4/12/2018 Understanding Consumer preference for an E -retailer

Understanding Consumer preference

for an E -retailer
* Required

Email address *

Your email

Name *

Your answer

Gender *

Male

Female

Age *

Below 20

20-30

30-40

40 above

Other:

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4/12/2018 Understanding Consumer preference for an E -retailer

Have you done Shopping from E-retailers (like Amazon,Myntra

, ipkart etc) *

Yes

No

Q1. You purchase product from an e-retailer based on Price factor *

Strongly disagree

Disagree

Neutral

Agree

Strongly agree

Q2. You buy from e-retailer who offers heavy discount at seasonal
sales *

Strongly disagree

Disagree

Neutral

Agree

Strongly agree

https://docs.google.com/forms/d/e/1FAIpQLSekPLujTjmmGJu4OIRUG53FMs9pSYMe6uSVgDN2VjoADXdf5w/viewform?c=0&w=1 2/9
4/12/2018 Understanding Consumer preference for an E -retailer

Q3. You buy from e-retailer who offers ash sales( heavy discount
on limited items for a limited time period) *

Strongly disagree

Disagree

Neutral

Agree

Strongly agree

Q4. Heavy discount opportunity motivates you to join premium

membership of an E-retailer *

Strongly disagree

Disagree

Neutral

Agree

Strongly agree

Q5. You prefer to buy from an E-retailer which has celebrity

endorsement *

Strongly disagree

Disagree

Neutral

Agree

Strongly agree

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Q6. Television Advertisements of an E-retailer motivates to buy a

product from its site *

Strongly disagree

Disagree

Neutral

Agree

Strongly agree

Q7. Social media advertisements( through facebook,Youtube etc)

helps you to select an E-retailer for product purchase *

Strongly disagree

Disagree

Neutral

Agree

Strongly agree

Q8. Availability of Branded products on an E-retailer site drives you

to make a purchase *

Strongly disagree

Disagree

Neutral

Agree

Strongly agree

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4/12/2018 Understanding Consumer preference for an E -retailer

Q9. Quality of the product delivered by an E-retailer encourages you

to be its regular customer

Strongly disagree

Disagree

Neutral

Agree

Strongly agree

Q10. Variety of desired products offered by an E-retailer helps you

to purchase from it

Strongly disagree

Disagree

Neutral

Agree

Strongly agree

Q11. Product's guarantee and easy return policy motivates you to

buy from an E -retailer

Strongly disagree

Disagree

Neutral

Agree

Strongly agree

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4/12/2018 Understanding Consumer preference for an E -retailer

Q12.You prefer to buy from an E-retailer that allows posting of

customer reviews of the product

Strongly disagree

Disagree

Neutral

Agree

Strongly agree

Q13. Interactive web design and navigation of an E-retailer's

website have a positive effect on your buying decision *

Strongly disagree

Disagree

Neutral

Agree

Strongly agree

Q14. You prefer to buy from an E-retailer which offers product

through its mobile app and site *

Strongly disagree

Disagree

Neutral

Agree

Strongly agree

https://docs.google.com/forms/d/e/1FAIpQLSekPLujTjmmGJu4OIRUG53FMs9pSYMe6uSVgDN2VjoADXdf5w/viewform?c=0&w=1 6/9
4/12/2018 Understanding Consumer preference for an E -retailer

Q15. You prefer to shop from an E-retailer's website which creates

personalized experience (recommends search based on past likes
or dislikes) *

Strongly agree

Disagree

Neutral

Agree

Strongly disagree

Q16. Duration of downloading time of an E-retailer's site affects

your purchase decision

Strongly disagree

Disagree

Neutral

Agree

Strongly agree

Q17. You prefer to buy from an e-retailer which guarantees the

security and privacy of your personal data *

Strongly disagree

Disagree

Neutral

Agree

Strongly agree

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4/12/2018 Understanding Consumer preference for an E -retailer

Q18. Your preference to buy from an E -retailer depends upon the

delivery time of the product purchased

Strongly disagree

Disagree

Neutral

Agree

Strongly agree

Q19. You prefer to buy from an E-retailer which offers cheaper

delivery services

Strongly disgree

Disagree

Neutral

Agree

Strongly agree

Q20. You buy from an E-retailer which provides more alternatives in

modes of payment

Strongly disagree

Disagree

Neutral

Agree

Strongly agree

https://docs.google.com/forms/d/e/1FAIpQLSekPLujTjmmGJu4OIRUG53FMs9pSYMe6uSVgDN2VjoADXdf5w/viewform?c=0&w=1 8/9
4/12/2018 Understanding Consumer preference for an E -retailer

Q21. You prefer to buy from an E-retailer which provides better

customer care services (through live chat,calls,e-mails) *

Strongly disagree

Disagree

Neutral

Agree

Strongly agree

A copy of your responses will be emailed to the address you provided.

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