EXHIBIT 3: Survey Questionnaire:

1. On an important occasion which of these special vegetarian dishes are you most likely
to prepare/consume?
a) Paneer based dishes
b) Stuffed and fried vegetables.
c) Nuts and dry fruits Curry
2. How often do you consume Paneer?
a. weekly
b. Fortnightly
c. Monthly
d. Bimonthlye. Never
3. How much quantity paneer do you buy in a single purchase for an average household
consumption?
a. 50g
b. 100g
c.250g
d. 500ge. > 500g
4. According to you which is the best quality paneer?
a) White, soft with slightly salty taste and freshly made
b) White, soft , tasteless ,refrigerated pack c
) Yellow, slightly elastic, frozen
d) Off-White, soft, little sour, refrigerated pack

5. Do you consider the nutritional and health benefits while preparing/consuming special
vegetariandishes?
a. Yes
b. No
c. Maybe
6. Which of the following attributes do you think are important factors for choosing paneer?
(Rank it on ascale of 1-5 1
strongly agree 5

Strongly disagree)
a) Taste
b) Ease of preparation
c) Traditiond) Perception of dish being worthy of special occasionse) Softness
f) Ease of handling (Slice-ability & use of fork/chop-sticks)

7. Why do you prefer consuming paneer? (Rank it on a scale of 1-5 1

strongly agree 5

Stronglydisagree)
a) Force of habit
b) It is exactly the product I always wanted
c) Gives a feel of high end vegetarian product
d) There are no other products available which come close

8. If it was proved that consuming paneer had certain negative aspects, would you still consume
paneer?
a. Yes
b. No
c. Maybe

9. In your view, what could be possible negative aspects of consuming paneer regularly? (Rank
it on ascale of 1-5 1

strongly agree 5

strongly disagree)

a) Potential to cause obesity due to high fat content

b) Difficult to digest
c) Does not mix well with other ingredients
d) Potential to cause heart troubles because of higher cholesterol levels
10. According to you, which of these attributes would constitute a healthy mix for the
preparation of aspecial vegetarian dish? (Rank it on a scale of 1-5 1

strongly agree 5
Strongly disagree)
a. Low fat and Calorie rich
b. High Proteinc. Rich in Minerals and vitaminsd. Easy digestibility