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Oxford History of Art oa ‘Twentieth-Century Design Jonathan M. Woodham OXFORD UNIVERSITY PRESS OXFORD Great Clarendon Suet, Oxon ox 60P Oxford Neve Yor ‘Auckland Bangkok Buenos Aires Cape Town Chennai Dares Salaay Delhi Hong Kong Isaubul Karachi Keihata Kusls Lanpur Madrid Melbourne Mexico Cy Mumbai ‘alcobi Sto Paulo Shanghai Taipei Tokyo Toronto (Oxford ita registered tre mar of Oxtoré Univer Pass inthe UK and in cern other counties (Oxford isa trade mark of Oxford University Prese (Jonathan M. Woodham 957 Fs published 997 by Oxf University ress ‘Asim tare Noga pecs ipa phe frp lb cera el re oes perey Sastinamtana stndea rig bo Wins Ue wel gee ry ge pe ce tales oe ae aN Serie naraitce ie encour bechel cermin geet eme repent eee the Copyright Licensing Agency. Enquiries concerning reproduction outside eee wet ech ata nene al Meabecmear Sea Bes nibeckiea ioe ‘eee eer ens ap nk and pape ouene aim ekanees seliseptpoe cari pe foe tetra a Pree eet eieeeeenr chiatry Beodeniaymeininoneaeteaeaer Bide Libary Catslguingin Publication Daa ‘Dats viable Libary of Conese Catsloguin,in-Publcation Dats Data sviale wo87 Pica Research by sabes Agate Designed by Bsterton Lacketeen Printed in long Keng con ache paper by (CRC Ofer Printing Co Ld Chapter 2 Design and Modernism Chapter3 = Commerce, Consumerism, and Design Chapter4————esign and National Identity Se eer Chapter 5 The Second World War: Reconstruction and Affiuence m Chapteré -—=—=—«Multinational Corporations and Global Products. Sgt Chapter7 Design Promotion, Profession, and Management 165 Chapter8——=—~Pop toPost-Modernism: Changing Values. SSC Chapter9 gevandDesin =——SSSS~S~S~«wS Chapter10 Responsibility == ar "Notes = ital lihitiationgs

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