 This question is from the case study "Ajanta Biscuits" : In which segments is

Ajanta Biscuit currently present?

Glucose , Salted
 This question is from the case study "Priya Automobiles" : Supriya was
generation bike & was comparable with competition.
True
 This question is from the case "General Motors Asia-Pacific" : With the global
alliance The three car manufacturers in India can :-
Share each other's products , Commonly buy components , Do cross branding
 This question is from the case study "Second Generation System" : What are the
product benefits of second generation computers?
4 to 16 times more storage , Could be used as word processors , Could operate
sophisticated programs
 This question is from the case study "Samadhan Sakhali Udyog" : Samadhan
Sakhali Udyog's Distribution channel contains :-
Own Chain of Shops
 This question is from the case study "Public Distribution" :What is PDS?
Public Distribution System
 This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were
the direct dealers who were appointed as ________.
Distributors
 This question is from the case study "Ashoka Sports Ltd." :What are the
expectations of Ashoka from the retailers?
Premium service , Quality display
 This question is from the case study "Priya Automobiles" :What must have
affected the performance of Mr. Jain?
No incentives in cash
 This question is from the case study "Huge Electronics" :Due to matrix structure
the functional & project managers coexisted.
True
 This question is from the case study "Solar Energy" : What is the Product
Benefit of a Solar operated Products?
Saves electricity & Money
 This question is from the case study "Marico Industry" :
Marico Industry's marketing strategy - Acquire more FMCG brands
 Marico is big player in - Hair care market
Marico took over - "Anti-Lice" Shampoo - Medikar
 This question is from the case study "Lubri - Smooth Ltd." : As a promotional
strategy the owner believes in :-
Sampling
 This question is from the case study "Fast Page Communication" : Pagers are
facing stiff resistance from :-
Family members
 This question is from the case study "Anveshi - The Rural Development
Organisation" :Anveshi had special concern for women & underprivileged.
True
 This question is from the case study "Fluid Control Devices Ltd.": The Market
Share of Fluid Control Devices in Pumps in year 1968 was :-
0.33
 This question is from the case study "Huge Electronics" :Due to rapid ________
the company organisation chart was constantly changing.
Growth
 This question is from the case study "Health Club" : The membership of club is
adversly affected because:-
Death in swimming pool
 This question is from the case study "The Cold Ice-Cream Company" : The
marketing team felt that the use of coupon will result in greater ________.
Brand Awareness
 This question is from the case study "Mr Satish" :Satish's firm enjoys good
reputation because of :-
Quality
 This question is from the case study "Air Cool India Ltd." : The test marketing
was decided in Mumbai :-
To see product Performance , Was done for 2 months
 This question is from the case " The Real Thing " : The name Coca Cola was
registered as ________.
Trade mark
 This question is from the case study "Konkan Trading Company" : What was the
request of Trade Union of Konkan Trading Company?
Promote the worker who is good in other sports
 This question is from the case study "Lubri - Smooth Ltd." : At what stage of
Product Life Cycle the product A-20 is?
Maturity
 This question is from the case study "Wall Mart" : Wall Mart is the largest chain
of outlets in the world.
True
 This question is from the case study "Wall Mart - Logistic Leader" : What was
Wall Mart offering when it started?
High Quality Products & Service , Low Prices
 This question is from the case " The Real Thing " : Esteemed Brain Tonic &
Intellectual Beverage was the ________ of the brand.
Positioning
 This question is from the case study "Mr. Ramrao Panase" :According to Mr.
D'Costa, if the business is to be expanded it has to have a marketing team and a
________.
Distribution Network
 This question is from the case study "Saif Runs" :The market can expand if the
price is ________.
Competitive
 This question is from the case study "Priya Automobiles" : The financial scheme
was beneficial for ________ by employees in different organisations.
Group booking
 This question is from the case study "Hotel Black Pearl" : Current customer
profile of Hotel Pearl is :-
Middle & Upper Middle class
 This question is from the case study "Watts & Volts Ltd." : Regional manager
was responsible for developing new products.
True
 This question is from the case study "Moonlight Ltd." : What were the two types
of distribution followed by the company?
Direct sales to wholesalers , Redistribution to retailers
 This question is from the case study "Anveshi - The Rural Development
Organisation" :Anveshi worked in villages which are ________
Economically vulnerable.
 This question is from the case study " Air India " : The idea suggested by one
employee of Air India was to :
Provide telephone service on board
 This question is from the case "Laxmi Mills " : The main product benefit offered
by kardi Oil is :-
Low cholesterol
 This question is from the case study "Saloni - Chocolates" : Developing Contacts
with the local schools was a :-
PR Activty
 This question is from the case study "Collaborative Product Development in E-
Commerce" :What did collaborative development involve?
Sharing product design , Sharing Engineering documents
 This question is from the case study "ABC Company" : The Indian middle class is
about 1/3rd of population.
True
 This question is from the case study "Bags & Baggage's Ltd." : Bags & Baggage
Ltd. Always preferred to give discounts to ________.
Consumer
 This question is from the case study "Channels of Distribution" : What were the
two product qualities of Joshi & Deshpande's product over competition?
Superior quality , Lower price
 Chap-Pals is a brand name in - Leather footware industry
Marketing Orientation - Quality control technique-JIT manufacturing system
Saloni - Chocolates - Distributor of special cadies
Fit-Fit exerciser equipment - Sold in urban localities to higher middle class
Currently Samadhan Sakhali Udyog is - Operating through 4800 own retail stores
 This question is from the case " Seven Species" : WTO ruled that United States
was wrong in prohibiting import from three countries.
True
 This question is from the case study "AR Sons" :Mr Sandeep felt that Internet
plus mail order can attain popularity.
True
 This question is from the case study "Indian Aluminium Company" : What was
the target Audience for Super Wrap?
Housewives
 This question is from the case study "Elevator Grant" : ________ for elevators
was considered as a prerequisite prior to entry.
Market Research
 This question is from the case study "Shree Ganesh Detergents" : What are the
product benefits of the detergent of Shree Ganesh?
better quality , cheaper price , Less harmful to arms
 This question is from the case study "Pratima Ltd." : The product WPDC-3 with
the price of Rs 300/- perfectly fits into the current product range of Pratima
Ltd.
False
 This question is from the case study "Innovation & Improvisation" : 3 M
encouraged everyone to become product champions.
True
 Divya Bhaskar - The third Gujarati daily newspaper to be launched
This question is from the case study "The Marketing of Divya Bhaskar" : Pre
launch activites & Strategies - To create awareness for Divya Bhaskar & establish
brand image
Key fingings of survey - Their newspaper is average in all respects
Post survey phase - Order bookings crossed a record mark of 2 lac.
 This question is from the case study "Deepak Pharmaceuticals" : What was the
effect of slashed advertising?
Profits increased , Reserves increased
 This question is from the case "The Real Thing" : Coke used think Global act
Local policy by way of :-
Locally manufacturing product , Creating country/ region specific advertising ,
Pricing the product differently in Different countries
 This question is from the case study "Dream Launch of Ford Escort" : What was
the percieved difference between petrol & diesel version of Escort?
Petrol is underpowered than diesel
 This question is from the case study "Paramount Fertilisers" : What facility was
offered to Paramount as a special case?
More credit
 This question is from the case study "Bharat Research Development
Corporation" : The major area of dissent in case of BRDC was lack of marketing
data.
True
 This question is from the case study "Ray Ltd." : What were the product
differences in Super & Crystal?
Different Formulation , Different packaging
 This question is from the case study "Thompson & Thompson" : The study
showed that the market for prickly heat powder is declining.
False
 This question is from the case study " Raja Consultants Ltd." : What did Raja
Consultants started with?
Consultancy
 This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have
always believed in Excellence Through ________.
Innovation
 This question is from the case study "Delana Hosiery Works" :The owner of the
company believed in ________ human relations.
Informal
 This question is from the case study "Job Satisfaction" : What was the effect of
Jayant continuing in the same job?
Frustration , Demoralisation
 This question is from the case study "Shakti Fitness" :The profitability is highest
for :-
Jogging
 This question is from the case study "Priya Automobiles" :Why did the company
started loosing the market?
New Fuel efficient bike introduced
 This question is from the case study "Huge Electronics" :Due to matrix structure
the functional & project managers coexisted.
True
 This question is from the case study "Roshni Lamp Makers Ltd." : What are the
product benefits of electronic ballast?
Reduces energy consumption , Increases efficiency , Increases tube life
 This question is from the case study "Kamlesh & Laltu" : What is the current
product constraint of kamlesh & Laltu?
One Type & One size
 This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was
________.
Canal irrigation
  This question is from the case study "U.P. Mini Computers" : Zenith suggested a
research in India to decide on ________.
Product Mix
 This question is from the case study "Tasty Biscuits Pune" : The positive points
of this company were :-
Good Quality , Good Distribution , Good Promotion
 This question is from the case study "Fluid Control Devices Ltd." : Fluid Control
Devices has current image of a manufacturer of :-
Petrol Pumps
 This question is from the case study "The Cold Ice-Cream Company" : What is
the promotional offer on the new product?
Rs 6/- Off Coupon
 This question is from the case " Coca-Cola " : Analysts felt that Belgian recall
was the worst________ problem.
Public Relations
 This question is from the case study "Ray Ltd." : The marketing director wanted
Ray Ltd. to diversify in Biscuits.
False
 This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were
the direct dealers who were appointed as ________.
Distributors
 This question is from the case study "Chocolates" :CDM tried to break ________
that chocolates are only for children.
Consumer mindset
 This question is from the case study "Wall Mart" : Wall Mart is the largest chain
of outlets in the world.
True
 This question is from the case study "Shakti Fitness" :Shakti Fitness offers an
opportunity to the citizens of maintaining good health through ________.
Exercise

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Posted by Computechguide at 8:35 PM 0 comments

Labels: Cases in Marketing Management, PGDBA Assignments, SCDL 3rd Sem Assignments,
SCDL Assignments, SCDL PGDBA Assignments, SCDL Solved Assignment

WEDNESDAY, OCTOBER 28, 2009

SCDL - Cases in Marketing Management

SCDL - Cases in Marketing Management

Cases in Marketing Management - SCDL PGDBA

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False
Question
This question is from the case study "Mr. Atul & Mr. Bhaskar" : Atul felt that freedom to
workers means calling for indiscipline.
Correct Answer
False
Your Answer
True
True/False
Question
This question is from the case study "Ice-Kool" : Studying consumer behavior is important
to any business.
Correct Answer
True
Your Answer
True

Select The Blank

Question
This question is from the case study "Ray Ltd." : The ________ was to be improved to
protect chocolate from melting.
Correct Answer
Packaging
Your Answer
Packaging

Multiple Choice Single Answer

Question
This question is from the case study "Chap-pals" : Current competition of Chap-pal is :-
Correct Answer
Leather shoose
Your Answer
Hawaii

Multiple Choice Multiple Answer

Question
This question is from the case study "Tristar" :What factors affected the estimated stock
requirement of 800 dealers?
Correct Answer
Political uncertainty , Act of god
Your Answer
Political uncertainty , Competition actions , Dealer demand
Multiple Choice Single Answer
Question
This question is from the case study "Price Plus" : What is the offer under discussion in the
case?
Correct Answer
Money back offer by Akai
Your Answer
Money back offer by Akai

Multiple Choice Multiple Answer

Question
This question is from the case study "AR Sons" : AR Sons became a firm of reputation
because of :-
Correct Answer
Service , Quality
Your Answer
Service , Quality

Multiple Choice Single Answer

Question
This question is from the case study "Lubri - Smooth Ltd." : As a promotional strategy the
owner believes in :-
Correct Answer
Sampling
Your Answer
Direct marketing

Select The Blank

Question
This question is from the case study "Challenger Sports" : The company command
________ % of the market-share.
Correct Answer
60
Your Answer
75
Multiple Choice Single Answer
Question
This question is from the case study "Kleam" :Why did other companies failed to market
toothpastes?
Correct Answer
No uniform quality of Kleam
Your Answer
No uniform quality of Kleam

Multiple Choice Multiple Answer

Question
This question is from the case study "Collaborative Product Development in E-
Commerce" :What were benefits of Collaborative development?
Correct Answer
Improves operations , Cuts Costs , Saves Time
Your Answer
Cuts Costs , Saves Time , Saves manpower

Select The Blank

Question
This question is from the case study "Anveshi - The Rural Development Organisation" :The
strategy to achieve the objective was to create ________.
Correct Answer
Village organisation
Your Answer
Village cooperative

Multiple Choice Multiple Answer

Question
This question is from the case "Ethel Graff" : Why do Europeans come to India to work?
Correct Answer
Indian Experience matter in International market , Challenge of working in Unfamiliar
environment
Your Answer
Challenge of working in Unfamiliar environment , Indian Companies now pay higher
salaries
True/False
Question
This question is from the case study "Beauty Cosmetics" :Beauty cosmetics want to reach
the products at All India level.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer

Question
This question is from the case study "Astroid Computer Corporation" : What is the product
range of this company?
Correct Answer
Personal Computer , Monitors , Printers
Your Answer
Personal Computer , Monitors , Printers

Multiple Choice Single Answer

Question
This question is from the case study "Hindustan Lever - Rural Marketing Initiative" :How
were towns & villages covered by HLL initially?
Correct Answer
By Van
Your Answer
By Van

Multiple Choice Multiple Answer

Question
This question is from the case study "Reach India Ltd." : What different product segments
is Reach India Ltd. Operating in?
Correct Answer
Telecom Service Provider , Handsets
Your Answer
Telecom Service Provider , Handsets
Select The Blank
Question
This question is from the case study "Delana Hosiery Works" :The owner of the company
believed in ________ human relations.
Correct Answer
Informal
Your Answer
Informal

Multiple Choice Single Answer

Question
This question is from the case study "Priya Automobiles" : Why did model Priya still
continue to sell?
Correct Answer
Was the cheapest model
Your Answer
Was the cheapest model

Multiple Choice Multiple Answer

Question
This question is from the case study "Alcophin" :What Promotional tools are used by
Medical companies?
Correct Answer
Visual Aid , Product Literature
Your Answer
Product Literature , Hoardings

True/False
Question
This question is from the case study "Tushar Laboratories" :Mumbai market was the
smallest in volumes.
Correct Answer
False
Your Answer
False
Select The Blank
Question
This question is from the case study "ABC A Major Beverages Company" : The arrangement
between ABC & CCA is ________.
Correct Answer
CCA will market ABC brands with their own
Your Answer
ABC will market CCA brands with their own

Multiple Choice Single Answer

Question
This question is from the case study "Mr. Nitin Chandra" : Product Benefit of Silver plated
Bronze products is :-
Correct Answer
They are within reach of middle class
Your Answer
They are within reach of middle class

Multiple Choice Multiple Answer

Question
This question is from the case study "ABC Company" : Which categories did the company
entered lately?
Correct Answer
Refrigerators , Air Conditioners
Your Answer
Air Conditioners

Multiple Choice Single Answer

Question
This question is from the case study "Blue Shield Company" : What type of promotion was
planned in high sale period by Benson & Johnson?
Correct Answer
Discount offer
Your Answer
1 + 1 Free
Posted by Computechguide at 11:54 PM 0 comments
Labels: Cases in Marketing Management, SCDL Assignments, SCDL Papers, SCDL PGDBA
Assignments, SCDL Solved Assignment

SATURDAY, SEPTEMBER 5, 2009

SCDL Assignments on Cases in Marketing Management

SCDL Assignments on Cases in Marketing Management

Cases in Marketing Managemen Solved Papers
SCDL Assignments on Cases in Marketing Management - Set1

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False
Question
This question is from the case study "Mr. Atul & Mr. Bhaskar" : Atul felt that freedom to
workers means calling for indiscipline.
Correct Answer
False
Your Answer
True

True/False
Question
This question is from the case study "Ice-Kool" : Studying consumer behavior is important
to any business.
Correct Answer
True
Your Answer
True
Select The Blank
Question
This question is from the case study "Ray Ltd." : The ________ was to be improved to
protect chocolate from melting.
Correct Answer
Packaging
Your Answer
Packaging

Multiple Choice Single Answer

Question
This question is from the case study "Chap-pals" : Current competition of Chap-pal is :-
Correct Answer
Leather shoose
Your Answer
Hawaii

Multiple Choice Multiple Answer

Question
This question is from the case study "Tristar" :What factors affected the estimated stock
requirement of 800 dealers?
Correct Answer
Political uncertainty , Act of god
Your Answer
Political uncertainty , Competition actions , Dealer demand

Multiple Choice Single Answer

Question
This question is from the case study "Price Plus" : What is the offer under discussion in the
case?
Correct Answer
Money back offer by Akai
Your Answer
Money back offer by Akai

Multiple Choice Multiple Answer

Question
This question is from the case study "AR Sons" : AR Sons became a firm of reputation
because of :-
Correct Answer
Service , Quality
Your Answer
Service , Quality

Multiple Choice Single Answer

Question
This question is from the case study "Lubri - Smooth Ltd." : As a promotional strategy the
owner believes in :-
Correct Answer
Sampling
Your Answer
Direct marketing

Select The Blank

Question
This question is from the case study "Challenger Sports" : The company command
________ % of the market-share.
Correct Answer
60
Your Answer
75

Multiple Choice Single Answer

Question
This question is from the case study "Kleam" :Why did other companies failed to market
toothpastes?
Correct Answer
No uniform quality of Kleam
Your Answer
No uniform quality of Kleam

Multiple Choice Multiple Answer

Question
This question is from the case study "Collaborative Product Development in E-
Commerce" :What were benefits of Collaborative development?
Correct Answer
Improves operations , Cuts Costs , Saves Time
Your Answer
Cuts Costs , Saves Time , Saves manpower

Select The Blank

Question
This question is from the case study "Anveshi - The Rural Development Organisation" :The
strategy to achieve the objective was to create ________.
Correct Answer
Village organisation
Your Answer
Village cooperative

Multiple Choice Multiple Answer

Question
This question is from the case "Ethel Graff" : Why do Europeans come to India to work?
Correct Answer
Indian Experience matter in International market , Challenge of working in Unfamiliar
environment
Your Answer
Challenge of working in Unfamiliar environment , Indian Companies now pay higher
salaries

True/False
Question
This question is from the case study "Beauty Cosmetics" :Beauty cosmetics want to reach
the products at All India level.
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
This question is from the case study "Astroid Computer Corporation" : What is the product
range of this company?
Correct Answer
Personal Computer , Monitors , Printers
Your Answer
Personal Computer , Monitors , Printers

Multiple Choice Single Answer

Question
This question is from the case study "Hindustan Lever - Rural Marketing Initiative" :How
were towns & villages covered by HLL initially?
Correct Answer
By Van
Your Answer
By Van

Multiple Choice Multiple Answer

Question
This question is from the case study "Reach India Ltd." : What different product segments
is Reach India Ltd. Operating in?
Correct Answer
Telecom Service Provider , Handsets
Your Answer
Telecom Service Provider , Handsets

Select The Blank

Question
This question is from the case study "Delana Hosiery Works" :The owner of the company
believed in ________ human relations.
Correct Answer
Informal
Your Answer
Informal
Multiple Choice Single Answer
Question
This question is from the case study "Priya Automobiles" : Why did model Priya still
continue to sell?
Correct Answer
Was the cheapest model
Your Answer
Was the cheapest model

Multiple Choice Multiple Answer

Question
This question is from the case study "Alcophin" :What Promotional tools are used by
Medical companies?
Correct Answer
Visual Aid , Product Literature
Your Answer
Product Literature , Hoardings

True/False
Question
This question is from the case study "Tushar Laboratories" :Mumbai market was the
smallest in volumes.
Correct Answer
False
Your Answer
False

Select The Blank

Question
This question is from the case study "ABC A Major Beverages Company" : The arrangement
between ABC & CCA is ________.
Correct Answer
CCA will market ABC brands with their own
Your Answer
ABC will market CCA brands with their own
Multiple Choice Single Answer
Question
This question is from the case study "Mr. Nitin Chandra" : Product Benefit of Silver plated
Bronze products is :-
Correct Answer
They are within reach of middle class
Your Answer
They are within reach of middle class

Multiple Choice Multiple Answer

Question
This question is from the case study "ABC Company" : Which categories did the company
entered lately?
Correct Answer
Refrigerators , Air Conditioners
Your Answer
Air Conditioners

Multiple Choice Single Answer

Question
This question is from the case study "Blue Shield Company" : What type of promotion was
planned in high sale period by Benson & Johnson?
Correct Answer
Discount offer
Your Answer
1 + 1 Free

Multiple Choice Multiple Answer

Question
This question is from the case "General Motors Asia-Pacific" : With the global alliance The
three car manufacturers in India can :-
Correct Answer
Share each other's products , Commonly buy components , Do cross branding
Your Answer
Share each other's products , Do cross branding
True/False
Question
This question is from the case study "Hotel Black Pearl" :Since the opening of 'Saphire' the
business of Black Pearl is remarkably affected.
Correct Answer
True
Your Answer
True

True/False
Question
This question is from the case study "Priya Automobiles" : Supriya was generation bike &
was comparable with competition.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer

Question
This question is from the case study "Thompson & Thompson" : What is the current
product segment of the company?
Correct Answer
Health Care
Your Answer
Health Care

Multiple Choice Multiple Answer

Question
This question is from the case study "Ray Ltd." : What were the product differences in
Super & Crystal?
Correct Answer
Different Formulation , Different packaging
Your Answer
Different Formulation , Different packaging , Higher price
True/False
Question
This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price
of Rs 300/- perfectly fits into the current product range of Pratima Ltd.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer

Question
This question is from the case study "Watts & Volts Ltd." : What was the marketing
manager opposed for?
Correct Answer
Two parallel sales organisations
Your Answer
New product managers

Select The Blank

Question
This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity
to the citizens of maintaining good health through ________.
Correct Answer
Exercise
Your Answer
Exercise

Select The Blank

Question
This question is from the case study "Raja Consultants Ltd." : The characteristics of the
consumer panel were to be used for predicting the behavious of the ________.
Correct Answer
Population
Your Answer
Target Audience
Select The Blank
Question
This question is from the case study "Food Processing Industry" : According to union, the
worker was employed as sweeper & not ________.
Correct Answer
Wet sweeper
Your Answer
Wet sweeper

True/False
Question
This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail
order can attain popularity.
Correct Answer
True
Your Answer
True

True/False
Question
This question is from the case study "Vacuum Flasks" : The company has state of the art
plant with a Japanese collaboration.
Correct Answer
True
Your Answer
False

Select The Blank

Question
This question is from the case " The Real Thing " : Today Coca Cola is sold in ________
countries.
Correct Answer
200
Your Answer
More than 200
True/False
Question
This question is from the case study "Innovation & Improvisation" : 3 M encouraged
everyone to become product champions.
Correct Answer
True
Your Answer
True

Match The Following

Question
Correct Answer
Your Answer
Old Spice
Erratic Alcohol supplies
Uniform quality
Sugandha Mouth Freshners
Tobaco Products
Tobaco Products
Kleam
No Uniform quality
No Uniform quality
Services Unlimited
Funds for Social Organisations
Funds for Social Organisations

Multiple Choice Single Answer

Question
This question is from the case study "Priya Automobiles" :What must have affected the
performance of Mr. Jain?
Correct Answer
No incentives in cash
Your Answer
Less demand in market

Match The Following

Question
Correct Answer
Your Answer
Roshni Lamps
New Product Opportunities
New Product Opportunities
Laxmi Mills
Refined Oil
Raw Oil
Mr. Dinesh Kapoor
Financial Investment
Setting Management Panel
Raja Consultants
Setting Consumer Panel
Financial Investment

Multiple Choice Multiple Answer

Question
This question is from the case study "Tushar Laboratories" : What was Tushar's strength
over giant competitor?
Correct Answer
German collaboration , No quality complaints
Your Answer
German collaboration , No quality complaints , Better distribution

Multiple Choice Single Answer

Question
This question is from the case " Laxmi Mills " : What was the product benefit of refined
oil?
Correct Answer
Very Pure
Your Answer
Very Pure

Select The Blank

Question
This question is from the case study "Maxwell Ltd." : According to Mr. Arvind, Success is
the outcome of well managed ________.
Correct Answer
Interdependence
Your Answer
Employees

Multiple Choice Multiple Answer

Question
This question is from the case study "Bharat Research Development Corporation " : What
details does Project Profile have?
Correct Answer
Product Identification , Types of machinery , Raw material
Your Answer
Product Identification , Types of machinery

Select The Blank

Question
This question is from the case study "Thompson & Thompson" : The name was decided as
Thompson & Thompson to encash the ________.
Correct Answer
Brand Equity
Your Answer
Brand Equity

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Labels: Cases in Marketing Management(Set-3)

Cases in Marketing Management - 8

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LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer

Question
This question is from the case study "Mr. Ramrao Panase" :The sales rep of the company
did not recommend the termination of Sujata & Anil because :-
Correct Answer
The demand may get disturbed
Your Answer
They had good reputation in market

Match The Following

Question
Correct Answer
Your Answer
In initial years the concentration is in
Northern reagion
Western reagion
This question is from the case study "Switchex Company" : Switchex company
manufactures
Entire range of awitchgear products
Entire range of awitchgear products
Pricing strategy
Lower than the competitors by 8-10%
Lower than the competitors by 8-10%
Its Pune office headed by
Mr. Patil
Mr. Patil

Multiple Choice Multiple Answer

Question
This question is from the case study "Mahesh Pharmaceuticals" : What are the
responsibilities of Propaganda Stockiest?
Correct Answer
Distribute the medicines , Get medicines prescribed by the doctors
Your Answer
Distribute the medicines , Get medicines prescribed by the doctors , Get maximum
discount from the company

Multiple Choice Multiple Answer

Question
This question is from the case " Seven Species" : Which countries were banned from
exporting shrimps?
Correct Answer
India , Pakistan
Your Answer
Korea

Multiple Choice Single Answer

Question
This question is from the case study "Deepak Pharmaceuticals" : Why did Mr. Khanna
slashed Ad budget?
Correct Answer
Supply shorter than demand
Your Answer
No demand

Select The Blank

Question
This question is from the case study "The Kellogg Company" :To increase sales in Brazin
the marketing director had to create a ________ breakfast habit.
Correct Answer
Nutritious
Your Answer
Nutritious

Multiple Choice Multiple Answer

Question
This question is from the case study "Challenger Sports" : If a particular cricket star fails
then this leads to :-
Correct Answer
less sale of bats with his photo , High inventories
Your Answer
less sale of bats with his photo , High inventories , Bad quality perception of bats , Poor
price for those bats

True/False
Question
This question is from the case study "Huge Electronics" :Due to matrix structure the
functional & project managers coexisted.
Correct Answer
True
Your Answer
True

True/False
Question
This question is from the case study "Sukhi and Bhoopy" : Using S & B brand name for the
new products produced in the new sewing machine is called Brand Extension.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer

Question
This question is from the case study "Air Cool India Ltd." : The test marketing was decided
in Mumbai :-
Correct Answer
To see product Performance , Was done for 2 months
Your Answer
To see product Performance , Was done for 3 months , To see consumer response

Multiple Choice Single Answer

Question
This question is from the case study "Seema Leather" : Indian leather industry is facing
problem of :-
Correct Answer
Modernisation
Your Answer
Modernisation

Multiple Choice Single Answer

Question
This question is from the case study "Konkan Trading Company" : Why was the officer
promoted by 5 grades?
Correct Answer
Extraordinary Sports performance
Your Answer
Over achievement of target

True/False
Question
This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct
marketing firm.
Correct Answer
True
Your Answer
True

Select The Blank

Question
This question is from the case study "Suc Seed Plantation" :M/S Suc Seed are innovator -
manufacturers & not too expert in ________ technique.
Correct Answer
Marketing
Your Answer
Marketing

Select The Blank

Question
This question is from the case study "ABC A Major Beverages Company" : The arrangement
between ABC & CCA is ________.
Correct Answer
CCA will market ABC brands with their own
Your Answer
ABC will manufacture CCA brands

Multiple Choice Multiple Answer

Question
This question is from the case study "Mr. Vikrant Modi" : In what industry the product of
this company used as Raw Material?
Correct Answer
Chemical , Pharmaceutical
Your Answer
Fertilisers , Metal Coating , Chemical

Multiple Choice Multiple Answer

Question
This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit
currently present?
Correct Answer
Glucose , Salted
Your Answer
Glucose , Salted , Cream

True/False
Question
This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price
of Rs 300/- perfectly fits into the current product range of Pratima Ltd.
Correct Answer
False
Your Answer
True

True/False
Question
This question is from the case study "Innovation & Improvisation" : 3 M encouraged
everyone to become product champions.
Correct Answer
True
Your Answer
True

Match The Following

Question
Correct Answer
Your Answer
Divya Bhaskar
The third Gujarati daily newspaper to be launched
The third Gujarati daily newspaper to be launched
This question is from the case study "The Marketing of Divya Bhaskar" : Pre launch
activites & Strategies
To create awareness for Divya Bhaskar & establish brand image
To create awareness for Divya Bhaskar & establish brand image
Key fingings of survey
Their newspaper is average in all respects
Their newspaper is average in all respects
Post survey phase
Order bookings crossed a record mark of 2 lac.
Order bookings crossed a record mark of 2 lac.

Multiple Choice Multiple Answer

Question
This question is from the case study "Deepak Pharmaceuticals" : What was the effect of
slashed advertising?
Correct Answer
Profits increased , Reserves increased
Your Answer
Profits increased , Reserves increased , Manpower increased

Multiple Choice Multiple Answer

Question
This question is from the case "The Real Thing" : Coke used think Global act Local policy
by way of :-
Correct Answer
Locally manufacturing product , Creating country/ region specific advertising , Pricing the
product differently in Different countries
Your Answer
Locally manufacturing product , Creating country/ region specific advertising , Pricing the
product differently in Different countries
Multiple Choice Single Answer
Question
This question is from the case study "Dream Launch of Ford Escort" : What was the
percieved difference between petrol & diesel version of Escort?
Correct Answer
Petrol is underpowered than diesel
Your Answer
Diesel is smooth than petrol

Multiple Choice Single Answer

Question
This question is from the case study "Paramount Fertilisers" : What facility was offered to
Paramount as a special case?
Correct Answer
More credit
Your Answer
More credit

True/False
Question
This question is from the case study "Bharat Research Development Corporation" : The
major area of dissent in case of BRDC was lack of marketing data.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer

Question
This question is from the case study "Ray Ltd." : What were the product differences in
Super & Crystal?
Correct Answer
Different Formulation , Different packaging
Your Answer
Different Formulation , Different packaging , Different Consumer
True/False
Question
This question is from the case study "Thompson & Thompson" : The study showed that the
market for prickly heat powder is declining.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer

Question
This question is from the case study " Raja Consultants Ltd." : What did Raja Consultants
started with?
Correct Answer
Consultancy
Your Answer
Advertising

Select The Blank

Question
This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have always
believed in Excellence Through ________.
Correct Answer
Innovation
Your Answer
Best Service

Select The Blank

Question
This question is from the case study "Delana Hosiery Works" :The owner of the company
believed in ________ human relations.
Correct Answer
Informal
Your Answer
Professional
Multiple Choice Multiple Answer
Question
This question is from the case study "Job Satisfaction" : What was the effect of Jayant
continuing in the same job?
Correct Answer
Frustration , Demoralisation
Your Answer
Frustration , Demoralisation , Not meeting target

Multiple Choice Single Answer

Question
This question is from the case study "Shakti Fitness" :The profitability is highest for :-
Correct Answer
Jogging
Your Answer
Yoga

Multiple Choice Single Answer

Question
This question is from the case study "Priya Automobiles" :Why did the company started
loosing the market?
Correct Answer
New Fuel efficient bike introduced
Your Answer
New Fuel efficient bike introduced

True/False
Question
This question is from the case study "Huge Electronics" :Due to matrix structure the
functional & project managers coexisted.
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
This question is from the case study "Roshni Lamp Makers Ltd." : What are the product
benefits of electronic ballast?
Correct Answer
Reduces energy consumption , Increases efficiency , Increases tube life
Your Answer
Reduces energy consumption , Increases efficiency , Increases tube life

Multiple Choice Single Answer

Question
This question is from the case study "Kamlesh & Laltu" : What is the current product
constraint of kamlesh & Laltu?
Correct Answer
One Type & One size
Your Answer
Little height

Select The Blank

Question
This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was ________.
Correct Answer
Canal irrigation
Your Answer
Canal irrigation

Select The Blank

Question
This question is from the case study "U.P. Mini Computers" : Zenith suggested a research
in India to decide on ________.
Correct Answer
Product Mix
Your Answer
Pricing

Multiple Choice Multiple Answer

Question
This question is from the case study "Tasty Biscuits Pune" : The positive points of this
company were :-
Correct Answer
Good Quality , Good Distribution , Good Promotion
Your Answer
Good Quality , Good Distribution , Good Price

Multiple Choice Single Answer

Question
This question is from the case study "Fluid Control Devices Ltd." : Fluid Control Devices
has current image of a manufacturer of :-
Correct Answer
Petrol Pumps
Your Answer
Oil Pumps

Multiple Choice Single Answer

Question
This question is from the case study "The Cold Ice-Cream Company" : What is the
promotional offer on the new product?
Correct Answer
Rs 6/- Off Coupon
Your Answer
Buy One get one free

Select The Blank

Question
This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the
worst________ problem.
Correct Answer
Public Relations
Your Answer
Distribution

True/False
Question
This question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd.
to diversify in Biscuits.
Correct Answer
False
Your Answer
True

Select The Blank

Question
This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct
dealers who were appointed as ________.
Correct Answer
Distributors
Your Answer
Distributors

Select The Blank

Question
This question is from the case study "Chocolates" :CDM tried to break ________ that
chocolates are only for children.
Correct Answer
Consumer mindset
Your Answer
Consumer mindset

True/False
Question
This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets
in the world.
Correct Answer
True
Your Answer
True

Select The Blank

Question
This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity
to the citizens of maintaining good health through ________.
Correct Answer
Exercise
Your Answer
Exercise
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