| nternational Textile Company, Ltd, is a Hong
# Kong-based firm chat distributes textiles world-
ice. The company is owned by the Lao family.
Should the People’s Republic of China continue its
economic renaissance, the company hopes to use its
current base to expand operations to the mainland.
International Textile has mils in the Bahamas, Hong
Kong, Korea, Nigeria, and Venezuela, each weaving
fabrics out of two or more raw fibers: cotton, poly-
ester, and/or silk. The mills service eight company dis-
ribution centers located near the customers’
geographical centers of activity.
Because transportation costs historically have
been less than 10% of total expenses, management
has paid litte attention to extracting savings through
judicious routing of shipments. Ching Lao is returning
from the United States, where he has just completed
his bachelor's degree in marketing. He believes that
teach year he can save International Textile hundreds
of thousands of dollars—perhaps millions—just by
better routing of fabrics from mills to distribution
centers, One glaring example of poor routing is the
current assignment of fabric output to the Mexico
City distribution center from Nigeria instead of from
Venezuela less than a third the distance. Similarly, the
Manila center now gets most of its textiles from
Nigeria and Venezuela, although the mills in Hong.
Kong itself are much closer.
(Of course, the cost of shipping a bolt of cloth
does not depen’ on distance alone. Table 5.14
provides the actual costs supplied to Lao from com-
pany headquarters. Distribution center demands are
seasonal, so a new shipment plan must be made each
month. Table 5.15 provides the fabric requirements
for the month of March, International Textile’s mills
have varying capacities for producing the various
types of cloth. Table 5.16 provides the quantities that
apply during March.
fe 5.14 Shipping Cost Dats (Dollars Per Bol)
ey ____ Distribution Center
Mi Los Angeles Chicago London _ Mexico Manita New York,
2 2 3 3 7 4 7 1
6 i 8 10 2 9 4 8
5 6 8 n 4 9 1 7
Nigeria 4 2 6 9 u % 5 0
Venezucla 4 3 5 ' 9 6 n 4
_ distri =o = abel
ge! Mexico City Manila ‘New York
Cotton 500, 800 900, 900 800
Polyester 1,000 2,000 3.000 1,500 400 700 900
Silk. 100 100 200 50 400 200 700
*phis ease was written by Lawre
2 L Lapin, San Jose Sate Universi