Business Technology Management (BTM) is an emerging management science, grounded
in research and practice, which unifies decision making from the board room to the project team. BTM provides a structured approach to such decisions that lets enterprises align, synchronize and even converge technology and business management, thus ensuring better execution, risk control and profitability. BTM is derived in 4 types:
B2B: It consists of electronic commerce between companies through the Internet.
This includes submitting proposals, negotiating prices, closing sales, ordering and other transactions. B2C: Refers to the strategy developed by commercial companies to reach directly the customer or end user, usually refers to virtual platforms used in electronic commerce to communicate companies (sellers) with individuals (buyers). ITIL: set of management procedures designed to help organizations achieve quality and efficiency in IT operations.
CONCLUSION: the BTM and BPM allows us to manage our processes in different ways as well as our decisions regarding the creation of business relationships in any field and level.