1

CUSTOMER PERCEPTION IN MULTI-LEVEL MARKETING

ON AVON PHILIPPINES OF VALENZUELA CITY

A Thesis
Presented to the Faculty of the College of Business, Management and Accountancy
DE LA SALLE ARANETA UNIVERSITY
Victoneta Ave., Malabon City, Metro Manila

In partial fulfillment of the requirements for the degree of

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
Major in Marketing Management

By

Alexander C. Bareno
Nora Mae E. Bico
Xiomara Nina M. De Castro

May 2019
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Recommendation Sheet

Researchers: Alexander C. Bareno

Nora Mae E. Bico
Xiomara Nina M. De Castro

College: College of Business, Management and Accountancy

Title: Customer Perception in Multi-Level Marketing on Avon

Philippines of Valenzuela City
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Recommending Approval:

_________________________ __________
Ms. Joan Jimenez-Penaflor Date
Adviser

Approved by:

_________________________ __________
[Name of Committee Chair] Date
Chairperson

_________________________ __________
[Name of Panel Member] Date
Member

_________________________ __________
[Name of Panel Member] Date
Member

_________________________ __________
[Name of Panel Member] Date
Member

Recorded by:

_________________________ __________
PIC, Registrar’s Office Date
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Approval Sheet

This thesisentitled “CUSTOMER PERCEPTION IN MULTI-LEVEL

MARKETING OF AVON PHILIPPINES IN VALENZUELA CITY”was prepared and
submitted byAlexander C. Bareno, Nora Mae E. Bico, Xiomara Nina M. De Castro, in
partial fulfillment of the requirements for the degree of Bachelor of Science in Business
Administration majorin Marketing Management, has been examined and is recommended
for acceptance and approval for ORAL EXAMINATION.

________________________
Ms. Joan Jimenez-Penaflor
Adviser

Panel of Examiners

Approved by the COMMITTEE ON ORAL EXAMINATION with a

gradeof_______ on [DATE].

________________________
[NAME OF COMMITTEE CHAIR]
Chairperson

________________________ ________________________
[NAME OF PANEL MEMBER] [NAME OF PANEL MEMBER]
Panel Member Panel Member

________________________
[NAME OF PANEL MEMBER]
Panel Member

Accepted and approved in partial fulfillment of the requirements for the degree of
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION MAJOR IN
MARKETING MANAGEMENT
_______________________
[NAME OF DEAN]
Dean, [NAME OF COLLEGE]
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Acknowledgements

The researchers would like to extend the profound appreciation and sincere

gratitude to very generous people who have helped us in so many ways. The

encouragement, expertise, prayers and moral support they have shared will forever be

etched in our memory.

The researcher’s advisers, Ms. Joan Jimenez-Penaflor, for unselfishly sharing her

precious time and expertise,

The members of the panels, for their meaningful suggestion and important

reminders,

The Dean of the Graduate School, for her invaluable contribution in inspiring the

researcher’s to write a thesis for our own passion,

The, for her/his continuous support extended the researcher’s which paved the

way to the completion of this thesis,

The researcher’s loving family, Bareno Family, Bico Family and De Castro

Family for inspiring the researcher pursue our career,

The researcher’s friends, for their prayer, support, technical and financial

assistance,

And most of all, our Beloved God and the Blessed Virgin Mary, for the wonderful

blessings and despite the researcher’s iniquities.

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Abstract

TITLE : Customer Perception in Multi-Level Marketing on Avon

Philippines in Valenzuela City

RESEARCHER : Alexander C. Bareno

Nora Mae E. Bico

Xiomara Nina M. De Castro

ADVISER : Ms. Joan Jimenez-Penaflor

SCHOOL : De La Salle Araneta University

DEGREE CONFERRED : BACHELOR OF SCIENCE IN BUSINESS

ADMINISTRATION MAJOR IN MARKETING

MANAGEMENT
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Table of Contents

Page

TITLE PAGE .................................................................................................................1

RECOMMENDATION SHEET ....................................................................................2

APPROVAL SHEET .....................................................................................................3

ACKNOWLEDGEMENT .............................................................................................4

ABSTRACT ...................................................................................................................5

TABLE OF CONTENTS ...............................................................................................6

LIST OF TABLES .........................................................................................................8

LIST OF FIGURES .......................................................................................................9

LIST OF APPENDICES ..............................................................................................10

CHAPTER

1 The Problem and a Review of Related Literature

Introduction ............................................................................................... 13-14

Background of the Study …………………………………………………14-17

Review of Related Literature ..................................................................... 18-21

Theoretical Framework ....................................................................................21

Conceptual Framework ....................................................................................22

Statement of the Problem .................................................................................24

Hypotheses of the Study ..................................................................................25

Scope and Delimitation ....................................................................................25

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Significance of the Study .................................................................................26

Definition of Terms..........................................................................................26

2 Methods

Research Locale……………………………………………………………..27-28

Research Design...............................................................................................29

Research Sampling…………………………………………………………...29

Respondents of the Study…………………………………………………….29

Research Procedure ..........................................................................................29

Research Instrument …………………………………………………………30

Data Gathering Procedure …………………………………………………...30

Statistical Treatment of Data ………………………………………………..30

3 Results and Discussion

Presentation of Results .......................................................................................#

Interpretation of Data .........................................................................................#

[Additional entries] ............................................................................................#

4 Summary, Conclusion and Recommendation

Summary ............................................................................................................#

Conclusion .........................................................................................................#

Recommendation ...............................................................................................#

REFERENCES ............................................................................................................31

APPENDICES ...............................................................................................................#
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CURRICULUM VITAE ................................................................................................#

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List of Tables

Table Page

1 [Table Caption 1] ...............................................................................................#

2 [Table Caption 2] ...............................................................................................#

3 [Additional entries] ............................................................................................#

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List of Figures

Figure Page

1 [Figure Caption 1] ..............................................................................................#

2 [Figure Caption 2] ..............................................................................................#

3 [Additional entries] ............................................................................................#

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List of Appendices

Appendix Page

A [Appendix Caption A]........................................................................................#

B [Appendix Caption B] ........................................................................................#

C [Additional entries] ............................................................................................#

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Chapter 1

The Problem and a Review of Related Literature

Introduction

Multi-Level selling is what percentage Avon representative do well associated

you’ll learn to follow the steps needed to become eminent in direct sales online as an

Avon representative or the other Multi-Level Marketing Company out there. As the net

becomes a lot of a central part of our lives, Multi-Level Marketing corporations and huge

home primarily based corporations like Avon are churning out a lot of six figure earners

as they learn to harness the ability of the net and online selling. Avon, if you didn’t

already understand, may be a Multi-Level Marketing Company that falls into the

cosmetic multi-level promoting niche. Together with make-up and aid, you’ll expect to

seek out care things and seasonal vacation gift sort things that are used worldwide. Avon

has such a big amount of product and therefore well-known that they create run over ten

billion a year. For multi-level promoting consultants worldwide. Most consultants are

ladies, however, there are men and girls alike who humbly begin associate Avon

Company and notice success. A lot of ways of earning financial gain with Avon is by

having home parities or dropping off catalogue within the work break area or within the

waiting room of acquainted offices. The success you’ve got with Avon is de facto

obsessed with the efforts you place forth in your advertising and obtaining your name out

there because the Avon advisor in your space. Consumer already trust Avon so is
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Previous studies on client shopping for expertise with sellers of network selling

companies indicate that customer’s attitudes and satisfaction vary remarkably. The varied

customer’s satisfaction and attitudes haven’t been restricted very well in the analysis

papers on multi-level marketing. Hence a trial of this paper is towards learning the varied

customer’s satisfaction concerning the genuineness of the product and therefore the price

quality relationship together with associate overall satisfaction concerning these network

marketing organizations amongst the Avon customer’s.

Company Background

Avon was based by David H. McConnell in 1886. Throughout the nineteenth

century, his goal was to allow ladies an opportunity at money independence previously

on 1886, “it was abundant distinctive for a lady to run her own business. Only about five

million women among the U. S. were in operation outside the house, let alone climbing

the ranks of any company ladder”. Throughout this point amount, the economic

Revolution influenced ladies United Nations agencies were usually unbroken to sure

occupations of financial limitations, specifically within the United States. Ladies were

primarily “limited to jobs in agriculture, domestic service and producing, not exactly

exciting lines of work; the manufacturing sector, in specific, was well-known for its

dangerous working conditions (Avon, 2014).

In addition to the unsafe operating conditions, women’s wages were quite less

than the men’s. Ladies were doing the identical quantity of labor as men however weren't

being rewarded likewise. This angle created McConnell determined to vary this example
 15

within the workplace. He desired to work out ladies given permission to move up in

power, both in society and within the business world. As a result, McConnell had a vision

to change eventualities like such within which ladies were concerned. McConnell, the

person behind Avon, was the son of Irish immigrants and grew au fait a farm. Yet, it

absolutely was this young man from rural big apple, a visionary leader decade sooner

than his time, United Nations agency would become a pioneer in empowering ladies

(Avon, 2014).

United Nations agency would have ever thought that a person would need to

empower the lives of such a large amount of women? McConnell, United Nations agency

at first began his business as a fragrance salesman, would supply a chance for girls to

form and manage their own business through direct commercialism (Avon, 2014)

In the Philippines, Avon started in 1978 with the acquisition of Aura Laboratories,

Inc., the manufacturer of Beautifont products and its cosmetics distribution company

Beautifont Products, Inc. In 1983, Aura Laboratories became Avon Manufacturing, Inc.

and Beautifont Products, Inc. was renamed Avon Cosmetics, Inc.

In 1886, thirty two years before ladies within the U.K. earned the correct to vote,

Avon founder, David H. Mc Connell, helped offer them the possibility to earn associate

degree freelance financial gain. It absolutely was an imaginative idea: ladies had a

passion for his merchandise and idolized networking with different ladies, thus it clothed

to be a superb business model that works even as well as nowadays, 131 years before the

Women’s move Washington, and demonstrations round the world sixty two Years before
 16

the international organization Declaration of Human Rights declared the equal rights of

men and ladies Avon has been empowering women for over a hundred thirty years.

Avon Company is the corporate that puts makeup on lashes and food on the

tables. That fights wrinkles with one hand and carcinoma with the opposite. That is aware

of the worth of an ideal lip, however still opens its mouth and speaks out

against violence and for women's monetary independence.

This is often the corporate that not solely brings beauty to doors, however related

opens them. The Corporate that supports six million representatives worldwide, this is

often to Avon. Corporate that for quite a hundred twenty years (120) has stood for

beauty, innovation, optimism and especially for ladies.

In addition, in terms of customer’s loyalty, the customer’s perceptions is

additional vital than image for glad and discontent customers. Consumer feel believe and

glad used the actual whole of product cosmetic. Moreover, once customer used the

cosmetic product will they'll feel that cosmetic product can perform higher than

alternative product don't seem to be acquainted even consumer to induce message

concerning the cosmetic product within the level of recognition. In order to satisfy the

consumer wants, the eye play a job to satisfy the consumer.

“Been one in every of the leading loved corporations within the world, with an

inheritance for powerful company social responsibility programs, empowering women by

making their own financial gain streams and constructing their sense of self-worth”. The
 17

message Avon proclaims is that girls will do anything to that they set their minds.

However, Avon is experiencing difficulties reaching bent teenagers and also the

“emerging male market”. The company is in dire want of teens and males so as to

attractiveness to extra audiences because some teams of individuals area unit troublesome

to draw in. as an example, Avon desires teenaged representatives to market younger

merchandise, like bright eye shadows and trendy clothing (Adrienne Reavis, 2014).

Men area unit essential to the business so as to draw in male customers as a result

of men could also be afraid to speak to a feminine representative concerning personal aid

problems. Avon needs male customers so as to sell its men merchandise that embody skin

care, colognes, clothing, etc. Avon is additionally wanting into increasing globally. If this

were to occur, the company would be ready to introduce Yankee influenced merchandise,

like cosmetics and covering, to foreign lands. As a result, the foreign culture would be

completely affected by the corporate and also the merchandise it introduced to the

individuals of the land. Currently, Avon is reaching bent people thought of in these

classes, who include teens, males, and foreign individuals] as a result of they represent an

unreachable space. Once these avenues of chance area unit approached, the company is

ready to attractiveness to people of every kind. As a result, additional merchandise are

going to be sold and revenue can increase (Adrienne Reavis, 2014).

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Review of Related Literature

The Influence of Demographics On The Perception Level Of Multilevel Marketing

Distributors

Thorough the beginning research of (2013), investigate perceptions and

influenced in multi-level marketing initiated by Dr. Abdul AssisKoroth, he created

(Koroth, 2013).

This industry has created a few terms that never suited in any other industry. An

upline is referring to an individual who has recruited someone under his own network

(Keep & Nat, 2014). A down-line is an individual who is recruited by his up-line

distributor to participate in the MLM business. The up-line who has recruited the down-

line, both are belong to the same network. Thus, their performances in the company by

purchasing product and recruitment will generate volume to their own network. The

volume is a unit of bonus calculation in a reward system. So, at the end of every business

month, the distributor will be paid according to the personal volume and group volume

that they have contributed (Keep et al., 2014). A distributor is paid (based on the reward

system) according to the purchase and recruitment he made. (Loi Kai Yin, 2015)
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DIRECT MARKETING VS MULTI-LEVEL MARKETING; LONG TERM

FALLBACKS AND IMPLICATIONS

After a thorough review of the literature, there has a relevant and significant study

in the research of 2014, explain that Direct marketing, is a form of advertising which uses

physical materials such as catalogs and fliers to communicate information of a certain

product or service provided to potential consumers.Multi-Level Marketing (MLM) on the

other hand is a strategy where sales distributors focus more on the recruitment of new

members that will become sales distributors themselves initiated by Dr. Rashad

Yazdanifard and Vivian Choy MunLoke, they created (Yazdanifard et al., 2014).

This industry has created a few terms that never suited in any other industry. An

upline is referring to an individual who has recruited someone under his own network

(Keep & Nat, 2014). A down-line is an individual who is recruited by his up-line

distributor to participate in the MLM business. The up-line who has recruited the down-

line, both are belong to the same network. Thus, their performances in the company by

purchasing product and recruitment will generate volume to their own network. The

volume is a unit of bonus calculation in a reward system. So, at the end of every business

month, the distributor will be paid according to the personal volume and group volume

that they have contributed (Keep et al., 2014). A distributor is paid (based on the reward

system) according to the purchase and recruitment he made. (Loi Kai Yin, 2015)
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International Expansion Opportunities for Multi-level Marketing Via

Personal Networks: an Ethnographic Study from Colombia

The multi-level marketing and direct retailing firms and the study provides

insights about the internationalization of the MLM companies operating in countries with

a predominant population at the BOP through personal networks. In the bottom of the

pyramid (BOP) markets initiated by WilliamFranco and Maria Alejandra Gonzalez-

Perez, they created(Franco et al., 2016).

A Multi-Perspective and Multi-Level Analysis Framework in Network

Security Situational Awareness

Appeared in the beginning research of 2017, demonstrate the advantages and

effectiveness of a multi-perspective and multi-level analysis framework, Network

Security Situation Awareness (NSSA) has been a conception pertinent to assessing and

showing the global and comprehensive situation of network security, so it requires people

to collect all kinds of data and analysis for as many dimensions as possible in order to

reflect the macroscopic pictures initiated by M.Azhagiri, DrA.Rajesh and DrS.Karthik,

they created(Azhagiri et al., 2017).

In the research of 2016, this study was gathered through an ethnographic

immersion, and through participant observation, the activities and recruiting practices of
 21

these firms was analyzed to determine if they provided international income

opportunities.

Thinking through pyramid-like business schemes

In research of 2013, presents a knowledge on the massive fraudulence through

investment scams has plagued our society and thinking through pyramid-scheme business

initiated by Erika Fille T. Legara, she created (Legara, 2013).

UnderstandingNetworking: Marketing Attributes Vis’a’Vis Motivation And

Downside

In research of 2014, focused on the marketing mix utilized to attain objectives and

exploit positive and negative about networking initiated by Emma V. Sagarino and

Orlando B. Rubi, they created (Sagarino et al., 2014).

Consumer Perception on Network Marketing in Terms of Price, Product and

Credibility

In this study, thorough a review related literature of local settings were sourced to

support this study appeared in the beginning research of 2015, investigate the consumer

perceptions entail multi-level marketing in terms of price, product, and credibility

initiated by Lyka G. Manguerra, she (Manguerra, 2015).

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The Truth about Getting Rich in the Philippines with MLM (Multilevel Marketing)
or Networking

In research of 2016, discuss that problem is, not a lot of people understood this

concept of business but a lot do actually say that they became rich from this method.

Hence, people call this a scam while some call this a miracle business. One of the easiest

way to get rich in the Philippines and the truth surrounding this miraculous business

initiated by Jay Penn, he created entitled (Penn, 2016).

Boardwalk

For the past 25 years, Boardwalk has been clothing and embracing millions of

Filipinos with the vision of building a Philippines with financially secure and empowered

individuals. With its various business opportunities, Boardwalk brings the Filipino people

at the forefront of social entrepreneurship success.Boardwalk had its start in 1989 as a

garment manufacturing company. Upon the decision of Bernardo H. Madera and Imelda

P. Madera to venture into direct-selling and multi-level marketing, Boardwalk Business

Ventures Inc. was born.(Boardwalk, 2013)

Natasha

The duo behind the Natasha Marshall Design Studio, Natasha and Neil Fullerton,

met whilst studying at Glasgow School of Art. After graduating in printed and knitted

textiles, graphic design and electronic imaging they set up in business together in 1997 as
 23

Squeegee Limited, with a loan from the Princes Scottish Youth Business Trust, the Craft

Council and Glasgow City Council.They have been printing, weaving fabrics and

wallpapers spanning 20 years together creating collections for many leading brands in the

interior industry in the UK and Europe. These ranges have been sold worldwide into

sectors including retail, hotel, cruise, restaurants and healthcare. The team at Natasha

Marshall pride themselves in supplying fabrics that are both beautifully designed and

coloured as well as technically suitable for each sector.(Natasha, 2014)

Frontrow

As young company, has already received recognition within the sectoe due to its

competence and increasing membership of over 5000 members everywhere the

Philippines. Staff with potentials of self-growth and company’s future growth,

Frontrow’s members is hospitable transformation and are committed to attain money

freedom and success by nurturing a positive perspective and increased self-image. Driven

to dominate on a multi-level platform, Frontrow elevates a replacement breed of

entrepreneurs for the challenges of self-growth and money freedom.

(FrontrowInternational, 2015)

Human nature

In 2016, Ecovia Intelligence (organic Monitor) – a globally recognized consulting

institution for the natural and organicbeauty industry – gave Human Nature the
 24

sustainability pioneer award for its social entrepreneurship work, a first for any Asian

beauty band. Established in 2014 with the commitment to providing top-quality, natural

goodness in every product, the Human Nature manufacturing plant in Laguna,

Philippines serves as the operational heart of Human Nature. (Human Nature, 2018)

Theoretical Framework

Looking at the definition of the term formulated this way inadvertently leads to

questions about the origins of the discussed business concept. The oldest ones date back

to early 1920's. In this period in the United States, direct distribution of goods was an

important part of social life. Many companies looking for opportunities for sale of their

products opened sales agencies around the whole country. Producers delivered goods to

agencies. Goods were later handled by direct distributors, for example, travelling

salesmen. The first company functioning based on these rules was established by William

Casselberry and Lee Mytinger. From 1934 the company took care of distribution the

products of such companies as California Vitamin Company and Nutrilite XX

Vitamins. In 1941 the company implemented the first C&M marketing plan. In 1973

Amway Ltd., as well as Shaklee appeared in Great Britain. In the United States the

success of companies applying Multi-Level Marketing attracted much interest. For many

rather dishonest businessmen manipulating the system of commissions and membership

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gave a foundation for creating the so-called pyramid. Sales in turn brought higher profits

to distributors who were more eager to train new partners. They started production of

own goods. They worked out a special rewarding system, which was characterized by

very fair division of profits, proportionate to the contribution of work to the expansion of

the company. After a few years rapidly developing Amway Corporation took over

Nutrilite. At more or less the same time another group of distributors left Nutrilite and

formed Shaklee Company. The difference between them concerned mainly the products

they were dealing with. Whereas Amway dealt with household detergents, Shaklee dealt

with nutritional and food products. The success of Nutrilite and the C&M marketing plan

attracted the attention of other companies like Stanley Home Products, Home Interiors

and Gifts, Mary Kay Cosmetics to the Multi-Level Marketing system. In the 1970's

Multi-Level Marketing system came also to Europe. The system was based on the

gullibility of people and was used by dishonest, but convincing individuals. It also led to

social concerns, which in turn resulted in the introduction of new legal regulations in all

countries where MLM is used. A good example here is Great Britain where in 1973 the

system of pyramid sales was forbidden under the act on honest trade practices (Prof.

Bagdan Gregor, et.,al., 2013)

ANM Sayeedul Hoque Khan and Abu Sayeed Talukder define marketing as a

state of mind marketing is the philosophy which guides the actions of an organization to

satisfy the interest of both consumers and themselves. In 2007 American Marketing

Association revised its marketing definition of 2004. Traditional marketing is the process
 26

where different types of middlemen exist between manufacturer and final consumer, and

such type of marketing concept is very old, and in the maximum cases businesses are

walking on this traditional track. In traditional marketing process product price is

high, because the cost of transferring goods and margin of middlemen are always being

included in the price (Farooq Hossan et., al., 2012)

Area
Manager

Outlet Supervisors

Distributors

Consumers

Figure 1

Pyramid scheme, multi-level marketing

 27

As shown in the initial discussion above, the flow of the research process began with

getting the response through surveying different selected respondents with regards to

their position, age, gender, legal status and socio-economic status.

CONCEPTUAL FRAMEWORK

INPUT PROCESS OUTPUT

Demographic Enhanced
Profile of the Customer
Respondent Data gathering Perception
through In
Age survey Avon Company
Civil Status questionnaires
Gender on what they
Monthly income didn’t know about
the said company

Figure 2

As shown in Figure 2, it describes the conceptual framework of the study wherein

the input is consisting of the following: Age, Civil Status, Gender and monthly income of

the respondents.
 28

On the other side, the process being used is data gathering through survey

questionnaires of the following: Area Manager, Outlet Supervisors Distributors and

Consumers of the Avon Products.

The researcher wants to find out on how to enhance the Customer Perception

about Avon Company. On what people didn’t know about the said company. The table

shows how the researchers researched, surveyed and solved their thesis statement.

STATEMENT OF THE PROBLEM

The thesis study about Customer Perception in Multi-Level Marketing on Avon

Philippines in Valenzuela City is specifically seeks to answer the following:

1. What is the demographic profile of the respondents in terms of

1.1 age,

1.2 gender,

1.3 occupation,

2. What is the level of customer perception in terms of

2.1 Products

2.2 Services?

SCOPE AND DELIMITATION

The study specifically focused on the perceived consumer behaviourtowards

Avon products in Valenzuela City. Survey will be generated from Valenzuela Avon
 29

branches upon one hundred of its members and customers. The respondents will be

limited to one hundred who were mostly residents of Valenzuela City and all members of

Avon Philippines.

SIGNIFICANCE OF THE STUDY

The result of this study will contribute the benefit of future entrepreneur and small

business scale. Also for the future entrepreneur who wants to engage with this business.

Customer Perception is one definitely important topic that we must consider.

Especially to the consumer or who were fond of the topic itself and mainly the products

of Avon Philippines. The following will benefit from this study:

Females / Mother – they will learn different things about being a good consumer of Avon

Products.

Consumers/Customer’s- they would be knowledgeable about Avon products.

Businessmen/Businesswomen – they would knowledgeable about the benefits they could

get to Avon products.

Housewives – they will learn through this that they will benefit and profit from selling

Avon products.
 30

DEFINITION OF TERMS

Multi-level Marketing (MLM) – is a system for selling goods or services through

a network of distributors. The standard Multi-level Marketing work through recruitment

Perception – is the “Process by which an individual receives, selects interpret

stimuli to form a meaningful and coherent picture of the world”. In customer satisfaction

and service quality dimension, perceptions are defined as the consumer’s judgement of

the service organization’s performance.

 31

Chapter 2

Methods

Research Locale

Figure 2:Map of Valenzuela City

 32

Figure :Avon Branch in Valenzuela

 33

Research Design

In this study, quantitative research will be planning in order to measure the

variables that would assess customer’s perceptions in multi-level marketing on Avon

products. The aim of using quantitative research is to determine the consumer’s

perception. This is a hypothesis testing and study as data have been collected. In such

case, the unit of analysis for this study is individual as a customer is being assessed.

Research Sampling

A purposive sampling is a representation of the elements of the target population.

The sampling location is widespread to the residence of Valenzuela City. In order to have

better accuracy of the result, the questionnaire is distributed by the researchers within the

Valenzuela City. Researchers will ensure the respondents are those who is a consumer’s

of the Avon products, part time or full time.

Respondents of the study

Fifty numbers of the customers of Avon products were selected on a purposive

stratified sample basis. The total number of size of respondents has 100. These are

individuals who had a direct bearing on the study in order to satisfy the researcher’s goal

and that was to get and measure the customer’s perception of the study. It is referring to

the element in the sampling population which is going to be examined. The research will

be conducted within Valenzuela City. The target respondent is focus on the consumers of

the Avon products. Therefore, besides than working people, it will also target the
 34

working students who are in their tertiary education.

Research Instrument

Using a survey questionnaire about customer perception indicates 14-items likert

scale on general questions, 10- items likert scale about image, 5-items likert scale about

service, 11- items likert scale about products to conduct survey and support this study.

Data Gathering Procedure

The researchers, on the discussion above using survey questionnaire to gather

specific data on the other hand to justify this study to include research and entitled

Customer perception in multi-level marketing on Avon Philippines in Valenzuela City.

Statistical Treatment of Data

1 = strongly disagree

2 = disagree

3 = neutral

4 = agree

5 = strongly agree
 35

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Curriculum Vitae

[NAME]
Photo

[Address]
[Contact No.]
[Email Address]

EDUCATIONAL BACKGROUND
[Date Graduated] DE LA SALLE ARANETA UNIVERSITY
Victoneta Ave., Malabon City
[Degree Conferred]

[Date Graduated] [NAME OF SCHOOL]

[School Address]
Secondary Education

[Date Graduated] [NAME OF SCHOOL]

[School Address]
Primary Education

AFFILIATIONS
 38

[Date Covered] [NAME OF ORGANIZATION]

[Organization’s Address]