Sample Email Pitch Template

To Brands – Free Product

Hi [Name],

I hope your week is going well! My name is [your name], and I’m a [location]-
based [niche] Instagramer behind [name of account with link]. You can
check out some of my most recent posts, here and here.
I currently have [x] followers, x% average engagement rate, and my
Instagram has grown by x% month over month.

I’m reaching out because I’m currently planning my upcoming posts and
partnerships for the quarter. I have heard so many wonderful things about
your [name product] and I know it would be a great fit for my followers. I
would love to do a post reviewing the product along with a corresponding
Instagram story (typically valued at $[your price]). My readers have been
asking for my thoughts on a product like this, so I thought this would make
a fantastic partnership. I’d also be happy to send you the photos I take so
you can use it on your own social media outlets, if you’d like.

Please let me know if you have any questions. I look forward to hearing
from you!

Best,
[your name]
[your contact info]
Sample Email Pitch Template
To Brands – Sponsored Post
Hi [Name],

I hope your week is going well! My name is [your name], and I’m a [location]-based
[niche] Instagramer behind [name of account with link]. You can check out some of
my most recent posts, here and here.

I’m reaching out because I’m currently planning my upcoming posts and
partnerships for the quarter. I absolutely love your [name product(s)] and I know it
would be a great fit for my followers. I am very interested in creating a post to
promote the product along with a corresponding Instagram story. I’d be happy to
do a post for $[your price] but I also offer longer term engagements at a
discounted rate as well! I’ve attached my media kit which provides additional
background on my Instagram account and rates.

My readers have been asking for my thoughts on a product like this, so I thought
this would make a fantastic partnership. I’d also be happy to send you the photos
I take so you can use it on your own social media outlets, if you’d like.

Please let me know if you have any questions. I look forward to hearing from you!

Best,
[your name]
[your contact info]
Sample Email Pitch Template
To Influencers – Free Product
Hi [Name],

I hope your week is going well! My name is [employee’s name], and I’m a [job title]-
at [name of company). In case you haven’t heard of us, we sell {explain
product/service}. You can learn more about us if you visit our website, [website} or
[IG handle] on Instagram.

I found you on Instagram and I’m a huge fan! I love that you [customize what the
influencer does well that aligns with the company’s values]. I think your followers
would love our [product/service and description].

We would love the opportunity to collaborate with you. I’d be happy to send you
[product/service] to try out for yourself. If you love it, we would be thrilled if you
could share it with your followers by doing a post on Instagram.

Please let me know if you have any questions. I look forward to hearing from you!

Best,
[your name]
[your company name]
[your contact info]
Sample Email Pitch Template
To Influencers – Sponsored Post
Hi [Name],

I hope your week is going well! My name is [employee’s name], and I’m a [job title]-
at [name of company). In case you haven’t heard of us, we sell {explain
product/service}. You can learn more about us if you visit our website, [website} or
[IG handle] on Instagram.

I found you on Instagram and I’m a huge fan! I love that you [customize what the
influencer does well that aligns with the company’s values]. I think your followers
would love our [product/service and description].

We would love the opportunity to partner with you on Instagram. If you’re

interested, please email me your media kit and we can discuss the collaboration
further. In the meantime, I’d be happy to send you [product/service] to try out for
yourself.

Please let me know if you have any questions. I look forward to hearing from you!

Best,
[your name]
[your company name]
[your contact info]