Culture is living being – it can change, it grows it can die

Culture shares beliefs, customs with its members.

NUMBER and SUM culture is a large number of experienced beliefs, norms, behaviour passed from generation to
generation; culture is sum of factors as education, politics, law, technology

COLLECTION and PATTERNS collection of ideas; patterns of thoughts and manners – national culture

COLLECTIVE PROGRAMMING - SOFTWARE OF THE MIND Culture is the collective programming of the mind, thinkng,
feeling and acting which distinguishes the members of one group of category of people from another.
MODELS OF CULTURE
Commented [A1]: Culture dictates what we do and don’t do
much as does a software program. Out of awareness, people are
programmed, to some extent, to think and behave by their
culture.

o THE ICEBERG MODEL the most important part of culture is completely hidden Commented [A2]: Like the iceberg, only a small part of
culture is visible; most of culture and its influences are hidden
from easy inspection.