The store itself
shows as what they want to promote by using colourful structures, signage and even the iconic I
heart phenomenon that allow customers to express their feelings towards the place. For now, the
interior of the store is minimal and less expensive to the eyes. The store displayed their products
on a simple way rather than spending too much money for a window display.
 Island display & dump bins
 Demonstration cubes
 Fascia
 Opened window display
Renzo Miguel S. Medida BFA-FD4
COLOR

Store: Roy & Biv

Roy & Biv store is “everything” that’s what others say because they have products that suits your
personality and everyday life style. The store displayed their products by colour and by
following the arrangement of a rainbow. Roy & Biv products are not that expensive and yes you
can tell because of the quality itself but they have products that also are in good equality.
 Island display
 Fascia
 Track lighting with spotlights
 Fluorescent lighting
 Incandescent high hats
Renzo Miguel S. Medida BFA-FD4
ART

Store: Toy Kingdom

Toy Kingdom is a place where everything you want can be yours. I chose this store because it is
part of my childhood and it is where my identity starts. I always I adore their window display
because of life size figures and it gives an ambience of a playground. If you go inside you can
tell that the products are for girls or for boys because they are using the elements of art. They
used signage, huge photos of our favourite characters and they even play with shapes, lines,
colours and etc. in order to construct the costumer’s imagination.
 Island display
 T-walls
 Fascia
 Track lighting with spotlight
 Opened window display