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Research in Accounting Regulation


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Research Note

Learning from ecology: Financial reporting as a ‘commons’


Thomas A. King *
Case Western Reserve University, Cleveland, OH 44106, USA

A R T I C L E I N F O A B S T R A C T

Article history: This note explores how the financial reporting environment for listed companies is a common
Available online good put at risk by participants with incentives to extract benefits at the cost of the in-
vesting public. Disclosure of misleading financial information confers economic gain for a
Keywords: few but pollutes the environment and reduces its usefulness for all. After showing how a
Ecology variant of the prisoner’s dilemma may explain Enron-era scandals, the note discusses how
Financial reporting
U.S. government intervention was the only practical solution to repair damage to the fi-
Common good
nancial reporting Commons. The implication of this note is that government involvement
Prisoner’s dilemma
in financial reporting is here to stay.
© 2017 Elsevier Ltd. All rights reserved.

Introduction of the prisoner’s dilemma to describe behavior of certain


stakeholders, and examines how the U.S. government in-
Ecologist Garrett Hardin uses the term tragedy of the tervened with Sarbanes–Oxley (SOX) legislation to repair
commons to describe how self-interested individuals can ruin damage to the financial reporting Commons. The implica-
a shared resource (Hardin, 1968). In his metaphor, village tion is that government regulation of financial reporting is
residents let their cows over-graze on common land and ul- not going away soon.
timately deplete grass available for all members of the
community. There is no easy solution because benefits of Common goods
over-grazing accrue to individual farmers while costs of
worn-out land are borne by all village residents. Rational Financial reporting is part of society’s efforts to allo-
actors have little incentive to show restraint. When private cate scarce resources. IBM, Coca Cola, and American Electric
benefits are extracted at the expense of public costs on a Power operate in different product markets but disclose ac-
large scale, a Commons problem may end in disaster (Hardin, counting information in efforts to attract capital from similar
1985). Examining the Enron-era financial reporting envi- investors. For purposes of this paper, the term preparer is
ronment through Hardin’s lens may be instructive to readers used to describe company managers who disclose account-
interested in accounting regulation. ing information and investor to describe those who use this
The thesis of this note is that financial reporting by listed information to value and trade corporate securities.
firms (i.e., publicly traded companies with widely held Financial reporting is a common good due to its non-
shares) is a common good put at risk from incentives faced exclusive, rivalrous nature. Non-exclusive means preparers may
by capital markets participants. Disclosure of misleading in- disseminate accounting information at any time. In the absence
formation pollutes the financial reporting Commons and of selective disclosure, all investors have access to account-
reduces its usefulness for all others. The purpose of this note ing disclosures. Rival use arises because investors trade
is to encourage borrowing ideas from ecologists as we search securities based on new information, so its value diminishes
for ways to avoid another accounting meltdown. This paper as security prices change to reflect recent buying and selling
begins with a discussion of common goods, invokes a version decisions. A healthy financial reporting environment re-
quires firms to replenish the Commons with new, accurate
information as economic events continue to unfold. Consump-
* E-mail address: tak30@case.edu. tion of disclosed information without replenishment degrades

http://dx.doi.org/10.1016/j.racreg.2017.04.008
1052-0457/© 2017 Elsevier Ltd. All rights reserved.

Please cite this article in press as: Thomas A. King, Learning from ecology: Financial reporting as a ‘commons’, Research in Accounting Regulation (2017), doi:
10.1016/j.racreg.2017.04.008
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the usefulness of the financial reporting environment. This Auditors


“subtractability” makes accounting information a common Cooperate Defect
good rather than a public good (Ostrom, 2009).
The U.S. government, benefiting from wealth creation and

Preparers
Cooperate Reward, Reward Sucker's Payoff, Temptation
tax revenue that follow efficient capital allocation, has made
healthy financial reporting a priority. To promote replen-
ishment, Congress passed the Securities Exchange Act of Defect Temptation, Sucker's Payoff Punishment, Punishment
1934. The ’34 Act created the Securities and Exchange Com-
mission (SEC) and requires publicly traded firms to issue
periodic financial statements audited by independent ac- Note: Each of the four cells presents an ordered pair of payoffs, where the first label
countants. Criminal prosecution may be brought against describes the payoff to financial statement preparers on the left and the second applies to
independent financial statement auditors at the top.
preparers who fail to disclose accurate financial informa-
tion (SEC Rule 10b-5) and auditors who sign off on Fig. 1. Payoff matrix for a prisoner’s dilemma game.
misleading statements (United States v. Simon, 425 F.2d 796).
Two threats to fair reporting emerged in the 1990s. To
encourage trading among its clients, brokerage firms hire
security analysts to write research reports that include fore-
casts of earnings per share (EPS) for listed companies. By monitoring tools, sanctions, and conflict-resolution mecha-
the late ‘90s, most public U.S. firms were covered by secu- nisms (Ostrom, 1990). Such measures are not available on
rity analysts (Berenson, 2003). The average of published EPS security exchanges because the anonymous nature of se-
forecasts becomes the consensus estimate for the compa- curity trading impedes cooperation among participants.
ny’s next accounting period. Every time a public firm reports Ostrom further argues that if a Commons is open-access with
results, some investors compare actual performance with no limit on who can appropriate resources, use of the
analyst expectations to determine whether reported EPS Commons leads to a prisoner’s dilemma game (Ostrom,
missed, met or beat analyst expectations. Earnings sur- 1990). The prisoner’s dilemma, discussed in most intro-
prises, where reported EPS differ from consensus estimates, ductory economics textbooks, describes situations where
have stock price consequences. rational, self-interested individuals fail to cooperate, even
Contemporary research finds a stock market reward for when it is in their mutual interest to do so. The following
firms that meet (Kasznik & McNichols, 2002) or beat ex- analysis presents a variant of this metaphor.
pectations (Lopez & Rees, 2002) and a penalty for firms that The ’34 Act, as modified, encourages two stakeholders
miss (Skinner & Sloan, 2002). Such stock market behavior to work together to replenish the Commons with fresh, ac-
motivated executives to nudge accounting balances to avoid curate financial information. Preparers have a duty to
earnings misses. disclose accurate quarterly results while auditors have a duty
The second threat came from a 1993 revision to the In- to monitor preparers’ efforts and offer an opinion on the pro-
ternal Revenue Code. In response to criticism about high priety of this reporting.
corporate pay, Congress disallowed tax deductions for sala- Each group has a temptation to defect. Preparers who
ries greater than $1 million per year paid to certain receive pay tied to stock prices may have an incentive to
executives at publicly traded firms. However, the law allows adjust accounting balances that would otherwise fall short
an exception for performance-based pay (Section 162m). of analyst expectations. Auditors, typically hired by a firm’s
Company boards of directors then substituted equity awards Audit Committee for an agreed-upon fee, have discretion
for cash salaries to compensate senior corporate execu- about the scope of efforts used to evaluate the propriety of
tives. Since executive pay packages were influenced by short- a firm’s financial statements as the year progresses. Reduc-
term stock price movements, some managers had an ing an audit’s scope improves the profitability of the
economic incentive to misreport performance to spark tem- engagement and speeds up its completion. Faster, less in-
porary boosts to share prices. Executives at these shirking vasive audits may also bring happier preparers who may be
firms extracted private gains (higher compensation through more inclined to purchase non-audit services from their in-
inflated share prices) at the cost of public losses (degrada- dependent accountants.
tion in the quality of accounting information released into Fig. 1 shows these relationships in a payoff matrix. Each
the Commons). stakeholder may choose to cooperate or defect. For preparers,
Evidence of a problem with 1990s financial reporting is cooperation means releasing financial statements that
the landmark speech given by SEC chair Arthur Levitt, who present accounting balances in a fair, unbiased manner. De-
decried a game of winks and nods among preparers and au- fection means making adjustments to the firm’s accounts
ditors as firms modified earnings calculations to meet analyst so that managers provide a distorted story to outsiders. For
earnings estimates and project smooth earnings paths (Levitt, auditors, cooperation means making good-faith efforts to
1998). verify that reported balances are valid, accurate, and com-
plete. Defection means that auditors do not perform a
Prisoner’s dilemma sufficient quantity of work, or do not perform work with
sufficient professional skepticism, to reach a valid opinion
Ostrom argues that the health of a Commons turns on on the fairness of the client’s financial statements.
a community’s ability to keep self-interest at bay. Partici- The matrix has four possibilities. If both parties coop-
pants may guard against ruin through creation of rules, erate, each receives the reward of cash-based compensation

Please cite this article in press as: Thomas A. King, Learning from ecology: Financial reporting as a ‘commons’, Research in Accounting Regulation (2017), doi:
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through salaries or audit fees. If the preparer defects while crisis, and an anthrax scare, chose to devote administra-
the auditor cooperates, the preparer receives the tempta- tion time to improving American financial accounting.
tion payoff of a possible temporary boost in the company Obviously, no single individual is in charge of a Commons.
stock from unidentified accounting shenanigans while the A useful study of how to foster cooperation when no one
cooperating auditor receives the sucker’s payoff from pos- is in charge comes from David Axelrod’s The Evolution of
sible sanctions for failing to identify misreported balances. Cooperation (Axelrod, 1984). The author puts forth five pro-
If the auditor defects but the preparer cooperates, the auditor posals to promote cooperation among individuals in the
receives the temptation payoff of a more profitable audit absence of central authority.
while the preparer receives a sucker’s payoff from a fore- First, participants could enlarge the shadow of the future
gone opportunity to manage earnings. If both parties defect, by promoting frequent interactions and durable relation-
each receives the punishment payoff of possible criminal ships among stakeholders. Prolonged interaction allows
prosecution and securities litigation from permitting dis- patterns of cooperation to emerge. Axelrod describes how
semination of misleading financial reports. The point is that small units of opposing, trench-bound troops in World War
preparers and auditors each has an economic incentive to I developed behavior patterns to promote mutual safety. This
defect rather than to cooperate in efforts to maintain a approach is impractical because the SEC wants preparers
healthy financial reporting environment. and auditors to maintain a professional distance. Audit
Events of the 1990s elevated incentives for both parties partner rotation rules seek to confound development of such
to defect and put the Commons at greater risk of degrada- relationships.
tion. The business press focused attention on analyst Second, participants could attempt to teach people to care
earnings estimates, which reinforced investor attention on about each other. For example, parents and schools devote
whether a firm met or missed its quarterly earnings esti- considerable effort to teaching students to value the well-
mates (Fox, 1997). Firms like General Electric found ways being of others. However, an effective auditor must be
to report earnings that met expectations for many consec- emotionally distant from his or her client and willing to put
utive quarters and enjoyed elevated share valuations (SEC, the goal of fair financial reporting ahead of developing res-
2009). For certain executives compensated with rich equity onant relationships with a firm’s management team.
awards, the professional satisfaction from diligent finan- Third, stakeholders within a Commons could teach rec-
cial statement preparation did not match financial rewards iprocity to promote cooperation. Such action involves
of short-term stock price increases from accounting ma- rewarding examples of the Golden Rule (do unto others as
nipulation. Some preparers defected and reported earnings you would have them do unto you). Preparers and audi-
which did not conform to Generally Accepted Accounting tors have little ability to promote high-quality financial
Principles (King, 2006). reporting by peers at competitor firms.
The rise of lucrative consulting practices within account- Fourth, stakeholders could improve the ability of indi-
ing firms changed incentives for partners of CPA firms. By viduals to identify those who cooperate and defect. The U.S.
the 1990s, auditing had become a mature, slow-growing pro- financial reporting system has not developed self-monitoring
fessional service (Brewster, 2003). Information technology mechanisms among preparers or auditors. Private sector or-
consulting assignments offered wider margins and faster ganizations have limited capacity to levy penalties on errant
growth prospects. Auditors competed with rival CPA firms actors. Whistleblowing systems did not gain prominence
and non-accounting firms to land this business. Should a until the global financial crisis in 2008.
rival firm secure a consulting assignment, the auditing Finally, participants could change the payoffs for parties
partner might worry that the other firm could influence the tempted to defect. Private sector participants within the fi-
client to purchase additional services from a competitor. It nancial reporting Commons have little ability to change
can also be difficult to sell additional services to a client that payoffs. However, the federal government has such power.
is subjected to an unpleasant, invasive audit. By 2001, de- Congress intervened by passing SOX. This legislation re-
fection by auditors brought large-scale audit scandals at firms quires public firms’ CEOs and CFOs to certify in writing that
such as Enron, Cendant, Sunbeam, Waste Management, financial statements present fairly the company’s finan-
WorldCom, Qwest, Adelphia, HealthSouth, and Global Cross- cial condition and results of operations, with the possibility
ing (King, 2006). of fines or imprisonment for noncompliance. The absence
of a bright line separating fudging from fraud brings career
and legal risks to executives seeking to shade the truth. Au-
Sarbanes–Oxley legislation ditors are prohibited from selling certain advisory services
to audit clients and are subject to review by the newly
Discovery of misreporting by a select few taints the pub- created Public Company Accounting Oversight Board, to
lic’s perception of the entire financial reporting space. which the SEC has delegated authority to inspect audits and
Repairing financial reporting can become a significant public assess fines and other penalties on auditing firms found
policy goal. Evidence of the importance of this concern is complicit in shoddy work.
that George W. Bush gave a speech in New York on July 9, By changing payoffs for preparers and auditors, SOX
2002, promising that his administration would do “every- reduced incentives to defect. The Act’s compliance costs and
thing in our power to end the days of cooking the books and harsh penalties were unpopular among preparers and au-
shading the truth” (Bush, 2002). What’s amazing is that the ditors. Yet a review of academic papers finds evidence of
President of the United States, dealing with the fallout of improved financial reporting quality after passage of SOX
9/11, the invasion of Afghanistan, the Iraqi disarmament (Chambers, Hermanson, & Payne, 2010).

Please cite this article in press as: Thomas A. King, Learning from ecology: Financial reporting as a ‘commons’, Research in Accounting Regulation (2017), doi:
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Implications Bush, G. (2002). Untitled speech delivered in New York, July 9. Retrieved
from http://www.pbs.org/newshour/bb/business-july-dec02-bush_7-9/.
(Accessed 29 December 2016).
This note argues that the financial reporting environ- Chambers, D., Hermanson, D., & Payne, J. (2010). Did Sarbanes-Oxley lead
ment is a Commons where financial statement preparers to better financial reporting? CPA Journal, 80(9), 24–28.
and auditors each has an incentive to allow disclosure of Fox, J. (1997). Learn to play the earnings game (and Wall Street will love
you). Fortune, 135(6), 76–79.
misleading accounting information. Such pollution reduces Hardin, G. (1968). The tragedy of the commons. Science, 162(3859),
the Commons’ usefulness for all. As Enron-era accounting 1243–1248.
scandals came to a boil in 2001, no practical private- Hardin, G. (1985). Filters against folly. New York, NY: Penguin Books.
Kasznik, R., & McNichols, M. (2002). Does meeting earnings expectations
sector solution emerged to clean up the Commons. The U.S. matter? Evidence from analyst forecast revisions and share prices.
government intervened to change payoffs for these two Journal of Accounting Research, 40(3), 727–759.
stakeholders through passage of SOX legislation. If preparers King, T. (2006). More than a numbers game: A brief history of accounting.
Hoboken, NJ: John Wiley & Sons, Inc.
and auditors seek to keep further government interven- Levitt, A. (1998). The numbers game. New York University Center for Law
tion at bay, they must find new ways to cooperate. and Business. Retrieved from http://www.sec.gov/news/speech/
speecharchive/1998/spch220.txt. (Accessed 29 December 2016).
Lopez, T., & Rees, L. (2002). The effect of beating and missing analysts’
Acknowledgments forecasts on the information content of unexpected earnings. Journal
of Accounting, Auditing & Finance, 17(2), 155–184.
Ostrom, E. (1990). Governing the commons: The evolution of institutions for
The author gratefully acknowledges suggestions from
collective action. New York, NY: Cambridge University Press.
Editor Gary Previts and two anonymous reviewers. Ostrom, E. (2009). Beyond markets and states: Polycentric governance of
complex economic systems. Nobel Prize Lecture (December 8).
Retrieved from http://www.nobelprize.org/nobel_prizes/economic
References -sciences/laureates/2009/ostrom_lecture.pdf. (Accessed 29 December
2016).
Axelrod, R. (1984). The evolution of cooperation. New York, NY: Basic Books. SEC. (2009). SEC Charges General Electric With Accounting Fraud. Retrieved
Berenson, A. (2003). The number: How the drive for quarterly earnings from http://www.sec.gov/news/press/2009/2009-178.htm. (Accessed
corrupted Wall Street and corporate America. New York, NY: Random 29 December 2016).
House. Skinner, D., & Sloan, R. (2002). Earnings surprises, growth expectations,
Brewster, M. (2003). Unaccountable: How the accounting profession forfeited and stock returns or Don’t let an earnings torpedo sink your portfolio.
a public trust. Hoboken, NJ: John Wiley & Sons, Inc. Review of Accounting Studies, 7(2/3), 289–312.

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