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  • Case Study 1 Questions MGT363

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    Big Spaceship is a digital creative agency that competes in an industry dominated by large advertising agencies and consultancies. It differentiates itself through a value proposition of flexible, collaborative teams and a culture that emphasizes creativity, though its new team-based structure has weaknesses around accountability. While well-positioned for growth through its people-focused approach, the document suggests Big Spaceship's CEO should take steps to ensure it can scale sustainably, such as clarifying roles and responsibilities within its organizational structure.

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    Big Spaceship is a digital creative agency that competes in an industry dominated by large advertising agencies and consultancies. It differentiates itself through a value proposition of flexible, collaborative teams and a culture that emphasizes creativity, though its new team-based structure has weaknesses around accountability. While well-positioned for growth through its people-focused approach, the document suggests Big Spaceship's CEO should take steps to ensure it can scale sustainably, such as clarifying roles and responsibilities within its organizational structure.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    126 views1 page

    Case Study 1 Questions MGT363

    Uploaded by

    Anonymous 9COBvW
    Big Spaceship is a digital creative agency that competes in an industry dominated by large advertising agencies and consultancies. It differentiates itself through a value proposition of flexible, collaborative teams and a culture that emphasizes creativity, though its new team-based structure has weaknesses around accountability. While well-positioned for growth through its people-focused approach, the document suggests Big Spaceship's CEO should take steps to ensure it can scale sustainably, such as clarifying roles and responsibilities within its organizational structure.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    Big Spaceship: Ready to Go Big?

    Tomas Quattrochi - 1001533110

    1. What are the defining features of the industry in which Big Spaceship competes, and who are
    its primary competitors?

    2. What is the value proposition of Big Spaceship, and how does that value proposition enable
    the firm to create strategic differentiation within its industry? What are the strengths and
    weaknesses of that strategy?

    3. How do the organizational design, the corporate culture, and the human resources practices
    of Big Spaceship support the firm’s value proposition? What are the strengths and weaknesses of
    the company’s new team-based organizational structure?

    4. Is Big Spaceship, as currently organized, truly ready to “go big”? why or why not?

    5. If you were Michael Lebowitz, what would you do to ensure that Big Spaceship could grow in a
    sustainable way and at an optimal pace?

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