A logo ia a picture but it is a picture with meaning.

Companies spend many thousands

of pounds designing their logos. The best logos can cost even more.

The logo for gap, the clothing company, is the name of the company in white on a dark
blue background. In 2010, the company decided it was time to change their logo. But no one
liked the new logo. So, after only a week, the company started to use their old logo again.

One of the logos for the social networking site Facebook does not use the whole word.
It just uses the first letter. This letter is in write on a light blue background. Another
Facebook logo has the whole word in write on a light blue background.

The Olympic Movement, who choose the city for the Olympic Games, use five
coloured rings on a whote background as their logo. The five rings link together. They
represent the five parts of the world who compete in the Games: Africa, the Americas, Asia,
Europe and Oceania.

The logo for the sports-clothing company Nike looks like a black check mark on a
white background. Sometimes the logo has the word Nike above the check mark, but often
now the company just use the check mark on its own.
1. Look at the four logos.
 Do you like them?
 What is each one for?
2. Read the text and answer the question.
 Which organisations are the logos for?
 What do the organisations do?
3. Answer the questions.
 Which company tried to change its logo in 2010?
 Which companies have more than one logo?
 Which companies have the name of the company on their logo or logos?
 Which company usually uses the first letter of their name on its logo?
 Which organisation never uses any letters or words on its logo?