Marie McLisky PUBLIC RELATIONS in Higher Education StudiesMarie McLisky English for PUBLIC RELATIONS in Higher Education Studies Course Book Series editor: Terry Phillips €5eap GarnetPacts Dy Gamer Pibiching Ud Souhem Coun South Steet escing FGI 405, UK wor garneteducation com Copyright © 2011 Garnet Publishing id. The right of Marie Mclsky to be identified as the author ofthis work has been asserted in accordance with the Copyright, Design and Patents Act 1988. All rights reserved, No pat of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or ‘otherwise, without the prior permission ofthe Publisher ‘Any person who does any unauthorized act in relation to ‘this publication may be lable to criminal prosecution and civ aims for damages. Fist pubished 2011 aN 978 1 85964 532 1 British Cataloguing in-Publication Data ‘A catalogue recor for this book is availabe from the British Library, Production Setes editor ery Philips Project management: Clare Forsyth Editoral team: Penny Analyt, Louise Elkins, Claire Forsyth, Amanda lc, Karen KinnaiePugh ‘Academic review: Sally Chalmers Design: CChistia Helen Barnett, Neil Colles, Mike Hinks, Bob House Mustrations: Doug Nash Photography: —_gettyimages.com, clipart. com, corbis.com, istockcom ‘Audko recorded at Motivation Sound Studios produced by EFS Televison Production Ltd The author and publsher would lke to thank the flowing for permission to reproduce copyright materia: Definitions from the Cambridge Advanced Learner Dictionary on age 15 reproduced with kind pemision of Cambridge Universty Pres; results sings on page 35 wth Kind persion of Googe: ‘hater logo on page 39 from ww shelter og uk, CARE ago on age 39 reproduced with kind permission of CARE Interatonal ‘CARE ian interravonal humanitarian organization fighting lbal poverty, with a specal focus on working with women and ils to bring lasing change in the communities; UNEEF logo on ‘age 39 reproduced with kind permission of UNICEF, Amnesty Internationa logo on page 39 from ww armnestternational com, Sve Poverty logo fom vm solvepovery.com: as study on page 43 reproduced with en permsson of Indo Pcie Edema ext on page ST reproduced with kind permission of Jonathan Bernsen; London School of PR, lakarta; lagoon page 5S from wawu pred, ‘raps on page 59 reoroduced with kind permission of Indo Pacific Edman; data for table on page 74 and graph on page 75, fre wun og mage on page 94 fem hitp:elenl wxidres com/2008/ 1/2683; text on page 95 from itp: cipeco uksitesdetalvflesSocal¥s20Meda%420Gud ‘eines pot UJenuary 2009), reports on pages 98-99 reproduced wth Kind permison of do Pactic Edelman graphs on page 98 reproduced with kind permission of Ino Pacific Edelman, ery effort hasbeen made to race copyright holders and we {apalogze in advance foray unintentional omsion, We vil be hhapoy to insert the appropiate acknowledgements in any subsequent editons. Printed and bound in Lebanon by international Press: interpresint-pres.com