Industry/Profession:

Culture & Value: Education Level:

Religion and Belief: Salary Range and Disposable

Income:

Consumption Pattern: Information Source:

Life Desire vs. Struggle:

My Target Audience
 What am I good at
My vision What do I listen to

My interest My inspiration

What do I dislike My communication style

What do I care and value What energizes me

Myself

My Brand Personality
 MY BRAND OBJECTIVES

CONTINUE DOING

STOP DOING START DOING

Self Reflection
 Positioning Long-term Short-term Barriers to Strategic
Statement Goal(s) Goal(s) achieving the Options
goals

Strategic Options Mapping

Brand Attributes Mapping
 TO: (my target audience)

I am… Who: Because:

(my uniqueness)

My Positioning Statement
 My Target My Brand Image

My USP

My Target Audience

My Brand Promise My Stories

My Brand Promise
 Personal Branding Goals: Period:

Strategy:
(e.g. active/passive promotion, on/offline, warm/cold outreach, etc.)
Target Customers:

Brand Personality: Budget: (e.g. resources & time investment, advertising cost, etc.)

Brand Positioning:
Branding Theme(s) Supporting Content Frequency
Channel

Supporting Facts/ Anecdotes/ Examples/ Stats:

Brand Visuals:

My Brand Communication Strategy