DAYANANDA SAGAR COLLEGE OF ENGINEERING

(An Autonomous Institute Affiliated to VTU, Approved by AICTE & ISO 9001:2008 Certified)
(Accredited by National Assessment & Accreditation Council (NAAC) with ‘A’ grade)
ShavigeMalleshwara Hills, Kumaraswamy Layout, Bengaluru-560078

Department of Management Studies

Assignment – I

Subject: Marketing Management Sub Code: MBA24

Assignment display date: 14/03/2018 Assignment Submission date: 21/03/2018
Faculty name: Dr Krishna Kishore SV Return of Assignment: 22/03/2018
All Questions are to be answered compulsorily and carry equal marks
Q.No Question Description Marks
1 a Conclude on differences between customer value and satisfaction? 05
b Compare types of consumer buying behavior? 05

2 a Examine the difference between marketing and sales? 05

b Distinguish between consumer and business market? 05

3 a Analyze micro environment’s impact on marketing firm? 05

b Identify macro environment forces that influence marketing process? 05

4 a Evaluate bases for segmenting consumer markets? 05

b Justify bases for segmenting business markets? 05

5 a Differentiate between positioning and differentiation strategies? 05

b Investigate the ways of evaluating market segments? 05

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Qn.NO Blooms Level

1 Level 2&2
2 Level 4&4
3 Level 4 & 1
4 Level 6&6
5 Level 4&4