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Business Growth and Customer Engagement Goals

The document outlines the long-term and short-term objectives of a project. The long-term objectives are to expand the business within 3 years, establish distribution centers or franchises, achieve 97% positive customer feedback, increase profits by 20% annually, and build name recognition through community outreach. The short-term objectives are to improve customer service, analyze buying trends and competition, conduct biannual community events engaging employees, and research product innovations.

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Sunny Mae
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91 views1 page

Business Growth and Customer Engagement Goals

The document outlines the long-term and short-term objectives of a project. The long-term objectives are to expand the business within 3 years, establish distribution centers or franchises, achieve 97% positive customer feedback, increase profits by 20% annually, and build name recognition through community outreach. The short-term objectives are to improve customer service, analyze buying trends and competition, conduct biannual community events engaging employees, and research product innovations.

Uploaded by

Sunny Mae
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Project’s Long-term Objectives:

 Expansion of the business in 3 years’ time


 Opportunities for having distribution centers and/or franchise
 Achieving at least 97% percent positive customer feedback
 Increasing profit by 20% every year
 Building the business name recognition within the community through community outreach
projects

Project’s Short-term Objectives:

 Continuous improvement on the customer service research process to include new


questionnaires and incentives, such as monthly drawings for free products or discounts
on future purchases for customers who take the time to respond
 Give appropriate attention on the analysis of customer buying trends and market
competition
 Conduct charity and community events/services at least twice a year and provide
employee rewards to those employees who actively participates
 Research for product innovations

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