Inbound Marketing:

Get Found Using

Google, Social Media
and Blogs

Dharmesh Shah
Founder/CTO, HubSpot
 @dharmesh

(feel free to tweet away)

Marketing software for small business
Based in Cambridge, MA
150+ employees

Free tools at grader.com

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Inbound Marketing

#7 Marketing Book
on Amazon
(out of 240,814)

InboundBook.com
Marketing was about
pushing
messages out.
 Today it’s about
pulling
people in.
 Make marketing about
Outbound Marketing

creativity not cash.

vs.
Where can you
“get found”?
The Next 50 Years
As ye SEO,
so shall ye reap.

(SEO = Search Engine Optimization)

Pick your
keywords
wisely.
Don’t pick a
fight with a
ninja.
(Unless you’re a ninja)
Ranking:

Context +
Authority
A web page by any other title…
will not rank as well.
Not Good: “ItsoSoft”
Better.
Even Better.
I am no longer your friend.
Lessons from 2,533,712 websites.
 Make things easy
for the Google bot
Help Google make
humans happy.
Building A Blog
Following
Talk about
the
industry’s
issues,
not your
solution.
Be A Leader In Your Niche
Outbound Marketing
Experiment with
different types of
content.
Craft content for the up-vote
Don’t be afraid to polarize
A web presence
means more than a
website.

(via @dharmesh)
Social Media
Outbound Marketing

Make it dead-simple
to share your content.
The

Phenomenon
Create Fan Pages instead
of Groups
twitter:
Even normal
people use it
now.
Outbound Marketing

The basics:
1. Bio in Profile (76% fail)
2. Avatar
3. Background
4. Website Link (80% fail)
5. Location
Find the stars in your industry.
Over 6 million users graded
Outbound Marketing
Learn how to get retweeted.
Hungry for more?
Visit: hubspot.com
Now, go
“Get Found!”

@dharmesh