Presentation in English: “Characteristics of a Product".

APRENTTICE

EYDY ENIZA PALACIOS RIVAS

TEACHER

MELISSA HERNANDEZ BLANCO

SENA VIRTUAL

MARKET MANAGEMENT 1667990

2018
 PRODUCT FEATURES

CRAFT BEER MESTIZA 3 CORDILLERAS

PRODUCT ATTRIBUTES:

The craft beer Mestiza of 3 Cordilleras is a product tangible that product have a shape of a
glass bottle whit a metal top, the glass bottle can vary in size considerably, but the usually
size is about 330 millilitres. The color of the glass is a brown and the label is green for to be
striking, the color of the liquid is a It is ocher color like the skin toasted this is for our
tropical sun. The texture is a type American pale ale is a bitter taste that captivate with
exquisite fragrance floral and citrus that are complemented by delicious caramel malts and
alcohol from fermentation.

DESING:

In its cycle life has changed its presentation for captivate the customers with a shape more
striking:
 BEFORE

AFTER

This proposal seeks more acceptation, acceptance and growth in the market, beyond being a
change the transformation of the design and presentation of beers represents a structural
change in its strategy and positioning, since this reflects a business transformation and
gives answers to the vision of the company.
BRAND:

The brand is very important because is the way in which the customers identify our product
of the other ones on the market, the label of the craft beer Mestiza is big and represent the 3
mountain ranges in Colombia.

OPINIONS:

1st customer: He says the product is special and exclusive, is a different way for taste a
beer, It is ideal to accompany them with food.

2nd customer: I like the Mestiza because is recognized and it makes the difference against
the others products by its color, taste and the style of its label