3rd Annual Mobile Wallet Conference

Development of mobile wallet market in Indonesia 2006-2015

Mobile Money/Wallet Ecosystem

Mobile Money
Ecosystem

Service Mobile Money

Instruments Services
Providers Regulators

1. Telco 1. Mobile Apps 1. Public

Operators Transportation
2. SMS/USSD 2. Utility Bill
2. Bank Payment
Central Bank
3. Card Based 3. Shopping
3. IT Company / Merchant
E-Commerce 4. Web/Desktop 4. Online Retail
Company Merchant

“Mobile money ecosystem includes mobile money providers and all third party organisations that can benefit from
mobile money, either by using it as a payment mechanism or by leveraging mobile money accounts”
 3rd Annual Mobile Wallet Conference
Development of mobile wallet market in Indonesia 2006-2015

Historical View of E-Money in Indonesia

E-Money Transaction in Indonesia
E-Money usage numbers in Indonesia Yearly Transaction Value
3,320
(In Million Units) 223.4 (In Billion IDR) 2,907
203.4
2,275
1,972
137.9
100.6
981
693
41.1 519
17.4 26.5
2.6 77

2008 2009 2010 2011 2012 2013 2014 2015 2008 2009 2010 2011 2012 2013 2014 2015
Year 2015 (Represent only from January to June) Year 2015 (Represent only from January to June)

2014
2008
2014 2009 IDR.3,320 Billion
IDR. 77 Billion
2.6 Miliion =
=
203.4 Million USD. 8.1 Million USD 261.4
Transactions
Transactions Million
*1 USD = IDR 9500 in 2009
*1 USD = IDR 12,700 in 2014

Adaptation of of E-Money in Indonesia continues to experience a promising development from year to year, at
the beginning of 2008, the number of transactions E-Money in Indonesia there were only around 2.6 million
transactions, while in 2014, there were around 203.4 volumes of e-money transactions in Indonesia and reach
transaction value of Rp 77 billion per day.
 3rd Annual Mobile Wallet Conference
Development of mobile wallet market in Indonesia 2006-2015

History of Mobile Money in Indonesia

GazCard Telkomsel t-cash Flazz BCA Indomart Card E-Toll Card Dompetku XL Tunai

Aug’2006 Jan’2007 Feb’2007 Nov’2008 Jan’2009 Jan’2009 Jan’2012

e-money trend in Indonesia began in 2006. Mobile Carriers and banking institutions begin to
introduce e-money services in the form of a physical card

Brizzi Card E-Toll Pas Mega Cash Jak Card BBM Money Rekening Ponsel Smartfren Uangku

Feb’2012 Apr’2012 Apr’2012 Jun’2012 Feb’2013 Mar’2013 Jun’2015

As the development of technology and the development of smartphones, almost all mobile money
services is transformed into a mobile services application that can be downloaded for free
 3rd Annual Mobile Wallet Conference
Development of mobile wallet market in Indonesia 2006-2015

Mobile Money Provider

Mobile Money / Mobile Payment

Bank Institution Telco Provider 3rd Party

1 4 1 1
Mega Cash Binus Easy Transaction

Bank Mega Skye Sab

Bank DKI t-cash
Jak Card
Mega Virtual Skye Mobile Money
2 2
5

Indosat Finnet Indonesia FinChannel

Indomaret Card Bank BNI Dompetku

2 Tap Cash
3 3
6
Gaz Card
Bank Mandiri Artajasa Mynt e-money
Bank BRI Brizzi XL Axiata XL Tunai
4
7 4
E-Toll Card
Flexi Cash Doku Wallet
Bank Permata BBM Money (Dismissed in 2015) Nusa Satu Inti Artha
Telkom
8 5
E-Cash
5
3 CIMB Niaga Rekening Ponsel I-Vas Witami Tunai Mandiri Witami Tunai

9 6
Bank BCA Flazz Card Smartfren Uangku
mVcommerce Ponsel & Instan Pay
Nobu Bank Nobu E-Money
 3rd Annual Mobile Wallet Conference
Development of mobile wallet market in Indonesia 2006-2015

Technology Transformation in Mobile money

Card Web Based, USSD, SMS

Mobile Apps
 3rd Annual Mobile Wallet Conference
Development of mobile wallet market in Indonesia 2006-2015

Mobile Money Regulations

Mobile Money / Mobile Payment

Registered Unregistered

Transactions Allowed Transactions Allowed

1. Owner Registration 1. Credit Top up
2. Credit Top up 2. Billing Payment (Water, Electricity, etc)
3. Billing Payment (Water, Electricity, etc) 3. Transaction Payment
4. Fund Transfer 4. Others
5. Transaction Payment
6. Cash Withdrawal
7. G2P
8. Others
Maximum Balanced : IDR 1,000,000
Maximum Balanced : IDR 5,000,000 Maximum Usage Limit in One Month : IDR 20,000,000
Maximum Usage Limit in One Month : IDR 20,000,000
E-Money can be categorized as unregistered if the identity of
E-Money can be categorized as registered if the identity of the the owners are not registered and recorded on the publisher
owners are registered and recorded on the publisher database. database.
 3rd Annual Mobile Wallet Conference
Development of mobile wallet market in Indonesia 2006-2015

Mobile Money Services

Retail Payment Public Transportation Online Payment

 Food and Beverage Spot  Busway Payment  Online Shopping
 Shopping Merchant  Commuter Line (Train)  E-Commerce Shopping
 Gas Station  Toll Road Payment  Online Game Point
 Amusement Park Payment  Public Parking Payment Purchase

Mobile Money/Wallet
Services
Bill Payment Others Services
 TV Bill  Person to Person Money
 Internet Bill Transfer (Same and Different
 Tax Payment Operator)
 Top Up Credit Purchase  G2P
 3rd Annual Mobile Wallet Conference
Development of mobile wallet market in Indonesia 2006-2015

Mobile Money Function

Card
Retail Payment Public Transportation Online Payment Bill Payment Other Functions
Jak Card √ √
Indomaret Card √ √ √
Gaz Card √ √ √
E-Toll Card √ √ √
Flazz Card √ √ √
Mega Cash √ √
Tap Cash √ √
Brizzi √ √
Nobu E-Money √

Web Based/SMS/USSD
Retail Payment Public Transportation Online Payment Bill Payment Other Functions
Mega Virtual √ √
Rekening Ponsel √ √ √
Flexi Cash √ √
mVcommerce √ √ √
XL Tunai √ √ √ √
FinChannel √ √
Mynt e-money √
I-Vas √

Mobile Application
Retail Payment Public Transportation Online Payment Bill Payment Other Functions
BBM Money √ √ √
Binus Easy Transaction √ √
Skye Mobile Money √ √ √
Smartfren Uangku √ √ √ √

Web Based/SMS/USSD & Mobile Application (Hybrid)

Retail Payment Public Transportation Online Payment Bill Payment Other Functions
E-Cash √ √ √ √
T-Cash √ √ √ √
Doku Wallet √ √ √
Witami Tunai √ √
Dompetku Indosat √ √ √ √
Thank You