Professional Documents
Culture Documents
Daftar Pustaka 1
Daftar Pustaka 1
Goel, Deepti. 2013. E-WOM and Similar Emerging Terms: A Literatur Review,
Vol. 4, No. 11, November, hal: 99-103
Han, Xiaoting dan Li Niu. 2012. Word of Mouth Propagation in Online Social
Network,.Vol. 7, No. 10, Oktober, hal : 1670-1676
Kotler , Philip dan Gary Armstrong. 2012. Prinsip-prinsip Pemasaran , Edisi 12,
Jakarta : Erlangga.
Kotler , Philip dan Kevin Lane Keller. 2009. Manajemen Pemasaran , Edisi 13,
Jilid 1, Jakarta : Erlangga.
Resky, Gevi Tonida. 2015. Analisis Pengaruh Electronic Word Of Mouth (E-
Wom) Terhadap Minat Beli Konsumen Pada Produk Tas Di Instagram
Rgfashion Store. Jurnal Ekonomi dan Bisnis, Vol. 3, No. 2, Hal: 1-12
Sanger, Chintya Amelia Nelly. 2013. The Effect of Traditional and Electronic
Word of Mouth on Purchase Decision, Jurnal EMBA, Vol. 1, No. 4,
Desember, Hal: 1499-1508
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Severi, Erfan et al. 2014. The Impacts of Electronic Word of Mouth on Brand
Equity in the Context of Social Media, International Journal of Business
and Management, Vol. 9, No. 8, Mei, Hal: 84-96
Silverman, George. 2001. The Secret of Word of Mouth Marketing, New York :
AMACOM.
Tabbane, Rym Srarfi dan Manel Hamouda. 2013. Impact of EWOM on The
Tunisian Consumers Attitude Toward The Product, ABSRC,Maret
Themba, Godfrey dan Monica Mulala, 2013. Brand-Related eWOm and Its Effect
on Purchase Decision: An Empirical Study of University of Botswana
Students, International Journal of Business and Management, Vol. 8, No.
8, Maret, hal: 31-40
Thurau, Thorsten Hennig et al. 2004. Electronic Word of Mouth Via Consumer-
Opinion Platforms : What Motives Consumers to Articulate Themselves on
The Internet?, Journal of Interactive Marketing, Vol. 18, No. 1, Winter,
hal : 38-52
Wijaya, Tommy dan Eristia Lidia Paramita. 2014. Pengaruh Electronic Word Of
Mouth (Ewom) Terhadap Keputusan Pembelian Kamera Dslr, Sancall,
Hal: 12-19
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