Professional Documents
Culture Documents
First
Relentless search engines: they inform themselves about technological advances and
are at the forefront of the latest news, services and gadgets that the web offers, find
and validate information at a lower cost.
Second
Committed: They are interested in the now and get involved with popular culture.
Third
Communicators: Tell others about their experiences with new products, brands and
services.
Fourth
Proactive attitude in seeking information and opinions
Fifth
they participate in communities where their voice is heard and they perceive the
opportunity to collaborate with something concrete and tangible.
sixth
Are active in sharing their views and experiences with others
seventh
They are interested in innovation, they are the first and second person to test
innovations
eighth
Network management: share information and experiences, relying on peer feedback
and recommendations.
nineth
They are influential: Other people ask for their opinions and advice.
tenth
They are skeptical: They don't automatically trust what the media tells them.