Assignments

Identify the drivers for the two small independent retailers in different product categories who have
recently redesigned retail marketing mixes in their stores.

Identify the factors that attract the retailers to establish a temporary setup in the periodic market
near your locality.

Analyse the retail branding strategies in a specific product category in the context of a retailer
dealing in :

1. Exclusive private label brands

2. Multiple brands
3. Combination of private label and branded products

Identify the external factors influencing the pricing strategy of the following retail firms:

1) A kirana store in neighbourhood centre

2) An independent retailer in central business district
3) A retail chain of your choice.