Professional Documents
Culture Documents
Berman, Barry & Evans, Joel R. 2007. Retail Management: A Strategic Approach
(8th edition). New York: Mac Milan.
Boone, Louis E. & Kurtz, David L. 2008. Contemporary Marketing (11th edition)
Thompson South Western: Cadotte, E.R.
Katsigris, Costas. 2006. The Bar & Beverage Book. New Jersey: John Wiley &
Sons, Inc.
Kotler, Philip & Armstrong, Gary. 2009. Principles of Marketing (13th Edition).
New Jersey: Prantice-Hall.
Kotler, Philip & Keller, Kevin L. 2012. Marketing Management (14th Edition)
New Jersey: Prentice Hall Published.
Lamb, Charles W., Hair, Joseph H. & McDaniel, Carl. 2007. Marketing. Ohio:
South Western Publishing.
Levy, Michael & Weitz, Barton A. 2012. Retailing Management, Boston: Irwin
McGraw-Hill.
Monroe, Kent B. 2005. Pricing: Making Profitable Decisions (3rd edition). New
York: Mac Milan.
Nazir, Mohammad. 2011. Metode Penelitian. Bogor: Ghalia Indonesia.
Render, Barry. 2006. Quantitative Analysis for Management (8th edition). New
Jersey: Prentice Hall.
Riduwan & Akdon. 2007. Rumus dan Data Dalam Analisis Statistika. Bandung:
CV. Alfabeta.
Soekresno. 2007. Manajemen Food and Beverage (edisi k-2). Jakarta: PT.
Gramedia Pustaka Utama.
Umar, Husein. 2006. Metode Penelitian Untuk Skripsi dan Tesis Bisnis, Jakarta:
PT. Raja Grafindo Persada.
Zeithaml, Valeri A., Bitner, Mari J., & Gremler, Dwayne D. 2006. Service
Marketing-Integrating Customer Focus Across The Firm (4th edition).
Boston: Irwin McGraw Hill.
Jurnal :
Dowling G., 2002. Customer relationship management in B2C markets: often less
Is more. California Management Review Vol. 44. No. 3. Spring.
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