Submitted By : AHSAN ABBAS UNAR

ID : 21065

Submitted To : Ma’am Marium Mateen

Course : Consumer Behavior

Section : “D”
Brand Personality Dimensions with Exaple
1 Sincerity : Habib bank limited (HBL)

2. Excitement : Sting and Redbull

3 Competence : Molty Foam

4 Sophistication : Gucci

5 Ruggedness : Mughal Steel and Nippon Paints

Brand Personality of Adidas:-

 Sincerity:
It is a dimension of brand Personality which reflects the Honesty and cheerfulness of a
brand so consumer wearing Adidas feels cheerfulness
 Excitement:
It is a second dimension which reflects the imagination, daring and up to date
feature of a brand so Adidas sporty outfit gives a feeling of being daring and updated.
 Competence:
The third dimension of brand personality reflects the feature of Reliability,
success and intelligent so Adidas consumer wearing sport kit gives a hope for success to
consumer.
 Sophisticated:
Adidas gives a look of charming to its consumers and yes it’s price is way higher
for middle class group so it caters only upper and elite class.
 Ruggedness:
The last dimension of brand personality reflects about the toughness of a
brand so Adidas is rough and tough and outdoorsy