THE WORK OF CULTURE IN THE AGE OF CYBERNETIC SYSTEMS BY BILL NICHOLS THE COMPUTER IS morethinanabettissboan ion nt ‘Tete that suerte ys fining soot aes bout LE ace way ef outing ies of wa em 0 Be ‘Sino nde na ure mol Cjerntc tes cade ‘inte ay of machines sd spurts tat exhib competion SoS Sh ayes contain adja ernie quia of [Riscac,Teephone networks communication ality re =P {Sie presente lr vided obs geet ened SAE Rec qutane spt iene ewer alec cps ‘Sse fermion dence acions. They a all epbermei & {ha hy ae sel eguing mechani or sens within peeled Tbivaain rao to redeie oJ the omer a coe ‘tebe eatery fhe propaga neal pocee the “Brputes bs cme to symbole the ene spectrum of etwerk Freee nd eevces that exempt eberoeico ‘atonal Bt ‘gun Peso. Teac umere lel fingury which Water Beiain has comet tee ntl in 1938 "The Wk Be ‘feng techn Repeostin My ten, nt #86217 ‘Bort oui frwurd nd tok ow cyber ems, ately he sompu epeent tf ratsfrsato i ou ‘Spon ound eon oself en ey of4 mapas comment ‘Shhh wansfomatos i the eoeepton of and aon sland TELS Munk ty mechani eprodacton and smal by the {SAEs tenon neces ensues the diem of po- ee mcr nhs coe nt othering paren owe yates of SEAR metgcae fave et ont xe here. Sch brace ‘nly peeses Beans oy ant at best ict at SEL cones. Po se postin hose tems asi TREE Weed meat boundaries of ur we en reaite ‘Rijn to oul erent of spcion revlon which etm aknowledge the nesetve, crreny orinab eens te ‘ad conet andthe posite, more text porta rowed colli ptr inte of i tha tbe dominance f cone oer calle {iy ca Bem oly aad Tammy at nt ado rca ew ofthe ae poi sins ori ey, conan characeriis permet ates epee af mechanical epeducton, ish cea metaphor ih whch to undertnd hese eeroee stems and then sk how Teemtiphor segs te fret thera Bow dileent sans (dtc patente th tae and moda thie Een gt th capo. para, 1 wan (0 ak ow te io pains hee aganon have ied initio) [Sfimeyin wens the lw nt csi cts, enna es a the Melony t preset eising ft oF eereaons lfc o the ork clare procee ope ee eiprcedere and il sume the care oF the etre ‘Stein tbe elation weaver exiting ondsins oa dominant seers tprfacton, andthe vaou tine af predutin& susan Tanda and menage ae era. The sled hetose (EUR ech ir an very dtu’ al eles and viene, {nied ous ising tu, aranged nda fom in ipsa! areas hat rule aes place and eons Mechanical Reprodaction and Film Culeare jamin pes rerpndences among thes types fees Wetman ode of production, ne at fat andi catego Mpccepson, Asie be ofinduta soci isthe eb ine ahd {he producti, ecole nnysin allow tee proces 0 eae dvi of ay searing of fos ratio al (or ‘Si wie new and tinct mart (retin) ae. The emmtion ang at of tsa By which Benen ans is tates theo the domain tion: Pathe of hing ice ee of al ha trams rom it Se gle fom ie mtn erator ft ony 1 8 ny ch hs xeric ‘he ae of an objet compels anton, Wher wack of at oF Tatu tndsap, we confor i be pas and only ae ace. We Jeevor io hecontemplaton of he objet ors wsiguenes. Tae obec than hath power took takin se!” : ‘ne ing metonclepoduetnn canta by fon repre Isnutentsy. Tas at beat te changes inthe work of fe Mechanical reproduioneancptes the work ofa fo 3 ava dependence om an (p 229 The frre in ialsic new tai or at in pl, parc for Benin the Potticsothe nesses movement, wheres repent er pent danger Te pote fr toouphging ennciation Metin cick by the econo stem suru te ea of ‘Mechanical peda, epi ln where ‘see promoting [evs ant blow sprains? (9252) defect os fom the ‘Sher tty wind wteunconseius ot tht evel hore Ferm neration our pes eet Theacafrechng forage spon ifort hardy owas nrc haan 0 ion as hs fa fase Sr mo He camara tre th here of Iowan fing erp on tin sen oa Crary ngs nd rections. (9 257). es witout mye ie, Ine emt ee ese eed Roto, Bean eos on bow poi ‘rept he wu orgs aration ote actor mer Stowe theatre pc rate than he einited of he Sapo forthe pis, araent, "Tough the asay be ‘evenly the ator andthe rar.» This vs {n'a row secon, 4st Beli tbe eguipmet (f mechani radon fom whch hear ante soem tain om Artis he the ect fu wih mysique cnn with the td nor hang pote by Beja, cng In exes of rcpinn, The urn of whether fs or pltopaphy en at 8 cso tothe acon owt ela tbe reo ptr Inform snd con rade eae in the tare of 22 fpptes tht our very wap of sng he vr ave ao hg: Darn oa pr of hss, he ode of human ses percep hangs wi unn'ete ode ere’ (@ 22) Macon ection fs spi of we ojos He pi cing meaning cen haan elas wich atl hen bd een ‘auugir fas uniursndiepacable bing te upheavals fhe Strained unesaton of te wak nds caption el Itpove the wy fr scng and econ, ie mature een tay change ech etn prod. ‘Whaat ef fm om sory eis te ais new fo of macine ge perception? For Beja element which est TSiees who Deda ad ape: shonge of place and fas ‘inch perc aul he spectral the hes Thru montage or ing Mostge ps thins fom thet oil ce an oped seen and ene th in vet caning mbites mae the entempltin inte by ning poe Site Menage mugs the etl ofcagta coupe wo eee 2 single plan tha apparent oes no it then at the jn rstiog oan ifinte srs of reais, AsGeorgs Dat poland, Ffranprion drs nt nate a nerd, anand nd co pent Ith spr montage enends and comps the ejecta The Dads nthe coecous deri 0 spss fom the Sorkofa aod of the aly French caorapers wha Saheb ‘uege tapostions fis fo dierent cuts ovat the sem of piel engagement Montage give ac othe ‘overview af the word small Benjamin wt, Man's et exp il shack fe ishis aime the ches ‘png hn Th crept prod cane hopper tne appartu changer har repre oa na a he ee tino orotate py By becap of the hinge aruda by fasing on ido aie of [amir abt by xPrng commonplace mies ander te gio ‘neo he tamer th fb et one amend ur compre safe me sch dou nth hr ha ae raresefan msc anf nepal ofation Ou te wor tpi sre our ofc fumed rm ou aon ao {ion Jaton spe hae ke poe. The com he ‘nt sh rn ean che arte tenho ln fa i an sy esti reproduction ale the appropri of oii, stioogh wth in een tention fw gal fe tt whch proprio ged sab the ale’ ome wo Mot ascne wire oh wppig sake and ein rcaledcu Te vile reading ofthe psa wel an sens pros the hock ets Bojan ascomay we et coef er ih te go rachel repodctn- The emilee Tale y Benji sd eked by Be what eds nt cima mst mull, define sn conta. Aad what exe Fetal a be iced in he compete sods bert tse fo Me inion of rey snd te roman of coy 21 alin, for ntreonttedoe, seme netwrking sod sae een hs om ed coated Pcl eocasation of poner uch of ot, “Mom the contig of dim o shock xo wae lato inh omer rennin amin pce ar rofaction in techolgel age Developing new ways of wing to he pit re they bese ail clog fr Blan ba tae Fama. Tey ar oie hab ways bu new thy a llich edi o ase pect ect in oppeston to ‘Ulogy Theta torent he tting pits oFhiser ant be mney contest "They ae tered gradually by babu tbe nas fate pop (9 240 Tesboos ede in ere 10 ‘vat to tsenng changes may be eopeed by the spectces Calture indsey prods, For Benin te ony recourse wo those ‘Mi he his adopted te new atte of sess rained to {Tnovembleand cota ely owing spe ended relieve ideo coistons working ln rained ot ono presce fi rpeduce the exiting reine af production Watt epredace Thee ey feline, berating orm. To se care ad rs ey tay ~a aii erangrenty susceptible {Cimhcd soar and conparioa wth ther posible dispositions tecones the vaninge Font on nly of Te sure bt the ‘Slo. "The proce of sping new wae af seco ta consequent po sone fms of cal orpeianion bcaes adi o ile {Ei pom ne be eatin hat pen ee hab Sone temas engendered and stanly ecpertd bythe ‘sing fem of rc rnin wich They conan the potent 0 ‘recone he proces oe fa al te same de 0s io {coms af welts of hana reproduction, whch is rachel t Pin salt hat oF ration te eon’ ine, tan (ms ofacuuref ccm duet and computaion ‘We mga ien akin what wat nou sero eat beng sted ty ew mens of trans computtion ad dial communication? Borhestshnlogal cangs inode pe om of are st the ‘etn produc tthe seine he shock tenes helps ‘Seca ro the accepance focal tions nara oes ‘Saurl obvins or mela? Tae doineton betwee a nds ‘Soalion vc ia ne pate of manopaycncetation, nda Ferman ss tht dosnt produce’ so much "roe sabe Fea of coon rure has coe a resign tin for ae. Mave eesti tens trough about changes in our ection oh word hat hold berating pocenialTsitconestable [Rr aempl th contemporary rapfomaton te earamic oe thre tpn, avenge oy technolo hang ie os ‘dts comma oem of perception sit (tht which ‘ror atendae upon fcefofce uel an aur Sut eich now Treated by anor cicisy ad the smltion of ete ‘onan vnultd irons exer scoring predfine “oui? Dae he work athe op of postmodern yt Ie poeta, to apperepane of te ikep suture” of poe Intakt compan ote appectve Seaver ered Up mectnia reproducing fail expan? _ ‘eyhern feSyotems and Electronic Calne 2» ‘We ca put Bejami's apuneots, emma carey Bee, in other puspecie by bighlgaing tome of the careitict {sccated wih cay, enepreneraleptain, monepely patio, hula opt nd apa errors owperairecpli serene “hioene heahne some Sen stp pre ‘Schnee Fae Sinn inte they gution how th ot fine os mos rows contol ef sens expec, imerretaton, ligne and trowiedge The power ofthe simon mows he