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  • Case Questions

    Uploaded by

    Mukesh Raja
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    AD question for cases

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    AD question for cases

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    © All Rights Reserved
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    10 views1 page

    Case Questions

    Uploaded by

    Mukesh Raja
    AD question for cases

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Case questions:

    1. Will the newly launched ‘‘Darr Ke Aage Jeet Hai’’ campaign be successful in this region? Should we
    have a regional brand ambassador like the former Indian cricket captain Sourav Ganguly? Baichung
    Bhutia, the captain of the Indian football team may also be another option of being the brand
    ambassador since football has a huge fan following in eastern India.

    2. What other promotional campaigns could be launched?

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