HCL Career Development Centre Market Analysis and Brand Penetration Report

[Type text]
BRAND PENETRATION AND MARKET ANALYSIS

OF HCL CAREER DEVELOPMENT CENTRE
AT
HCL CAREER DEVELOPMENT CENTRE, NOIDA

(A Frontline Division of HCL Infosystems Ltd.)
Summer Training Project Report Submitted towards Partial Fulfillment of the

Degree of
Master of Business Administration
By
Devendra Kumar Rai
MBA 3rd Sem, GCET
Roll No. 0709770014
Industry Guide Faculty Guide

Mr. Gautam Ghosh Mr. Subhash Verma
Centre Manager Sr. Lecturer, MBA GCET
HCL-Career Development Centre
GALGOTIA COLLEGE OF ENGINEERING & TECHNOLOGY

---------------------------- GREATER NOIDA -----------------------------
U. P. TECHNICAL UNIVERSITY
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ACKNOWLEDGEMENT
≈≈≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈ ≈
Someone has rightly said, “No one can live in isolation”. It is true that every
individual needs the help of others in every work he does.
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First of all I would like to express my gratitude to my faculty Mr. Subhash
Verma who guided me with his knowledge and skill and helped me in
successful completion of the work.
I would like to thank to Mr. Gautam Ghosh for his noble inspiration, keen
interest, constant supervision and ever willing help throughout the course of this
study.
I thank my Institute who has given me an opportunity to show my skills. I also

thank all my nearer and dearer ones without whose support this project would
not been possible.
I gratefully acknowledge the invaluable support and guidance that was provided
to me by various individuals that led to the successful completion of this project.
Their vision of the problem gave me enough direction to bring out a meaningful
result.
I am grateful to their great support and help all throughout the project. I am
thankful to them for taking out time and pointing out the multitudinous aspects
of customer service and helping me increase my learning out of the project.
I extend my sincere gratitude towards my parents, who have always
encouraged me and gave suggestions. They always stand by me. Their support
has always motivated me.
I would heartily thank all the respondents of the survey without whose support &
valuable inputs this project would not have been completed
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DECLARATION
I, Devendra Kumar Rai, a bonafide student of MBA, Programme at the Galgotia

College of Engineering & Technology, Greater Noida, hereby declare that I
have undergone the Summer Training at HCL Career Development Centre,
Noida, under the supervision of Mr. Gautam Ghosh ,Centre Manager,HCL CDC
,Noida from 10th June to 1st Sep 2008.
I also declare that the present project is based on the above summer training
and is my original work. The content of this project report has not been
submitted to any other university or institute either in part or full for the award of
any degree, diploma or fellowship.
Further, I assign the right to the University, subject to the permission from the
organization concerned, use the information and contents of this project to
develop cases, ceaseless, case leads, and papers for publication and/or for use
in teaching.
Signature of the student

Devendra Kumar Rai
MBA GCET
Place:
Date:
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Table of content
Acknowledgement…………………………………………………………………. 5
Deceleration…………………………………………………………………………..6
Objective and Scope of Study……………………………………………………11
Career Opportunities in IT ………………………………………………………….12
Company Profile……………………………………………………………………..13
Introduction of HCL-Career Development Centre………………………………..20
Highlights of HCL…………………………………………………………………..25
Awards and Accolades of HCL…………………………………………………….35
Business Strategy……………………………………………………………………39
 Project Cycle…………………………………………………………………40
 Generic Strategy matrix……………………………………………………41
Training Program Offered By HCL-CDC…………………………………………42
 HCL Certified Network Engineer (One Year)……………………………43
 Oracle………………………………………………………………………...45
 JAVA………………………………………………………………………….46
 Dot Net………………………………………………………………………..47
 HCL Certified Network Engineer (Three Year)………………………….49
Facilities of HCL CDC………………………………………………………………52
HCL CDC competitors………………………………………………………………53
 NIIT……………………………………………………………………………54
 IIHT……………………………………………………………………………56
 Jetking………………………………………………………………………..58
 DUCAT……………………………………………………………………….60
 DOEACC…………………………………………………………………….62
Promotional Activities of HCL CDC…………………………………………….…68
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 Data Collection, Seminar, Television, Radio, Websites, News Papers,
Browsers, Industrial Alliance.
Corporate Communication Details……………………………………………….74
 Technical Department………………………………………………….….74
 Marketing and Sales Department………………………………………..75
 HR Department……………………………………………………………75
 Finance Department………………………………………………………75
Steps in Marketing Process………………………………………………………78
Research Design…………………………………………………………………80
 Data Collection Procedure………………………………………………..80
 Data Collection Method…………………………………………………….81
 Targeted Areas………………………………………………………………81
 Sample of Data………………………………………………………………83
Statistics and Graphs of Data Analysis………………………………………….90
 Data Analysis………………………………………………………………90
 Case Processing Summary…………………………………………….103
Results and Conclusions……………………………………………………….110
 Powerful Brand Image…………………………………………………..110
 Experience team……………………………………………………… 110
 Focus on Key Business Areas…………………………………………111
 Global Strategy…………………………………………………………..111
SWOT Analysis…………………………………………………………………..112
Recommendations ……………………………………………………………….113
Bibliography………………………………………………………………………...114
Questionnaire
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Additional Achievement
LIVE PROJECT
Certificate of Live Project………………...4
Live Project Details………………………..117
Objective……………………………………117
Preposition………………………………….118
Target Audience……………………………118
Scholarship Offer…………………………..118
Student Benefit……………………………..119
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OBJECTIVE AND SCOP OF STUDY
1. To find out the ways to counter competitors and increase the market
share.
2. To find the brand equity of the company amongst existing universe.
3. To do the competitive analysis.
4. To find out the current market share.
5. To understand ground reality of a industry.
6. To understand marketing strategy in Competitive Market.
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Company Profile
SHIVNADAR
Founder HCL
Chairman & Chief Strategy Officer - HCL Technologies
At a time when India had a total of 250 computers, Shiv Nadar

led a young team which passionately believed and bet on the
growth of the IT industry. That vision in 1976, born out of a
Delhi "barsaati" (akin to a garage start up), has resulted 3
decades later in creating a US $ 5 Billion Global Enterprise.
HCL is today a leader in the IT industry, employing 56,000 professionals, has a

global presence in 19 countries spanning locations in the US, Europe, Japan,
ASEAN & the Pacific Rim and a pan India presence across 360 points
To say that HCL is a household name in India today is an understatement. In

31 years of existence, the company has developed and implemented solutions
for multiple market segments, across a range of technologies, covering
customers in India and overseas.
HCL dominates the IT space as a leader. 55,000 gifted professionals, a

colossal US $4.8 Billion turnover, an international presence in 18 countries,
and most importantly a deep-rooted commitment to innovate, makes it a true
Technology Giant.
The HCL Group is today considered to be an outfit that has the knowledge and
skills in almost every part of the world of information technology. Present in
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every sphere of the IT world, HCL’s human resources have helped it advance
so far ahead in this field—in India as well as abroad—that today it has grown in
size and stature to become India’s top IT company, with market leadership in
different areas of operations. The group is also considered as the first Indian
transnational IT company.
An immense knowledge base and technology leadership are the keys to HCL’s
ability to provide total IT solutions.
HCL started operations primarily as a hardware company when IT in India was
in a nascent stage. There were few Indian vendors then and HCL had the
advantage of positioning itself as the local hardware vendor. This meant that
the user was comfortable dealing with a local company, thus the comfort level
of users increased manifold while dealing with HCL. HCL understood the
market well, whereas MNC vendors were not so comfortable doing business in
Indian conditions and did not understand the psyche of the Indian user. Thus,
HCL was able to expand channels at a much faster rate and increased
penetration.
Due to inherent knowledge about India, HCL was able to penetrate deep into
the government sector and tap most of the IT spending coming from various
government departments. HCL was flexible enough in pricing, its sales model
and terms and conditions, which added to the comfort of its clients. Sales teams
at HCL have always been highly objective-driven and focused on numbers.
Every month/quarter they measure the performance of our managers by the
number of times they have met the customers face-to-face.
Whether it’s software, hardware, training, networking, telecom, peripherals or
system integration, HCL has an answer for all your IT needs—thanks to its pool
of competencies. The company also has skills in the areas of hardware, and
services extend from product designing to prototyping, manufacturing and
support. Specialisation in designing custom-made solutions for companies
includes application development for client/server environments, legacy system
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maintenance and re-engineering, migration, systems redevelopment, onsite
and offshore software services, and facilities management.
Computer-based education using advanced learning methodology has training
on offer for novices as well as professionals, in IT and non-IT areas. A
dedicated independent vendor channel for the entire Indian mass market helps
bring technology usage closer to the individual. The group specialises in
consumer-oriented, globally applicable solutions for end-users in manufacturing
banking and financial services, and the telecom segment; besides being a
total solution ,
provider for technology-based communication services through satellite

communication, radio communication, local area networks as well as broad
band communication. HCL has played a major role in creating IT awareness in
the country and in creating a very competitive environment for growth of the IT
industry. The biggest contribution of HCL in developing the Indian IT market is
in terms of introducing newer technologies and creating a market for them
through education and creation of awareness.
All of HCL’s expertise is centered around anticipating and fulfilling the needs of
the individual in all spheres of his life. The group achieves this by providing a
complete array of IT solutions that make life simpler and better. The company
has been leveraging its core competencies to develop new technologies and
solutions that pre-empt changing consumer needs. To complement its strengths
in global state-of-the-art technology, HCL, in the past, has had joint ventures
with international corporations such as Hewlett-Packard, Perot Systems,
Deluxe Corporation, James Martin & Co., and General Instrument, and also
partners with world leaders like AT&T and Microsoft. And finally, forming the
core strength of HCL is the talent and innovativeness of its people, which
enables it to provide the right solutions at the right time.
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HCL has always been proactive in understanding the market well. Thus, it
always anticipates the market demand well in advance and offers
products/services accordingly
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Management Team
HCL INFOSYSTEMS Ltd
Ajai Chowdhry
Co-Founder HCL, Chairman and CEO - HCL Infosystems An
engineer by training, Ajai Chowdhry is one of the six co-founder
members of HCL, India 's premier IT conglomerate.
JV
Ramamurthy
Chief Operating Officer HCL Infosystems Ltd J V Ramamurthy has
an engineering degree in Electronics & Communications, from
Guindy Engineering College , and a Masters' degree in Applied
Electronics from the Madras Institute of Technology, both in
Chennai.
Rajendra Kumar
Executive Vice President - Frontline Division HCL Infosystems Ltd.
Mr. Rajendra Kumar has been with HCL for over 30 years and has
seen HCL grow from a start up company to a gigantic conglomerate
that it is today.
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Worldwide Offices
By being locally incorporated in each country, HCL is able to serve customers
as a local business, with all attendant benefits. It is also a tax-paying citizen,
conforming to all local laws–and with a significant global workforce. We believe
that every part of the world has different ways of doing business and, therefore,
unless we make the investment of becoming a local player, the move from
being a mere vendor to a value-creating partner would be a difficult transition.
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INTRODUCTION
EMPOWERING YOU TO BRING OUT THE BEST

As the fountainhead of the most significant pursuit of human mind (IT),
HCL strongly believes, "Only a Leader can transform you into a Leader".
HCL CDC is a formalization of this experience and credo which has been
perfected over decades.
It is an initiative that enables aspiring individuals to benefit from HCL's
longstanding expertise in the space and become Industry ready IT
professionals.
To join the pampered tribe of IT wiz kids, the Career Development Centre
or CDC offers a number of industry relevant courses.
It has highly qualified, professional & experienced faculty giving personal
attention to students.
We offer the most modern computing facilities loaded with the latest
operating systems and software packages.
Vision Statement
"To create industry ready professionals”
Mission Statement
"To provide world-class information technology solutions and services in
order to enable our customers to serve their customers better”
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The HCL Edge
Learn industry nitty-gritty from Top HCL professionals

Customised and industry specific career programs
Hands on experience
After HCL CDC certification, leave behind your placement worries
HCL takes students to the core of IT fundamentals and the most advanced
cutting problems .Its course modules are structured to give you the best of both
worlds, academic and hands-on.
Key Business Associates
To provide world-class solutions and services to the customers, it has formed

Alliances and Partnerships with leading IT companies worldwide. HCL
Infosystems has alliances with global technology leaders like Intel, AMD,
Microsoft, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson, nVIDIA, SAP,
Scansoft, SCO, EMC, Veritas, Citrix, CISCO, Oracle, Computer Associates,
RedHat, Infocus, Duplo, Samsung and Novell.
These alliances on one hand gives access to best technology & products as
well as enhancing the understanding of the latest in technology. On the other
hand they enhance the product portfolio, and enable to be one stop shop for
all customers.
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Institutional Alliances
GGITS, JABALPUR TRUBA, INDORE

Gyan Ganga Institute of Truba Institute of Engineering &
Technology & Sciences Information Technology, has created a
(GGITS) is a self -financed milestone by collaborating with world's
Technical Institution top IT company. First Institute in the
established in May 2003 with state got A.I.C.T.E. - N.B.A.
well defined mission and goals accreditation in the minimum eligibility
for Quality Technical Education period of 6 years.
to achieve world-class
excellence, in the state of M.P
CSE, JHANSI KCNIT, BANDA

The CSE is managed by Pt. The Institute campus covering an area of
Deendayal Uppadhayay 40 acres of prime land on a state.We
Shikchan Trust, Jhansi Provide the graduate and post graduate
(registered under the Societies technical degree for the current senerio.it
Act 1860) in 2002, for imparting includes MCA, MBA, B.Tech.We also
engineering education and for provide acedemic counseling and
promoting technological placement to our students.
research to generate suitable
technical manpower. The
institute is fully self financed
and is being administered by
the trust.
Review
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HCL Plans CDCs Abroad
HCL Infosystems Limited, an information enabling company, is contemplating
setting up its career development centres (CDC) abroad. "We have identified
countries in West Asia and Africa for setting up CDCs. However, our immediate
and ongoing focus is on strengthening our presence in the country. We would
foray into overseas markets at a later stage," Rajendra Kumar, executive -vice-
president of HCL Infosystems, told the media persons.
Source: Business Standard, India
HCL Infosystem to set up 100 career development centres

IT firm HCL Infosystem Ltd on Wednesday announced its plans to set up at
least 100 career development centres (CDCs) across the country in the next
12-15 months. HCL already has fully operational CDCs in 20 cities in the
country. "We were also planning to open such CDCs abroad," Executive Vice-
President Rajendra Kumar said after launching the company's Bhubaneswar
centre here today.
Source: Zee News, India
IT trainers think out of syllabus

Leading Indian IT training biggies are planning to consolidate their presence in
the non-IT education segment as well. HCL Infosystems, which has recently
ventured into IT education business under the banner of HCL Career
Development Center, is eyeing the retail industry. “We are finalizing plans to
launch specialized courses in retail sales and marketing through our training
centers,” said S T M Eswar, associate vice president, HCL Infosystems.
Source: Economic Times, India
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Highlights of HCL
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HCL Infosystems Ltd is one of the pioneers in the
Indian IT market , with its origins in 1976. For over
quarter of a century, we have developed and
implemented solutions for multiple market segments,
across a range of technologies in India. We have been
in the forefront in introducing new technologies and
solutions. The highlights of the HCL saga are
summarised below:
YEA
HIGHLIGHTS
R
- Foundation of the Company laid
1976 - Introduces microcomputer-based programmable calculators
with wide acceptance in the scientific / education community
- Launch of the first microcomputer-based commercial computer
with a ROM -based Basic interpreter
1977
- Unavailability of programming skills with customers results in
HCL developing bespoke applications for their customers
- Initiation of application development in diverse segments such
1978
as textiles, sugar, paper, cement , transport
- Formation of Far East Computers Ltd., a pioneer in the
1980
Singapore IT market, for SI (System Integration) solutions
- Software Export Division formed at Chennai to support the
1981
bespoke application development needs of Singapore
- HCL launches an aggressive advertisement campaign with the
theme ' even a typist can operate' to make the usage of
computers popular in the SME (Small & Medium Enterprises)
segment. This proposition involved menu-based applications for
1983 the first time, to increase ease of operations. The response to
the advertisement was phenomenal.
- HCL develops special program generators to speed up the

development of applications
1985 - Bank trade unions allow computerisation in banks . However , a
computer can only run one application such as Savings Bank,
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Current account , Loans etc.
- HCL sets up core team to develop the required software -

ALPM ( Advanced Ledger Posting Machines ) . The team uses
reusable code to reduce development efforts and produce more
reliable code . ALPM becomes the largest selling software
product in Indian banks
- HCL designs and launches Unix- based computers and IBM PC

clones
- HCL promotes 3rd party PC applications nationally

- Zonal offices of banks and general insurance companies adopt
computerization
- Purchase specifications demand the availability of RDBMS

1986 products on the supplied solution (Unify, Oracle). HCL arranges
for such products to be ported to its platform.
- HCL assists customers to migrate from flat-file based systems

to RDBMS
- HCL enters into a joint venture with Hewlett Packard
- HP assists HCL to introduce new services: Systems

Integration, IT consulting, packaged support services ( basicline,
teamline )
1991
- HCL establishes a Response Centre for HP products, which is
connected to the HP Response Centre in Singapore.
- There is a vertical segment focus on Telecom, Manufacturing

and Financial Services
- HCL acquires and executes the first offshore project from IBM
Thailand
1994
- HCL sets up core group to define software development
methodologies
1995 - Starts execution of Information System Planning projects
- Execution projects for Germany and Australia
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- Begins Help desk services
- Sets up the STP ( Software Technology Park ) at Chennai to
execute software projects for international customers
1996
- Becomes national integration partner for SAP
- Kolkata and Noida STPs set up
1997
- HCL buys back HP stake in HCL Hewlett Packard
- Chennai and Coimbatore development facilities get ISO 9001
1998
certification
- Acquires and sets up fully owned subsidiaries in USA and UK
1999 - Sets up fully owned subsidiary in Australia
- HCL ties up with Broadvision as an integration partner

- Sets up fully owned subsidiary in Australia
- Chennai and Coimbatore development facilities get SEI Level 4

certification
- Bags Award for Top PC Vendor In India

2000
- Becomes the 1st IT Company to be recommended for latest
version of ISO 9001 : 2000
- Bags MAIT's Award for Business Excellence
- Rated as No. 1 IT Group in India

-Launched Pentium IV PCs at below Rs 40,000
2001
-IDC rated HCL Infosystems as No. 1 Desktop PC Company of
2001
2002 -Declared as Top PC Vendor by Dataquest
-HCL Infosystems & Sun Microsystems enters into a Enterprise

Distribution Agreement
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- Realigns businesses, increasing focus on domestic IT,
Communications & Imaging products, solutions & related
services
- Became the first vendor to register sales of 50,000 PCs in a
quarter
- First Indian company to be numero uno in the commercial PC

market
- Enters into partnership with AMD
2003 - Launched Home PC for Rs 19,999
- HCL Infosystems' Info Structure Services Division received ISO

9001:2000 certification
- Launches Infiniti Mobile Desktps on Intel Platform
- Launched Infiniti PCs, Workstations & Servers on AMD

platform
2004 - 1st to announce PC price cut in India, post duty reduction,
offers Ezeebee at Rs. 17990
- IDC India-DQ Customer Satisfaction Audit rates HCL as No.1

Brand in Desktop PCs
- Maintains No.1 position in the Desktop PC segment for year

2003
- Enters into partnership with Port Wise to support & distribute

security & VPN solutions in India
- Partners with Microsoft & Intel to launch Beanstalk Neo PC
- Becomes the 1st company to cross 1 lac unit milestone in the

Indian Desktop PC market
- Partners with Union Bank to make PCs more affordable,

introduces lowest ever EMI for PC in India
- Launched RP2 systems to overcome power problem for PC
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users
- Registers a market share of 13.7% to become No.1 Desktop

PC company for year 2004
- Crosses the landmark of $ 1 billion in revenue in just nine

months
2005 - Launch of HCL PC for India, a fully functional PC priced at
Rs.9,990/-
- Rated as the No.1 Desktop PC company by IDC India

-Dataquest
- 'Best Employer 2005' with five star ratings by IDC India

-Dataquest.
- 'The Most Customer Responsive Company 2005'
- IT Hardware Category by The Economic Times -Avaya Global

Connect.
- Top 50 fastest growing Technology Companies in India' & 'Top

500 fastest Growing Technology Companies in Asia Pacific' by
'Deloitte & Touche'. by 'Deloitte & Touche'
- '7th IETE -Corporate Award 2005' for performance excellence

in the field of Computers & Telecommunication Systems by
IETE.
- 'Best Bhoomi Brand 2005' by 360 magazine

-in the PC category
-in the LCD Monitor category.
- India 's 'No.1 vendor' for sales of A3 size Toshiba Multi

Functional Devices for the year '04 -'05 by IDC.
- Toshiba'Super Award 2005 towards business excellence in

distribution of Toshiba Multifunctional products,
- Strategic Partners in Excellence' Award by Infocus Corporation

for projectors.
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- 'Most valued Business Partner' Award for projectors by Infocus
Corporation in 2005
2006 - 75, 000+ machines produced in a single month
- HCL Infosystems in partnership with Toshiba expands its retail

presence in India by unveiling 'shopToshiba'
- HCL Infosystems & Nokia announce a long term distribution

strategy
- HCL the leader in Desktops PCs unveils India's first segment

specific range of notebooks brand - 'HCL Leaptops'
- IDBI selects HCL as SI partner for 100 branches ICT

infrastructure rollout
- HCL Infosystems showcases Computer Solutions for the Rural

Markets in India
- HCL Support wins the DQ Channels-2006 GOLD Award for

Best After Sales Service on a nationwide customer satisfaction
survey conducted by IDC
- HCL Infosystems First in India to Launch the New Generation

of High Performance Server Platforms Powered by Intel Dual -
Core Xeon 5000 Processor
- HCL Forms a Strategic Partnership with APPLE to provide

Sales & Service Support for iPods in India
- HCL Infosystems rated as number one Desktop PC Company

by IDC, sixth year successively
- HCL Infosystems sustains its commercial Desktop PC

leadership for the fifth consecutive year
- HCL launches "trusted ICT infrastructure platforms" for the

BPO-ITeS segment
- HCL launches India's first High Performance Enterprise Server

Platforms powered by dual core Intel itanium processors
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- HCL creates Dual Core Xeon Server at a price point of RS.
43,900/-
- HCL completes 30 years in India
- HCL in association with The Music Academy, Madras brings

'HCL Concert Series' to Chennai City
- Enters into partnership with Casio
- HCL establishes its manufacturing facility at Uttaranchal
- HCL launches Beanstalk 2007 collection. A range of four new

HCL Beanstalk Digilife-enablers, Beanstalk Nano, Beanstalk
Slim, Beanstalk Lifestyle & Beanstalk Dominator
2007 - HCL introduces eco-efficient Notebook PCs complying with
RoHS directive
- HCL unveils initiative to create industry ready ICT

professionals- launches HCL career development centers'
- HCL launches ‘datacenter in a box’ - a simplified IT

infrastructure solution in a ‘box’ targeted at small and medium
enterprises
- HCL breaks the one terabyte storage barrier in computers-

launches India’s first ‘one terabyte’ personal computer
- Kodak and HCL ink agreement to distribute digital cameras in

India
- HCL launches India’s first multilingual POS printer HCL star -

TSP 700, designed exclusively for the needs of rural retailers
- HCL unveils enterprise class 16 core server - India’s first server

with 16 computing cores in a 7- inch (4u) form factor
- Launches a new range of eco-efficient desktop PCs, complying

with RoHS directive
- HCL launches NETMAX; suite of networking products and

solutions expands its portfolio for emerging enterprises
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- HCL announces '360-degrees technology refresh program'-
new initiative aimed at capturing latest trends in technology and
delivering them to Indian enterprises
- HCL announces launch of its workstation 2008 series for

MCAD and DCC professionals
- HCL unveils the future of personal computing. Launches next
generation, ultra portable, Sub Rs. 14,000/- laptops MiLeap Series for
2008 the first time in India
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Awards and
Accolades of HCL
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Awards And Accolades of HCL
 HCL won The Most Innovative Franchisee Award by

Franchise Plus in Feb 08.
 HCL won The Most Supportive Franchisor Award by
Franchise Plus in Feb 08
 Mr. Ajai Chowdhry, Chairman & CEO of HCL Infosystems
Limited, honoured with 'CEO of the year 2008 ' award by
IT People Awards for excellence in IT.
 Mr. Ajai Chowdhry, Chairman & CEO of HCL Infosystems
Limited, was declared ‘IT Person of the Year 2007’ by
Dataquest.
 HCL won The Best Retailer Award in Consumer Durables
category by Asia Retail Congress in Dec 07
 HCL won awards in ‘Environment Management’ and
‘Quality’ categories at the Elcina-Dun & Bradstreet
Awards for Excellence in Electronics, 2006-07.
 India’s Most Preferred Personal Computer Brand by
CNBC AWAAZ Consumer Award 2007.
 HCL received three Channels Choice 2007 awards for
Relationship Management,
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 After Sales Support & Commercial Terms from DQ
Channels, based on an IDC channel satisfaction survey.
 HCL Infosystems won Brand-of-Excellence Award at
VARIndia Forum 2007.
 HCL bagged IMM 'Top Organization Award 2007' for
Excellence at 34th World Marketing Congress.
 HCL was awarded ‘Amity Corporate Excellence Award
2007’ for its distinct vision, innovation, competitiveness
and sustenance.
 HCL won ‘Toshiba Colour Copier Champion Award 2007’
for improving overall customer approach and better
technical capability.
 HCL won the ‘Best Indian Branded PC’ & ‘Best IT Retail
Company’ award at the 6th VARIndia Star Nite Awards
2007.
 HCL has been recognized by Nokia, consecutively for
last two years with the ‘Nokia Excellence Award’ for
Sales & Distribution, Asia Pacific 2007.
 HCL Digilife retail chain won the ' Most Admired Retailer
of the Year' award in Consumer Durables and Electronics
category at the 2007 IMAGES Retail Awards.
 HCL received “Best In Category Award” for HCL Digilife
Stores and Special Award for “Innovation and
Technology” for its’ ePOS division at the Franchise and
Star Retailer Awards 2007
 HCL Infosystems was presented with the ‘Top
Organization-2006’ award by Institute of Marketing
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Management (IMM) in recognition of its innovation in
marketing management.
 HCL Infosystems has been voted as the ‘No. 1 PC
Vendor’ consecutively for last six years by IDC –
Dataquest.
 HCL bagged the Dun & Bradstreet Awards 2006 for ‘Top
Performance In The Computer Hardware & Peripherals
Sector’.
 HCL won the 'Amity Corporate Excellence Award 2006' in
the Computer hardware category.
 HCL among the Top 3 IT companies for the last 3 years,
DQ & IDC, Best Employer Survey, ‘Best employer 2005’
with Five Star Ratings.
 ‘Top 3 IT Hardware Companies’ ranked in India’s 100
Most Valuable Brands by Planman Consulting & ICMR
Research.
 HCL was ranked among the top Fast 500 Asia Pacific
2006 program by Deloitte Technology, Media &
Telecommunications.
 Business Standard ranked HCL at no. 21 in BS 1000
ranking in 2006.
 ET ranked HCL amongst, ‘Top 50 in ET Top 500
Companies’ Listings for 2006.
 HCL has been ranked amongst the ‘Top 5 Groups’ in the
DQ Top 20 and ‘Top 3 Most Preferred Brands’ in CNBC
Awaaz Survey, 2006.
38
 HCL ranked amongst the Top Three Major Players on
VPN Service Provider by Avaya GlobalConnect.
 India’s ‘No. 1 Vendor’ for sales of A3 size Toshiba Multi
Functional Devices for the year 2005-06 by IDC
Dataquest.
 ‘The Most Responsive Company 2005’ – IT Hardware
Category by The Economic Times – Avaya
GlobalConnect.
 Strategic Partners in Excellence Award by InFocus
Corporation for projectors.
 ‘Most Valued Business Partner’ Award for Projectors in
2005.
 Toshiba ‘Super Award 2005’ & ‘Platinum’ Award 2004
towards business excellence in distribution of Toshiba
Multifunctional products consecutively for 3 years in a
row.
 India’s 'No. 1 vendor' for sales of A3 size Toshiba Multi
Functional Devices for the year 2004-05 by IDC
Dataquest.
 ‘7th IETE – Corporate Award 2005’ for performance
excellence in the field of Computer &
Telecommunications Systems.
 'No. 1 Vendor’ of Infocus MM Projectors by Pacific Media
Associates Survey 2005.
 ‘Best Bhoomi Brand 2005’ by 360 magazine in the PC
Category and in the LCD Monitor Category.
39
BUSINESS STRATEGY
The identification of a strategy based on competitive advantage has attracted
growing attention on strategy and strategic management Is or Ansoff business
strategy specify:-
1) Firms product-market position.
2) Directions in which the firms seeks to grow and change
3) Competitive tools it employment.
4) Means by which it enter new market.
5) Manner in which it configure it resources.
6) Strengths it will seek to overcome.
7) Weaknesses it will seek to overcome.
Strategy is the concept of a firm’s business which provides a unifying theme for
its activities ,and enables its manager to define an approach to their choose
market.
DEFINING THE INDUSTRY
Defining an industry depend upon intensity of competition at that time.
Firstly, it might build up its land acquisition and sales department so as to
compete in private speculative.
Secondly, it might recruit more marketing managers to work efficiently.
40
DECIDING THE ADVANTAGEOUS FACTOR IN INDUSTRY
41
Once we understand the mechanism of the market we wish to compete, next
step is to decide how to make the best use of our potential advantages. The
enterprise must decide how to “position” itself so as to achieve sustainable
competitive advantage
GENERIC STRATEGIES MATRIX
This matrix permits to choose a marketing stance within one of the four boxes
which are made available within the two dimensions of the competitive
advantage and competitive scope.
COMPETITIVE ADVANTAGE
A lower cost strategy is based on the pursuit of cost leadership n a given
industry through exploitation of lower input costs , greater efficiency and that
comes from undertaking a succession of projects in a variety of operating
environments.
The traditional emphasis on price competition through differentiation does not
necessarily mean that clients are obtaining the best possible deals as a result
42
comprehensive marketing strategy has been increased as a result of growing
demand for informational technology
Competitive scope
According to Porter extends the positioning concept in to the second dimension
by adding further variable which he describes as competitive scope. An
example of the choice of competitive scope in information technology is the
decision whether to take full responsibility for projects as marketer in either
case there will be further choice between pursuing competitive advantage
through lower cost or differentiation
Training Programs
Offered By HCL-CDC
43
PRODUCT LINE OF HCL CDC
HCL Certified Network Engineer (HCNE)

(module 1 to 7 covered in HCNE course)
COURSE DETAIL DURATION-1 Year

Module -1
Computer Hardware & Networking
1. Introduction to Basic Electronics
2. Number Systems
3. Computer Architecture
4. PC Assembling & Disassembling
5. PC
maintenance and Troubleshooting

6. Peripheral Devices and Troubleshooting
7. PC Communication
8. PC Operating System
9. Basic of Networking
Module-2
Advance Networking
1. Basic of Networking
2. Networking Architecture and Technology
3. Networking Operating Systems
4. Network Support and Implementation
5. Wireless Technology
Module-3
Server
1. Server Technology
2. Server Operating System
3. Server Administration
4. Server Troubleshooting
5. Disaster Recovery
Module-4
Security
1. Introduction to Security
2. Security Technique
3. Security Infrastructure
4. Protocols/ Topologies
44
5. Infrastructure Management
Module-5
CCNA
1. 640-821—Interoduction to CISCO Networking Technologies
2. 640-811—Interconnecting CISCO Networking Devices
Module -6
MCSE
Networking Systems – core Exams
1. 070-290—Managing and Maintaining a Microsoft Windows Server 2003
Environment
2. 070-291—Implimenting, Managing and Maintenance a Microsoft Server 2003
Network Infrastructure
3. 070-293—planing and Maintaining a Microsoft Windows server 2003
Network infrastructure
4. 070-294—Planing Implementing and Implementing and Implementing a
Microsoft Windows Server 2003 Active Directory Infrastructure
5. Client Operating System
070-270—Installing, Configuring and Administrating Microsoft Windows XP-
Professional
6. Design
070-298—Designing a Microsoft Windows Server 2003 Active Directory and
Network Infrastructure.
7. Elective Exam
070-298—Desining Security for a Microsoft Windows Server 2003 Network
Module- 7
RHCE
1. RH-303-Red Hat Linux Essential s
2. RH-133-Red Hat Linux System Administration
3. RH-253 –Red Hat Linux Network and Security
Module-8
Notebooks
1. Introduction to Notebooks
2. Design and Architecture
3. Notebook Technology
4. Diagnostics and Troubleshooting
5. Wireless Technology
45
HCL CAREER DEVELOPMENT CENTRE
COURSE STRUCTURE (ORICLE)
We at HCL-Career Development Centre are very proud to say that we are

providing course of oracle (DBA Track) for every one. This course comprises of
4 modules
Module 1. Introduction to Oracle 9i SQL
Module.2. Fundamental -1 (Architecture)
Module 3. Fundamental -2 (Backup and Recovery)
Module 4. Performance tuning
The total 4 module will be completed in 4 month. If you want to pursue any of
the modules then you are welcomed. After completion of the first two modules
you will be OCA (Oracle Certified Associate ) and after you complete the rest
two modules you will be called OCP (Oracle Certified Professional).
Advantages of Doing DBA from HCL
• Oracle tie up
• 40% discount on all Oracle Global Certification Exams
• Participation Certificate from Oracle
• HCL Certificate
• Original Course Material from Oracle University
• Oracle certified Faculty
• This course is being tough by other institutes, but we are not an institute.
We are industry. We know what skills you require in an organization.
In other words an industry will teach you in a better way because we
have industrial experience.
• We provide you a big benefit and that is here you come to know Oracle
9i., 10i, and as well as 11i.
Total Duration of the Course 4-5 month
46
HCL EDUCATION
ADVANCED TRAINING & CAREER DEVELOPMENT PROGRAM
HCL Certified Software Professional- JAVA
Module 1 Core JAVA 50 hours (1.5 Month)

Certified Core JAVA
1. Getting Started
2. Object Oriented Program
3. Identifiers, Keywords, and Types
4. Expression and Flow Charts
5. Arrays
^. Class Design
7. Advance Class Features
8. Expectation
9. Text Based Application
10. Building Java GUIs
11. GUI Event Handling
12. Threads
13. Advanced Input Output System
Module 2 Advance JAVA 50 hours (1.5 Months)

Certified Advanced JAVA J2EE
1. Building Java 2 Platform Enterprise Edition Application
2. Distributed Object Communication
3. Servlets
Java Beans
EJB-Stateless
EJB State full
EJB – Entity
4. Listeners and Attributes
5. Sessions
6. JSP
7. JDBC
8. Struts
9. Model View Controller
47
HCL EDUCATION
ADVANCE TRAINING & CAREER DEVELOPMENT PROGRAM
HCL Certified Software Professional
Dot Net (Microsoft)
Module one learn the basic of dot net Framework
1. Learn Object Oriented Programining Concept Using VB.NET and VC#

2. Designing and Implementing and Administrating Data Bases
3. Implement Database Connectivity through ADO.NET
4. GUI Application Developing Using Dot net Framework
5. Developing Database Application Using ADO Dot Net
6. Windows Application Development using VC# Dot Net
7. Design Application Components using assemblies
Module-2
Explain Client/ Server and HTTP concepts
1. Creates and Implement ASP Pages

2. Access Database using ASP
3. Move from ASP to ASP Dot NET
4. Use ADO .NET for data base handling using ASP .NET
5. Create and Implement ASP .NET Control
6. Developing Database Application Using ADO .NET and XML
48
HCL CERTIFIED NETWORK ENGINEER (HCNE)
FOR- 10 +2 / Undergraduate, Are you tried of the routine IT Training ?
HCL, India top IT company offers you first of its powerful & flexible training
modules . Successful completion of each module assures you a rewarding
career you always dream of .
Duration – 3 year
Year 1 HCNA (HCL Certified Network Associate)
Module 1
Computer Hardware & networking
Introduction to Basic electronics
Number System s
Computer Architecture
PC Assembling and disassembling
PC Maintenance & Troubleshooting
Architecture and technology
Peripheral devices and troubleshooting
PC communication
PC Operating System
Basic of Networking
Module 2- 80 hours
Advance Networking
Basics of Networking
Networking Networking operating systems
Networking Support and Implementation
Wireless Technology
MCSA
NETWORKING SYSTEM CORE EXAMS
070-290—Managing and Maintaining a Microsoft Windows Server 2003
Environment
070-291—Implimenting, managing and maintaining a Microsoft Windows
Server 2003 Network Infrastructure
CLIENT OPERATING SYSTEM
070-270—Installing, Configuring, and Administration Microsoft Windows XP
Professional
ELECTIVE EXAM
070-284—Implimenting and managing Microsoft Exchange Server 2003
YEAR 2-HCNP
HCL CERTIFIED NETWORK PROFESSIONALS
49
ADVANCE COURSE 300 Hours
Module 4-0 hours
MCSE
1. 070-293—planing and Maintaining a Microsoft Windows server 2003
Network infrastructure
2. 070-294—Planing Implementing and Implementing and Implementing a
Microsoft Windows Server 2003 Active Directory Infrastructure
3. Client Operating System
070-270—Installing, Configuring and Administrating Microsoft Windows XP-
Professional
4. Design
070-298—Designing a Microsoft Windows Server 2003 Active Directory and
Network Infrastructure.
Module 5- 80 hours
CCNA
1. 640-821—Interoduction to CISCO Networking Technologies
2. 640-811—Interconnecting CISCO Networking Devices
Module 6 70 hours`
RHCT
1. RH-303-Red Hat Linux Essential s
2. RH-133-Red Hat Linux System Administration
3. RH-253 –Red Hat Linux Network and Security
Module 7 - 50 hours
Notebook and Wireless Technology- Level 2
50
YEAR 3- HCNE
HCL CERTIFIED NETWORK ENGINEERING
Expatriation -300 hrs
Module 8- 50 hrs
RHCE
RH-253 –Red Hat Linux Network and Security
Module 9- 100 hrs

CWNA
Client visit and Industrial Visits
Module 10 - 50 hours
Notebook and wireless Technology-Level 3
Module 11 -100 hrs

Projects
51
Fee Structure of Training Programs
S. Name of Course Preferred Duration Fee Fee
No Entry Lumsum Installment
Profile
1 HCE Tech. 600 Hours 48000 52000
Grad.
2 HCNA 12th 300Hours 35000 40000
3 HCNP 12th 600 Hours 70000 80000
4 HCNE 12th 900 Hours 110000 120000
5 Basic Hardware 12th 100 Hours 10112 NA
6 Advance N/W 12th 80 Hours 7865 NA
7 Basic H/W & 12th 180 Hours 16854 NA
Advance N/W
8 N/w Technology Graduation 50 Hours 10112 NA
& devices
9 System Engineer Graduation 150 Hours 17978 NA
10 Linux Graduation 100 Hours 13483 NA
Administrator &
Security
11 Technocrat Graduation 300 Hours 33708
(COMBO)
12 CCNA+MCSE Graduation 200 Hours 22472
13 CCNA+RHCE Graduation 150 Hours 19101
14 RHCE+MCSE Graduation 250 Hours 26966
15 H.S.A B Tech 400 Hours 50000 53933
16 SERVER B Tech 80 Hours 11000
17 SECURITY B Tech 50 Hours 9000
FACILITIES
52
Facilities
We offer the most modern computing
facilities loaded with the latest
operating systems and software
packages. The classrooms are
equipped with complete audio-visual
tools & accessories. We have highly
qualified, professional experienced
faculty giving personal attention to
students. The courses are highly
customised and industry specific.
Infrastructures
We offer a bustling, vibrant and
convenient environment to the
student community of the institute.
The infrastructure we provide is truly
world class. So come join the HCL
CDC and be a part of the most
happening industry.
53
HCL-CDC’s COMPETETORS
1. NIIT
2. DUCAT
3. APTECH
4. DOEACC
5. IIHT
6. JETKING
NIIT
Introduction:- founded in 1981 with the mission of
54
“ Bringing people and Computers together ….Successfully “,NIIT No. 1
trainer and global leading Talent Development corporation, offer learning
and knowledge solution to 5 million students across 32 countries. The NIIT
group is also position strongly in the software and services space through
NIIT technologies.
NIIT Technologies Limited:-
Gaining the trust of global organizations by providing innovative IT solution and
business process management services in key verticals.
 Insurance
 Banking
 Retail
 Transport
 manufacturing
NIIT Limited:- Pioneer innovating classrooms, e-learning and advanced
solutions for career seekers, Professionals corporations, and higher educated
institute.
 Programs for individuals
 Programs for working professionals
 Solution for Enterprises
 Solutios for colleges
 Franchisee Opportunities.
The objective of this track is to produce professionals for implementing and

managing Information Systems and Business Applications. This track focuses
on building skills around designing Information Systems and managing
business information for effective analysis and reporting. Concepts and
technologies like Data Modeling, Business Intelligence tools and Data
Warehousing are key components of this track. NIIT Technologies is a global IT
solutions organization servicing customers in North America, Europe, Asia and
55
Australia. Our focus on select industry verticals in Banking, Financial Services
& Insurance, Travel & Transportation and Retail & Manufacturing has helped us
create differentiation through specialization.
At NIIT Technologies, our philosophy can be better understood with the Rubik’s
Cube. Here is a puzzle that can either take hours to solve or be put in order
within a very short time. The difference is the ability to remain focused.
Our strategy of sustained focus on select verticals, Innovation and investing in

our people is at the core of our strength. It defines our underlying philosophy
'Value from Focus'. That is why clients across geographies Trust us to find the
way.
IIHT
IIHT :-
56
 Individual Learning Solution (ILS):- The rise in IIHT limited has
pioneered the growth of IT and IMS training in India. Keeping focus
growth and competition in perspective, been able to set standards
across its offices by adopting practices based on quality, commitment
and the zeal a habit. Since its inception in the year 1992, IIHT has
gradually worked towards becoming one of the top most market
today.the number of MNCs stepping on Indian soil has incremented
the demand for skilled professional across all major IT functions.
Apart from this growing demand,there also seems to be to be an
increase in demand for aptly skilled IMS professionals. These
professionals are considered to be Specialist of different IMS
domains and form integral part of any IT IMS infrastructure.
 Enterprise Learning Solution (ELS):- ELS provides high end,

cutting edge technology corses of large corporate and working
professionals who aim at enhancing their skill sets and building their
carrers. Another main function of this devision is to identify and
analyse gaps in the skill of the employees and tailor-make courses
that would suit their requirement both In terms of cost effectiveness
and knowledge acquisition in a shorter time.
 Global Learning Solution (GLS):- Global learning solution is the

international wing of IIHT. The core function of GLS is to establish
IIHT centre of excellence on international shores. In depth research
on the international market for technical education has revealed the
importance of IMS requirements across the world. The scope has
unveiled a three some opportunity.
57
 Cisco Learning Solution (CLS):- The launch of Cisco’s Talent
Development initiative in India is directly outcome of Cisco’s
commitment to expand access to the IT training and certification
resources that would accelerate the country’s economic growth. With
these initiatives in place, Cisco is ensuring that its customers and
partners have the recourses available to train and equip thousands of
aspiring students in Asia pacific with the knowledge and skills
necessary to shape the country’s burgeoning information economy
 Academic Learning Solution (ALS) :- IIHT in alliance with Sikkim

manipal University launched IHT academy. With its world class
infrastructure and SMU certificate recognized worldwide offer a
degree which is a perfect blend of industry related curriculum and
Govt recognition.
IIHT academy is just one year old but it is traveling faster then time. By the
end of the first academic year, IIHT academy has established 40 centers
across India and aim to established another 20 by the end of 2nd academic
year.
58
JETKING
Introduction:- jetking a passport to a fulfilling career in Computer hardware
and networking , providing student with hands on training and relevant
courses to stay abreast with the ever changing requirement of the I. T. world
. With the sudden increase in businesses that needs help, managing,
upgrading, and customizing increasingly.
Top popular links:-
 Network Courses
 Computer Network Classes
 CCNA Training
 Hardware Training
 Basic Computer Training
 MCSE Certification Test
 Job Opportunities
 Job Placement
 MCSE training Course
 HTML Programming
 Computer Consultant
 Java Programming
 Hardware Support
 Engineering Jobs
 Computer Degree Online
59
APTECH
Aptech Limited:- Aptech Limited, a global learning Solution Company with
a presence across 5 continents is playing a key role in helping individual
organizations and nations adapt to the changing requirements of a
knowledge driven world. Aptech commenced it IT education & training
business in 1986 and has trained over 5 million students-globally.
Aptech Services :-
 IT Training and Education
 Multimedia Education
 International IT & Multimedia Training
 Hardware & Networking
 Aviation & Hospitality Training
 Training Solution
 Testing & Certification
 Developer Training & Consultancy
 e-Learning
 Learning Services
Aptech Vission:- To be the preferred learning Solution Partner globally,
delivering superior Customer Services for performance enhancement,
through world-class processes.
Aptech Mission:- IT is an empowering technology, when rightly employed
leads to productivity improvement and prosperity at individual,
organizational, societal, national and global level.
60
DUCAT
INTRODUCTION: - Eight years ago, we had although to create a
benchmark IT institute for the country and the world. Today as the Asia, and
in particular India information technology supremacy, we at the DUCAT are
proud to contribute our part as the architects of creating IT Professionals for
the world.
What began as an idea is now an acknowledged institution for quality

learning. This is an outcome of the various facets that give the DUCAT its
characteristic value faculty, enterprise students, academic affiliations,
facilities and industrial partnership.
While the world accepts the DUCAT status we silently reinforce our
commitment of being the cornerstone for research-oriented learning.
Combine that with a strong focus on becoming one of the world’s top ranked
IT Institute, and we’ve defined our role and our challenge for the years
ahead.
I invite you to associate with us in our effort to sustain knowledge and

wisdom for the world.
COURSES OFFERD BY DUCAT

DUCAT, INDIA’s leading IT-Education provider, equips learners with
actionable knowledge, getting the right learning to the right people at the
right time With DUCAT, you can accelerate and certify the skills of a globally
dispersed staff with standardized course materials through every stage of
the IT learning curve.
61
 JAVA TECHNOLOGY
• CORE JAVA
• JAVA J2EE
• JAVA STRUTS
• JAVA SPRING & HIBERNATE
 IBM MAINFRAME
 C LANGUAGE
 C++ LANGUAGE
 LINUX ADMINISTRATION
 EMBEDDED SYSTEMS
 SAS
 DATA WAREHOUSING
 SQT
 PHP
 DOTNET TECHNOLOGY
• MICROSOFT .NET
• MICROSOFT BIZTALK
 ORACLE
• ORACLE 9i
• ORACLE APPS XI I FINANCIALS
• ORACLE APPS XI I TECHNICAL
62
DOEACC
INTERODUCTION:- With the experience of quality education in electronics
& computer of CEDTI Aurangabad and to utilize its expert manpower &
established infrastructure for the common man, CEDTI, as early as 1995
launched Technical consultancy/Franchise Scheme on trial basis. CEDTIA
at local level introduced Franchisee Scheme as Hardware Technical
Consultancy Scheme (HTCS) in 1995, Software Technical Consultancy
Scheme (STCS) in 1996 and a course namely "Certificate in Information
Technology (CIT)" specially designed for employees of State Government
Offices in 1999.
OBJECTIVE OF DOEACC:-
• To train manpower in product design & development, manufacturing,

maintenance and information technology.
• To maintain close links with industries, R&D centers and academic
institutions.
• To undertake product development, contract research and consultancy.
CORPORATE TRAINING:-
DOEACC Centre, Aurangabad Corporate Training - A Mission Statement
The key to success in the new economy is the development, synthesis, and
integration of knowledge into contemporary corporate strategies.
• Our mission is to help organizations provide their employees with the

cutting edge solutions necessary to resolving complex problems and
competing in today's highly dynamic marketplace.
• Our vision is to create value for our customers by providing the
educational resources necessary for them to operate at their full
potential, to put our customers' interests first, and to conduct business
ethically.
63
DOEACC Centre, Aurangabad was founded in 1987. The institution was
founded on the premise that the key of any organization in today's economy is
knowledge which must be effectively developed, presented and maintained.
With this in mind, DOEACC Centre, Aurangabad set out to work with leading
content providers in a variety of disciplines to develop and offer Corporate
Training at our premises or at the customers on job training sites, or at a
mutually convenient place. We are also going to train by web based education.
Thereby creating Internet-based titles aimed at increasing and maintaining the
knowledge base of organizations' workforces.
DOEACC Training in the following areas:
• Very Large Scale Integration

• Embedded Systems
• Information Security
• Industrial Design
• CAD / CAM
• Agree Electronics
• Power Electronics
• Fiber Optics & Optoelectronics
• PCB Design & Fabrication
• Multimedia
• Consumer Electronics
• E-Learning
LONG TERM COURSES (ACADEMIC):-
Master of Technology in Electronics Design and Technology

M-Tech (EDT)
This is a four-semester (24 months) course, which grooms students for a

high profile career in design and development of electronic products. The
course will commence in the last week of July every year. The Course is
recognised by AICTE.
Diploma in Electronics Production and Maintenance -

DEPM
This is a three-year (Six Semester) course, which grooms students for a

career as Production/Maintenance Supervisor or Design Assistant in
64
electronics or allied industry. The Course will commence in the last week of
July every year. The Course is recognized by AICTE and Board of Technical
Education, Maharashtra.
COURSE SCHEDULE
SHORT TERM COURSES OF DOEACC
Duration Fees in
Name of the Short Tentative
No. Code Area in Rs. per
Term Course Dates
weeks candidate
1. VLSI VHDL for Digital Simulation 01 W 2,500.00 19 Dec
1 Designers 05
2. VLSI Circuit Simulation, Simulation 01 W 4,000.00 06 Feb
2 foundations for 06
Analog chip design
3. VLSI Certificate Course Simulation 22 W 30,000.00 27 Mar
3 in VLSI Design 06
(Digital System
Design)
4. VLSI Electronic Product Simulation 12 W 15,000.00 02 Jan
4 Development 06
Using FPGA/CPLD
& Data Converters
5. VLSI Board (PCB) Simulation 04 W 8,000.00 06 Mar
5 Design, Analysis 06
and Layout
6. VLSI VLSI Backend Simulation 04 W 8,000.00 12 Dec
6 (Physical Design) 05
7. ITS 1 Certificate Course Information 1W 5,000.00 5 Dec 05
in Network Technology
Security
8. ITS 2 Linux and Network Information 12 W 8,000.00 07 Nov
Security Technology 05
9. EMS Computer Aided Electronics 01 W 2,000.00 3 Oct 05
1 PCB Design Manufacturing
10. EMS PCB Fabrication Electronics 01 W 1,500.00 10 Oct
2 Techniques Manufacturing 05
11. EMS PCB Design & Electronics 02 W 3,000.00 03 Oct
65
3 Fabrication Manufacturing 05
Techniques
12. EMS PCB Design & SMD 01 W 3,000.00 07 Mar
4 Fabrication Techniques 06
Techniques
13. OPTO Fiber optic Opto 01 W 3,000.00 01 Aug
1 techniques & Electronics 05
applications 03 Oct
05
05 Dec
05
14. OPTO Laser & Opto 01 W 3,000.00 03 Sep
2 Applications Electronics 05
15. PE 1 Certificate Course Power 05 W 5,000.00 16 Aug
in Power Electronics 05
Electronics (part 07 Nov
time) 05
16. PE 2 Certificate Course Power 01 W 2,000.00 22 Aug
in Power Supply Electronics 05
Design (part time) 21 Nov
05
17. PE 3 Adv. Course in Power 02 5,000.00 29 Aug
Power Electronics Electronics Months 05
(part 21 Nov
time) 05
Total
160 hrs.
18. PE 4 Recent Trends in Power 01 W 3,000.00 05 Sep
Power Electronics Electronics 05
05 Dec
05
19. OTH 1 PC Hardware Information 01 W 2,000.00 21 Nov
Maintenance Technology 05
12 Dec
05
20. OTH 2 Training of Information 04 W 6,000.00 05 Dec
Teachers in e- Technology 05
Learning 04 Jan
06
06 Mar
66
06
21. OTH 3 Adv. Course in Consumer 04 W 3,000.00 01 Aug
T.V.Engineering Electronics 05
07 Nov
05
22. OTH 4 Adv. Course on Consumer 04 W 3,000.00 05 Sep
CCD/ Digital Electronics 05
Camera, DVD, CD 05 Dec
Players 05
23. IDS 1 AutoCAD - 2D & Industrial 08 W 3,000.00 8 Aug 05
3D(part time) Design
(Mech.)
24. IDS 2 AutoCAD - 2D & Industrial 08 W 3,000.00 10 Oct
3D(part time)(Civil Design 05
& Arch.)
25. IDS 3 AutoCAD - 2D & Industrial 02 W 3,000.00 29 Aug
3D(full time), Design 05
(Mech.)
26. IDS 4 Engineering Industrial 08 W 8,000.00 08 Aug
Graphics Auto Design 05
CAD & MDT(Part 10 Oct
Time) 05
27. IDS 5 Solid & Surface Industrial 08 W 8,000.00 12 Dec
Modeling CATIA Design 05
V5 R12 (part time) 06 Feb
05
28. EMSD Diploma in Embedded 16 W 20,000.00 17 Oct
1 Embedded System System Design 05
Design
29. IT 1 Computer Information 02 W 2,500.00 21 Nov
Hardware & Technology 05
Networking 19 Dec
05
30. IT 2 Multimedia & Web Information 12 W 6,000.00 07 Nov
Design Technology 05
04 Jan
06
06 Mar
06
31. IT 3 Windows 2003 Information 01 W 3,000.00 18 Dec
67
Server Technology 05
26 Sep
05
32. AEC 1 Electrical & Agri Electronics 01 W 3,000.00 16 Aug
Electronics Instrumentation 05
Instrumentation & Control 07 Nov
05
33. AEC 2 Study of Agri Electronics 01 W 3,000.00 22 Aug
Equipment of Agri Instrumentation 05
& Agro based & Control 21 Nov
Industry 05
34. AEC 3 Study of Micro Agri Electronics 01 W 3,000.00 29 Aug
Controller in Agri & Instrumentation 05
Agro based & Control 21 Nov
Industry 05
35. BIO DOEACC Bio General STC 52 W 12,000.00 Aug 05
Informatics BI 'O' (1 year)
Level Courses
36. BIA DOEACC Bio General STC 52 W 18,000.00 Aug 05
Informatics BI, 'A' (1 year)
Level Courses
68
Promotional Activities of HCL-CDC
Data collection:- This is the first step of promotional activities and this is very
effective way of promotion’s per my experience no way is so much effective
rather than direct interaction. Because anyone can ask any query or doubts.
Seminars at HCL-CDC Centre’s:- Through the telecalling we invite the

candidates for attending the seminar. So that we can able to expose our quality
education, Products, Services, facilities.
Television Advertising:- There are various local television channels through

which we can expose our products and services . So that everyone can aware
about HCL-CDC products and services. Through this medium we can expose to
their parents.
 Radio
 News Paper
 Inserts in News Paper
 Executives
 Websites
 Browsers
 College Visits
 Seminar in Colleges
 Institutional Alliances
69
70
71
72
73
74
CORPORATE COMMUNICTION DETAILS
 Technical Department
 Marketing and sales Department
 HR Department
 Finance Department
75
Technical Department
S.No Names Designation/Profile Mob No./Ph. No.
1 Mr.Abhishek Technical Head,HCL-CDC,F-

1,Sector 8,Noida
2 Ms. Minakshi Trainer
3 Ms Madhu Rai Trainer
4 Mr. Rahul Arora Trainer 9717597585
5 Mr. Rahul Trainer 9990515083
6 Ms. Sima Trainer 9818109822
7. Ms Mitte Trainer
8 Mr.Vinod System Administrator
9 Mr. Saurabh System Administrator
76
77
Marketing and Sales Department
S.No Name Designation/Profile Mobile No,/,Phone No
1. Mr. Akash Agarawal Regional Head, North 9818571329

India,HCL-CDC
2 Mr.Anil Bhat Business Development 09871658659

Manager,North India,HCL-
CDC
3 Mr.Gautam Ghoshe Branch Manager, Head 0120-2425471
Centre of HCL-CDC,F- 09958638356
1,Sector-8,Noida
4 Mr.Ankur Chauhan Sr,Marketing Executive 09999660936
5 Ms.Deepti Gandhi Marketing Executive 9899592425
6 Mr.Shardul Sharma Marketing Executive 9718354363
7 Mr.SwimieChetiya Management Trainee
8 Mr.Sanjeev Singh Management Trainee 9999016032
9 Ms. Garima Counselor/sales 0120-2425471
10 Ms. Poonam Dixit Central Operational Ext 0120-2425454
11 Ms Smita Nair Counselor/Sales 0120-2425454
78
H.R.Departmant
S.No Names Designation Mob.No/Ph.No.

1 Mr.Ajay Tyagi Sr. Manager HR,HCL-CDC,
F-19,Sector 8,Noida
2 Ms.Monika Singh Asst.Manager HR, HCL_CDC

F-19,Sector 8,Noida
3 Ms.Ranika HR Deptt, HCL_CDC

F-19,Sector 8,Noida
4 Ms. Deepti HR Deptt HCL_CDC
F-19,Sector 8,Noida,
Finance Departmant
S.No Names Designation Mob No/Ph. No
1 Mr. Shubham Accountant 9718238062
2 Mr. Satendar Accountant
3 Mr Atul Chodhry Accountant 9818099695
4 Mr, Bhatia Finance Deptt.
79
STEPS OF MARKETING PROCESS
Planning of data collection
Decide target areas
Collect data through questionnaire, seminar
Computerized collected data
Calling on data to invite for seminar, counseling , and

for promotion
Deliver seminar and counseling
80
Interested candidates take admission
Hcl provide them practical learning as per

requirement
At time of completion HCL take a domain test and

aptitude test.
Selected students send for interview in varios IT

companies for placement
Rejected students are trained for qualifying this test
Now they are also sending for interviews and

placements
81
RESEARCH DESIGN
The research was design in such a way that all the probable customers and the
potential buyers can be covered during the research so as to get the accurate
information and feedback from the respondents.
The research was divided in the following phrases:-
1) The respondents were segmented.
2) The target customer was identified and approached.
3) Questionnaires were filled by the respondents.
4) Information analyzed and decoded.
5) Conclusion Drawn
Data Collection Procedure
The data collection procedure used was semi-structured questionnaire method.

A thorough research was also undertaken to gather information. The analysis of
the data collected was done on a piece-by-piece basis with help from the
guides.
82
Data Analysis Method and Interpretation
Data was processed under SPSS Software. About 113 samples were collected
and analyzed through it. Frequencies, Cross tabulation and inter comparison
was done to interpret the data.
Targeted Area
These are the following areas from where I collected data.
JSS Engg college,Sector

62,Noida
NOIDA
Jaypee college of Information
and Technology,Sec 62,Noida
MIS college, Noida
Fortiz Hospital, Sector

62,Noida
P. G. Govt. College , Sector 39,

Noida
University, Sector 44, Noida
Amity University, Sector

125,Noida
Barham Puttra Market, Sector

29, Noida
83
Noida Institute of Engineering &
Technology (NIET), Gr. Noida
Greater Noida Institute of
Technology, (GNIT), Gr Noida
Galgotia College of Engineering &
Technology (GCET), Gr. Noida.
UNITED College of
GREATER NOIDA Engineering and
Technology, Gr Noida.
I.E.C. College, Greater
Noida.
I.T.S College Greater Noida
Khusboo Apartment ,
Sector
Pie, Greater Noida.
GCET Boys Hostle
GNIT Boys Hostle
Basundhra Market ,Mayor

Vihar,Phase-1,Delhi
Maharaja Agrasen
EAST DELHI College ,Mayor Vihar,
Phase-1,Delhi
Laxmi Nagar,Mangal
Bazar ,East Delhi
Shakerpur, Laxmi Nagar,
East Delhi
PGDAV College, South Delhi
84
Delhi University, South
SOUTH DELHI Campus, South Delhi
South Extention, Delhi
FIIB College
MMH College
Station Road, IPS
GAZIABAD Quarter,Gaziabad,
KIET,
Jaipuria college
Sample of Data
85
Name Mobile no. Qualification
1 Pankaj kumar 9718403996 B A 2nd year

2 Anurag ratna 9911273223 B.Tech 3rd year
3 Vikram singh 9450287408 MCA 1ST year
4 Nitu singh 9899143396 B.Tech 3rd year
5 Gaurav Sharma 9873711603 B.Tech 3rd year
6 Jaikrit singh rawat 9811586224 B.Tech 3rd year
7 Abhinav dahnd 9312114025 B.Tech 1rd year
8 Ira singh 9990958515 B.Tech 3rd year
9 Urvashi jaiswal 9891366118 B.Tech 3rd year
10 Krisna maurya 9718212237 B.Tech 3rd year
11 Dhawal 9999413380 B.Tech 2rd year
12 Anoop banswar 9911303207 B.Tech 2rd year
13 Prateek kumar jaiswal 9718017008 B.Tech 3rd year
14 Anikit gupta 9718017008 B.Tech 3rd year
15 Alok kumar singh 9911640577 B.Tech 3rd year
16 Rohit garg 9871496289 B.Tech 3rd year
17 Amit puri 9350957302 B.Tech 2rd year
18 Pankaj kumar singh 9971965750 B.Tech 2rd year
19 Deepak gupta 9990768051 B.Tech 3rd year
20 Naveen negi 9891259725 B.Tech 3rd year
21 Ashish verma 9899372937 B.Tech 3rd year
22 Ankit pradhan 9990423101 B.Tech 3rd year
23 Kshitij Srivastav 9911549236 B Tech 2nd yr IT
24 Gagan barawal 9810531832 MCA 2nd yr
25 Brajesh Morya 9718696836 MCA 2nd yr
26 Isha Chaudhary 9911349041 B Tech 3rd yr
27 Ravi Kumar Yadav 9891171845 MCA 1st yr
28 Shalesh kumar 9350039560 B Tech M.E
29 Israrul Haque 9718545374 B Tech M .E
30 Shewta Arora 9953326522 B Tech 2nd yr
31 Abhishek kumar 9911661370 MCA 2nd yr
32 Vivek kumar 9911544080 MCA 2nd yr
33 Sachin Kaushik 9990641103 MCA 2nd yr
34 Rahul kumar 9990641103 MCA 2nd yr
35 Satya Prakash 9718228894 B Tech 4th yr
36 Vivek kumar 9211981802 MCA 2nd yr
37 Mukesh kumar 9453770762 B Tech 2nd yr
38 Alok kumar 9810590420 MCA 2nd yr
39 Shashank kumar 9411035478 B Tech 2nd yr
40 Mohit Mittal 9968549479 MCA !st yr
41 Arjit Agarawal 9999066933 B Tech 3rd yr
42 Amit Kumar Sharma 9358255942 B Sc 1st yr
43 Gaurav Sharma 9873888721 B Tech IT
44 Ankur Tyagi 9891808937 B Tech IT
45 Priya Tomar 9718239611 B Tech CS
86
44 Ankur Tyagi 9891808937 B Tech IT
45 Priya Tomar 9718239611 B Tech CS
87
46 Devashish Kumar 9911070754 BCA 3rd yr Noida
47 Md. Jawed 9935446007 B.Sc.Bio Shejahapur
48 Movin Ali 9336349306 BA Shejahapur
49 Jay Ram 9313177832 B Tech 2nd yr Gr Noida
50 Kumar Gaurav Dubey 9310947480 B Tech 2nd yr Gr Noida
51 Madan Pal 9990131215 BIS Gaziabad
52 Akhilesh 9910837836 B Com 2nd yr Delhi
53 Tushar Charkabarti 9868624728 MBA IMT Gaziabad
54 Manish Kumar 9319877982 MCA United Gr Noida
55 Smirity Singhal 9717361884 B Tech 3rd yrJss Sec 62
56 Pooja Teotia 9910661583 B Tech 3rd yrJss Sec 62
57 Ankita Chokse 9899499735 B Tech 3rd yrJss Sec 62
58 Ayush Agrawal 9711024073 B Tech 1st yr IT Gr Noida
59 Kirtika Gupta 9891794608 B Tech 3rd yr CS Sec 62
60 Vartika Singh 9312704836 B Tech 3rd yr CS Sec 62
61 Prachi Pandey 9971006485 B Tech 3rd yr CS Sec 62
62 Shrishti Srivastava 9810289237 B Tech 3rd yr CS Sec 62
63 Anup Kr Mishra 9312489890 MCA 1st yr Gr Noida
64 Amit Chopra 9718010852 B Tech 3rd ye Gr Noida
65 Daya Nand Gupta 9953175509 B Tech 3rd yr EC Gr Noida
66 Himanshu Batra 9891621820 B Tech EC Gr Noida
67 Akash 9911655907 B Tech 3rd yr CS Gr Noida
68 Manish Kumar 9453641450 B Tech 3rd yr CS Gr Noida
69 Dharmendra Kr 9415938154 B Tech 3rd yr CS Gr Noida
70 Achin Shagal 9990640873 B Tech 3rd yr CS Gr Noida
88
71 Gaurav Saini 9999960615 B Tech 3rd yr CS Gr Noida
72 Mohit Srivastave 9811474296 B Tech 4th Yr IT Gr Noida
73 Vibhore Nagpal 9811276332 B Tech 4th Yr IT Gr Noida
74 Shanker Kumar 9910982875 B.A. 2nd YR Delhi
75 Ved Prakash 9990382611 B.com DU Delhi
76 Pramod Kumar 9899983706 MCA DU Delhi
77 Vikash Singh 9411492836 MCA 2nd Yr Gr Noida
78 Jitendra Karira 9899488511 B Tech 4th CS Sec 62
79 Tarik salim 9917120621 MCA 1st Yr Gr Noida
80 Neha Singh 9873130657 B Tech 2nd Yr Gr Noida
81 Rashmi Singh 9711054229 B Tech 3rd Yr Gr Noida
82 Rohit varshney 9999675805 B Com Bisoli
83 Naina 9211628504 B Tech EC Jhansi
84 Nida 9312247242 B Tech IT Gr Noida
85 Nikita Aggarwal 9968052310 B Tech 1st Yr Gr Noida
86 Priya Rajput 9935550618 MCA 1st Yr Gr Noida
87 Shipra shrivastava 9911672176 B Tech 3rd CS Gr Noida
88 Tanuj Kushwaha 9450726982 B Tech 3rd Yr Gr Noida
89 Sandeep Kumar 9250041202 B Tech 3rd Gr noida
90 Arpit Aggarwal 9454586777 B Tech 3rd Yr Gr Noida
91 Anuj Sinha 9312737926 BCA 1st Yr Sec 62
92 Indu Singh 9718608061 B tech 1st yr Sec 62
93 Atul kumar singh 9453132825 B Tech 2nd Yr Gr noida
94 Anil Kumar 9451289095 B Tech 2nd yr Gr noida
95 Nav Jiwan Lal 9958453560 M Tech Sec 62
96 Krishna kumar 9718015122 B Com Sec 62
97 Ricky Pathaniya 01202293468 BA Sec 62
0
98 Kelash 9891311619 BA 2nd Yr Sec 62
99 Reshma 9250888931 12th Sec 62
100 Abha 9911503735 BTech 1st YrJSS Sec 62
89
Statistics and graphs are presentenced under the heading of
Data Analysis
SAMPLE SIZE - 113
DATA ANALYSIS
1. ARE YOU AWARE OF HCL?

Statistics
Are you aware of HCL?
N Valid 113
Missing 0
Are you aware of HCL?

Frequenc Valid Cumulative
y Percent Percent Percent
Valid yes 98 86.7 86.7 86.7
no 15 13.3 13.3 100.0
Total 113 100.0 100.0
90
This analysis shows that 98 out of 113 people are aware about HCL
.
2. ARE YOU AWARE OF HCL CAREER DEVELOPMENT CENTRE?
Statistics
Are you aware of HCL
CDC?
N Valid 113
Missing 0
91
Areyou aware of HCL CDC?
Valid YES 67 59.3 59.3 59.3
NO 46 40.7 40.7 100.0
Total 113 100.0 100.0
This analysis shows that only around 60% of the respondents are aware of HCL
CDC
3. What is your educational qualification?

Statistics
What is your education
qualification?
N Valid 113
Missing 0
92
What is your educational qualification?
Valid Under
37 32.7 32.7 32.7
graduate
Graduate 53 46.9 46.9 79.6
Post
23 20.4 20.4 100.0
Graduate
Total 113 100.0 100.0
This analysis shows that 32.7% are undergraduates, 46.9% are graduates and
20.4% are post graduates.
4. How do you come to know about HCL CDC?

Statistics
How do you come to
know about HCL CDC?
N Valid 113
Missing 0 93
How do you come to know about HCL CDC?
Valid newspape
20 17.7 17.7 17.7
r
Television 17 15.0 15.0 32.7
Inserts 15 13.3 13.3 46.0
Executive
61 54.0 54.0 100.0
s
Total 113 100.0 100.0
IT shows that the executives are most effective way to reach to the people
5.Would you like to be an IT Professional?
94
Statistics
Would you like to be an
IT Professional?
N Valid 113
Missing 0
Would you lke to be an IT Professional?

Valid yes 92 81.4 81.4 81.4
No 21 18.6 18.6 100.0
Total 113 100.0 100.0
81% respondents were eager to be an IT professional
95
6. Would you like to join HCL CDC?
Statistics
Would you like to join
HCL CDC?
N Valid 113
Missing 0
Would you like to join HCL CDC?

Valid YES 75 66.4 66.4 66.4
NO 38 33.6 33.6 100.0
Total 113 100.0 100.0
96
75 people were interested in joining the HCL CDC or their better future
7. What will make you to join HCL CDC?
Statistics
What will make you to
join HCL CDC?
N Valid 113
Missing 0
What will make you to join HCL CDC?

Valid Brand Name 65 57.5 57.5 57.5
Job Assistance 26 23.0 23.0 80.5
To Get an edge over
22 19.5 19.5 100.0
others
Total 113 100.0 100.0
97
This shows the brand image of HCL around 58% people just wanted to join
HCL CDC because of its brand name.
8. You would like to be trained for?
Statistics
You would like to be
trained for:?
N Valid 113
Missing 0
You would like to be trained for:?

Valid software 56 49.6 49.6 49.6
Hardwar
57 50.4 50.4 100.0
e
Total 113 100.0 100.0
98
It shows that both the hardware and the software courses are in demand almost
equally.
9. Which course are you interested in?
Statistics
Which course are you
interested in?
N Valid 113
Missing 0
Which course are you interested in?

Valid mcse 1 .9 .9 .9
ccna 22 19.5 19.5 20.4
rhce 34 30.1 30.1 50.4
Java 4 3.5 3.5 54.0
oracle 7 6.2 6.2 60.2
dot net 30 26.5 26.5 86.7
others 15 13.3 13.3 100.0
Total 113 100.0 100.0
99
Here the redhat Linux course has come out as a winner.
10.Rank the following IT training institutions ( 1 being the most prefered)
Statistics
Rank the following IT
training institutions ( 1
being the most
preferred)
N Valid 113
Missing 0
100
Rank the following IT training institutions ( 1 being the
most prefered)
Valid HCL
43 38.1 38.1 38.1
CDC
Jetking 9 8.0 8.0 46.0
IIHT 15 13.3 13.3 59.3
NIIT 30 26.5 26.5 85.8
Aptech 16 14.2 14.2 100.0
Total 113 100.0 100.0
101
Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
Are you aware of
HCL? * Are you 113 100.0% 0 .0% 113 100.0%
aware of HCL CDC?
Are you aware of HCL? * Are you aware of HCL CDC?

Cross tabulation
Count
Are you aware of HCL
CDC?
YES NO Total
Are you aware of Yes 64 34 98
HCL? No 3 12 15
Total 67 46 113
102
This study shows that people who know HCL Would like to be trained with CDC

Cases
Valid Missing Total
What is your
education
qualification? * Would 113 100.0% 0 .0% 113 100.0%
you like to be an IT
Professional?
What is your education qualification? * Would you like to be an IT

Professional? Cross tabulation
Count
Would you like to be an IT
Professional?
yes No Total
What is your Under
22 15 37
education graduate
qualification? Graduate 47 6 53
Post
23 0 23
Graduate
Total 92 21 113
103
This shows that graduates are the frontrunner in becoming the IT professional

Cases
Valid Missing Total
Are you aware of
HCL CDC? * Would
113 100.0% 0 .0% 113 100.0%
you like to join HCL
CDC?
104
Are you aware of HCL CDC? * Would you like to join HCL
CDC? Cross tabulation
Count
Would you like to join HCL
CDC?
YES NO Total
Are you aware of YES 41 26 67
HCL CDC? NO 34 12 46
Total 75 38 113
People who are aware of cDC would join CDC if they need ant IT Training
105
Cases
Valid Missing Total
Would you like to be
an IT Professional? *
113 100.0% 0 .0% 113 100.0%
trained for:?
Would you like to be an IT Professional? * You would like to

be trained for:? Cross tabulation
Count
trained for:?
software Hardware Total
Would you like to be Yes 35 57 92
an IT Professional? No 21 0 21
Total 56 57 113
106
This shows that people who want to be IT professional are opting for hardware
courses but given a chance people from non IT sector would like to learn about
software

Cases
Valid Missing Total
Are you aware of
HCL CDC? * Rank
the following IT
113 100.0% 0 .0% 113 100.0%
training institutions ( 1
being the most
preferred)
Are you aware of HCL CDC? * Rank the following IT training institutions ( 1
being the most preferred) Cross tabulation
Count
Rank the following IT training institutions ( 1
being the most preferred)
HCL CDC Jetking IIHT NIIT Aptech Total
Are you aware of YES 23 9 3 16 16 67
HCL CDC? NO 20 0 12 14 0 46
Total 43 9 15 30 16 113
107
Almost all the people who know HCL CDC have ranked it NO.1
Result and conclusion
Powerful Brand Image

HCL has a strong brand image in India and abroad. It has invested in building a
brand recall in the minds of its customers through advertising a products. HCL
brand image coupled with its strong customer relationship and cutting-edge
solutions have helped the company in creating value for its clients. It has
collaborated with many companies whose products and solutions are in line
108
with its business segments, such as Nokia in telecom, AMD in hi-tech solutions
to provide better customer services. Brand image was leveraged by HCL
Experienced Team
One key differentiator that helps HCL to stand apart from its peers has been its
superior human resource quality. The team carried with it a rich and diversified
experience. This ensured a thorough understanding of client requirements. The
company also lays special emphasis on developing the skills of its employees.
It provides regular training to its employees for developing their skills. The
experience and sound domain knowledge equips employees with an in-depth
understanding of problems and helps in providing quality inputs that lead to
better quality solutions for its customers.
Blended Solutions
HCL has been able to offer its different services under one umbrella. There is a
synergy between the different operations of the company. It is among the few
companies that provide support services to its clients through its office located
in Ireland .The company leverages its support operations in Ireland and in India
to provide valuable support solutions to its clients. It provides support solutions
for its European clients through its Ireland centre due to local skill presence.
The centre transfers its low-end functions to its sister operations in India, thus
freeing its resources to concentrate on high-end functions.
Focus on Key Business Areas
The company has focused on five major vertical markets - Banking and
Financial Services, Life quality Sciences, Retail, Telecom, and Hi-technology.
These verticals form the core operational strength of the company. It has
concentrated in these verticals ,which have in return facilitated the company to
be a strong niche player in these verticals. The company provides solutions to
its various clients in banking and financial services, which include the insurance
109
sector (AA Insurance Service), the retail sector (DSG International Plc) and the
telecom sector (British Telecom).
Global Strategy
The company has established subsidiaries across the globe to sustain growth.
It has set up subsidiaries in the USA, Japan, the UK and Australia etc. which
aided in penetrating the global market. The company believes in the philosophy
of ‘think global and act local’. Its global delivery system is based on the strength
of its local employees, who understand the geography of its subsidiary and
provide services in collaboration with its technological competence.
110
SWOT ANALYSIS of HCL
111
SWOT
STRENGTH KEY
Providing complete STRENGTHS
integrated solution Strong market
to the understanding
corporates Pro-active
WEAKNESS understanding of
Loss of leadership the market
over VSAT services demands
OPPORTUNITY Flexibility in
Large corporates fulfilling customer
who want both needs
network and First-mover
bandwidth to be advantage due to
provided from a its pro-activity
single window Reach in terms of
THREAT geography
Companies, which
are providing a
complete range of
technology
Recommendation
The art and craft of career development should be clearly understood. The art
(strategy) should be clearly drawn on the canvas and the craft (implementation)
112
precisely delivered. Developing a PROPAGATE (Product, Risk, Opportunities ,
People, Appetite, Geography (Place), Attributes, Training & Education).
Following are important ingredients of the matrix:
Product
Risk
Opportunities
People
Appetite:.
Geography
Attributes
Training:
Education:
Developing and implementing a robust PROPAGATE matrix will definitely give

a new direction to HCL Education
BIBLIOGRAPHY:-
1. www.hcltech.in
2.. C.R.Kothari
113
3. Internet(wikipedia)
4 www.hclcdc.in
5. www.hclinfosystems.in
6.www.niit.com
7. www.jetking.com
8. www.ducat.com
9.www.aptech.com
114
LIVE PROJECT OF HCL
CDC
115
Introduction to The Live Project
116
Introduction:-
The first ever HCL Yuva Pratibha Scholarship Examination is scheduled to
attract talented youth towards IT industry. The purpose is to narrow the gap
between supply and demand of competent human resource for the industry.
Students coming out of their schools (12th class) and those in colleges would be
trained to be industry ready IT Professionals.
Eligibility:
All Candidates who have completed Std-XII with an aggregate of minimum

50% and age less than or equal to 23 years as on 1 st September 2008 are
eligible to apply for HCL Yuva Pratibha Scholarship Examination.
In order to appear for the HCL Yuva Pratibha Scholarship examination, the
Candidates need to collect the Exam Ticket from HCL Center and appear for
the Scholarship Exam as per specified date.
Yuva Pratibha Scholarship Examination Dates: August 24, 2008
All applicants are required to submit attested copies of the Std XII th Mark sheet
as proof of their standard XII performance.
Successful applicants, on meeting the qualifying criteria in HCL Yuva Pratibha

Scholarship Examination and clearing personal interview, will be awarded one
of the Scholarship Offers based on merit.
Note: Students scoring less than 50% in Class XIIth should not be issued
Exam tickets as they are not eligible for HCL Yuva Pratibha Scholarship
Examination 2008.
The Objective
• To Attract, Reward and Retain the Meritorious and Deserving

Students to Supply to the IT-Industry
• Facilitate the “achievement” oriented and ambitious with the
scholarship towards IT careers by incentivizing them.
• Promote Flagship and Special Programs that have greater job
opportunities
117
The proposition thus created in HCL Yuva Pratibha Scholarship
Examination is to meet the above objectives and at the same time retain
the rigor of a good scholarship program.
Preposition:
Evoking the career aspirant’s inner drive towards independence and extending
the “Make it on your own” philosophy by offering a head start in the booming
world of IT.
The 1st Yuva Pratibha Scholarship Examination from HCL Career

Development Center helps you to build a career with IT Skills in various
Industries.
Target Audience: The key focus is on
Students who are less than 23 years of age (as on 1 st September, 2008) and
have cleared 10+2 exams
Benefits: Merit based Scholarship on Test Performance and Personal Interview
Scholarship Offer:
The Selected and Wait listed applicants will be allocated scholarship

based on the Merit Ranking. In order to maintain the input quality, a
portion of the applied candidates will be rejected at this stage based on a
minimum cut off score. The fee structure for the Selected and Loyal
candidates are attached as Appendix A.
The Key BTL activities to be done at the field level would be the following and is
aimed to increase visibility and attract meritorious students to HCL CDC
Program:-
a) Utilization of various College Connect database with Tele-calls to

database
118
b) College Reach out through Presentations, stalls for information
dissemination, displays at vantage positions etc.
c) Mass Hand-out/Insert distribution through applicable media and
education campuses through Business Executives.
d) Mobile Displays & Outdoor displays at existing/new vantage locations
at the city
e) Mailers to college database generated though various events
f) Cable Scroll in popular local channels.
The city should be sprayed with ATL messages all around during this month
such that the dominance of HCL Career Development Center could be felt by
all concerned.
Student benefits:
1. Those who are in the “Selected” list would be given a scholarship upto
25% based upon their performance in HCL YPSE.
2. Those who are in the “Waitlisted” list would be given an opportunity to
avail the above benefit only in case a “Selected” list candidate doesn’t
join.
3. The list for “Rejected” candidates would not be announced.
4. There is another category of students called “HCL Loyal Students”.
These are the students who would be getting the benefits mentioned if
they take admission before 24th of August 2008 (i.e. upto August 23rd,
2008). They would be getting a scholarship of upto 10% on the stipulated
fee (Please refer Appendix A for the exact fee structure).
Slab Slab 2 Slab 3 Slab 4

1
Career 25% 20% 10% 10%  15%i
Program
Modular 15% 10% 5% 5%  10%ii
Program
Eligibility Top Should have Should have These are the
Criteria 10% scored greater scored greater loyalty
than 60% in the than 50% in the registrations.
YPSE YPSE
In all the above statements, the term admission would mean that the student
would be deemed admitted into HCL Career Development Center only if he/she
has paid the first DP (Down Payment) completely. Please refer Appendix A for
exact amount.
119
All these lists would be announced by HO Authorized personnel only.
In case the student in “Selected” list fails to take admission by 28th of August,
2008, the opportunity would be given to the “Wait-listed” candidate. The last
date of the price benefit is 30th August, 2008 for all categories of students.
120
121
122
123
TABLE OF CONTENTS
Page No.
1) Acknowledgement
124
2) Declaration
3) Certificate
4) Table of Contents 4-4
5) Objective of study 5– 5
6) Abstract 6-8
7) Introduction 9-11
8) Review 12-28
9) SWOT ANALYSIS 29-29
10)Research Methodology 30-31
11)Data analysis 32-46
12)Result and Conclusion 47-48
13)Recommendation 49-49
14)Bibliography 50-50
125
126
i
A candidate registering before 24th of August would get 10% scholarship and in case he/she falls under “Selected “
candidates, he/she would get additional 5% scholarship (i.e. 15% total)
ii
A candidate registering before 24th of August would get 5% scholarship and in case he/she falls under “Selected “
candidates, he/she would get additional 10% scholarship (i.e. 10% total)

HCL Career Development Centre Market Analysis and Brand Penetration Report

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HCL Career Development Centre Market Analysis and Brand Penetration Report

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BRAND PENETRATION AND MARKET ANALYSIS

HCL CAREER DEVELOPMENT CENTRE, NOIDA

Summer Training Project Report Submitted towards Partial Fulfillment of the

Industry Guide Faculty Guide

GALGOTIA COLLEGE OF ENGINEERING & TECHNOLOGY

First of all I would like to express my gratitude to my faculty Mr. Subhash

successful completion of the work.

I thank my Institute who has given me an opportunity to show my skills. I also

I, Devendra Kumar Rai, a bonafide student of MBA, Programme at the Galgotia

Signature of the student

2. To find the brand equity of the company amongst existing universe.

3. To do the competitive analysis.

4. To find out the current market share.

5. To understand ground reality of a industry.

6. To understand marketing strategy in Competitive Market.

At a time when India had a total of 250 computers, Shiv Nadar

HCL is today a leader in the IT industry, employing 56,000 professionals, has a

To say that HCL is a household name in India today is an understatement. In

HCL dominates the IT space as a leader. 55,000 gifted professionals, a

provider for technology-based communication services through satellite

EMPOWERING YOU TO BRING OUT THE BEST

Learn industry nitty-gritty from Top HCL professionals

Key Business Associates

To provide world-class solutions and services to the customers, it has formed

GGITS, JABALPUR TRUBA, INDORE

CSE, JHANSI KCNIT, BANDA

HCL Infosystem to set up 100 career development centres

IT trainers think out of syllabus

- HCL develops special program generators to speed up the

- HCL sets up core team to develop the required software -

- HCL designs and launches Unix- based computers and IBM PC

- HCL promotes 3rd party PC applications nationally

- Purchase specifications demand the availability of RDBMS

- HCL assists customers to migrate from flat-file based systems

- HP assists HCL to introduce new services: Systems

- There is a vertical segment focus on Telecom, Manufacturing

- Execution projects for Germany and Australia

1999 - Sets up fully owned subsidiary in Australia

- HCL ties up with Broadvision as an integration partner

- Chennai and Coimbatore development facilities get SEI Level 4

- Bags Award for Top PC Vendor In India

- Bags MAIT's Award for Business Excellence

- Rated as No. 1 IT Group in India

-HCL Infosystems & Sun Microsystems enters into a Enterprise

- First Indian company to be numero uno in the commercial PC

- Enters into partnership with AMD

2003 - Launched Home PC for Rs 19,999

- HCL Infosystems' Info Structure Services Division received ISO

- Launches Infiniti Mobile Desktps on Intel Platform

- Launched Infiniti PCs, Workstations & Servers on AMD

- IDC India-DQ Customer Satisfaction Audit rates HCL as No.1

- Maintains No.1 position in the Desktop PC segment for year

- Enters into partnership with Port Wise to support & distribute

- Partners with Microsoft & Intel to launch Beanstalk Neo PC

- Becomes the 1st company to cross 1 lac unit milestone in the

- Partners with Union Bank to make PCs more affordable,

- Launched RP2 systems to overcome power problem for PC

- Registers a market share of 13.7% to become No.1 Desktop

- Crosses the landmark of $ 1 billion in revenue in just nine

- Rated as the No.1 Desktop PC company by IDC India

- 'Best Employer 2005' with five star ratings by IDC India